Best Advertising Agencies in Warsaw (2026)

Introduction

Warsaw is the centre of Polish advertising, and the nine agencies below are the network offices and ad specialists doing the strongest work there in 2026. Every major holding company runs its Polish operation from the city, and the client base is broad: banks such as Santander Bank Polska, Pekao and BNP Paribas, telecoms including Orange and T-Mobile, quick-service brands such as McDonald’s and KFC, and a long list of FMCG and automotive accounts.

The map changed over the past year. Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB, FCB and MullenLowe network brands, and DDB Warszawa now trades as TBWA\Warsaw. McCANN Poland keeps its name and sits inside 45Avenue, a Polish marketing group, which it joined in 2021. On the awards side, dentsu Creative’s “Non Driver Assist” for Škoda collected two golds at KTR 2026, and Leo Warsaw took four Effie Poland statuettes in 2025.

Each agency here has a working Warsaw office in 2026, checked against its own site. Independent creative shops are covered on our creative agencies page, so this list concentrates on network agencies and advertising specialists. It is unranked, since the right fit depends on the brief, the budget and how you like to work.

The best advertising agencies in Warsaw

1. McCANN Poland

Part of the 45Avenue group (McCANN network) · Śródmieście · mccann.pl

McCANN Poland is one of the most awarded agencies in the country. It reports 17 Cannes Lions and 36 shortlists between 2023 and 2026, ranked eighth in the world in the WARC Creative 100 in 2025, and won three Effie Awards Europe statuettes the same year, which it describes as the best result by a Polish agency in the competition’s 30 years. Press magazine named it an Ambassador of Polish Creativity in 2026.

Mastercard is its signature account: “Room for Everyone” and “Where to Settle” ranked first and second in the financial sector in The Drum’s World Creative Rankings, and 2026 work includes the “eSkarbonka” digital piggy bank. Other current clients include Santander Bank Polska, KFC, L’Oréal (Elseve and Maybelline) and XTB. The agency has been part of 45Avenue, a group of eight specialist agencies, since 2021, so ask how the wider group’s services are bundled.

2. TBWA\Warsaw (formerly DDB Warszawa)

Omnicom · Żoliborz · tbwa.pl

TBWA\Warsaw is the agency Polish clients knew as DDB Warszawa, renamed after Omnicom retired the DDB brand. The leadership team carried over: Paweł Kastory leads the group as CEO and Szymon Gutkowski is managing director, with Zuza Duchniewska-Sobczak as chief creative officer. The office is on Wybrzeże Gdyńskie, by the Vistula.

The portfolio is built on long relationships. McDonald’s is the largest, with years of campaigns from the Drwal burger to Happy Meal Readers, and T-Mobile, Porsche and Allegro also feature heavily. The agency has made work for HBO Max (“The Last of Us”), Spotify and Pepsi Max, alongside a steady stream of cause work for Fundacja Rak’n’Roll and Amnesty International.

3. Leo Warsaw

Publicis Groupe · Mokotów · leowarsaw.pl

Leo Warsaw is the Polish office of Publicis’s Leo network (formerly Leo Burnett). It won four Effie Poland statuettes from four nominations in 2025, plus Kreatura distinctions for Otodom, and its Otodom spot “Światło” earned the agency’s first international award of 2026.

Current clients include Orange (5G, fibre and prepaid campaigns), Bank Pekao, BLIK, Samsung, Opel, SodaStream, Mlekpol’s Łaciate and Ferrero’s Raffaello. Beyond advertising, the office offers UX and web production, consumer activations and marketing technology consulting, which suits clients who want campaigns and digital builds from one team.

4. dentsu Creative Poland

dentsu · Mokotów · dentsu.com/pl/pl

dentsu Creative is the creative agency within dentsu’s Polish network, which also includes Carat, iProspect and dentsu X. It shares the group’s office on Czerska. Its “Non Driver Assist” work for Škoda won six awards at KTR 2026: two golds (Integrated Campaigns and Consumer Insight), three silvers and a bronze.

Other featured work includes “Dni Zmakowanych” for McDonald’s, “Rowerowa Zmiana” for Škoda, a campaign for Totalizator Sportowy and pro bono work for Fundacja Głód Nie(Nażarty). The close link to dentsu’s media agencies is useful for clients who want creative and media planned together.

5. VML Poland

WPP · Praga-Północ · vml.com/poland

VML Poland works from WPP’s campus at Plac Konesera, in the restored Koneser vodka distillery. The agency took over T-Mobile’s full marketing relationship in 2025, covering campaign concepts and delivery for the #BreakingBarriers platform, and it has won Effie recognition in the Influencer Marketing category.

Lech is a long-standing client, with the Enklawa concert series among recent work. Its “New Women’s Era” project built a coalition against loneliness to address male suicide in Poland. VML also runs enterprise and commerce teams in Poznań, Katowice and Bydgoszcz, so check which office will staff your account.

6. Ogilvy Poland

WPP · Praga-Północ · ogilvy.pl

Ogilvy Poland shares the Plac Konesera campus with VML. It has one of the broader rosters in the city, with recent case studies for Orlen (“Ludzki głos Orlenu”), Empik (“Witaj w klubie”), Milka (“Let’s Neighbor Up”) and Zozole.

Its most recent featured work is “Wszystkie poziomy imprezy” for the beer brand Garage in 2025. Past clients include Orange, nju, Żywiec, Allianz, Philips, Ford and TK Maxx, which gives a good spread of telecoms, retail and FMCG experience.

7. Publicis Warsaw

Publicis Groupe · Mokotów · publicis.pl

Publicis Warsaw is the group’s flagship creative agency in Poland, based in the Domaniewska office cluster in Mokotów alongside sister agencies such as Saatchi & Saatchi and Arc. It says it has collected more than 150 awards and nominations, with “Fishing for Data” for BNP Paribas and “The Liver Check” for Sanofi as its most cited work.

The client list is long and weighted to FMCG and finance: BNP Paribas, Media Markt, Oreo, Winiary, Tymbark, Nałęczowianka, Renault, Dacia, Garnier, Purina, P&G and Żabka’s Jush brand among them. Its pro bono work for Fundacja KIDS (“Rozlicz Ból”) is a good example of its social campaigns.

8. Havas Warsaw

Havas · Mokotów · pl.havas.com

Havas Warsaw is the creative arm of Havas in Poland, sitting with Havas PR and Havas Engage in the creative network and with Havas Media and Arena Media on the media side, all in one office on Dziekońskiego. Its services run from brand strategy and design to advertising, social, CSR and out-of-home.

Clients include Orange (the “Spójrz inaczej z Orange dla Firm” campaign for business customers), OLX Praca, Canal+, Reckitt’s Vanish and Finish, Nutricia’s Bebilon and Bobovita, and Lotto. The agency’s own case studies are a few years old, so ask to see recent reels.

9. Arc Warsaw

Publicis Groupe · Mokotów · arcww.pl

Arc is Publicis’s below-the-line and point-of-sale specialist in Warsaw, and the most retail-focused agency on this list. It handles in-store displays and events, digital signage and display campaigns, brand identity and full ATL campaigns, with an in-house DTP studio and print team.

Brands shown on its site include T-Mobile, PZU, Warta, Polpharma, Techland, Kinder Bueno, Nike and Axe, and past activations include Nike Run Warsaw and work for Norwegian salmon. It is a sensible pick when a campaign needs to land in shops as well as on screen.

What to look for in a Warsaw advertising agency

Start with the network, because in Warsaw it decides a lot of what an agency can offer. Publicis, WPP, Omnicom, dentsu and Havas all keep creative and media agencies close together in the city, often in the same building. If you want creative and media buying under one contract, ask which media agency sits next door and whether they already work on shared accounts.

Check how recent mergers affect your account. Omnicom’s consolidation renamed DDB Warszawa as TBWA\Warsaw and retired FCB, and WPP has folded agencies into VML and Ogilvy. The teams in Warsaw have mostly stayed in place, but reporting lines, systems and fees can change, so ask who your day-to-day contacts will be a year from now.

Look at the category experience. Warsaw agencies tend to have deep rosters in banking, telecoms, quick service and FMCG, and a network office may already hold a competitor’s account. Ask about conflicts early, and ask for work in your own category rather than a general showreel.

Production and approvals take time. A typical Warsaw campaign involves a TV spot, online cuts, social assets and outdoor, often with Polish and English versions for regional sign-off. Agencies with a clear review process, where clients can see the latest cut and leave feedback in one place, keep rounds short and avoid the confusion of comments spread across email threads.

How Fabric helps advertising agency teams

Fabric is a workspace for an agency’s files, client feedback and team knowledge, with AI search across all of it. The agency setup gives each client its own space, so scripts, storyboards, rough cuts, decks and call notes sit together for every account.

Advertising work produces heavy files: TV masters, online cut-downs, outdoor artwork and print-ready PDFs. Fabric’s cloud drive streams files on demand, so they take no local disk space and large video opens without a full download. Search works by meaning across documents, images and recordings, and transcription makes the spoken content of uploaded spots and voice-over takes searchable, with results that jump to the timestamp.

Client review runs through sharing. Share a file or folder with the client as a commenter and they can join without signing up. With annotations, reviewers leave timestamped comments on video and audio, draw on a video frame or an image and attach a comment to the drawing, and highlight text in scripts and PDFs. The team marks each comment completed as it is handled, so a round of feedback works like a checklist. The review and approval workflow shows this end to end.

For finished work, link analytics shows when each named recipient opened a pitch deck or final reel and how long they spent on it, and password protection keeps unreleased campaigns private. On Team plans, self-writing docs maintain a page for each client, covering decisions, deliverables and open items drawn from meetings, Slack and the workspace.

Link analytics and password protection are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Warsaw?

It depends on the brief. On recent recognition, McCANN Poland ranked eighth in the WARC Creative 100 in 2025 and reports 17 Cannes Lions since 2023, dentsu Creative’s Škoda campaign won two golds at KTR 2026, and Leo Warsaw won four Effie Poland statuettes in 2025.

What happened to DDB Warszawa?

After Omnicom completed its acquisition of IPG at the end of 2025, it retired the DDB brand in most markets and moved those agencies into TBWA. In Warsaw, DDB Warszawa now operates as TBWA\Warsaw, with the same leadership and its McDonald’s, T-Mobile and Porsche accounts.

Which holding companies have offices in Warsaw?

All the major ones. Publicis Groupe (Publicis Warsaw, Leo Warsaw, Saatchi & Saatchi and Arc), WPP (VML and Ogilvy), Omnicom (TBWA\Warsaw), dentsu and Havas all run their Polish operations from Warsaw, usually with their media agencies in the same building.

What is the difference between an advertising agency and a creative agency in Warsaw?

The terms overlap. Advertising agencies, as used on this list, are mostly network offices that plan and produce campaigns across TV, digital, outdoor and retail, often working closely with a sister media agency. For independent idea-led shops, see our list of creative agencies in Warsaw.

How do Warsaw agencies charge?

Most network agencies in Warsaw work on monthly retainers for ongoing accounts or on project fees for single campaigns, usually won through a pitch. Production is often quoted separately. Agree the scope, the number of review rounds and how success will be measured before work starts.

Related lists

Advertising agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Warsaw: Creative agencies · Marketing agencies · Branding agencies · Social media agencies · Video production · Content studios

Run your agency on Fabric: Fabric for agencies · Commercials production on Fabric · Best video review software for creative teams