Best Social Media Agencies in New York (2026)

Introduction

New York is the main US base for social-first, creator and influencer agencies, and the 13 below are the ones we would shortlist in 2026. They were picked for recent work, 2025 and 2026 recognition, and the brands that rely on them.

The category has been consolidating quickly. Accenture agreed in June 2026 to buy the creator agency Whalar for Accenture Song, WPP has folded Obviously and Village Marketing into its network, and Orchestra bought Small Girls PR at the end of 2024. Independents are still doing well: Adweek named Billion Dollar Boy its 2025 Social/Influencer Agency of the Year, and Day One Agency grew net revenue to $51 million in 2025 without outside ownership.

Every agency here has an active New York presence in 2026. The list is in no fixed order of merit. Some firms lead with organic social and community management, others with creator partnerships or earned media, so the right one depends on what you need from social.

The best social media agencies in New York

1. Billion Dollar Boy

Part of The BDB Group · Tribeca · billiondollarboy.com

Billion Dollar Boy was founded in 2014 as one of the first agencies built around influencer marketing, and its office at 122 Hudson Street runs the US business. Adweek named it Social/Influencer Agency of the Year in 2025, citing revenue growth of 48% and a network of more than 2,500 creators across 42 markets. It also featured in Ad Age's 2026 A-List.

Recent client wins include Crocs, Burberry, Ikea, Unilever Foods, adidas and Sephora. For Burberry it commissioned eight creators from outside fashion to reinterpret the Rocking Horse bag. The US team has grown to around 60 people, and Piet Southey moved from London in early 2026 to become US managing director.

2. We Are Social

Owned by The Plus Company · Tribeca · wearesocial.com/us

We Are Social was founded in London in 2008 and keeps its US headquarters at 250 Hudson Street. The Plus Company took a majority stake in 2021. In February 2026 the agency reorganised its North American leadership and promoted Dana Neujahr to president of We Are Social US, after a year of double-digit revenue growth and more than 16 new client wins in the region.

Its campaigns have won at Cannes Lions, the Webby Awards and the Shorty Awards, and it publishes an annual trends report, Think Forward. The North American team numbers close to 200 people across New York, Los Angeles and Toronto, with a separate sports practice, We Are Social Sport.

3. VaynerMedia

Part of VaynerX · New York · vaynermedia.com

VaynerMedia is Gary Vaynerchuk's agency, and it puts social at the centre of its creative and media work. Vaynerchuk describes it as a production company that happens to do creative media strategy. It made Adweek's 2025 Agency of the Year shortlist, and New York is the lead office in a network that runs from Chattanooga to Singapore.

In 2025 JCPenney named it social media and influencer marketing agency of record, H&R Block made it media agency of record, and PepsiCo Beverages US became the founding client of its Vayner Co-Lab model. It also made Duracell's first Super Bowl commercial and Tubi's "The Z Suite". Other clients include Bose, Coach, Diageo, Mondelez and Wingstop.

4. Day One Agency

Independent · New York · d1a.com

Day One Agency was founded in New York in 2014 and is led by co-founder and CEO Josh Rosenberg. It sits between earned media, social and creator work, and about 65% of its 185 staff are Gen Z or young millennials. Net revenue reached $51 million in 2025. It won a Silver Lion for Creative Data at Cannes in 2025 and PRWeek's Outstanding Midsize Agency award in 2026.

Long-standing clients include American Express, Nike, Chipotle, Converse and e.l.f., with Target, Canada Goose and L.L.Bean added more recently. Häagen-Dazs appointed it US consumer PR and influencer agency in April 2026. The agency runs a Gen Z insight network called Group Chat, a creator programme, and Side Projects, an editorial studio launched in April 2026.

5. Praytell

Part of Project Worldwide · Chelsea · praytellagency.com

Andy Pray founded Praytell in Brooklyn in 2012, and its US headquarters is now on West 15th Street. Beth Cleveland became CEO in August 2025. In January 2025 the agency combined media, creators and social into one department, Centers of Influence, which it expanded again in September 2026 with senior hires in creator marketing and media. Provoke Media named it one of the 100 best agencies in the US in 2026.

Clients include Burger King, Stanley 1913, Peet's Coffee, Destination Canada and Clairol. Therabody appointed it US PR agency of record in March 2026 and Arc'teryx followed in June. Its research report "The Personality Era", produced with YouGov, looks at why audiences trust individual creators over brand accounts.

6. Small Girls PR

Part of Orchestra · New York · smallgirlspr.com

Mallory Blair and Bianca Caampued founded Small Girls PR in 2010. It combines earned media, influencer marketing and experiential activations, and has built a reputation for campaigns that spread without paid support. Orchestra, backed by O2 Investment Partners, acquired the agency in October 2024. It has offices in New York and Los Angeles.

Recent work includes Amazon Ring's Halloween "Great Ghost Search" with creator partners and a "Mental Load Calculator" study for Skylight. Clients include Snapchat, Billie, Olay, GE and Zappos, with Bumble, StubHub, Instacart and FIGS among the newer names.

7. Viral Nation

Private · New York · viralnation.com

Joe Gagliese and Mat Micheli founded Viral Nation in Toronto in 2014, and New York is one of its largest bases. It runs social agency work alongside a talent business that represents more than 900 creators, and it raised $198 million in growth financing in 2022.

Rocket Companies made it its first social media agency of record in August 2025, after the agency's social work around Rocket's Super Bowl advertisement. In September 2025 it became the exclusive social partner for New York Fashion Week. It is also MGM Resorts' influencer agency of record, and other clients include Coca-Cola, Disney, Microsoft and A24.

8. Obviously

Part of WPP · New York · obvious.ly

Mae Karwowski founded Obviously, and she still leads it. The agency is headquartered in New York, with teams in San Francisco and Paris, and WPP bought it in March 2023, placing it within what is now VML. It is known for proprietary software that finds creators and measures results, which suits brands running large or always-on programmes.

Clients include Ulta, Converse, Google, Amazon, Panda Express, Lyft and Campbell's. Typical work covers ambassador programmes, product seeding and quick-turn creator content, reported through the agency's own dashboards.

9. Village Marketing

Part of WPP · New York · villagemarketing.com

Vickie Segar started Village Marketing at her kitchen table in Brooklyn in 2013. WPP acquired it in 2022, when it had around 200 staff, and it has run influencer campaigns for clients ranging from consumer brands to the Obama and Biden campaigns.

The agency works with Coca-Cola, HelloFresh, Mars, Unilever, Warby Parker, Necessaire and the NWSL. Its services run from creator commerce and affiliate programmes to paid ambassadors, gifting and events, so it fits brands that want creators tied to sales.

10. Whalar

Being acquired by Accenture Song · New York · whalar.com

Whalar is a creator and social agency founded by Neil Waller and James Street. It has managed more than $600 million in creator campaigns across 40 countries. In June 2026 Accenture agreed to buy it for Accenture Song, with more than 170 staff moving across and co-CEOs Emma Harman and Jo Cronk staying on. The deal was still subject to closing conditions when announced.

Clients include Nike, TikTok, EA Sports, the NFL, Disney, Hyatt and Unilever. Whalar Group kept The Lighthouse, which opened a creator campus in a former pencil factory in Greenpoint, Brooklyn, in November 2025. Brands starting a long engagement should ask how the Accenture integration will affect their team.

11. Socialfly

Independent · Chelsea · socialflyny.com

Socialfly is a female-founded and led agency on West 29th Street that handles social strategy, content production, community management, paid social and influencer work. It has twice appeared on the Inc. 5000, made Adweek's list of fastest growing agencies, and won Shorty and Vega awards.

Clients include Max, SUMMIT One Vanderbilt, DevaCurl, Weleda, SlimFast and Conair. It is a good fit for brands that want a team to run their channels day to day, rather than a creator-led campaign shop.

12. The Digital Dept.

Part of Dolphin Entertainment · New York · thedigitaldept.com

The Digital Dept. is the creator business of Dolphin Entertainment, led by co-CEOs Ali Grant and Sarah Boyd. It brings creative, influencer partnerships, media buying, UGC production and experiential work into one team, and it also manages creators directly.

In August 2026 it reported a talent roster of 380 creators, a 45% rise in headcount to 80, and new offices in Dallas and Boston alongside New York, Los Angeles, Miami and Nashville. Managed talent includes Christy Carlson Romano and Audrina Patridge, which gives brand clients direct access to those creators.

13. JUV Consulting

Part of UTA · New York · juvconsulting.com

JUV Consulting is a Gen Z marketing and strategy firm founded by Ziad Ahmed. UTA acquired it in March 2024 and runs it as the NextGen practice of UTA Marketing, with teams in New York, Los Angeles and Chicago.

Clients include Google, Unilever, Converse, e.l.f. Beauty and Lionsgate. It is more strategic than most firms here, and brands often use it to test ideas with young audiences before handing execution to a larger agency.

What to look for in a New York social media agency

Decide first what kind of social you need. Some agencies on this list run channels and communities every day, others build creator programmes, and others use social to drive earned media. Many claim all three, so ask for case studies in the one that matters most to you.

Ask how creators are found, paid and measured. Agencies with their own talent rosters, such as Viral Nation and The Digital Dept., can move fast with familiar faces, while agencies without one may search more widely. Neither is better by default. Ask for results reported against business measures you agreed at the start, as well as views and engagement.

Check ownership and stability. In 2025 and 2026 several creator agencies were bought by holding companies, consultancies and private equity backed groups. A sale can bring more resources, and it can also change teams and priorities, so ask who will run your account after any deal closes.

Finally, look at how content gets approved. Social teams produce a high volume of short video, captions and creator drafts, often on tight deadlines. An agency with a clear review process, and one place where clients can see the latest cut, will get more posts out on time and lose fewer to version confusion.

How Fabric helps social media agency teams

Fabric gives a social team one workspace for raw footage, creator deliverables, briefs and client feedback, with AI search across all of it. The agency setup keeps a space per client, and the social media content creation setup shows how teams arrange shoots, edits and posting plans within it.

Video and creator files sit in Fabric's cloud drive, which streams on demand so files take no local disk space and editors can open heavy footage without a full download. Uploaded video and audio are transcribed automatically, so a search for a phrase a creator said lands on the right timestamp.

For content calendars, any folder can become a Kanban board whose cards are the files themselves, which suits a pipeline from draft to approved to posted. There is more on this in content planning with Fabric.

Clients can leave threaded comments through a shared link without signing up, and link analytics shows when each named recipient opened a review link. Timestamped comments on video are coming soon. The review and approval guide covers how agencies run approval rounds today.

Link analytics is included on Pro and Team plans, and Team plans add self-writing client docs. See plans for teams.

Frequently asked questions

What is the best social media agency in New York?

It depends on the job. On 2025 and 2026 recognition, Billion Dollar Boy was Adweek's Social/Influencer Agency of the Year, Day One Agency won PRWeek's Outstanding Midsize Agency award, and VaynerMedia made Adweek's Agency of the Year shortlist.

What is the difference between a social media agency and an influencer agency?

A social media agency usually plans and runs a brand's own channels, including content, community management and paid social. An influencer agency builds campaigns with outside creators. Many New York firms now do both, though most lead with one.

How much does a social media agency in New York cost?

Most work on monthly retainers or project fees, and creator fees are often billed on top. Ask agencies to separate their own fees from creator payments and paid media so you can compare proposals fairly.

What happened to Whalar?

Accenture agreed in June 2026 to acquire Whalar for Accenture Song, with its co-CEOs staying on. Whalar Group kept its other businesses, including The Lighthouse creator campus in Brooklyn.

Should I hire a social agency or a content studio?

A social agency handles strategy, posting and community as well as content. If you already have a social team and only need more video or photography, a New York content studio may be the better fit.

Related lists

Social media agencies in other cities: Los Angeles · London · Chicago · Miami · Toronto

More in New York: Creative agencies · Marketing agencies · Advertising agencies · Content studios · Video production · Branding agencies

Run your agency on Fabric: Fabric for agencies · Social media content creation · Content planning