Best Branding Agencies in Amsterdam (2026)

Introduction

Amsterdam has a deep pool of branding specialists, and the 11 agencies below cover the main kinds: brand strategy consultancies, a dedicated naming agency, packaging and retail brand studios, and independent identity studios. Each was chosen for its focus on strategy and identity, the quality of its client list and evidence of current work.

Much of the demand comes from companies that run international brands from the Netherlands, such as ING, Philips, Heineken, Booking.com and Adyen, and from the city’s scale-ups preparing for new markets. That shapes the work. Several of the firms here present their offer as programmes for expansion, mergers or repositioning, and most work in English as a matter of course. WPP has two branding businesses in the city: VBAT, a Dutch packaging and brand agency since 1984, and the Amsterdam studio of Design Bridge and Partners, the network WPP formed in 2023.

Every agency on the list has an active office or studio in Amsterdam or the surrounding metropolitan area in 2026. Studios that work mainly across graphic design and editorial projects are covered in our list of design agencies, and campaign-led shops sit on the advertising and creative lists. The list is unranked, because the right agency depends on the brief, the budget and the stage your brand is at.

The best branding agencies in Amsterdam

1. Design Bridge and Partners

WPP · Amsterdam · designbridgeandpartners.com

Design Bridge and Partners is WPP’s brand design network, formed in 2023 and headquartered in London. It describes its work across brand strategy, brand design, brand engagement and brand effectiveness, and has around 900 people across 17 studios. The Amsterdam studio was hiring for on-site roles in early 2026.

The network’s clients include Unilever, Heineken, Diageo, Coca-Cola, Mastercard, Reckitt and Mondelez, which makes it a natural fit for large consumer portfolios with many brands and packs. Ask which parts of a project will be run from Amsterdam and which from other studios.

2. VBAT

WPP · Zuid · vbat.com

VBAT was founded in 1984 as one of the first packaging design agencies in the Netherlands and is now part of WPP. It describes itself as a house of specialists in brand, packaging and retail design, working from Amsteldijk in Amsterdam-Zuid.

Clients over the years include Heineken, ING, PostNL and Gamma, with packaging work for Amstel Radler and Pickwick. It suits fast-moving consumer goods and retail brands that need strategy, pack design and in-store work from one team.

3. Verve

Part of United Playgrounds · Westerpark · verveagency.com

Verve is a strategic branding and rebranding agency for technology companies and fast-growing brands, with offices in Amsterdam and The Hague. It groups its work into programmes for specific moments: entering new markets, differentiating, mergers, pivots, refreshes and reorganisations.

Recent work includes a rebrand for the mobile network Lebara, branding for Miro (including a sculptural “M” installation in its office), a brand evolution for Bynder and a merger rebrand for Zenchef. Other clients include ING, Unilever, C&A, Supermetrics and DataSnipper.

4. Skriptor

Naming agency · Zuidas · skriptor.com

Skriptor, formerly Skriptor Zigila, is a naming agency with offices in Amsterdam and Stockholm, formed from the merger of two international naming firms. Its services run from naming strategy and name creation to linguistic screening in more than 60 languages and trademark research, with a separate pharmaceutical naming practice.

Its case studies include names and rebrands for Klarna, Oppo, ING, Ziggo and Schiphol Privium. In October 2026 it announced the Velogy name, created in collaboration with the brand consultancy Brandpie. It is a useful partner when a name has to work across many languages and pass legal checks.

5. Momkai

Independent · Centrum · momkai.com

Momkai is a strategic design agency that has been independent since 2006, led by founder and creative director Harald Dunnink. Its work is split between building brands (strategy, verbal and visual identity, websites) and growing movements through campaigns and communications.

It co-founded the member-funded journalism platform De Correspondent, and its client list leans towards mission-led organisations: The School for Moral Ambition, Giving What We Can, the Limelight Foundation, Crowdbuilding and the first Nelson Mandela Marathon in Cape Town. Commercial clients include Cibus and the sports media company Golazo.

6. BSUR

Brand consultancy · Schiphol · bsur.com

BSUR is a brand consultancy that takes on complex positioning and repositioning work, along with identity, communications and digital transitions. Its Amsterdam office is on Schiphol Boulevard at the airport.

The client list is international: Hitachi, Specsavers, Glenmorangie, Princess Yachts, Moxy Hotels and OSHKOSH, plus large destination and real estate projects in Saudi Arabia such as Diriyah and New Murabba. It suits brands with several markets or sub-brands to align.

7. Clarify

Branding agency · Houthavens · clarify.nl

Clarify is an Amsterdam branding agency covering brand strategy, brand concepts, visual identity and the communication materials that follow. Its headquarters is on Moermanskkade in the Houthavens.

It created the visual identity and communication materials for the 2025 NATO summit in the Netherlands. Other work includes brand development for the energy management company iwell, which ran from positioning through to the website and animation.

8. Gardeners

Brand and creative agency · Westerpark · gardeners.nl

Gardeners describes itself as a full-service creative agency for brands that want to grow well, with a strong strategy practice covering brand strategy, naming, brand architecture, impact strategy and tone of voice. Design, campaigns, PR and events sit alongside.

Its clients are mostly purpose-led: Triodos Bank, Fairtrade Original, CLARO chocolate, Plan International, Stayokay and the water authority Amstel, Gooi en Vecht. Choose it when brand work and launch campaigns need to come from the same team.

9. Dutch Design Agency

Independent · Jordaan · dd.agency

Dutch Design Agency is an independent branding agency working across strategy, branding, digital and growth, with offices in Amsterdam, Zurich, Doha and Riyadh. Its studio is on Nieuwe Leliestraat in the Jordaan.

The client list leans towards fashion, beauty and luxury: Rituals, Beiersdorf, Hermès, PVH, Karl Lagerfeld and Off-White. Recent projects include a global visual merchandising concept for Karl Lagerfeld, Rituals Sakura and work for the Rosewood Amsterdam hotel.

10. G2K

Brand design agency · Amsterdam · g2k.nl

G2K is a brand design agency with studios in Amsterdam and Groningen, working on brand strategy, identity, campaigns and websites. It has been running for more than 20 years, and recent work earned two ADCN finalist nominations.

Recent projects include an evolution of the Gasunie brand and a new identity for Groningen Bereikbaar. Other clients include XITE, Martinair, Noordhoff and the University of Groningen. Much of its client base is in the north of the country, so ask which studio will lead your account.

11. Brandium

Branding agency · Amsterdam-West · brandium.nl

Brandium is a branding and web design agency in Bos en Lommer. It builds brand identities and the websites that carry them, with motion and 3D, campaigns and content as add-ons, and builds on Webflow, WordPress and Shopify.

Recent projects include branding and digital work for Loop Earplugs, GoodNews coffee and Co Office. Other clients include Tomorrowland, Brussels Airport and David Lloyd. It suits growing companies that want the identity and the website delivered together.

What to look for in an Amsterdam branding agency

Decide first what kind of branding problem you have. A new name, a merger, a repositioning and a packaging refresh call for different specialists. Amsterdam has firms for each: Skriptor for names, VBAT for packaging and retail, BSUR and Verve for repositioning and mergers. A firm that is strong in one may only be adequate in another.

Ask how strategy and design connect. Good branding agencies can show the line from research and positioning to the logo, typeface and tone of voice. Ask to see a strategy document alongside the finished identity for a past project, and check that the reasoning survives into the design.

Check the language and market reach. Many Amsterdam clients sell across Europe or further, so names and messages need to work in several languages. Ask whether linguistic screening and trademark checks are included or left to you, and who in the team will present to stakeholders outside the Netherlands.

Finally, ask what you will receive at the end and how it will be kept up to date. A rebrand produces logo files, typefaces, templates, guidelines and photography, often for many teams and agencies at once. Agree early where the master files will live, how feedback rounds will run, and who signs off each version.

How Fabric helps branding agency teams

Fabric gives a branding team one workspace for strategy decks, identity files, client feedback and research, with AI search across all of it. The brand identity setup keeps each client’s positioning work, logo explorations and guidelines together in one space.

Identity work produces large files: layered artwork, type families, photography and motion. They sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images and transcribed workshop recordings, and colour search finds assets by shade. Similar search surfaces related logos, layouts and references by composition, colour and subject, which helps when building a moodboard or checking a new mark against past work.

For presentations and sign-off, a strategy deck or a full set of brand guidelines can be published as a web page and updated by editing the source. Link analytics shows which named stakeholders opened a link and how long they spent with it. Clients can leave threaded comments through a shared link without creating an account, and highlights and comments work on PDFs and documents. Reviewers can also draw on images and leave timestamped comments on video and audio.

On Team plans, self-writing docs can keep a page for each client up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items. That record helps on long rebrands where many people sign off over several months.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best branding agency in Amsterdam?

It depends on the brief. For naming, Skriptor is a specialist with screening in more than 60 languages. For large consumer portfolios, Design Bridge and Partners and VBAT bring WPP’s scale. For technology companies going through growth or mergers, Verve and BSUR focus on repositioning.

Which Amsterdam agencies specialise in brand naming?

Skriptor is a dedicated naming agency with offices in Amsterdam and Stockholm, and its case studies include naming and rebranding work for Klarna, Oppo and Ziggo. Gardeners also lists naming within its brand strategy practice.

Do Amsterdam branding agencies work in English?

Yes. Most of the agencies on this list work in English and Dutch, and several, including BSUR, Dutch Design Agency and Verve, run projects for clients across Europe and the Middle East.

How is a branding agency different from a design agency?

Branding agencies lead with strategy: positioning, naming, architecture and the identity that expresses them. Design agencies tend to cover a wider range of graphic, editorial and digital work. Our list of design agencies in Amsterdam covers the multidisciplinary studios.

How long does a rebrand take?

A full rebrand with research, strategy, naming and identity often runs for several months, and a visual refresh can be quicker. Ask each agency for a phased plan and which stages need decisions from your side.

Related lists

Branding agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Amsterdam: Creative agencies · Design agencies · Advertising agencies · Marketing agencies · UX design agencies · Photography studios

Run your agency on Fabric: Fabric for brand strategy teams · What is a brand kit · Fabric for agencies