Best Creative Agencies in Berlin (2026)

Introduction

Berlin has a broad mix of creative agencies, from Germany’s largest independent groups to owner-led campaign shops that grew up on public-sector and cultural briefs. The seven agencies below were chosen for recent work, 2025 and 2026 recognition, and the strength of their client rosters.

Berlin is Germany’s second agency city after Hamburg, and its client base reflects the capital: federal ministries and public bodies, transport and utilities, tech and startup brands, and a large cultural sector. The most visible result this year came from HeimatTBWA, whose Hornbach campaign “No Project Without Drama” won the Black Cube for Best of Show at the ADC Annual Awards in New York in May 2026. The wider market is still adjusting to Omnicom’s acquisition of IPG at the end of 2025, which retired the DDB, FCB and MullenLowe brands in Germany as elsewhere.

Every agency here has an active Berlin office in 2026. The list is unranked, since the right choice depends on your brief, budget and how you like to work. Network offices are covered more fully on our advertising agencies page, so only one appears here.

The best creative agencies in Berlin

1. Jung von Matt

Independent · Berlin · jvm.com

Jung von Matt describes itself as an independent global creative company from Europe, and it remains one of the most awarded agency groups in Germany. Its Berlin presence is substantial: the group lists four Jung von Matt units in the city (SPREE, HAVEL, START and TECH) alongside navos, its public dialogue consultancy.

Berlin clients include the transport operator BVG, for which the agency made “Berlin’s Force of Nature”, an anti-litter campaign that cast rubbish as a storm sweeping through the city. The film was launched by the Mayor and the Senator for Transport and drew 2.1 million views in its first three days. Across the group, recent clients include Deutsche Telekom, adidas, BMW, MINI and Sixt. With several units in one city, it is worth asking which one will hold your account.

2. HeimatTBWA

TBWA network (Omnicom) · Berlin · heimat.berlin

HeimatTBWA is the Berlin agency best known for its long relationship with the DIY retailer Hornbach. The trade press regularly refers to it as “the Berlin agency” in German creative rankings, and it has a strong record at Cannes Lions.

In May 2026 its Hornbach campaign “No Project Without Drama” won the ADC Black Cube for Best of Show at the 105th ADC Annual Awards, shared with the Berlin production company Tempomedia. The same campaign took Best of Discipline in Advertising, two Gold Cubes and four Bronze Cubes. HeimatTBWA is part of TBWA, which sits within Omnicom.

3. Serviceplan Berlin

Independent (Serviceplan Group) · Berlin · house-of-communication.com

Serviceplan Group calls itself the largest independent agency group in Europe, and it was named Independent Network of the Year at Cannes Lions 2025. Its Berlin House of Communication brings Serviceplan (creative and content), Mediaplus (media and data), Plan.Net (digital experience and technology) and SP Public Affairs under one roof, along with the überlab event space.

Berlin work leans towards public-interest briefs. Examples include a prevention campaign for the German Road Safety Council on cannabis and driving (“High doesn’t drive. High gets a ride”) and a teacher recruitment campaign for the State of Brandenburg that, by the agency’s account, attracted more than 3,100 new teachers after 1,600 vacancies opened in early 2024. Having media, creative and public affairs in one building suits clients who want a single integrated partner.

4. Zum goldenen Hirschen

Hirschen Group · Kreuzberg · hirschen.com

Zum goldenen Hirschen is the lead agency of the Hirschen Group, with offices in Berlin, Essen, Hamburg, Cologne, Munich and Stuttgart. The Berlin office is on Schlesische Strasse in Kreuzberg. The agency is a member of the German Design Council (Rat für Formgebung).

2026 has been a busy year. The agency won the lead account for the electronics retailer Euronics from October, and with 365 Sherpas it won the central Kaufhaus des Bundes framework agreement covering 35 federal agencies. Its “Nicht ohne” employer branding film series for the Deutsche Bundesbank won Gold at the Cannes Corporate Media & TV Awards. Other clients include WestLotto, RheinEnergie, Volkswagen and Aldi.

5. Ressourcenmangel

Hirschen Group · Kreuzberg · ressourcenmangel.de

Ressourcenmangel was founded in the mid-2000s by Benjamin Minack and Andreas Nickel and is based on Schlesische Strasse in Kreuzberg. It is linked to the Hirschen Group and works with partner agencies including integral. Horizont featured Minack as its “Agenturmann des Jahres” in 2025.

The agency is strong on public-sector and health communication. Recent work includes an AOK cancer screening campaign for 25 to 49 year olds with the musicians Eunique and Denyo, climate plan posters and an employer campaign for the State of Hesse, and the “Praxenland Deutschland” campaign for the National Association of Statutory Health Insurance Physicians (KBV). Other clients include the Federal Ministry of Labour and Social Affairs, the Federal Environment Ministry, Berlin’s waste service BSR and the Telekom brand Fraenk.

6. GUD.berlin

Part of Dékuple · Mitte · gud.berlin

GUD.berlin calls itself “Die Kampagnenagentur” and works from Linienstraße in Mitte. It is part of the Dékuple group and is a signatory of Germany’s diversity charter (Charta der Vielfalt).

Its client list is strongly Berlin-flavoured: BVG (a TikTok campaign featuring five hand puppets), recruitment for the city’s Kitas, rbb, Bio Company and the cinema trade body HDF Kino, for which it made a campaign with Heike Makatsch, Kostja Ullmann and Detlev Buck. National clients include Kleinanzeigen, Deutsche Bahn (including a “TikTok Ticket” that rewards user content), E.ON and Xbox. Social-first campaign work is a particular strength.

7. familie redlich

familie redlich AG · Gesundbrunnen · familie-redlich.de

familie redlich is a Berlin communications agency based at Gustav-Meyer-Allee in Gesundbrunnen, with a team that spans copywriting, design, PR, social media, motion graphics and events. Andre Redlich chairs its board. In August 2025 it opened a second location in Thuringia, familie redlich unstrut.

Most of its work is for federal and public bodies. Recent projects include the launch campaign for the federal government’s Hightech Agenda Deutschland, Thuringia’s presence at EXPO 2025 in Japan, the federal government’s open day in 2026, and work for the Wissenschaftsjahr 2026 science year. It has also handled anniversaries for the DAAD, THW and RAL, and the housing company degewo joined as a client in 2025.

What to look for in a Berlin creative agency

Start with ownership. Berlin has independents of very different sizes, from groups such as Jung von Matt and Serviceplan to owner-led shops with one or two offices. Network agencies such as HeimatTBWA can draw on global production and media. Smaller independents tend to give more senior attention, though they may bring in production partners for large shoots.

Look at the client mix. A large share of Berlin agency work is for ministries, public bodies, transport operators and utilities, and those briefs come with tenders, framework agreements and long approval chains. If your organisation is in the public sector, an agency with that experience will know the procurement process. A consumer brand may prefer a shop with a strong social and entertainment record.

Check who will work on your account, by name. Several agencies on this list run multiple units or offices, and the Berlin team may not be the one that made the case study you liked. It is reasonable to ask for the account team in writing before signing.

Finally, ask how the agency handles the day-to-day: where files live, how feedback is gathered and how approvals are tracked. Campaigns with several stakeholders, common in public-sector work, can lose weeks to version confusion across email threads and shared drives. A single place where clients can find the latest work makes long relationships easier.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. Berlin agencies often run public tenders alongside brand accounts, and the agency setup suits that pattern: one space per client, with briefs, assets, decks and call notes kept together.

Large production files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Editors and designers can open heavy files without waiting for a full download. Search works by meaning across documents, images and transcribed recordings, and colour search finds visual assets by shade. When a team needs references such as an earlier campaign, similar search surfaces related work from a selected file.

For client delivery, any file or folder can be published as a web page and shared with password protection. Link analytics shows when each named recipient opened a link and how long they spent with it, which helps with pitch decks and review rounds. Clients can leave threaded comments through a shared link without creating an account. There is more on this approach in why agencies stop sending Google Drive links to clients.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace itself, covering decisions, deliverables and open items. New account staff get the history without asking around.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best creative agency in Berlin?

There is no single answer, as the right agency depends on the brief. On 2026 recognition, HeimatTBWA stands out after its Hornbach campaign won Best of Show at the ADC Annual Awards, and Zum goldenen Hirschen won Gold at the Cannes Corporate Media & TV Awards for its Deutsche Bundesbank films.

Which Berlin agency won Best of Show at the 2026 ADC Annual Awards?

HeimatTBWA, for Hornbach’s “No Project Without Drama”. It shared the Black Cube with the Berlin production company Tempomedia at the 105th ADC Annual Awards in New York in May 2026.

Are there large independent agencies in Berlin?

Yes. Jung von Matt runs four units in the city, and Serviceplan Group, which describes itself as Europe’s largest independent agency group, has a Berlin House of Communication with creative, media, digital and public affairs teams.

Which Berlin creative agencies work for the public sector?

Several do. Ressourcenmangel, familie redlich and Zum goldenen Hirschen all hold federal and state government clients, and Serviceplan Berlin has run campaigns for the State of Brandenburg and the German Road Safety Council.

Where can I find network agencies in Berlin?

This page includes one network office, HeimatTBWA. For a fuller list of network and ad-specialist shops, see our guide to the best advertising agencies in Berlin.

Related lists

Creative agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Berlin: Design agencies · Branding agencies · Advertising agencies · Marketing agencies · Social media agencies · Video production

Run your agency on Fabric: Fabric for creative teams · Fabric for agencies · Best client portal tools