Best Creative Agencies in Warsaw (2026)

Introduction

Warsaw is Poland’s advertising capital, and the seven creative agencies below are independents and integrated idea shops with active studios in the city in 2026. They were chosen for recent work, the strength of their client rosters, and 2025 and 2026 news.

The market here is shaped by Polish-owned groups as much as by the global networks. Group One, which calls itself the largest independent marketing communications group in Poland, runs creative agencies such as GONG and Change Serviceplan alongside its media businesses, in partnership with Germany’s Serviceplan Group. ONE House Group and GoldenSubmarine’s Złota grupa follow a similar model at a smaller scale, pairing creative work with media or in-house production. Clients come from banking (ING, Alior Bank, BLIK), retail (Żabka, LPP, Castorama), FMCG and gaming, and a growing share of public-sector work is awarded through open tenders.

Network offices such as Publicis, VML, Ogilvy and MullenLowe sit on our advertising agencies page. Every agency here has a Warsaw office in 2026. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best creative agencies in Warsaw

1. GONG

Part of Group One · Ochota · gong.pl

GONG is a full-service creative agency within Group One, with its Warsaw office on Aleje Jerozolimskie and a second studio in Gliwice. It describes its work as sitting where advertising, culture and technology meet. Its Netflix campaign “The Art of Stealing” won a Gold Lion at Cannes in 2022, and IAB Polska named GONG its Agency of the Year in 2020. In November 2026 it hired Paweł Murawski, previously associate creative director and AI lead at Publicis Worldwide Poland, as associate creative director.

Clients include Netflix, ING, Żabka, Fundacja Orange, Tyskie, Lipton and L’Oréal. Recent work covers a 360° platform for Żabka built around “Obiady Czwartkowe”, ING’s Gen Z campaign “#Ktobypomyślał” and a banking project for ING inside Roblox. GONG ZAP!, a newer unit, handles events and experiential work.

2. Change Serviceplan

Part of Group One, with Serviceplan Group · Warsaw · changeserviceplan.pl

Change Serviceplan is the creative agency in Warsaw’s House of Communication, the shared setup that Serviceplan Group runs with Group One. It works alongside Mediaplus and Plan.Net TechNest under the same roof, and Group One reports more than 750 specialists across its 14 companies. Serviceplan Group, which describes itself as the largest independent agency group in Europe, reported €873 million in revenue for 2025/26.

In October 2026 Change Serviceplan won Mlekpol’s pitch for the Łaciate dairy brand. Across the group, clients include BLIK, Bank Millennium, BMW, Orange, ING Bank Śląski and Żabka. The agency suits brands that want creative and media planning handled within one independent group.

3. GoldenSubmarine

Independent · Mokotów · goldensubmarine.com

GoldenSubmarine describes itself as an independent advertising agency that has never belonged to a network. It has offices in Warsaw and Poznań and is part of a small group, the Złota grupa, with GoldenProduction, GoldenGrid and GoldenDeck. In November 2026 it hired Marek Szpak from Vision & People.

Its work includes Škoda’s “Wyzwanie lodu”, the mObywatel campaign for Poland’s Ministry of Digital Affairs and Alior Bank’s “Pewni swego na całego”. Other clients include E.Wedel, Grycan, Nivea, Tchibo, PGE, BNP Paribas and Żywiec Zdrój. Having production in the same group helps on fast-turnaround retail and banking work.

4. OS3

Part of ONE House Group · Mokotów · os3.pl

OS3 has worked as a strategy and creative agency since 1996, covering brand strategy, TV, outdoor, radio, digital and social work. It is part of ONE House Group, which also includes the media houses TPG Media and Media SWOT and Silver Agency, a specialist in marketing to older consumers. OS3 lists Effie Poland and KTR among its awards, along with Media & Marketing Polska’s Transformation of the Year in 2019.

In September 2026 it launched a campaign for Indykpol’s Jedynki sausages, “Najbardziej rozrywane w każdym domu”, built around a mockumentary-style TV spot shot with Graffiti Films. Indykpol picked OS3 and TPG Media through separate tenders. Other clients include Warta, Castorama, LPP, Maspex, Mlekpol, Luxmed and Deichmann.

5. Altavia Kamikaze + K2

Part of the Altavia group · Mokotów · k2.pl

Altavia Kamikaze + K2 was formed when K2 Create and K2 Precise joined Altavia Kamikaze, bringing creative, media and martech teams into one agency within the international Altavia group. K2 has worked in the Polish market for more than 20 years. Interaktywnie.com’s 2026 survey of Polish marketing agencies placed the combined agency first by size.

Its featured work includes a CD Projekt campaign for “Wiedźmin” (The Witcher) across 11 markets and “Czarna Polana”, a story-led campaign for Żubrówka. For Leroy Merlin it reports a 74% rise in e-commerce revenue from SEO work. The mix of retail, gaming and performance experience makes it a fit for brands that want creative work tied to measurable sales.

6. Warsaw/Creatives

Creative and production agency · Śródmieście · warsawcreatives.com

Warsaw/Creatives specialises in integrated campaigns for beauty, fashion and lifestyle brands, from creative direction and production to events, social and e-commerce content. In July 2025 it merged its creative and design departments into a single Creative & Design Studio. Its creative director is Maria Gajewska.

Recent projects include the H&M x Magda Butrym collaboration, Magda Butrym’s SS26 campaign, and art direction, packaging and campaign production for Inglot with Jennifer Lopez. It also produced a VIP event for Belvedere at the MIRAŻ festival for a second year and an event for the ElevenLabs Warsaw Summit. Other clients include CCC, Answear, Reserved and Dr Irena Eris.

7. They Digital

Founder-led · Mokotów · theydigital.pl

They Digital combines strategy and creative with digital media, social, eCRM and loyalty programmes. It was founded by Marcin Solecki and Maciej Miszczuk, and its group includes the CRM specialist 5Bonsai, the loyalty brand Loyal Me Now and the product content platform app.contented. It is a certified Salesforce partner for Marketing Cloud work.

Clients include DHL, Żabka, Velux, E.ON, Hortex, Crocs, Nestlé, Samsung and L’Oréal. It is a sensible choice when a creative idea needs to run through CRM, email and loyalty channels as well as paid media.

What to look for in a Warsaw creative agency

Start with the group behind the agency. Many of Warsaw’s strongest independents sit inside Polish groups that also own media houses, production companies or martech units, as Group One, ONE House and the Złota grupa do. That can make planning and buying simpler, though it is worth asking whether you are expected to use the group’s media arm or are free to choose your own.

Check who will work on your account, by name. Senior creatives have moved between Warsaw agencies in 2026; GONG, for one, hired its new associate creative director from Publicis Worldwide Poland. The people presenting the pitch should be the people running the work, and it is fair to ask for that in writing.

Ask about language and reach. Most agencies here produce in Polish first, and some, such as Altavia Kamikaze + K2, run campaigns across several markets from Warsaw. If your brand needs English-language or CEE-wide work, ask to see recent examples and who adapts the copy. For public-sector briefs, expect a formal tender: Poland’s Ministry of Digital Affairs chose its agency for a 2026 digital skills campaign from 11 bids.

Finally, look at how the agency handles the day-to-day: where files live, how feedback is gathered and how approvals are tracked. Polish campaigns often involve several stakeholders on the client side, and a TV spot can pass through many rounds of comments. Agencies with a clear review process and a single place for the latest cuts and layouts tend to keep those rounds short.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup is built for shops running several accounts at once: one space per client, with briefs, assets, decks and call notes kept together.

Large campaign files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and editors can open heavy video files without a full download. Search works by meaning across documents, images and transcribed recordings, so a strategist can find a line from last year’s pitch or a moment in a client call. Similar search surfaces related visuals by composition, colour and subject when the team needs references.

For feedback, share a file or folder with the client as a commenter. Shared links work without sign-up. Through annotations, clients can leave timestamped comments on video and audio, draw on a video frame or an image and attach a comment to the drawing, or highlight text in a script or PDF. The team then marks each comment completed, so a round of changes works like a checklist. There is a walkthrough in how to get client feedback on a video.

For final delivery, any file or folder can be published as a web page. Published links are view-only (with optional download), so they suit finished work and case studies, and password protection and link analytics show who opened each named link and for how long. On Team plans, self-writing docs keep a page for each client up to date with decisions, deliverables and open items.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans, from $125 a month. See plans for teams.

Frequently asked questions

What is the best creative agency in Warsaw?

There is no single answer, as the right agency depends on the brief. GONG’s Gold Lion at Cannes for Netflix is the best-known international award among the agencies here, while GoldenSubmarine and OS3 have long rosters of Polish banking, FMCG and retail clients.

What is Group One?

Group One is a Polish marketing communications group founded in 2013 by Marek Żołędziowski and Maciej Hutyra. It describes itself as the largest independent group of its kind in Poland and runs 14 companies, including the creative agencies GONG and Change Serviceplan and the media agencies Value Media and MediaPlus, in partnership with Serviceplan Group.

What happened to Change Integrated?

Change now operates as Change Serviceplan, the creative agency in the Warsaw House of Communication that Serviceplan Group runs with Group One. It won Mlekpol’s pitch for the Łaciate brand in October 2026.

Are Warsaw creative agencies different from advertising agencies?

There is a lot of overlap. This list focuses on independents and integrated idea shops, while the Warsaw offices of global networks such as Publicis, VML and Ogilvy are covered in our list of the best advertising agencies in Warsaw.

How do Warsaw agencies win public-sector work?

Mostly through open tenders. Poland’s Ministry of Digital Affairs, for example, picked its agency for a 2026 digital skills campaign from 11 bids, with strategy, creative and production in one contract and media bought through a separate tender.

Related lists

Creative agencies in other cities: New York · London · Berlin · Los Angeles · Toronto

More in Warsaw: Advertising agencies · Design agencies · Branding agencies · Marketing agencies · Social media agencies · Video production

Run your agency on Fabric: Fabric for creative teams · Fabric for agencies · Best client portal tools