Best Advertising Agencies in Paris (2026)

Introduction

Paris is one of Europe’s largest advertising markets and home to two holding companies, Publicis Groupe and Havas, so network flagships sit a short walk from well-funded independents. The 10 agencies below were chosen for their 2025 and 2026 work, recent recognition, and the strength of their client rosters across retail, automotive, banking, telecoms and public bodies.

The map shifted over the past year. Omnicom completed its acquisition of IPG at the end of November 2025 and retired the DDB brand, so DDB Paris became BBDO Paris, reviving a name unused in Paris since CLM BBDO was retired in late 2020. McCann stayed as one of Omnicom’s three global creative networks. In May 2026 WPP grouped VML, Ogilvy and its other French creative agencies under WPP Creative France, with each keeping its own name. At the Grand Prix des Agences de l’Année in December 2025, McCann was named Advertising Agency of the Year and VML Integrated Communication Agency of the Year.

Every agency here has an active Paris office in 2026, with Boulogne-Billancourt counted as Greater Paris. The list is unranked, since the right choice depends on your brief, budget and the way your team likes to work.

The best advertising agencies in Paris

1. Publicis Conseil

Publicis Groupe (Leo) · 8th arrondissement (Champs-Élysées) · publicisconseil.fr

Publicis Conseil is the Paris flagship of Publicis Groupe, part of the group’s Leo creative network, and works from 133 avenue des Champs-Élysées with roughly 700 to 800 people. Agathe Bousquet and Marco Venturelli lead it. It was named Agency of the Year at Cannes Lions 2025 and won the Creative Effectiveness Grand Prix at Cannes Lions 2026.

The client list reads like a guide to French household names: Renault and Dacia, Orange, Carrefour, AXA, BNP Paribas, L’Oréal, SNCF and Accor. Recent work includes “Scamcophony” for Orange, which turns digital scams into music, and a Fortnite experience for Carrefour about food careers. Yann-Gaël Cobigo and Thibault Michal joined as executive creative directors in September 2026.

2. TBWA\Paris

Omnicom · Boulogne-Billancourt · tbwa-paris.com

TBWA\Paris is the French lead agency of Omnicom’s TBWA network and describes itself as the third-largest communications agency in the French market. Its working method is built around the network’s trademarked “Disruption” process, and the agency is based on rue de Silly in Boulogne-Billancourt.

McDonald’s France is its best-known account, with 2026 work including “L’École des Raconteurs” about the bedtime story ritual and a run of summer and dessert campaigns. Other clients include Nissan, Air France, Auchan (the “Les petits noms” loyalty campaign) and Cetelem, whose app relaunch it advertised in June 2026.

3. BBDO Paris

Omnicom · Batignolles (17th arrondissement) · bbdo.fr

BBDO Paris is the agency formerly known as DDB Paris. When Omnicom retired the DDB brand in December 2025, the Paris office kept its teams, clients and offices on rue La Condamine and took the BBDO name. Co-CEOs Alexander Kalchev and Paul Ducré run it, and Axel Renaudin was promoted to managing director in February 2026. The agency has around 320 staff and counts 55 Cannes Lions and 24 Effies to its name.

Volkswagen is a long-standing client, with 2026 work for the GTI’s 50th anniversary and the electric ID. Polo. MAIF, ManoMano (a new brand platform in April 2026), Salomon, PMU, UNESCO and La Ligue contre le cancer are also on the roster, and BBDO Paris credits McDonald’s France work in 2026 alongside TBWA\Paris.

4. Havas Paris

Havas · Paris · havasparis.com

Havas Paris is the lead French creative agency of the Havas group. Stéphane Gaubert is chief creative officer, and Raphaël de Andréis was appointed chief strategy officer in July 2026. The agency bought the corporate influence specialist Format in May 2026, adding to its April 2025 purchase of the healthcare agency FMad.

Public sector work is a large part of the business. Havas Paris won a European Commission communication framework contract in January 2026 and ran the “Protect What Matters: Democracy” campaign across 27 countries that May. On the consumer side it handles KFC across Europe, with 2026 work including a Minions & Monsters takeover and a pickle-themed pop-up.

5. Ogilvy Paris

WPP · Paris · ogilvy.com/fr

Ogilvy Paris has about 300 people and covers advertising, PR, social intelligence, brand content, behavioural science and production. Benjamin Bregeault was named chief creative officer in April 2026. Since May 2026 the agency has sat within WPP Creative France while keeping its own name and positioning.

Its client list mixes FMCG, retail and luxury: Perrier, La Laitière, Allianz, Netto, Citeo, Decathlon, Doctolib and Louis Vuitton among them. Recent work includes “Faites pousser vos courses” for Gamm vert, a grocery range that grows into a vegetable garden, and a waste-sorting music video for Citeo with Philippe Katerine.

6. VML Paris

WPP · Paris · vml.com

VML Paris is the Paris office of WPP’s VML network. Vincent Druguet is CEO of VML France and, since May 2026, also of WPP Creative France. Virgile Brodziak is managing director of VML Paris. VML was named Integrated Communication Agency of the Year at the Grand Prix des Agences de l’Année in December 2025.

The agency is strong on experiential and commerce work. “The Grand Break” for KitKat turned the CENTQUATRE into an urban Formula 1 paddock in May 2026, and it built a new brand platform for Delsey Paris the same year. Other recent clients include L’Armée du Salut, Charal, L’Oréal, Subway France, Generali and AXA.

7. McCann Paris

Omnicom · Paris · mccann.fr

McCann Paris came into Omnicom with the IPG acquisition, and McCann was kept as one of the group’s three global creative networks. The agency was named Advertising Agency of the Year at the Grand Prix des Agences de l’Année in December 2025. Executive creative director Farah El Feghali sat on the Entertainment jury at Cannes Lions 2026.

Beauty is the core of the business. McCann Paris has a long relationship with L’Oréal Paris, and in 2026 it made “Jannik Sinner’s Shadow” for La Roche-Posay. It also created Saforelle’s “Skincare for Down There” campaign in 2025.

8. Herezie

Independent (By The Network) · 16th arrondissement · herezie.com

Herezie is an independent agency of around 65 people on rue de l’Amiral Hamelin and part of By The Network, a group of independents. It describes itself as the most awarded independent agency in France, and its tally includes 17 Cannes Lions and 35 Eurobest awards. Ad Age has named it an international small agency of the year.

Automotive and health are strong areas. Clients include Peugeot, Spoticar, Maserati and Prime Video, and Doctolib has been a regular client since 2025: in April 2026 Herezie launched three films for Doctolib’s AI consultation assistant, running on TV replay, YouTube and social.

9. Romance

Independent · Paris · romance.fr

Romance is a Paris agency founded in 2015 that covers strategy, creative, production, social, media and CRM. In September 2026 its “Le Mal-Aimé” for Intermarché won the first Grand Prix in the history of the Club des Directeurs Artistiques, at the club’s 57th awards.

Intermarché has been its main client since at least 2020, and the long-running series of emotional and comic films is the agency’s best-known work. The latest, “Ces dimanches-là”, launched in October 2026 for the retailer’s Terroirs range. Puget olive oil is another 2026 client.

10. Australie.GAD

Independent · 9th arrondissement · australiegad.com

Australie.GAD is an independent communication group of around 200 people, with Australie as its lead advertising agency and sister brands covering production, data and influence. It is based on rue Choron. It was named Independent Creative Agency of the Year at the Grand Prix des Agences de l’Année in December 2025, after being named Independent Group of the Year in 2024.

Clients are mostly French brands and public broadcasters. 2026 campaigns include work for Ligue 1+, France TV, Optic 2000 and the Syndicat Général des Vignerons, and the roster also includes CIC, Brico Dépôt, La Coopérative U, Club Med and Santé Publique France.

What to look for in a Paris advertising agency

Start with the holding company behind the agency, because in Paris it shapes media access, production and international reach. Publicis Conseil and Havas Paris sit close to their groups’ headquarters and their media and production arms. The Omnicom and WPP offices plug into global networks, which helps when a French campaign needs to run across Europe. Independents such as Herezie, Romance and Australie.GAD tend to give more senior time to each account.

Check how the 2025 and 2026 consolidation affected your account team. DDB Paris is now BBDO Paris, IPG’s agencies now report into Omnicom, and WPP grouped its French creative agencies in May 2026. Names and reporting lines have changed even where the people have not, so ask who will lead your business day to day.

Look at the agency’s French retail and broadcast work. Much of the Paris market still runs on TV films for supermarkets, carmakers, banks and telecoms, and agencies with long-running sagas (Romance for Intermarché, BBDO Paris for Volkswagen) have shown they can keep a brand consistent over years. Ask for effectiveness results as well as awards; the Effie France and Grand Prix Stratégies entries are a useful reference.

Then look at how the agency runs production and approvals. A single TV campaign produces scripts, animatics, rushes, several cuts in 85, 45 and 30-second versions, radio spots and social edits, and it usually involves a production company, a post house and a sound studio. Agencies that keep the latest versions in one place and gather client feedback in one thread lose less time between rounds.

How Fabric helps advertising agency teams

Fabric gives an advertising agency one workspace for its files, client feedback and account knowledge, with AI search across all of it. The agency setup suits the way Paris agencies run several large accounts at once: one space per client, with briefs, scripts, decks and call notes kept together.

TV films and rushes are heavy. Fabric’s cloud drive streams files on demand, so they take no local disk space and editors can open large files without a full download. Audio and video transcription makes spots, radio scripts and recorded casting sessions searchable, with clickable timestamps. Search works by meaning across documents, images and transcripts, so a planner can find last year’s campaign rationale without remembering the file name.

For client delivery, any file or folder can be published as a web page and protected with a password. Link analytics shows when each named recipient opened a pitch deck or review link and how long they spent on it. Clients can leave threaded comments through a shared link without creating an account, and highlights and comments already work on PDFs and documents. Commenters can also leave timestamped comments on video and draw on any video frame. There is more on the review process in review and approval with Fabric.

On Team plans, self-writing docs keep a page for each client up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items. That helps when account teams change, as many in Paris did over the past year.

Link analytics and password protection are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Paris?

It depends on the brief. On recent recognition, Publicis Conseil won the Creative Effectiveness Grand Prix at Cannes Lions 2026, McCann was named Advertising Agency of the Year at the Grand Prix des Agences de l’Année 2025, and Romance won the Club des Directeurs Artistiques’ first Grand Prix in September 2026.

What happened to DDB Paris?

DDB Paris became BBDO Paris in December 2025, after Omnicom completed its acquisition of IPG and retired the DDB brand. The agency kept its teams, clients and offices on rue La Condamine, and its co-CEOs described the change as a change of name.

Which Paris advertising agencies are independent?

Herezie, Romance and Australie.GAD on this list are independent. Paris also has a strong group of independent idea shops; see the best creative agencies in Paris for more of them.

Which holding companies own the big Paris agencies?

Publicis Groupe owns Publicis Conseil. Havas owns Havas Paris. Omnicom owns TBWA\Paris, BBDO Paris and, since its IPG acquisition, McCann Paris. WPP owns Ogilvy Paris and VML Paris, which it grouped under WPP Creative France in May 2026.

How long does it take to brief and launch a TV campaign with a Paris agency?

It varies with scope, but a national TV campaign usually involves strategy, scripts, client approval, a production company pitch, the shoot, post-production and broadcast clearance. Agencies will give a timeline at pitch stage, and it helps to agree the number of review rounds before work starts.

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