Best Creative Agencies in Amsterdam (2026)

Introduction

Amsterdam is home to nine creative agencies worth a close look in 2026, ranging from small Dutch-language independents to international shops that run global campaigns for Nike, LEGO and Heineken from offices on the canals. The list below covers both groups, chosen for recent work, recognition and the strength of their client rosters.

The city has drawn international agencies since the 1990s, helped by its English fluency, its tax regime and the number of global brands that run European or worldwide marketing from the Netherlands. That market is still moving. Omnicom’s acquisition of IPG, completed at the end of 2025, retired the DDB, FCB and MullenLowe network brands, and several international shops in the city have downsized or closed in recent years. Wieden+Kennedy Amsterdam named Juan Sevilla and Paddy Treacy as chief creative officers in July 2026, while Dutch independents such as ACE took home multiple ADCN awards in 2025.

Every agency here has an active Amsterdam office in 2026. Network offices such as TBWA\Neboko and Ogilvy appear on our advertising agencies list instead. The order below carries no ranking, since the right choice depends on your brief, your budget and the language your audience speaks.

The best creative agencies in Amsterdam

1. Wieden+Kennedy Amsterdam

Independent · Centrum · wk.com

Wieden+Kennedy Amsterdam is the European base of the independent Portland agency and works from Herengracht in the canal ring. In July 2026 it appointed Juan Sevilla, from W+K London, and Paddy Treacy, from W+K New York, as chief creative officers, with Susan Hoffman moving to the network’s global leadership team.

Nike remains central to the office, with work such as “Oranje Fatalis” for the Dutch women’s national team and “The Five Stages of Haaland” in 2025. It also made Corona’s centenary campaign “This is Living, Since 1925” and LEGO’s “Everybody Wants a Piece”, and lists Trainline and Zalando among recent clients.

2. KesselsKramer

Independent · Amsterdam · kesselskramer.com

KesselsKramer describes itself as an independent international communications agency, with offices in Amsterdam and Los Angeles. Founded in 1996 by Erik Kessels and Johan Kramer, it has long been known for work that mixes advertising with publishing, exhibitions and photography.

Recent projects include “Maak Vrijheid Groot” for the Nationaal Comité 4 en 5 mei in 2026, STABILO’s “Add Color” holiday campaign and “Common Ground” for the Netherlands Pavilion at Expo 2025 Osaka. Cultural clients feature heavily, among them the Stedelijk Museum, Nationale Opera & Ballet and Cineville.

3. 72andSunny Amsterdam

Stagwell · Amsterdam · 72andsunny.com

72andSunny Amsterdam is one of four offices of the creative company, alongside Los Angeles, Brooklyn and Sydney. The Amsterdam team runs international briefs in English for brands that manage European or global marketing from the Netherlands.

In July 2025 it was named to lead a global brand platform for Disaronno. Earlier work includes Zalando’s holiday campaign with Chloë Sevigny, several running campaigns for Under Armour and Bumble’s work on the “romance gap”. Its public portfolio is thinner for 2026, so ask to see the current roster and team.

4. Indie Amsterdam

Independent · Centrum · indie-amsterdam.com

Indie is an independent agency on Hoogte Kadijk, east of the old centre. It works mainly for Dutch consumer brands and uses its independence to bring in whichever production partners suit each job.

Recent work includes campaigns for Heineken, PLUS supermarkets (“Laagblijvers”), Vodafone’s battery guarantee and DEGIRO (“Stop wishing. Start met beleggen”). Other clients on its roster include Amstel, Jägermeister, ALDI, Tele2 and AVROTROS. The site does not date its projects, so check which campaigns are current.

5. ACE

Group of 12 agencies · Houthavens · ace.nl

ACE brings 12 specialist agencies together in one office on Danzigerkade, near the Houthavens, and presents them to clients as a single team, mostly working on Dutch-market campaigns.

At the 2025 ADCN Awards it won six prizes, including Gold in Film and Gold in Integrated for YoungCapital’s “Boost your Boomer”, plus Silvers for ABN AMRO’s “Big Spender” and “Rijksmuseum Moves You”. Current work includes Samsung, HAK and Zonneplan.

6. Selmore

Independent · De Pijp · selmore.com

Selmore is an independent agency founded in 2005, based on Coöperatiehof in De Pijp. Its team mixes strategists, creatives, designers and in-house producers, and most of its work is made for the Dutch market.

Clients include Zwitserleven, ASN Bank, ŠKODA, PostNL, Lotto and SEAT, along with Videoland’s “Streaming Out Loud” and public campaigns for SIRE and KNGF. Its long-running work for Bavaria is still part of its portfolio.

7. We Are Pi

Independent · Zuid · wearepi.com

We Are Pi calls itself an independent Amsterdam brand consultancy and studio. It was founded on Pi Day in 2011, with LEGO and TED as early clients, and works mostly in English for international brands.

Current partnerships include Heineken, Amazon, Nike, Uber Eats, PepsiCo, Patagonia and IDFA. Its portfolio also covers launches for Lynk & Co, plus work for Booking.com, Interrail and Johnnie Walker. It suits briefs that need brand strategy and campaign work from the same team.

8. Natwerk

Independent since 2005 · Jordaan · natwerk.nl

Natwerk has worked from Rozenstraat in the Jordaan since 2005, under the line “Anders Doen”. It is a Dutch-language creative agency with a mix of consumer, cultural and financial clients.

Recent cases include the Aardbewoners Festival for Artis, a sunscreen campaign for Zilveren Kruis, and work for Tikkie, Crocs, FEBO and the Mauritshuis. Dirk van den Broek, Vedett and Nationale Vacaturebank are also on its client list.

9. Lemon Scented Tea

Creative agency · Centrum · lemonscentedtea.com

Lemon Scented Tea works from Korte Prinsengracht, on the edge of the Jordaan, and combines campaign ideas with content and film production. Its roster runs from travel and drinks brands to cultural institutions.

Clients include Delta Air Lines, Veloretti, Loods 5, The Dalmore, Ouwehands Dierenpark and the 4 en 5 mei committee in Amsterdam. It is a practical fit for brands that want concept and content made by the same small team.

What to look for in an Amsterdam creative agency

Start with language and reach. Agencies such as Wieden+Kennedy and 72andSunny run international campaigns in English for global brands, while Selmore, Natwerk and Indie mostly make work for Dutch audiences. Both can be right, but an agency that writes well in Dutch will serve a domestic retail brand better than one built around pan-European rollouts.

Ask who will work on your account, by name. Amsterdam’s international offices have seen leadership changes and downsizing in recent years, and staff move often between agencies. The people presenting the pitch should be the people doing the work.

Check the production model. Some independents keep producers and designers in-house; others, like Indie, choose external partners for each job. Either works, but it affects cost, timing and how much control you keep over the final film or shoot.

Look at how files and feedback move. International accounts often involve client teams in several countries and time zones, which makes version control and approvals harder. An agency with a clear review process, and one place where clients can find the latest cut or layout, saves time over a long relationship.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup works well for shops that run several large accounts at once: one space per client, with briefs, decks, assets and call notes kept together.

Large production files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and heavy video files open without a full download. Search works by meaning across documents, images and transcribed recordings, including content in connected apps such as Google Drive and Dropbox. When a creative team wants references like a past campaign, similar search finds related images by composition, colour and subject.

For client delivery, any file or folder can be published as a web page and shared with password protection. Link analytics shows when each named recipient opened a link and how long they spent with it, which is useful when a pitch deck goes to a client team spread across Europe. Clients can leave threaded comments through a shared link without creating an account. Commenters can also leave timestamped comments on video and draw on any video frame. There is more on this approach in why agencies stop sending Google Drive links to clients.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. New account staff can catch up without asking around.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best creative agency in Amsterdam?

It depends on the brief. For international campaigns, Wieden+Kennedy Amsterdam has the strongest recent record with Nike and Corona. Among Dutch-market independents, ACE won six ADCN awards in 2025, including two Golds for YoungCapital.

Why do so many international agencies have offices in Amsterdam?

Many global brands run European or worldwide marketing from the Netherlands, and the city offers a large English-speaking talent pool. Agencies followed those clients from the 1990s onwards, and several still run global accounts from Amsterdam.

Where are network agencies such as TBWA\Neboko and Ogilvy?

Network offices are covered on our list of the best advertising agencies in Amsterdam. This page focuses on independents and idea-led shops.

Do Amsterdam creative agencies work in English?

Most do. International shops such as Wieden+Kennedy, 72andSunny and We Are Pi work mainly in English, while agencies such as Selmore, Natwerk and Indie produce most of their work in Dutch for the Dutch market.

Is Anomaly still in Amsterdam?

Anomaly’s website lists offices in Los Angeles, New York, Toronto, London, Paris and Shanghai, with no Amsterdam office, so it is not included here.

Related lists

Creative agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Amsterdam: Advertising agencies · Design agencies · Branding agencies · Social media agencies · Video production · Content studios

Run your agency on Fabric: Fabric for creative teams · Fabric for agencies · Best client portal tools