Best Creative Agencies in Paris (2026)

Introduction

Paris has one of Europe’s strongest creative agency scenes, and the 10 agencies below are among the best placed to take a brand brief in 2026. They range from small founder-led independents in the 9th arrondissement to idea shops that sit inside Havas, Publicis and Omnicom.

The city is home to Publicis Groupe and Havas, and much of the work here is made for French household names in retail, cars, telecoms, banking and food. Independents had a strong year. At CB News’s Grand Prix des Agences de l’Année in December 2025, Buzzman was named Most Creative Agency of the Year, Josiane took Independent Advertising Agency of the Year and Australiegad took Independent Creative Agency of the Year. In February 2026, BETC and Buzzman took gold and silver for agency at the Hit d’Or, and in September 2026 Romance and Intermarché won the first Grand Prix of the Club des Directeurs Artistiques. The wider market also shifted after Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB brand.

Every agency here has an active Paris office in 2026. We chose them for recent work, 2025 and 2026 recognition and the strength of their client rosters. Network advertising offices such as Publicis Conseil and TBWA\Paris appear on our advertising agencies list instead. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best creative agencies in Paris

1. BETC

Havas · Paris · betc.com

BETC is the Havas group’s creative agency, born in Paris and now an international network. It took gold for agency at the Hit d’Or in February 2026, with Stéphane Xiberras named creative director of the year. Liam Fearn joined as executive creative director of BETC Paris in September 2026.

Its client list is long and mostly French. In 2026 it revived the Citroën 2 CV for the Paris Motor Show, turned the Citroën Ami into a giant cheat sheet for the brevet exam, and ran “Sleep Can Wait” for Canal+ around the World Cup. Lacoste, Evian, EDF and Bouygues Telecom are long-standing clients.

2. Marcel

Publicis · 17th arrondissement · marcelww.com

Marcel is a Publicis Worldwide agency in the 17th arrondissement, led by co-president and chief creative officer Gaëtan du Peloux and managing director Benjamin Taïeb. It won the 2025 Grand Prix de la Communication Citoyenne with LICRA.

Recent work leans on well-known faces. Citroën became “Sytroën” with Omar Sy in June 2026, Hello bank! cast Lionel Richie, and Canva signed Gaël Monfils for its French campaign. PagesJaunes, Deliveroo, Sojasun and DS Automobiles are also clients, and Marcel worked on the 2025 BOSS campaign with Bradley Cooper and Vinicius Junior.

3. Buzzman

Independent · Paris · buzzman.fr

Buzzman is a Paris independent known for humour and stunts that travel well on social. CB News named it Most Creative Agency of the Year in December 2025. At the Hit d’Or 2026 it took silver for agency, its team won gold for art direction and copywriting, Georges Mohammed-Chérif took silver for creative director, and Burger King was named advertiser of the year.

Burger King France is its best-known account. IKEA, Allianz France, La Vie, Hydratis and Homair all ran Buzzman campaigns in 2026, and its Motrio campaign for the Renault group won gold in the Hit d’Or’s 5th Star category. Buzzman bought the media agency Tyers at the end of 2024, so it can plan media alongside the creative.

4. Fred & Farid Paris

Independent · Paris · fredfarid.com

Fred & Farid is an independent creative boutique network founded by Fred Raillard and Farid Mokart, with offices in Paris, Los Angeles, New York and Shanghai. Its AI unit, [Ai]magination, has been taking on international brands through 2026.

Recent Paris work includes Rare Beauty’s campaign with Selena Gomez in July 2026 and Dammann Frères’ “L’Accord parfait” with chef Mory Sacko. The agency also works across borders from Paris, as with Mrs Cheng’s in Scandinavia.

5. Josiane

Independent · 9th arrondissement · josiane.fr

Josiane has been an independent agency since its founding in Paris in 2014, and calls itself “l’agence de publicité non-conformiste”. CB News named it Independent Advertising Agency of the Year in 2025. In the same year it co-founded The Nonconformist Network, a group of independent agencies, and it now lists offices in Amsterdam, Berlin, Montreal and Los Angeles as well.

Clients are a mix of challengers and established French brands. Franui’s all-AI boy band drew wide attention in 2025, and 2026 work includes campaigns for Shine, Servier, La Mutuelle des Motards, Adagio, Stoeffler and the Valentin Haüy association.

6. Rosa Paris

Founder-led · Paris · rosaparis.fr

Rosa Paris, known as Rosapark until June 2021, was co-founded by Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco. In April 2025 it reorganised around two deputy managing directors, Victor Faubert and Bénédicte Muller, and it added a new creative duo in September 2026.

Its work centres on transport, retail and energy. OUIGO and SNCF’s TGV Inoui are long-running accounts, and 2026 campaigns include Grand Frais with Kad Merad, a Westfield brand film and “Corridors de vie” for Enedis.

7. Romance

Omnicom · Paris · romance.fr

Romance is a Paris agency of around 120 people, part of the Omnicom group. It has worked with Intermarché for years, and “Mal-Aimé” for Intermarché won the first Grand Prix of the Club des Directeurs Artistiques in September 2026.

Intermarché work makes up much of its output, with several film campaigns in 2026 alone. Other clients include Audi, FDJ, Ricard, GMF, Deliveroo, Santé publique France and Puget.

8. Herezie

Independent · 16th arrondissement · herezie.com

Herezie is an independent agency in the 16th arrondissement, owned by five entrepreneur shareholders and part of By The Network. It has around 65 people and lists 17 Cannes Lions and nine D&AD awards to date.

Doctolib is a key client: “La Vocation” celebrated care workers in 2025, and an April 2026 campaign showed how its AI tools give clinicians more time with patients. Peugeot, Spoticar, Prime Video and SeLoger have also worked with the agency.

9. La Chose

Independent · 9th arrondissement · lachose.fr

La Chose was founded in 2006 by Éric Tong Cuong and has stayed independent by choice. Pierre Bellefleur became managing director in June 2026. The agency holds AFNOR’s Agences Actives CSR label and says it has won more than 150 creative awards.

It does a lot of cause and public-interest work, including campaigns for the 30 Millions d’Amis foundation on pet abandonment and animal law, and for Action contre la Faim. In March 2026 it launched the Monnaie de Paris “Lord of the Rings” coin collection and a Floa campaign. Macif and Radio Nova are also clients.

10. Australiegad

Independent · 9th arrondissement · australiegad.com

Australiegad is an independent communication group of around 200 people and 10 agencies, including Australie, FCINQ and Little Stories. CB News named it Independent Creative Agency of the Year in December 2025.

Its client list leans towards retail, banking and sport. Recent campaigns include Optic 2000, Ligue 1+, France TV, La Coopérative U, Brico Dépôt, CIC and McCain. It also does public health work for Santé publique France.

What to look for in a Paris creative agency

Start with ownership. Havas, Publicis and Omnicom agencies can draw on group media, production and international offices, which helps with multi-market launches. Independents such as Josiane, Herezie and La Chose tend to give clients more senior attention, and several of them have built their own networks or partnerships to work abroad.

Check how the agency handles celebrity talent and production. A large share of recent Paris work uses actors, athletes and chefs, which adds rights negotiations, shoot schedules and approvals from talent agents. Ask who manages that, and how long usage rights run.

Ask who will run your account, by name. Several agencies on this list reorganised their leadership in 2025 and 2026, and senior creative teams move between Paris shops often. It is reasonable to ask that the people in the pitch stay on the work.

Finally, look at the day-to-day process: where files live, how feedback from marketing, legal and talent is gathered, and how approvals are recorded. French campaigns often go through several rounds with regulators or legal teams before release. Agencies with a clear review process and one place for the latest versions lose less time to version confusion.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup suits shops that run several large accounts at once: one space per client, with briefs, decks, scripts, assets and call notes kept together.

Film edits, photo shoots and design files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Heavy files open without a full download. Search works by meaning across documents, images and transcribed recordings, and colour search finds visual assets by shade. Similar search surfaces related work from a selected image, which helps when a team is looking for references from past campaigns. For early concepts, the canvas works as a shared moodboard with Figma, YouTube and Vimeo embeds.

For client delivery, any file or folder can be published as a web page and shared with password protection. Link analytics shows when each named recipient opened a link and how long they spent with it, which is useful for pitch decks and review rounds. Clients, legal teams and talent agents can leave threaded comments through a shared link without creating an account. Commenters can also leave timestamped comments on video and draw on any video frame.

On Team plans, self-writing docs maintain a page for each client from meetings, Slack and the workspace itself, covering decisions, deliverables and open items. New account staff can catch up on the history without asking around.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best creative agency in Paris?

There is no single answer, as the right agency depends on the brief. On recent recognition, Buzzman was named Most Creative Agency of the Year by CB News in December 2025, BETC took gold for agency at the Hit d’Or in February 2026, and Romance won the first Grand Prix of the Club des Directeurs Artistiques in September 2026.

Which Paris creative agencies are independent?

Buzzman, Fred & Farid Paris, Josiane, Herezie, La Chose and Australiegad are all independent. BETC belongs to Havas, Marcel to Publicis and Romance to Omnicom.

Where are the big network advertising agencies in Paris?

Network offices such as Publicis Conseil, TBWA\Paris, BBDO Paris and Ogilvy Paris are covered in our list of the best advertising agencies in Paris. This page focuses on independents and integrated idea shops.

What happened to Rosapark?

Rosapark changed its name to Rosa Paris in June 2021. It is still led by its three co-founders and works with clients including OUIGO, SNCF, Grand Frais and Enedis.

Do Paris creative agencies work in English?

Many do. Fred & Farid and Josiane run offices outside France, BETC operates as an international network, and Marcel is part of Publicis Worldwide. Ask early about the language of strategy documents and presentations if your team is not French-speaking.

Related lists

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