Fabric for brand strategy agencies

Brand strategy lives or dies on research. Customer interviews, market analysis, competitive audits, category mapping, positioning frameworks, and trend reports. The research phase produces hundreds of documents, recordings, and references. Then the strategy is distilled into a deck, the deck is presented, and the research that supports every decision in it is filed away. When the client asks "why did we choose this positioning," the strategist needs to remember the specific interview where the customer insight emerged or the specific competitor analysis that revealed the gap.

Fabric keeps the research connected to the strategy. Customer interviews, market analysis, competitive audits, and positioning frameworks are all searchable alongside the strategy they inform. The answer to "why this direction" is always one search away, not a memory.

Customer interviews searchable by insight

Customer interview recordings are transcribed by audio and video transcription and searchable by what was said. "What customers said about trust in the category" finds the relevant moments across every interview. The AI assistant synthesises across interviews: ask it to identify the patterns, compare what different segments said, or find the strongest quotes supporting a positioning direction.

Annotations let the team mark up transcripts with insight tags. The insights are searchable across the full research set.

Market and competitive research that compounds

Every market analysis, competitive audit, and category map deepens a searchable library that informs future engagements. When a new client enters a similar category, the past research is one search away. AI search connects across engagements. The explorer surfaces patterns across your strategy work.

Strategy decks connected to their evidence

The strategy deck references research that should remain accessible after the presentation. In Fabric, the deck, the research it draws from, the customer interviews, and the competitive analysis all live in the same searchable space. The presentation is one layer of a fully searchable project record.

Self-writing engagement docs

Self-writing docs produce client trackers and decision logs from your meetings and Slack. The strategic rationale is documented from the discussions where it was developed, not reconstructed after the fact.

Publish strategy documents and research summaries with password protection and link analytics.

For the full agency workflow, see Fabric for agencies. For competitive research, see competitive research and market research.

Get started

Keep strategy connected to the research that supports it. Try Fabric free. See pricing for teams.

FAQs

Can I search customer interviews by insight?

Yes. Interviews are transcribed and searchable by meaning via audio and video transcription.

Can the AI synthesise across interviews?

Yes. The AI assistant identifies patterns, compares segments, and surfaces supporting evidence.

Can past research inform new engagements?

Yes. Competitive audits and market analysis compound across engagements. Search across your full strategy work.

Are strategy decisions documented automatically?

Yes. Self-writing docs capture decisions from meetings and Slack.

Can I share strategy docs with tracked links?

Yes. Publish with password protection and link analytics.

Can I annotate interview transcripts?

Yes. Annotations let you tag insights and findings.

What happens when a strategist leaves?

Full research, decisions, and client context remain searchable.

Is client data secure?

Yes. AES-256 encryption, CASA Tier 2 compliant. Data never used for model training.