Best Creative Agencies in Singapore (2026)

Introduction

Singapore is the regional base for most of Asia’s big agency networks, and the 10 creative agencies below range from Ogilvy’s Asia-leading office to independents founded in the city. Many of them run Southeast Asian or global accounts from Singapore alongside a heavy load of government and public-service campaigns. They were chosen for recent work, 2025 and 2026 recognition, and the strength of their client rosters.

The agency map moved quickly over the past year. After Omnicom completed its acquisition of IPG at the end of 2025, it merged MullenLowe Singapore into McCann Singapore from 1 January 2026, an exception to the global plan of folding MullenLowe into TBWA. In January 2026 the UK group VCCP bought GOVT, one of the city’s best-known independents, and renamed it GOVT VCCP. In February Campaign Brief Asia named Ogilvy Singapore its 2025 Asia Creative Agency of the Year, and in March BLKJ Havas won the Singapore Tourism Board’s global account.

Every agency here has an active Singapore office in 2026 that makes work in the city. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best creative agencies in Singapore

1. Ogilvy Singapore

WPP · Singapore · ogilvy.com/sg

Ogilvy Singapore finished first in Asia in Campaign Brief Asia’s 2025 Creative Rankings, published in February 2026, and was named the publication’s 2025 Asia Creative Agency of the Year. It had ranked 17th the year before. Its creative leader, Nicolas Courant, topped the same publication’s list of Asia’s top 30 creative leaders.

The office works across global brands and Singapore’s public sector. In 2026 it made a global CLEAR Men campaign about football fandom and several Vaseline projects, and ran a series of campaigns with the Central Narcotics Bureau, including the second year of “Uninfluenced” and “Pop My POV” for young people. HSBC, Coca-Cola, Japan Airlines, Changi Airport Group and a long list of government agencies appear on its client roster.

2. BBH Singapore

Publicis Groupe · Beach Road · bartleboglehegarty.com/singapore

BBH Singapore works from Guoco Midtown House on Beach Road and is led by managing director Sid Tuli and chief creative officer Sascha Kuntze. Much of its output is regional or global work made in Singapore, and 2026 has been a busy year for it.

Recent work includes Samsung TV campaigns fronted by Thierry Henry ahead of the 2026 football season, a regional brand film for UOB, Meta’s first Instagram campaign in Thailand, a global “Get Your Travel Right” campaign for Klook and AIA’s “Rethink Healthy”. It also handles Marriott Bonvoy across Asia-Pacific and made Westin’s “Own Your Mornings”.

3. TBWA\Singapore

Omnicom · Singapore · tbwa.com.sg

TBWA\Singapore describes its approach as “disruptive creativity” and has a strong record with Singapore’s public bodies and national brands. Its homepage leads with Singapore Airlines’ “Welcome to World Class” campaign and the National Arts Council’s “Join The Making”.

Its 2026 work shows the range. “AfterForms” with the National Arts Council reframed the metaverse through art, a Health Promotion Board campaign showed how salt masks Singapore’s food, “Rest Papers” with CARE Singapore made room for play during exam season, and a StarHub 5G+ activation took over Lau Pa Sat. FairPrice and the tea brand CHAGEE are also recent clients.

4. VML Singapore

WPP · Orchard · vml.com/singapore

VML Singapore works from Scotts Road and ranked among Singapore’s top creative agencies in Campaign Brief Asia’s 2025 rankings; its creative leaders Mateusz Mroszczak and Marco Versolato placed 18th on the publication’s list of Asia’s top creative leaders. The agency is known for purpose-led ideas that often travel well beyond Singapore.

For Unilever’s LUX it has made a run of campaigns about gender bias, including “The End” in India and #LUXMyWill in 2026. Its work for the Ministry of Home Affairs’ SGSecure programme continued in 2026 with a new terrorism-preparedness film and “Bye Tech Neck”. HSBC, Haleon and CNA are among its other clients.

5. McCann Singapore

Omnicom · Singapore · mccann.com

McCann Singapore took its current shape on 1 January 2026, when Omnicom merged it with MullenLowe Singapore, an agency that had ranked consistently among the city’s top creative shops. Gonzalo Olivera, who spent nearly 13 years at MullenLowe Singapore, became CEO in May 2026 after Paul Soon left for the United States. The merged agency also absorbed MRM and MullenLowe’s tech teams, and announced an AI production collaboration with Adobe in March 2026.

Mastercard is a major client, with the “Protected Monsters” payment-security campaign across Southeast Asia and an October 2026 K-culture microdrama. Other 2026 work includes a women’s recruitment campaign for the Republic of Singapore Navy, Blackmores’ “Pawlympics” and a Ramadan campaign for BlueBand.

6. Leo Singapore

Publicis Groupe · Singapore · leo.com

Leo Singapore is the city office of Publicis’s Leo network, formerly Leo Burnett. Campaign Asia’s 2025 Southeast Asia Agency of the Year results were led by Leo in the creative categories, and the Singapore office has kept a steady flow of work through 2026.

Its two longest-running relationships are with Income Insurance and Cathay Pacific. For Income it made “Worlds Apart”, the insurer’s first travel show, a five-part series on YouTube and StarHub TV+, plus campaigns about home and investment plans. For Cathay Pacific it made “Tripments” for overworked Singaporeans and, in August 2026, “Most Fun Per km²”, a campaign about Hong Kong’s density led by group executive creative director Asheen Naidu.

7. Dentsu Creative Singapore

dentsu · Singapore · dentsu.com/sg

Dentsu Creative Singapore is the creative agency of dentsu Singapore, the Japanese group’s business in the city, and it takes on regional briefs that need one idea to work across many Asian markets.

Its main 2026 campaign is “Promises, Made Real” for Prudential, an integrated regional brand campaign that runs from July to November across eight Southeast Asian markets plus Hong Kong and Taiwan. It uses a modular creative system so each market can tell local stories under one brand idea, with local executions featuring Eason Chan in selected markets.

8. BLKJ Havas

Havas · Singapore · blkjhavas.com

BLKJ Havas is a Singapore-born agency led by co-founder and CEO Rowena Bhagchandani, and it now sits within the Havas network. It placed among Singapore’s top four agencies in Campaign Brief Asia’s 2025 creative rankings.

In March 2026 the Singapore Tourism Board appointed it to support the global promotion of Singapore, and BLKJ Havas set up a dedicated unit, The Block, to run the account. Earlier work includes a Lazada activation that turned everyday items into fashion and a 3.5-metre noodle for Haraku Ramen aimed at gamers. Pizza Hut Singapore has also been a client.

9. The Secret Little Agency (TSLA)

Independent · Singapore · tsla.sg

The Secret Little Agency was founded by Nicholas Ye, Mavis Neo and Hanyi Lee, and Eunice Tan, a partner since 2009, has been group CEO since 2023. Ye and Neo are co-chief creative officers. In 2023 the agency said more than 70% of its work was regional or global, across more than 15 countries.

It is leading the global campaign for Singapore’s refreshed national brand, “When You’re Ready”, for the Ministry of Trade and Industry, running from September 2026 with an activation, The Zero Parlour, in New York during Climate Week. Simmons reappointed it as regional creative partner in February 2026. Other 2026 work includes a DBS card launch, an Enterprise Singapore campaign and an IKEA project that turned the Allen key into a fashion accessory; Klook and Netflix have also been clients.

10. GOVT VCCP

VCCP · Singapore · govtsingapore.com

GOVT was founded in Singapore around 2012 by Leon Lai and Aaron Koh, and grew into one of the city’s best-known independents on a stated philosophy of “courage and common sense”. In January 2026 the UK agency group VCCP bought GOVT, along with its digital agency Ministry, and merged its own Singapore operations into the business as GOVT VCCP. Tim Chan is CEO.

GOVT’s recent work includes a 2025 SG60 campaign for the Ministry of Digital Development and Information, regional brand campaigns for OCBC, PUMA’s regional runners campaign and Asahi Super Dry activations. Sentosa Development Corporation retained it as creative and digital partner in 2024. The ownership change is recent, so ask who will lead your account and how the VCCP network will be used.

What to look for in a Singapore creative agency

Start with the remit. Many Singapore agencies lead regional work from the city, as Dentsu Creative does for Prudential across ten markets and BBH does for Samsung and Marriott Bonvoy. If your campaign needs to run in Indonesia, Thailand or Hong Kong, ask how local adaptation is handled and whether the agency uses its own network offices or local partners.

Public-sector experience matters here more than in most cities. Ministries, statutory boards and national campaigns such as SGSecure, the Central Narcotics Bureau’s youth work and the Singapore Tourism Board’s global brief make up a large share of the best-known work. Agencies used to that client base are familiar with procurement rules and multi-layer sign-off, which also helps on regulated briefs in finance and insurance.

Check who will work on your account, by name. The Omnicom and IPG merger, the McCann and MullenLowe combination and VCCP’s purchase of GOVT all changed rosters in 2026, and several leaders moved roles. The people in the pitch room should be the people doing the work, and it is reasonable to ask for that in writing.

Finally, look at how the agency handles the day-to-day: where files live, how feedback is gathered and how approvals are tracked. Regional campaigns multiply versions by market, language and format, and reviews often involve teams in several time zones. Agencies with a clear review process, and one place where clients can find the latest work, are easier to work with over a long relationship.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. Singapore agencies often run a regional account, a government campaign and a local retail client at the same time, and the agency setup is built around that pattern: one space per client, with briefs, assets, decks and call notes kept together.

Large production files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Editors and designers can open heavy files without waiting for a full download, and shared team folders always hold the latest version. Search works by meaning across documents, images and transcribed recordings, and results jump to the right page or timestamp. Similar search finds related images by composition, colour and subject, which helps when a market team needs the master visual behind a local adaptation.

For client delivery, any file or folder can be published as a web page and protected with a password. Link analytics shows when each named recipient opened a link and how long they spent with it, which is useful when one review goes to brand, legal and market leads. Clients can leave threaded comments through a shared link without creating an account. Reviewers can highlight and comment on PDFs and documents, leave timestamped comments on video and audio, and draw on images.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace itself, covering decisions, deliverables and open items. New account staff get the history without asking around. Files are protected with AES-256 encryption, and Fabric holds CASA Tier 2 certification; agencies working with public-sector or financial clients should still confirm their own requirements with their legal and security teams.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best creative agency in Singapore?

There is no single answer, as the right agency depends on the brief. On recent recognition, Ogilvy Singapore ranked first in Asia in Campaign Brief Asia’s 2025 Creative Rankings and was named its Asia Creative Agency of the Year, with VML, MullenLowe (now part of McCann Singapore), BLKJ Havas and Havas also among Singapore’s top-ranked shops.

What happened to MullenLowe Singapore?

Omnicom merged MullenLowe Singapore into McCann Singapore from 1 January 2026, after completing its acquisition of IPG. In most other markets MullenLowe was folded into TBWA. Gonzalo Olivera, a long-time MullenLowe Singapore leader, became McCann Singapore’s CEO in May 2026.

Who owns GOVT now?

The UK agency group VCCP, which announced its purchase of GOVT and its digital agency Ministry in January 2026. The business now trades as GOVT VCCP, with Tim Chan as CEO and Singapore as its regional hub.

Are there independent creative agencies in Singapore?

Yes. The Secret Little Agency is independent and is leading the 2026 global campaign for Singapore’s national brand. Several other well-known local shops have joined larger groups recently: BLKJ Havas is part of Havas, and GOVT became part of VCCP in 2026.

Where can I find Singapore’s network advertising agencies?

This page covers idea-led and integrated shops, including several network offices. For more advertising specialists and network agencies, see the best advertising agencies in Singapore.

Related lists

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