Best Marketing Agencies in Amsterdam (2026)

Introduction

Amsterdam has one of Europe’s strongest benches of full-funnel and performance marketing agencies, and the 11 below cover the range: global digital groups with thousands of staff, network customer-experience offices, and independent search, paid social and app growth specialists.

The city’s marketing scene is shaped by the international brands that run European or global accounts from the Netherlands, such as Booking.com, Adyen, Heineken and Philips, and by a large Dutch e-commerce market. DEPT, which is headquartered in Amsterdam, marked ten years under its current name in October 2025 and was named a Leader in Gartner’s 2026 Magic Quadrant for Global Digital Marketing Agencies. Consolidation continues around it: Greenhouse Group’s website now redirects to WPP Media, and several Dutch independents have joined larger groups. The Emerce 100, the main Dutch ranking for digital agencies, again lists a number of the specialists here in 2026.

Every agency on the list has an active office in Amsterdam or the wider Amsterdam region (including Haarlem, Almere and Duivendrecht) in 2026. The list is unranked. The right choice depends on whether you need a single channel run well, or strategy, data and media brought together under one roof.

The best marketing agencies in Amsterdam

1. DEPT

Carlyle-backed · Amsterdam · dept.global

DEPT began in 1996 as the Dutch agency TamTam and has its headquarters in Amsterdam, with an office on Generaal Vetterstraat. The Carlyle Group bought a majority stake from Waterland in 2019. It now employs about 4,000 people, split roughly evenly between technology and marketing, and in February 2025 it became the first global agency to recertify as a B Corp. Gartner named it a Leader in its 2026 Magic Quadrant for Global Digital Marketing Agencies.

The marketing side covers performance media, SEO, CRM, data and AI, alongside creative and commerce work. Recent clients include eBay, Meta, NVIDIA (the Signs sign-language platform), Arcadis and INEOS Grenadier. DEPT also owns specialist studios such as Studio Dumbar, Hello Monday and Dogstudio, so check which team will run your account.

2. iO

Private · Duivendrecht · iodigital.com

iO is a design, marketing and technology agency with offices across the Netherlands, Belgium, Denmark, Sweden and Bulgaria. Its Amsterdam office is on Spaklerweg, in the Amstel business district. The agency describes itself as having more than two decades of digital transformation experience and was named AI Pioneer Agency in 2026.

Its marketing practice covers findability (SEO and generative engine optimisation), performance marketing, CRM and loyalty, content marketing and marketing operations. Clients include Audi, AkzoNobel, DHL, Efteling, Telenet, Brussels Airport and Volvo Penta. iO suits brands that want marketing and platform build handled by the same agency.

3. Merkle

dentsu · Houthavens · merkle.com

Merkle is dentsu’s customer experience management agency. Its Netherlands office sits on Moermanskkade in the Houthavens, with sister offices in Rotterdam and Brussels. The agency’s focus is data, CRM, loyalty and marketing technology, with media and creative built on top.

Dutch case studies include work for Albert Heijn, Odido, VodafoneZiggo and Spar. Merkle is a strong fit for large retailers and telecoms with a lot of first-party customer data and a complex martech stack.

4. Monks

S4 Capital · Houthavens · monks.com

Monks started as MediaMonks in Hilversum in 2001 and was bought by Sir Martin Sorrell’s S4 Capital in 2018 for $350 million. It merged with the data and media firm MightyHive and others, and took the name Monks in July 2024. The Amsterdam office is in the Houthavens, a short ride from Central Station.

The marketing offer spans media, data, social, commerce and content production, with Monks.Flow, its AI platform, used for production and campaign operations at scale. Monks has published marketing mix modelling research with TikTok. Its size suits global advertisers who want media and content production run together.

5. Happy Horizon

Private · Duivendrecht · happyhorizon.com

Happy Horizon is a Dutch digital agency with seven hubs, including one on Ellermanstraat near Amsterdam Amstel. It appears as a leader in digital transformation in the 2025 MT/Sprout DX300 ranking.

Its online marketing team runs SEA, SEO, social and programmatic advertising, CRO, affiliate and email, with branding, data and development teams alongside. Clients include Center Parcs, Logitech G, SHIMANO, Boots, Sligro, Odido, PSV and KWF. The client list leans towards Dutch retail, e-commerce and charities.

6. Traffic Builders

Private · Almere · traffic-builders.com

Traffic Builders is a performance marketing and data agency based in the World Trade Center in Almere, part of the Amsterdam metropolitan region. It won at the Dutch Search Awards in 2025 and is listed in the Emerce 100 for 2026.

Work covers search advertising, SEO and generative engine optimisation, social and marketplace advertising, analytics and conversion optimisation, plus a recruitment marketing and in-housing practice. Clients include Mediq, Eneco, Eli Lilly, Ayvens Bank and Liander. The agency also helps clients build their own in-house teams.

7. SDIM

Private · Haarlem · sdim.nl

SDIM is a Haarlem digital marketing agency working since 2006, with its office on Dreef. It was named best digital marketing agency in the 2025 Emerce 100 and is a Google Premier Partner for 2026.

The agency has a large charity and non-profit client base, including UNHCR, the Dutch Red Cross, Artsen zonder Grenzen, War Child and Save the Children, alongside NRC, HP, Jopen and Urban Arrow. Its Hostnet campaign around the “ugliest website of the year” is a good example of search and PR working together. Services run from Google Ads and SEO to data engineering and server-side tracking.

8. Stramark

Private · Amsterdam-West · stramark.nl

Stramark is an Amsterdam search agency on Zekeringstraat, a Google Partner since 2008. It has placed in the top three online marketing agencies of the Emerce 100 every year from 2022 to 2026.

The core is Google Ads, SEO, SEO copywriting and link building, with newer AI search optimisation, conversion optimisation and server-side tagging. Most clients are e-commerce businesses on Shopify, WooCommerce, Magento or Logic4, such as the bridal retailer De Bruidshoek. It suits shops that want a search specialist over a broad agency.

9. Wuzzon

Private · Centrum · wuzzon.com

Wuzzon is an app growth agency based on Herengracht. It specialises in app store optimisation, Apple Search Ads, Google App Campaigns and CPI and CPA campaigns, along with retention work and creative for app installs.

Clients include de Bijenkorf, Wehkamp, Hema, Bux, Woolsocks and Frank Energy. In one recent case it reports a 37% rise in app revenue for Sans through a full-funnel growth programme. For a brand whose main product is an app, this kind of specialist often goes deeper than a general agency.

10. Creative Milkshake

Private · Centrum · creativemilkshake.com

Creative Milkshake is a paid social creative and media agency with its Amsterdam office on Keizersgracht, and further offices in London, Paris, Berlin, Dublin and Stockholm. It is a Meta Business Partner and TikTok Marketing Partner.

It makes and runs performance ads for Meta, TikTok and YouTube, using studio and creator production and localising ads into seven languages. Clients include Wise, N26, iwoca, Playtika, DR SMILE and Jimmy Joy. Fintech and subscription brands make up a large share of the case studies.

11. Baas & Baas

Private · Noord · baasenbaas.nl

Baas & Baas is a small Amsterdam online marketing agency on Hamerstraat in Noord. It combines SEO, Google and Microsoft Ads, social advertising and email with Shopify and WordPress builds, and starts many projects with its own growth scan.

Clients are mostly Amsterdam brands and hospitality businesses, including Henri Willig, PANCAKES Amsterdam and VondelGym, along with the Rotterdam transport operator RET. It is a sensible option for local businesses that want one team for site and marketing.

What to look for in an Amsterdam marketing agency

Decide first how much of the funnel you want one agency to own. Groups such as DEPT, iO and Monks can run strategy, media, CRM and platforms together, which helps when data has to flow between them. Specialists such as Stramark, Wuzzon or Creative Milkshake go deeper on one channel and tend to cost less, but you will need to manage how they fit with your other partners.

Ask where the work is done and in which languages. Amsterdam agencies often run campaigns across several European markets from one team. Check whether native speakers write and review copy for each market, and whether search and paid social specialists sit in Amsterdam or in an offshore delivery centre.

Agree on measurement before the first campaign. Performance agencies differ in how they handle attribution, server-side tracking and marketing mix modelling, and Dutch and EU privacy rules affect what can be tracked. Ask to see a real client dashboard and how often results are reported. If the fee is partly tied to results, make sure both sides use the same numbers.

Finally, look at how the agency handles content and approvals. Performance marketing depends on a steady flow of ad variants, landing pages and reports, and each needs sign-off from the client. Agencies with one clear place for briefs, assets and feedback lose less time to version mix-ups across email and shared drives.

How Fabric helps marketing agency teams

Fabric gives a marketing agency one workspace for files, client feedback and team knowledge, with AI search across all of it. The agency setup is organised around clients, so briefs, ad creative, reports and call notes for each account sit together. Teams running paid media and organic channels can see how others use it on the pages for performance marketing and content marketing.

Search works by meaning across documents, images, PDFs and transcribed recordings, and reaches into connected apps such as Google Drive, Notion and Gmail. That makes it quicker to find last quarter’s best-performing ad set or an old keyword plan. For content pipelines, any folder can become a Kanban board whose cards are the files themselves, which suits a calendar of ad variants and blog posts moving from draft to live.

For client delivery, a report or campaign folder can be published as a web page and protected with a password. Link analytics shows when each named recipient opened a link and how long they spent on it. Clients can leave threaded comments through a shared link without making an account. Reviewers can comment on PDFs and documents, and leave timestamped comments on video.

On Team plans, self-writing docs keep a page for each client up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items. New account managers can catch up on an account’s history without a long handover.

Password protection and link analytics come with Pro and Team plans, and self-writing docs with Team plans. See plans for teams.

Frequently asked questions

What is the best marketing agency in Amsterdam?

It depends on the brief. For a global, full-funnel programme, DEPT, which Gartner named a Leader for global digital marketing agencies in 2026, and Monks are the largest options. For search on its own, Stramark has ranked in the Emerce 100 top three for online marketing agencies every year since 2022.

How much does a marketing agency in Amsterdam cost?

Smaller specialists usually work on monthly retainers or fixed project fees, and some publish starting prices. Large groups price by team and scope, and media spend is billed on top. Ask for a breakdown that separates fees, tools and media.

What is the difference between a marketing agency and an advertising agency?

Marketing agencies on this list focus on channels and results: search, paid social, CRM, apps and conversion. Advertising agencies focus on the brand idea and campaign. Many brands use both, and our list of advertising agencies in Amsterdam covers the second group.

Which Amsterdam agencies specialise in app marketing?

Wuzzon focuses on app growth, with app store optimisation, Apple Search Ads and Google App Campaigns for clients such as de Bijenkorf, Wehkamp and Hema. Creative Milkshake makes paid social ads for several app-first fintech brands, including Wise and N26.

Do Amsterdam marketing agencies work in English?

Most do. The agencies serving international clients, such as DEPT, Monks, Merkle and Creative Milkshake, work in English and run campaigns in several European languages. Smaller local agencies may work mainly in Dutch, so ask before you brief.

Related lists

Marketing agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

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