Best Advertising Agencies in Amsterdam (2026)

Introduction

Amsterdam has one of Europe’s busiest advertising scenes, with network offices that run pan-European and global accounts in English alongside Dutch agencies that make campaigns for the home market. The 10 agencies below were chosen for recent campaigns, 2025 and 2026 account wins and recognition, and the strength of their client lists.

The networks reshuffled over the past year. Omnicom completed its acquisition of IPG at the end of 2025 and began retiring the DDB, FCB and MullenLowe brands during the first half of 2026, with agencies in most markets merging into TBWA. 72andSunny Amsterdam picked up two large global briefs in 2026, becoming Booking.com’s global creative agency of record in August and Pandora’s global agency partner in October. Ogilvy’s Amsterdam office, which shared the top Dutch spots on the League Table of Creativity with Dentsu Creative and DEPT, kept a steady run of work for IKEA, Amstel and JDE Peet’s.

Every agency here has an active Amsterdam office in 2026. The list is unranked, since the right agency depends on your brief, your markets and how much of the production you want handled in-house.

The best advertising agencies in Amsterdam

1. TBWA\Neboko

Omnicom · Amsterdam-West · tbwa.nl

TBWA\Neboko is one of the largest advertising agencies in the Netherlands and Omnicom’s main creative agency in the country. It describes itself as consistently ranked among the top 10 agencies by SAN, the Dutch advertisers’ association, and has won at Cannes Lions, ADCN and the Effies. Omnicom’s 2026 consolidation folds DDB agencies in most markets into TBWA.

Its 2025 and 2026 work includes the Centraal Beheer rebrand, Knorr’s “Crunch It!”, bol’s “Effe bollen”, McDonald’s Netherlands, Odido and Lipton Ice Tea’s campaign with Ice-T. It also made “Closer to You”, an animated film marking 40 years of Ronald McDonald House Charities.

2. Ogilvy Amsterdam

WPP · Zuid (Amsteldok) · ogilvy.nl

Ogilvy Amsterdam is WPP’s main creative agency in the Netherlands, based in the Amsteldok building on the Amstel. In 2025 it topped the Dutch rankings of the League Table of Creativity for 2024, alongside Dentsu Creative and DEPT.

Recent work includes IKEA’s “The Swedish Test” (September 2026), a late-night football coffee platform for JDE Peet’s, and two pieces for Amstel in 2026, including “Shot Without Permission”, a documentary photography project that LBB picked for its Work of the Week. Other clients include Mastercard, Ziggo and Sennheiser.

3. Havas Lemz

Havas · Houthavens · havaslemz.com

Havas Lemz is the creative agency of Havas Amsterdam, working from the Houthavens on the western waterfront. It is known for purpose-led and public-sector campaigns: its “Sweetie” campaign for Terre des Hommes was named by D&AD as one of the 10 best campaigns of the decade, and Optimel Protein’s “Everyday life is the real workout” took a bronze Effie in 2025.

The Dutch government is a major client. “NL Goes Dark” preceded the delivery of 8.5 million crisis-preparedness booklets, and “Where Are You?”, a film on coercive control, is now used in training by more than 66 police units. Commercial clients include Bever, Pearle, Danone, Iglo and Walt Disney.

4. 72andSunny Amsterdam

Stagwell · Jordaan · 72andsunny.com

72andSunny Amsterdam is the European office of the agency founded in Los Angeles, now part of Stagwell, and works from the Westerhuis building on Westerstraat. It has had a strong 2026: Booking.com appointed it global creative agency of record in August, and Pandora named it Global Agency Partner in October.

It also won Foot Locker’s EMEA creative account in March 2026 and made Midnite’s first UK campaign in April. Psembi Kinstan joined as executive creative director in February 2026, under managing director Hollie Loxley. With several new global accounts arriving at once, ask how the team will be staffed for yours.

5. Dentsu Creative Amsterdam

Dentsu · Houthavens · dentsucreative.nl

Dentsu Creative Amsterdam was formerly dentsuACHTUNG! and now works as an integrated team covering brand, campaigns, content, technology and design. It won a Creative Strategy Grand Prix with KPN in 2024 and shared the top of the Dutch League Table of Creativity rankings with Ogilvy and DEPT.

KPN appears across much of its recent work, including a 2025 campaign against bullying. In 2026 it launched Volkswagen’s electric ID. Polo in the Netherlands, after making “Vers Van de Weg”, a road-trip cookbook for Porsche, in 2025.

6. GUT Amsterdam

Globant · Centrum · gut.agency

GUT opened its Amsterdam office in 2023 as part of the GUT network, which now sits within Globant. The office, on Beulingstraat in the canal belt, quickly picked up global briefs: RIMOWA chose GUT as its global agency in July 2025, a month after Havaianas named it global agency of record.

Work from Amsterdam includes RIMOWA’s “The Art of Engineering” and “For a Lifetime of Lives”, Netflix and NYX’s “Wednesday” back-to-school campaign, Heinz “Hagelchup” and Stella Artois partnerships with Wimbledon and “The Gentlemen”. Guillaume Roukhomovsky was promoted to executive creative director in 2025.

7. Fitzroy

United Playgrounds · Centrum · fitzroy.nl

Fitzroy is a strategic creative agency on Prins Hendrikkade, part of the United Playgrounds group. Its approach centres on distinctive brand assets: building a visual identity and campaign elements, then repeating them until the brand owns them.

The client list leans towards challenger and consumer brands. In 2026 it launched a new brand platform for Pink Gellac, a World Cup campaign for InShared insurance and work for BATU Kombucha. Earlier clients include Heinz (a pickle vending machine in 2024), Fairphone, ANWB, Smyle and Doritos.

8. Wolfstreet

Independent · Noord · wolfstreet.nl

Wolfstreet calls itself an advertising agency that also shoots and edits, with creative, production and post-production under one roof in Amsterdam-Noord. That set-up suits brands that want a campaign and its films made by the same team, often at a faster pace than a separate agency and production company allow.

Recent work includes Vinted’s “My Lifestyle” (July 2026), Tellent’s “Where there’s growth, there’s Tellent” (February 2026), Old Spice’s Dutch launch and STËLZ hard drinks’ “Hits Different”. Adyen, Mastercard, Catawiki, BUX, nijntje and the Van Gogh Museum are also on its client list.

9. ACE

Independent · Houthavens · ace.nl

ACE brought its group of 12 specialist agencies together under one brand in January 2025 and positions itself as the agency for brands that want to reach younger audiences. Its services run from campaigns, social and creator marketing to PR, live experiences, performance and an AI studio, and it runs the Club Ace event space at its Danzigerkade base.

ABN AMRO appointed ACE as lead agency in 2023. Other work includes KLM’s “Ask Atlas” AI destination finder, Samsung’s “S26mart”, “Rijksmuseum moves you”, HAK, Zonneplan and YoungCapital’s “Boost Your Boomer”.

10. Selmore

Independent · De Pijp · selmore.com

Selmore describes itself as “a small big creative agency” with the aim of “a hard sell in a soft shell”: popular advertising for Dutch mass-market brands. It works from Coöperatiehof in De Pijp.

Clients include Zwitserleven (“Een gevoel dat we delen”), ASN Bank, ŠKODA, Videoland, PostNL, Lotto, SIXT, Bavaria and the KNGF guide dog foundation. It suits brands that want broadcast-led advertising for the Dutch market more than international reach.

What to look for in an Amsterdam advertising agency

Decide first whether you need a Dutch campaign or an international one. Amsterdam’s network offices and international shops such as 72andSunny and GUT often run global or EMEA accounts in English, with local adaptation handled elsewhere. Dutch agencies such as Selmore, Fitzroy and Havas Lemz know the home market, its media and its humour, and that matters for television and outdoor work aimed at Dutch audiences.

Check how the 2026 network changes affect you. Omnicom’s retirement of the DDB brand and other mergers moved clients and staff between agencies, so confirm which agency now holds your contract and who will run the account day to day. Ask for the names of the strategist, creative leads and account director, and check they are the people in the pitch.

Ask where production happens. Some agencies here, such as Wolfstreet, shoot and edit in-house, while network offices usually work with Amsterdam production companies and post houses. Both can work well, but in-house production changes the budget conversation and the number of parties involved in each review round.

Look at how the agency handles approvals and assets. An advertising campaign produces scripts, storyboards, cut-downs, key visuals and dozens of format versions, and versions multiply fast when a global account is adapted across markets. Agencies with a clear review process and a single place for the latest approved files make the work easier to run, especially across several countries.

How Fabric helps advertising agency teams

Fabric gives an advertising agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup suits the way Amsterdam shops run several brands at once: one space per client, with briefs, scripts, decks, key visuals and call notes together.

Campaign films and high-resolution artwork sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Editors can open heavy video files without a full download, which helps teams making commercials with outside production partners. Search works by meaning across documents, images and transcribed audio and video, and similar search finds related key visuals or past campaigns from a single selected image.

For client reviews, any file or folder can be published as a web page and shared with password protection. Link analytics shows when each named recipient opened a link and how long they spent with it, which is useful for pitch decks and multi-market approval rounds. Clients can leave threaded comments through a shared link without creating an account, and annotations cover highlights and comments on PDFs and documents such as scripts. Commenters can also leave timestamped comments on video and draw on any video frame.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. That helps when an account moves between teams, which happened often in 2026.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Amsterdam?

It depends on the brief. For global and EMEA accounts, 72andSunny Amsterdam had the strongest 2026, winning Booking.com and Pandora. For Dutch-market campaigns, TBWA\Neboko and Ogilvy Amsterdam are the largest network agencies, and Havas Lemz leads on public-sector work.

What happened to DDB Unlimited in Amsterdam?

Omnicom announced in December 2025 that it would retire the DDB brand during the first half of 2026, with DDB agencies in most markets merging into TBWA. In the Netherlands, TBWA’s agency is TBWA\Neboko. Former DDB Unlimited clients should confirm their current agency team directly.

Do Amsterdam advertising agencies work in English?

Yes. Many international agencies in Amsterdam, including 72andSunny and GUT, work mainly in English on global and pan-European accounts. Dutch agencies such as Selmore, Fitzroy and Havas Lemz work mostly in Dutch for the home market, and most also take on English-language work.

What is the difference between an advertising agency and a creative agency?

The terms overlap. Advertising agencies focus on paid campaigns across TV, online video, outdoor and social, often with media and production partners. Creative agencies cover a wider range of brand ideas, content and experiences. Amsterdam’s independent idea shops are covered in our list of the best creative agencies in Amsterdam.

Which Amsterdam advertising agencies handle production in-house?

Wolfstreet combines creative, production and post-production in one team. ACE has its own AI studio and experiences team, and most network offices commission production from Amsterdam production companies and post houses.

Related lists

Advertising agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Amsterdam: Creative agencies · Marketing agencies · Branding agencies · Social media agencies · Video production · Content studios

Run your agency on Fabric: Fabric for agencies · Best creative proofing tools · Stop sending Google Drive links to clients