Creative assets

Your creative assets are scattered across Google Drive, Dropbox, Slack threads, email attachments, desktop folders, and a "Downloads" directory that's become an archaeological site. The logo is somewhere. The social templates are somewhere else. The product shots from the last campaign are in a folder someone created and nobody else can find. When a colleague needs an asset, they message the designer. When a client needs the approved files, someone spends twenty minutes assembling a zip. When you need the version of the graphic with the updated copy, you open six files before you find the right one. The assets exist. The system for finding, organising, and sharing them doesn't.

Fabric puts everything in one searchable library. Find assets by visual similarity, search by colour, organise without filing, and share collections with clients via tracked links. Digital asset management without the enterprise price tag or the six-month implementation.

Find assets by what they look like

Creative assets don't have useful filenames. You're looking for "the lifestyle shot with the warm lighting" or "the icon set with the rounded corners" or "everything in the spring campaign palette." No folder structure captures that.

AI search finds assets by visual similarity, colour, and meaning. Describe what you're looking for in words. Search a specific colour or palette and find every asset that matches. Drop in a reference and similar search finds everything visually related across your entire library. The search doesn't care about filenames, folder structures, or who uploaded the file.

The AI assistant works from the library too. Ask it to find every asset from a specific campaign, pull together everything matching a brand colour, or locate the most recent version of a template. It searches by meaning and visual content, not metadata you'd have to maintain.

Organised without the organising

The reason asset libraries become unusable is that nobody files things properly, and manual organisation doesn't scale with creative output. Smart organization handles it automatically: AI-generated tags, dynamic collections that populate by content type and visual characteristics, and colour recognition that groups assets by palette without anyone sorting.

The explorer gives you a spatial view of the library, showing visual clusters and connections. Browse by similarity rather than by folder. Find assets you'd forgotten alongside the ones you're looking for. The library gets more useful as it grows because there's a deeper pool for the visual search to match against.

Share with clients in one tracked link

Assembling assets for a client shouldn't be a twenty-minute zip file exercise. Publish any collection of assets as a clean, shareable link with password protection and link analytics. The client gets a branded presentation of the assets, not a zip of mysteriously named files.

Create individually named tracking links per recipient. See who's accessed the collection, when, and how long they spent. Update the collection and the link serves the current version. No re-zipping, no re-sending, no "I'll send the updated files shortly."

For a permanent public-facing brand resource, see press kit. For the full brand system, see brand guidelines.

Bring in what you already have

You don't start from scratch. Connect Google Drive and Dropbox and your existing assets flow into the searchable library. Sync a desktop folder via desktop file sync. Forward assets from email to email-to-note. Capture references from the web with the web clipper. Everything converges in one library and is searchable the moment it arrives.

Annotate assets with context

An asset without context is half as useful. Annotations let you add notes directly on any asset: "use this version for print," "approved for social only," "deprecated after rebrand." Draw on images to mark specific areas. The annotations are searchable, so the context travels with the asset.

For collecting client or stakeholder feedback on creative work, see design feedback and review and approval.

Build boards and presentations from your library

The canvas lets you arrange assets spatially for moodboards, creative reviews, and client presentations. Drag material from the library. Add live embeds from Figma, YouTube, and Spotify. Real-time collaboration means the team works on the same surface simultaneously.

For the full moodboarding workflow, see moodboards and inspiration.

Who uses Fabric for creative assets

Designers manage project assets and reference libraries. Marketers and content creators find and share campaign materials. Freelancers manage client assets across engagements. Video editors organise reference footage and stills. Creative teams and agencies run their full creative ops from one workspace. Marketing teams keep campaign assets searchable across quarters.

For the team-level asset management workflow, see digital asset management. For managing design projects end to end, see design projects.

Get started

Put your creative assets in one library and find them by what they look like, not what someone named them. Try Fabric free.

Comparing tools? See the best digital asset management tool and best creative ops platform comparisons. See how Fabric compares to Air.

FAQs

Can I search assets by visual similarity?

Yes. Similar search finds visually related assets across your entire library. Drop in any image and find everything with a similar look, composition, or style.

Can I search by colour?

Yes. Search a specific colour, palette, or description like "warm terracotta" and AI search finds every matching asset.

Are assets organised automatically?

Yes. Smart organization tags assets by visual content, colour, and type without manual filing. Dynamic collections populate themselves as you add material.

Can I share a collection of assets with a client?

Yes. Publish any collection with password protection and link analytics. One link, always current. Track who's accessed it.

Can I annotate assets with usage rules?

Yes. Annotations let you add searchable notes to any asset. Draw on images to mark specific areas. The context is findable alongside the asset.

Can I import from Google Drive or Dropbox?

Yes. Connect Google Drive and Dropbox. Existing assets flow into the searchable library without re-uploading.

Can the AI find a specific asset for me?

Yes. The AI assistant searches by meaning and visual content. Ask "the social template with the gradient background" or "product shots from the winter campaign" and it finds the asset.

Can I build moodboards from my asset library?

Yes. The canvas lets you drag assets from the library and arrange them spatially. Supports live Figma embeds and real-time collaboration.

What file types are supported?

Images (JPG, PNG, GIF, WebP, SVG), PDFs, video, audio, documents, slide decks, and design file exports. All searchable by content and visual characteristics.

How is this different from Google Drive or Dropbox?

File storage organises by filename and folder. Fabric adds AI search by colour and visual similarity, automatic tagging, annotations, tracked sharing with analytics, and an AI assistant that finds assets by description. The difference is finding "the product shot with the white background" instead of scrolling through IMG_4023.jpg through IMG_4087.jpg.

How is this different from an enterprise DAM?

Enterprise DAMs like Bynder and Brandfolder are built for large organisations with complex metadata schemas and rights management. Fabric gives you the core of what a DAM does, searchable assets with organisation and tracked sharing, without the enterprise price tag or six-month implementation. See the best creative ops platform comparison.

Is my creative work secure?

Yes. Fabric uses AES-256 encryption and is CASA Tier 2 compliant. Your data is never used to train AI models. Published links can be password-protected.