Best Branding Agencies in Singapore (2026)

Introduction

Singapore has a compact but capable branding scene, and the seven agencies below cover most of what a client in the city is likely to need: global consultancies running regional work from Singapore, and independent studios that know local businesses and public bodies well. Each was chosen for its focus on brand strategy, naming and identity, and for recent work.

Branding had a visible year in 2026. In September the Ministry of Trade and Industry launched Singapore’s first major nation brand refresh in nearly a decade, with a new identity by the brand practice Anak and a campaign, “When you’re ready”, by The Secret Little Agency. Public-sector branding is a large part of the local market, and much of it is bought through GeBIZ tenders: the Science Centre Board appointed Anak for the new Singapore Science Centre identity in 2025, and the Ministry of Transport put its brand strategy out to tender the same year.

Every firm here has an active Singapore office or studio in 2026. The list is short because we only included firms we could check, and it runs in no fixed order of merit. The right choice depends on your brief, your budget and how much strategy work you need before the design starts.

The best branding agencies in Singapore

1. Landor

WPP · Raffles Place · landor.com

Landor is one of the longest-established brand consultancies in the world and part of WPP, with around 30 locations. Its Singapore office is at One George Street, and the network’s other Asia Pacific offices include Shanghai, Hong Kong, Sydney and Jakarta.

The Singapore team works on brand strategy, identity and brand experience for regional and multinational clients. Landor suits large organisations that want a global network behind a rebrand and the ability to roll it out across several markets at once.

2. Lippincott

Part of Oliver Wyman · Marina Bay · lippincott.com

Lippincott is a brand and innovation consultancy with offices in nine cities, including Singapore. Its Singapore office sits in Asia Square Tower on Marina View, and the firm’s Asia Pacific practice is led by senior partner Stefan Fillip, with partner Clemens Schrenk covering Southeast Asia.

Work the firm links to its Singapore office includes the brand evolution of Standard Chartered, preparing Shangri-La Group for global growth, and the revival of the bicycle brand Giant. Lippincott tends to work on corporate and masterbrand questions, where strategy and customer experience matter as much as the visual identity.

3. Elmwood

Part of Next 15 · Beach Road · elmwood.com

Elmwood is a brand design consultancy with four studios: London, New York, Shanghai and Singapore. The Singapore studio is at Gateway West on Beach Road and was advertising client roles when we checked in October 2026.

The studio’s showcased work leans towards consumer brands and packaging, including Coca-Cola’s Lunar New Year work, Neutrogena, Horlicks, Lifebuoy and Heineken’s Vietnam brands Bia Viet and Strongbow. It is a good fit for FMCG companies that need brand design across several Asian markets.

4. Anak

Part of The Secret Little Agency · Singapore · anak.agency

Anak began in 2009 as TSLA Design, the design practice of The Secret Little Agency, and took its current name in 2021. Creative Partner Hanyi Lee also serves as TSLA’s chief creative officer. It describes itself as a brand practice led by Asian women, and it has become one of the most visible names in Singapore branding. It designed the identity for Singapore’s 2026 nation brand refresh, including the “SG sphere” graphic device, a typography system pairing Viktor and DM Sans, and a motion system.

Earlier work includes the 2024 rebrand of Love, Bonito, with its heart-shaped LB monogram, and the rebrand of Banyan Group. In 2025 the Science Centre Board appointed Anak to create the identity for the new Singapore Science Centre, due to open around the end of 2027.

5. Tangible

Independent · Bras Basah · tangible.com.sg

Tangible is a research-led brand consultancy based on Purvis Street. It treats brand as a management tool, and most projects begin with interviews, focus groups and surveys before moving to positioning and identity. It works across corporate, employer and consumer branding, and publishes its own periodical, Conversations.

Clients include Zuellig Pharma, Pacific International Lines, Halcyon Agri, Sunningdale Tech, the NIPSEA Group (Nippon Paint), the Building and Construction Authority and The Ridge, the NUS campus hotel. Tangible suits B2B and industrial companies whose rebrand has to be argued through a board.

6. Creativeans

Founder-led · Singapore · creativeans.com

Creativeans is a brand strategy and design consultancy founded in 2012, with studios in Singapore, Milan and Jakarta. It is led by certified management consultants, says it has built more than 300 brands, and has its own methods, BrandBuilder and EDIT Design Thinking.

Clients include Samsung, OCBC, ST Engineering, Haidilao Hot Pot, Nippon Paint and the DesignSingapore Council. Recent projects include Design WAH! for Singapore Design Week 2025 and a glueless angbao design with augmented reality. It also runs brand training, which helps clients who want to keep the work going in-house.

7. Somewhere Else

Independent, B Corp · Singapore · somewhere-else.co

Somewhere Else is a strategic brand consultancy that has worked mainly with challenger brands since 2011. Projects usually begin with brand research and strategy before moving to identity and experience design, and its site carries the B Corp mark.

Work includes the rebrand and packaging for the bakery group Cedele, the identity for the experiences platform Seek Sophie, a brand and pack system for Oatbedient, and a photography style guide for Capella Hotel Group. Gryphon Tea, Brass Lion Distillery and Boldr are also on its client list, which makes it a natural choice for food, drink and hospitality brands.

What to look for in a Singapore branding agency

Decide first how much strategy you need. The global consultancies on this list, and research-led firms such as Tangible, spend a large share of a project on positioning, architecture and stakeholder interviews. Smaller studios often move to identity sooner. Both approaches work, but the fee and timeline will differ a lot, so it is worth agreeing the shape of the project before comparing quotes.

Think about where the brand has to live. Many Singapore companies run regional businesses, and a new identity may need to work in several languages and scripts, on packaging made in other markets, and across offices in Jakarta, Shanghai or Ho Chi Minh City. Ask to see an identity the agency has rolled out across more than one market, and who handled the local adaptation.

If you are a public body, procurement shapes the process. Government branding work is usually tendered on GeBIZ with a fixed scope, so it helps to choose a firm that has worked within that format and can price deliverables clearly. For private companies, ask who on the pitch team will be doing the work, since senior people in small studios are often stretched across several accounts.

Finally, look at what you receive at the end. A rebrand is only useful if the people applying it can find the right logo files, fonts, templates and guidelines. Ask how the agency hands over brand assets, how feedback is gathered during design rounds, and where the latest approved versions will live once the project is finished.

How Fabric helps branding agency teams

Fabric gives a branding team one workspace for its files, client feedback and project knowledge, with AI search across all of it. The brand identity setup keeps each client’s research, strategy decks, identity explorations and final assets together in one space.

Early project work happens on Canvas, an infinite whiteboard that embeds Figma files and video, which suits moodboards and visual territories. Search works by meaning across documents, images and transcribed interview recordings, and colour search finds assets by shade. Similar search surfaces related references from a selected image, using composition, colour and subject.

During review, clients can leave threaded comments through a shared link without creating an account, and annotations let them highlight and comment on PDF presentations. Reviewers can also leave timestamped comments on video and draw on any image or video frame. Finished guidelines can be published as a web page and updated by editing the source file, which is how many teams run living brand guidelines. Password protection and link analytics cover confidential rebrands before launch.

On Team plans, self-writing docs maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. That history is useful when a rebrand runs over many months and several approval rounds.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

Who designed Singapore’s 2026 nation brand?

The identity for the refresh, launched by the Ministry of Trade and Industry in September 2026, was designed by the brand practice Anak. The accompanying “When you’re ready” campaign was created by The Secret Little Agency.

What is the difference between a branding agency and a creative agency?

A branding agency focuses on strategy, naming, identity and guidelines, the system a company uses for years. A creative agency builds campaigns on top of that system. Some Singapore firms do both, and our list of creative agencies in Singapore covers the campaign side.

Should I choose a global consultancy or an independent studio?

Global firms such as Landor and Lippincott suit large organisations with multi-market rollouts and complex brand architecture. Independents such as Somewhere Else and Tangible usually give more senior attention to smaller projects and tend to move faster.

How do government agencies in Singapore hire branding firms?

Most public-sector branding work goes out to tender on GeBIZ, the government procurement portal. The Science Centre Board’s appointment of Anak in 2025 and the Ministry of Transport’s 2025 brand strategy tender were both run this way.

Which Singapore branding agencies work with B2B companies?

Tangible and Lippincott both have strong B2B and corporate rosters. Tangible’s clients include Zuellig Pharma and Pacific International Lines, and Lippincott’s Singapore office lists Standard Chartered among its work.

Related lists

Branding agencies in other cities: New York · London · Los Angeles · Chicago · San Francisco

More in Singapore: Creative agencies · Design agencies · Advertising agencies · Marketing agencies · UX design agencies · Photography studios

Run your agency on Fabric: Fabric for brand identity teams · Brand guidelines in Fabric · Fabric for agencies