Best Social Media Agencies in Paris (2026)

Introduction

Paris has one of Europe’s busiest markets for social media and influencer work, and the 10 agencies below are among the strongest social-first and influencer specialists in the city in 2026. They were chosen for recent client wins, 2025 and 2026 recognition, and the quality of their platform-native work.

The city’s mix of clients shapes the scene. Luxury, fashion and beauty houses spend heavily on creators, while retail, food, banking and energy brands run always-on community management on TikTok, Instagram and YouTube. Social work also gained its own trade awards: The Media Leader and Reworld Media launched the Social Media Awards in 2025, where BETC FullSix took the most prizes, and the second edition’s ceremony is set for 24 November 2026. New business has kept moving too, with Woô winning Best Western, Essilor and Beaugrenelle in spring 2026 and We Are Social picking up Groupama’s digital communications in June.

Every agency here has an active office in Paris or Greater Paris in 2026. The list is unranked, because the right partner depends on whether you need creators, community management, paid social or all three.

The best social media agencies in Paris

1. We Are Social Paris

Part of the We Are Social network · Canal Saint-Martin · wearesocial.com

We Are Social’s Paris office sits on rue des Vinaigriers in the 10th arrondissement and is one of the larger social-first teams in the city. It took Bronze for Social Media Strategy of the Year at the 2025 Social Media Awards, and the network’s annual Digital Report, produced with Meltwater, is one of the most cited sources on global social media use.

Recent wins include Groupama’s digital communications in June 2026, following a retirement-awareness campaign for the insurer built with iProspect in late 2025. Its case studies lean on gaming and platform culture: Avène’s “The Realest Ad” on BeReal, Sea Shepherd France inside the game Dave the Diver, and a WWF build challenge in Fortnite. Accor, Renault, Dacia and Spotify also appear on its client list.

2. heaven

Hopscotch Groupe · 2nd arrondissement · heaven.paris

heaven describes itself as “born digital, born social” and runs separate units for social, influence, digital studio, media and consulting under the Hopscotch Groupe umbrella. Its work for Saint-Gobain, “7 visions du futur”, a city-of-the-future series made with AI, won Bronze for Social Media Creation of the Year at the 2025 Social Media Awards.

Clients include Dacia, Clarins, Danone, Michelin, Dom Pérignon, Deliveroo and Samsung. Recent projects cover MACIF’s social presence around Charlie Dalin’s Vendée Globe win, an AI-generated film for Motorola, and “Dans ta chambre”, an influencer show about creative duos for Adobe France. The agency also publishes research on how younger audiences use generative AI.

3. Ykone

Independent, founder-led · 9th arrondissement · ykone.com

Ykone is an influencer marketing group founded in Paris in 2008 by Olivier Billon, still its CEO. It specialises in luxury, fashion, beauty and travel, runs its own influencer platform, Campaygn, and lists offices across Europe, the Middle East, Asia and the US, with Paris as headquarters.

The client list reads like a luxury directory: Louis Vuitton, Cartier, Gucci, Prada, Tiffany, Guerlain, Estée Lauder and Sephora, plus travel brands such as Marriott and Visit Dubai. In October 2026 Ykone announced the acquisition of Digital Dust to strengthen its Italian business, and it received EcoVadis Bronze for 2026. Brands with international launches tend to use it for multi-market creator programmes.

4. Reech

Independent · Montreuil · reech.com

Reech calls itself the pioneer influence agency in France and has expanded into creator-led marketing, social media, brand content, UGC and events. It runs its own technology, SocialVox, and a research arm, Le Lab, which publishes studies on the influence market. The agency is a member of the ARPP, UMICC and AdEthics.

Its studio is in Montreuil, just east of Paris. Clients are weighted towards mass-market French brands: Decathlon, Yoplait, Panzani, Bel, Boulanger, Michelin Guide, Kellogg’s and Macif, with case studies for Nocibé, Ricola, OPPO and ibis Styles. It suits brands that want large creator programmes with measurement attached.

5. BETC FullSix

Havas (BETC group) · Pantin · betcfullsix.com

BETC FullSix is the digital, content and community arm of the BETC family, based on rue de l’Ancien Canal in Pantin. It was the most decorated agency at the 2025 Social Media Awards, with Gold for Strategy (YSL Beauty), Gold for Creation (Leroy Merlin’s “Plan Bêêê”), and Silvers for Crédit Agricole’s “La disparition du E”, E.Leclerc’s “Mangavores” with OMD, and an EDF campaign on women in science and industry.

The agency combines social with digital platforms and data work, so it often handles a brand’s website and its social channels together, as it has for Renault Group. For brands that want social tied closely to a BETC above-the-line campaign, it is the obvious route.

6. NewScreen

Independent · Sentier · newscreen.fr

NewScreen is a social creative agency on rue d’Uzès in the 2nd arrondissement. It works across influence, social ads, community management and AI-assisted content, and says it has been producing paid social creative since 2018. Its Conforama work won Silver for Social Media Strategy of the Year at the 2025 Social Media Awards.

Clients include Decathlon, Back Market, Samsung, Société Générale, Domino’s Pizza, L’Occitane and gaming brands such as Supercell’s Brawl Stars and SEGA. It also holds Melvita’s influence account. A good fit for brands that want creator content and paid social from the same team.

7. Tanke

Independent · 10th arrondissement · tanke.fr

Tanke is an influencer marketing agency founded in 2014, based on rue du Faubourg Poissonnière. It covers influence strategy, talent casting, content production, events, social media management and performance reporting, and says it has run campaigns in more than 40 countries. It holds EcoVadis Gold for 2026.

The client list spans fashion, beauty and entertainment: Gucci, Adidas, Lacoste, Calvin Klein, L’Oréal and Shiseido, with Universal, Paramount and TikTok on the entertainment side. Case studies include work for Niantic, Nina Ricci, Velux and IKKS.

8. Woô

Independent · Paris · woo.paris

Woô is an influence and social media agency founded in 2015, with a team of around 100 in Paris. Alongside campaigns, UGC, celebrity work and events, it runs two in-house tools: YOO, a UGC platform connecting brands with creators, and Pimster, which turns creator video into shoppable content.

2026 has been busy. Best Western, Essilor and the Beaugrenelle shopping centre all moved their social media to Woô in April, and the agency is the partner of the second edition of the Social Media Awards. Other clients include L’Oréal Paris, Sephora, Nuxe, Kiabi, LCL and Allianz.

9. Conversationnel

Groupe Ceetadel · 9th arrondissement · conversationnel.fr

Conversationnel is a social media and conversation agency on rue du Faubourg Montmartre, with further offices in Lyon, Bordeaux and Nantes. Its services run from community management, social campaigns and influence to employee advocacy, social commerce and chatbots, which is unusual for a social shop.

In early 2026 it won five social media accounts: Feu Vert (turning the brand’s mascot cat into a creator on TikTok, Meta and YouTube), Chocapic, KitKat, Enedis and Piscines Desjoyaux. Its Ajinomoto campaign won a silver award for best social media campaign of 2025. Other work includes Maxi Zoo, VINCI and UCANSS.

10. Kindai

Groupe EDG · 10th arrondissement · kindai.fr

Kindai is a social media agency on rue du Faubourg Saint-Denis that focuses on social strategy and brand activations. It won IKEA’s social media budget in September 2025, and sits within Groupe EDG alongside the influence agency Made In.

Named clients include American Express, Nutella, eBay, McCain and SNCF Connect, and its client wall adds LEGO, Leroy Merlin, Kinder, Fnac and Peugeot. The agency is a sensible shortlist pick for FMCG and retail brands that want a dedicated social team without a full-service agency around it.

What to look for in a Paris social media agency

Decide first whether you need a community manager, a creator programme or a paid social team, since Paris agencies tend to lead with one. Influencer specialists such as Ykone and Tanke are built around talent and casting. Social-first shops such as We Are Social and NewScreen lead with platform strategy and content. Some, like Woô and Reech, try to cover all three.

Ask how the agency handles the French rules on influencer marketing. Advertising disclosure, contracts with creators and restricted categories are now part of every campaign, and agencies that belong to bodies such as the ARPP can explain their process clearly. Get this in writing before the first creator is briefed.

Look at the account team and the production model. Always-on social for a Paris retail or FMCG brand can mean dozens of posts a week across TikTok, Instagram and YouTube, plus creator content coming in from outside. Ask who writes, who shoots, who approves, and how much of the work is made in-house versus by freelancers or creators.

Finally, check how content moves from brief to post. A social team handles a high volume of short videos, captions, creator drafts and brand assets, often with legal or brand review in the loop. Agencies with a clear calendar, one place for the latest versions, and a simple approval route for clients will save weeks over a year.

How Fabric helps social media agency teams

Fabric gives a social team one workspace for its content, client feedback and planning, with AI search across all of it. The social media agency setup keeps briefs, creator drafts, brand assets and reporting for each client in one place, with separate guides for Instagram and TikTok workflows.

Short-form video piles up quickly. Fabric’s cloud drive streams files on demand, so raw creator footage and edits take no local disk space and open without a full download. Audio and video transcription makes every uploaded clip searchable by what is said in it, and search works by meaning across documents, images and transcripts, with results that jump to the right timestamp.

For planning, any folder can become a Kanban board whose cards are the files themselves, which suits a content calendar moving from draft to approved to posted. The content planning guide shows the setup. Clients can leave threaded comments on any file through a shared link without signing up. Commenters can also leave timestamped comments on video and draw on any video frame.

Monthly reports and campaign recaps can be published as a web page and protected with a password, and link analytics shows when each named recipient opened them. Fabric uses AES-256 encryption, is CASA Tier 2 verified, and does not use customer data to train AI models.

Password protection and link analytics are included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best social media agency in Paris?

It depends on the job. On 2025 recognition, BETC FullSix won the most prizes at the first Social Media Awards, with heaven, NewScreen and We Are Social also among the winners. For luxury creator programmes Ykone is the best-known name, and Woô has been one of the most active winners of new business in 2026.

What is the difference between a social media agency and an influencer agency?

A social media agency runs a brand’s own channels: strategy, content, community management and often paid social. An influencer agency finds, briefs and pays creators to talk about the brand on their channels. Many Paris agencies now do both, but most still have a clear centre of gravity.

How much does a social media agency in Paris cost?

Most work on monthly retainers for always-on community management, with creator campaigns and paid media budgets priced separately. Ask for the fee split between agency time, creator fees and media spend, since creator costs can be the largest line on an influence budget.

Are influencer platforms the same as influencer agencies?

No. Platforms such as Influence4You and Kolsquare sell software that brands use to find creators and run campaigns themselves, sometimes with support. Agencies such as Reech, Tanke and Ykone run the campaign for you. Some agencies also build their own tools, such as Woô’s YOO and Ykone’s Campaygn.

Should I hire a social agency or a full-service creative agency?

If social is the main channel, a specialist usually moves faster and knows the platforms better. If you need social to carry a wider brand campaign, a creative agency with a social team may suit you better; see our list of creative agencies in Paris.

Related lists

Social media agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Paris: Creative agencies · Marketing agencies · Content studios · Advertising agencies · Video production · Photography studios

Run your agency on Fabric: Fabric for agencies · Social media content creation · Content planning