Best Advertising Agencies in Singapore (2026)

Introduction

This list covers 8 advertising agencies in Singapore for 2026, most of them media-led offices of the big holding companies plus one independent media specialist. Between them they plan and buy media for banks, telcos, quick-service restaurants, film studios and government bodies, often across several Asian markets from one Singapore team.

The media side of the industry has been reorganised over the past year. Omnicom’s acquisition of IPG brought Initiative into Omnicom Media alongside OMD and PHD, and in September 2026 Omnicom launched Hearts United, which combines Hearts & Science and Mediahub across 40 markets, with its Asia-Pacific leaders still to be named. WPP now runs Mindshare, Wavemaker and EssenceMediacom as brands within WPP Media, which took the KFC and Pizza Hut Singapore media account in April 2026. At Marketing-Interactive’s Agency of the Year Awards Singapore in July 2026, Starcom won Gold for Media Agency of the Year, with Assembly taking Silver and Zenith Bronze.

Every agency here has an active Singapore office in 2026, checked against its own site or trade coverage. The list runs in no fixed order of merit. Idea-led creative shops, including several network creative agencies, are on the sibling creative agencies page linked at the end.

The best advertising agencies in Singapore

1. Starcom Singapore

Publicis Groupe · Tanjong Pagar · starcomww.com

Starcom is one of the media agencies within Publicis Media, and its Singapore office is in Mapletree Anson on Anson Road. It won Gold for Media Agency of the Year at the Agency of the Year Awards Singapore 2026, a year after taking Bronze in the same category.

Its Singapore work has included automotive and public-sector briefs. In January 2024 the Singapore team kept its media role for BMW Group when Starcom also won BMW’s Indonesian business. Earlier, with Publicis Play, it worked with the Ministry of Communications and Information and the Singapore Food Agency on SG Farm Tycoon, an urban farming game built on Roblox.

2. PHD Singapore

Omnicom · one-north · phdmedia.com/singapore

PHD Singapore works from ALICE@Mediapolis in one-north and is part of Omnicom Media. Sumiati Hashim, promoted to managing director in July 2024, leads the office.

In 2026 it started work as worldwide media agency of record for Mandai Wildlife Group, which runs Singapore’s zoo and wildlife parks. The account was won in a competitive pitch, is led from Singapore and covers strategy, planning, buying and optimisation across Singapore, Australia, India, Indonesia, the Philippines, Japan and South Korea. StarHub also appointed PHD Singapore as its media agency after a pitch, moving the business from WPP’s Mindshare.

3. OMD Singapore

Omnicom · Singapore · omd.com

OMD Singapore is part of Omnicom Media, and Adamson Alagan became its general manager in April 2025. It took Bronze for Media Agency of the Year at the Agency of the Year Awards Singapore 2025.

Its recent work goes well beyond planning and buying. For Sony Pictures’ Spider-Man: Brand New Day in July 2026 it ran a citywide launch: a community mural painted with graffiti artists at *SCAPE, a CGI sequence of Spider-Man swinging across the Singapore skyline, the Bugis Junction MRT stairway, TikTok TopViews, a one-day Grab takeover and a fully wrapped bus. In 2025 it created McDonald’s Singapore’s interactive “crunch staircase” at Dhoby Ghaut for the McCrispy burger.

4. Initiative Singapore

Omnicom · Singapore · initiative.com

Initiative was an IPG Mediabrands agency and now sits within Omnicom Media following Omnicom’s acquisition of IPG. In Singapore it is led by managing director Zachary Lim, and it reports into Omnicom Media Singapore, whose CEO is Chloe Neo.

The agency puts cultural insight at the centre of its planning, and in August 2026 it launched The Growth Initiative, a two-year programme for Singapore founders and small businesses. The first year offers an AI-powered self-assessment tool, the Growth Initiative Blueprint; in the second, Initiative staff coach participants on turning cultural insight into growth plans. Executive director James Wong leads the programme. Ask for current Singapore client references, as recent account news has been limited.

5. WPP Media Singapore

WPP · Singapore · wppmedia.com

WPP Media is WPP’s media group, and it lists Mindshare, Wavemaker, EssenceMediacom, Choreograph and The Goat Agency among its brands. Helen McRae is CEO for Southeast Asia and Pakistan.

In April 2026 it won the integrated media account for KFC Singapore and Pizza Hut Singapore after a competitive pitch, covering strategy, planning and buying, with WPP Open, the group’s AI marketing platform, at the centre of the offer. EssenceMediacom has also worked for United International Pictures, staging a Jurassic World Rebirth out-of-home experience at Orchard MRT in 2025. If you have a preference for a particular agency brand, ask which one will run your account.

6. The Media Shop

Independent · one-north · themediashop.com.sg

The Media Shop is a Singapore-based independent media agency at Mediapolis in one-north, with more than a decade of experience in Asian markets. It was named Local Hero in the Media Agency of the Year category at the Agency of the Year Awards Singapore 2025, and won Silver for Programmatic Agency of the Year in 2026.

It plans and buys across all media, with an emphasis on measurable business results. Brands shown on its site include MSIG, Richard Mille, Bosch, Starbucks, Shopee, IHH, Thomson Medical and Xero; Thomson Medical credits it with e-commerce growth in the first year of their work together. It suits advertisers who want senior attention and an independent view of channel choices.

7. dentsu Singapore

dentsu · Singapore · dentsu.com/sg

dentsu Singapore is the Japanese group’s business in the city, covering media, programmatic and customer experience work; Dentsu Creative Singapore is its creative agency. It was Marketing-Interactive’s Overall Agency of the Year in Singapore for a second year running in 2025, when it also won Gold for both Media Agency and Programmatic Agency of the Year. Prerna Mehrotra is chief client officer for Asia-Pacific and CEO, Singapore.

Standard Chartered is a major client: in September 2026 dentsu Singapore ran an integrated, full-funnel media strategy for the AI-powered phase of the bank’s “Now’s Your Time for Wealth” campaign across several markets. Its partnership with Mastercard won Gold for Best Agency-Client Partnership in 2025, and its work with Hilton won Silver in 2026. Merkle Singapore, its customer experience agency, took on Royal Brunei Airlines’ digital marketing in December 2025.

8. Assembly

Stagwell · Singapore · assemblyglobal.com

Assembly is the media network within Stagwell, and in Singapore it is now home to the former ADK Global business. The two came together in 2025, and in January 2026 the ADK offices across Asia, Singapore among them, switched to the Assembly name. Managing director Sharon Soh runs Southeast Asia from Singapore; she joined from IPG Mediabrands when the role was created in July 2025. At the 2026 Agency of the Year Awards Singapore the agency won Silver for Media Agency of the Year, along with Gold for Digital Agency and Silver for Integrated Marketing.

For advertisers, the pitch is one media plan that covers both brand and performance spend, managed through STAGE, Assembly’s AI-enabled data platform. Mastercard, Hyatt and UPS are among the wider network’s clients. STAGE tools are still reaching the markets that came from ADK, so ask which of them the Singapore planners use today.

What to look for in a Singapore advertising agency

Start with the remit. Singapore media teams often run several markets, as PHD does for Mandai Wildlife Group across seven countries. If your plan covers Indonesia, Thailand or Australia, ask whether buying is done by the agency’s own local offices or by partners, and who in Singapore owns the overall budget.

Look past the agency brand to the group behind it. Much of the buying power, data and technology now sits at group level, in WPP Open, Omnicom Media’s platforms, Publicis Media or Assembly’s STAGE. Ask which tools your team will use day to day and which data you can take with you if the relationship ends. An independent such as The Media Shop can offer a more neutral view of channels in exchange for less group-level scale.

Check who will work on your account, by name. Omnicom’s integration of IPG, the launch of Hearts United and WPP’s move to a single WPP Media group all changed teams in 2025 and 2026. The people in the pitch should be the people planning your media, and it is reasonable to ask for that in writing.

Finally, look at how the agency handles reporting and approvals. Media plans, flowcharts, creative assets for each market and weekly performance reports pile up quickly on a regional account. Agencies with a clear review process, and one place where clients can find the current plan and the latest numbers, are easier to work with over a long contract.

How Fabric helps advertising agency teams

Fabric gives an advertising agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. A Singapore media team might hold a regional bank, a film launch and a government campaign at once, and the agency setup suits that pattern: one space per client, with briefs, media plans, decks, reports and call notes kept together.

Creative assets for every market and format sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and shared team folders always hold the latest version. Search works by meaning across documents, PDFs, images and transcribed recordings, so a planner can find last year’s flowchart or a client’s comment from a quarterly review without remembering the file name.

For client delivery, a plan or a campaign report can be published as a web page and protected with a password. Link analytics shows when each named recipient opened a link and how long they spent with it, which helps when a pitch deck goes to a procurement panel. Clients can leave threaded comments through a shared link without creating an account. Reviewers can highlight and comment on PDFs and documents, leave timestamped comments on video and audio, and draw on images.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace itself, covering decisions, deliverables and open items. Files are protected with AES-256 encryption, and Fabric holds CASA Tier 2 certification; agencies handling financial or public-sector accounts should still confirm their own requirements with their legal and security teams.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Singapore?

There is no single answer, as the right agency depends on the brief and the markets involved. On recent recognition, Starcom won Gold for Media Agency of the Year at the Agency of the Year Awards Singapore 2026, with Assembly taking Silver and Zenith Bronze, and dentsu Singapore was Overall Agency of the Year in 2025.

What happened to IPG’s media agencies in Singapore?

Omnicom completed its acquisition of IPG at the end of 2025, and IPG’s media agencies joined Omnicom Media. Initiative Singapore now reports into Omnicom Media Singapore alongside OMD and PHD. In September 2026 Omnicom also merged Hearts & Science and Mediahub into a new agency, Hearts United.

What is WPP Media?

It is WPP’s media group, which brings together Mindshare, Wavemaker, EssenceMediacom and other units. In Singapore it won the KFC and Pizza Hut media account in April 2026 under the WPP Media name.

Are there independent media agencies in Singapore?

Yes. The Media Shop is a Singapore-based independent that plans and buys across all media, and it won Silver for Programmatic Agency of the Year in 2026. Most of the city’s media spend is still handled by the holding-company groups.

Where can I find Singapore’s creative advertising agencies?

This page focuses on media-led agencies. For idea-led shops and network creative agencies such as Ogilvy, BBH and TBWA, see the best creative agencies in Singapore.

Related lists

Advertising agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Singapore: Creative agencies · Marketing agencies · Branding agencies · Design agencies · Social media agencies · Video production

Run your agency on Fabric: Fabric for agencies · Best client portal tools · Review and approval