The AI workspace for your ads and creative assets

Ad creative is produced in volume and lost in volume. Your team runs campaigns across platforms, producing dozens of variations: different formats, different copy, different imagery, different audiences. The assets live in a shared drive organised by campaign name, which is useful for about three months until the naming convention breaks and nobody can find the banner from the Q2 campaign that outperformed everything else. Meanwhile, you're screenshotting competitor ads from social feeds, saving examples of creative you admire, and collecting references for the next campaign. All of it scatters: your own creative in one place, competitor captures in another, inspiration in a third, and none of them searchable by what the ad looks like or what it says.

Fabric gives you one searchable library for your ad creative and competitive captures, findable by visual similarity, colour, copy, and meaning. Track what competitors are doing. Find your own best-performing creative. Build reference boards for the next campaign from everything you've collected.

Search ad creative by what it looks like

Ad creative doesn't respond to filename search. You're looking for "the Instagram story ad with the teal background and the testimonial quote" or "the banner where we used the product shot from the lifestyle campaign." No folder structure captures that. No tag you added will be specific enough six months later.

AI search reads the visual content and the text inside every ad image. Search by colour to find every asset in a specific brand palette. Search by visual similarity with similar search to find everything that looks like a reference you're working from. Describe what you're looking for in words and find it across your entire creative library.

The search reads copy on ads too. Ask "the ad with the free trial headline" or "banners mentioning the summer promotion" and find them by the text on the creative, not by the campaign folder they're in.

Track competitor creative over time

Every marketing team tracks competitor ads. Few do it in a way that's retrievable. You screenshot a competitor's Facebook ad, save their landing page, and note what you noticed in Slack. Within weeks, the intelligence is scattered and the picture has faded.

Save competitor ad creative to Fabric and it stays searchable permanently. Screenshot an ad with quick capture or the mobile app. Clip a landing page with the web clipper. Forward an ad alert email to email-to-note. Everything lands in the same searchable library.

Over months, the competitive creative library becomes a timeline. Search "how [competitor] has messaged their enterprise offering" and see the evolution across every ad you've captured. The AI assistant can compare competitor creative across time periods, identify messaging patterns, or summarise what a competitor is emphasising in their current campaigns. See competitive research for the full workflow.

Reuse what's worked before

The most wasteful part of campaign production is rebuilding creative that already exists in a better version somewhere in your archive. You know you ran a high-performing ad with a similar format last year. You know someone on the team designed a template that would work. But finding it means opening folder after folder until you give up and start from scratch.

Fabric makes your entire creative history searchable and reusable. Search for past ads by format, style, copy, or visual characteristics. Ask the AI assistant to find every ad you've produced for a specific audience segment, in a specific format, or with a specific message. The creative library compounds: every campaign you produce makes the next one faster because the past work is findable.

Smart organization auto-tags creative by visual characteristics, format, and content, so the library organises itself as it grows.

Build reference boards for new campaigns

Campaign development starts with references: ads you admire, competitor creative, style directions, format explorations. The canvas lets you arrange ad creative, screenshots, notes, and references spatially to build a reference board for the next campaign.

Drag material from your library onto the canvas: your best past creative, competitor examples, style references, and format inspiration. The board builds from everything you've collected, not from a fresh search each time. Share the board with clients or stakeholders via a published link with password protection and link analytics.

The explorer surfaces unexpected connections across your creative library. An ad from a past campaign that you'd forgotten shares a visual approach with the direction you're exploring now. The serendipity helps when you're looking for a fresh angle.

Feedback on creative, not about creative

Ad review cycles involve multiple stakeholders with different concerns: the creative director checks the design, the copywriter checks the messaging, the brand manager checks the guidelines, the client checks everything. Feedback arrives via email, Slack, and calls, disconnected from the creative it refers to.

Annotations let reviewers pin comments to exact spots on any ad asset. "This headline is too long for the format." "The CTA needs more contrast." "Can we try the alternative product shot here." All attached to the specific element, not described in a separate message.

Track review rounds with tasks and reminders. See what's approved, what needs revision, and what's awaiting feedback. For the full workflow, see review and approval.

Share campaign creative with tracking

Publish any creative collection, reference board, or campaign assets with password protection and link analytics. Share a set of ad concepts with a client and see which options they spent time on. Send campaign assets to a media partner and track access. Create individually named tracking links per stakeholder.

Update creative in Fabric and the published link reflects the changes. No re-sending asset packages. No "which version did you review" conversations.

Who uses Fabric for ads and creative assets

Ad creative is central to marketing and brand workflows. Marketers manage campaign assets and track competitive creative. Agencies and creative teams produce, review, and share campaign creative across clients. Content creators build reference libraries for content planning. Founders and startups track competitor advertising alongside their own. Sales professionals share campaign examples as part of sales collateral.

For managing a team's brand asset library at scale, see digital asset management. For design-focused project workflows, see design projects. For visual reference collection, see moodboards and inspiration.

Get started

Put your ad creative and competitive captures in one searchable library and stop losing the work that's already been done. Try Fabric free.

Comparing tools? See why teams choose Fabric as the best digital asset management tool.

FAQs

Can I search ad creative by visual similarity?

Yes. Similar search finds visually related creative across your library. Drop in any ad and find everything with a similar look, colour, or style.

Can I search by the text on an ad?

Yes. AI search reads copy and text inside ad images. Search for a headline, a CTA, or a promotional message and find the creative that contains it.

Can I search ads by colour or brand palette?

Yes. Search a specific colour and find every asset that matches. Useful for pulling on-brand creative or finding assets in a specific colour direction.

Can I track competitor ads over time?

Yes. Save competitor creative as you encounter it. Over months, the library becomes a searchable timeline of their campaigns. The AI assistant can summarise trends, compare messaging across periods, and identify patterns.

Can clients or stakeholders annotate on ad creative?

Yes. Annotations let reviewers pin feedback to exact spots on any ad asset. Comments are specific and attached to the creative.

Can I share campaign creative with tracking?

Yes. Publish with password protection and link analytics. See which creative stakeholders have reviewed and create named tracking links per person.

Can I build reference boards for new campaigns?

Yes. Arrange past creative, competitor examples, and style references on the canvas. Share the board with clients via a tracked link.

Are ad assets automatically organised?

Yes. Smart organization tags creative by visual characteristics, format, and content. The library organises itself as it grows.

Can the AI find my best-performing creative from past campaigns?

The AI can find creative by format, message, style, and visual characteristics. Performance data lives in your ad platforms, but the creative itself is searchable and reusable from your Fabric library.

Can I use this for both my own ads and competitor captures?

Yes. Both live in the same searchable library. Use spaces to keep them separate when you want focus, and search across everything when you want the full picture.

Can the team collaborate on ad review?

Yes. Real-time collaboration supports working together on the canvas, annotations, and notes. Tasks track review status per asset.

Are my creative assets private?

Yes. Your content is encrypted and only visible to you or your team unless you choose to share it. Fabric uses AES-256 encryption and is CASA Tier 2 compliant.