Best Social Media Agencies in Bogotá (2026)

Introduction

Bogotá has a large and busy social media scene, and the 10 agencies below cover the main kinds of firm working in it: creator and influencer specialists, community and content shops, and regional firms that run paid social or PR alongside creator work. Each was chosen for its current client list, the services it runs from Bogotá and, where available, 2025 and 2026 recognition.

Colombia is one of Latin America’s biggest creator markets. Portafolio reported in March 2026 that the country’s influencer marketing market is worth about US$150 million, with more than 650,000 active creators. Much of that spend runs through Bogotá, where banks, telecoms, beverage brands and retailers keep their marketing teams, and several local influencer agencies now run campaigns across Mexico, Central America and the Andes from offices in Chapinero and the north of the city.

Every agency here has an active Bogotá office in 2026. Network advertising agencies appear on our advertising list, so this page concentrates on social-first, community, creator and influencer specialists. The list runs in no fixed order of merit.

The best social media agencies in Bogotá

1. Goldfish

Independent · Chapinero · goldfishgroup.com.co

Goldfish is one of Colombia’s longest-established influencer marketing agencies, founded in 2014 and led by its founder and CEO Natalia Serna. It now operates as a holding that brings together two agencies, Goldfish and White Rabbit, with its main office on Carrera 13 in Bogotá and further offices in Mexico City, Lima, Santiago and Panama. In 2025 it placed third in the Agency of the Year category of P&M’s Top 10, took two silvers at the Effie Awards Colombia and won several placings at the TikTok Ad Awards Colombia.

The agency says it has worked with more than 700 clients, and La República has named Bavaria, Colgate, Alquería and Bancolombia among them. Recent offers include Creator Sampling (product sent to matched creators at scale) and Creator Ads, which produces creator content ready for paid media.

2. Realfluencers

Independent · Chapinero · realfluencers.co

Realfluencers is a Bogotá influencer marketing company founded in 2021, based at Ark House on Calle 70. It combines an agency team with its own tools: Map&Match for creator mapping and selection, an AI-based Creator Search across its creator base, and a Creator Desk that checks prices and reviews shortlists for brands that already run their own creator programmes.

La República has named McDonald’s, Tommy Hilfiger and Farmatodo among its clients. It also offers a white-label service, working behind other agencies on their creator campaigns, which is useful for brands whose lead agency lacks an influencer team.

3. Xharla

Independent · Bogotá · xharla.com

Xharla works across influencer marketing and public relations, with offices in Bogotá, Mexico City and Guatemala. Its services include influencer and user-generated content, digital reputation work, crisis management and crowd posting, and it publishes a free influencer rate calculator.

Case studies on its site include a launch campaign for the Tecno Camon 19 Pro phone and work for the AI company Cari AI. It suits brands that want media relations and creator activity planned by the same team.

4. BrandMen

Independent · Bogotá · brandmen.org

BrandMen describes itself as an influencer agency with more than ten years in the Colombian market and over 700 brands served, working from Bogotá and Cali. Alongside influencer campaigns it runs community management, trending-topic campaigns on X, digital PR and crisis management.

It has more experience than most social agencies with public figures, artists and political campaigns, which shapes its approach to reputation and fast-moving conversation. It also rents out audiovisual equipment for content shoots.

5. Sherlock Communications

Independent · Usaquén · sherlockcomms.com

Sherlock Communications is an independent PR and digital agency founded in 2016, with wholly owned offices in Latin America’s six largest economies. Its Bogotá office brings together PR, digital and creative specialists, and runs influencer marketing and social media alongside media relations, SEO and paid media. PRWeek’s Global Awards have named it Best Agency in Latin America six times in seven years.

The agency works only with international clients operating in Latin America, so it is a natural fit for foreign brands entering Colombia that want creator and press work handled together.

6. Adsmurai

Barcelona-headquartered · Chicó · adsmurai.com

Adsmurai was founded in Barcelona in 2014 and now has more than 460 specialists across offices in Barcelona, Madrid, Málaga, Bogotá, New York, Dubai and Milan. It started in paid social and still builds much of its work around Meta, TikTok and Pinterest campaigns, backed by its own campaign management and dashboard technology. It has grown by acquisition, buying Zinkdo, Clever Ads and Ciaodino.

Its services now include community management, influencer marketing, creative production and TikTok Creative Exchange work. Brands that treat social mainly as a performance channel, with large catalogues and many ad variants, are its typical clients.

7. ABC Digital

Part of ABCW · Chicó · abcdigital.com.co

ABC Digital is the digital marketing arm of ABCW, with a Bogotá office on Avenida Carrera 15. Its social media management starts from a content strategy, and it runs influencer campaigns alongside SEO, paid media and web development.

Its case studies include Panasonic, izzi, Aeroméxico, BASF, Openbank and World Vision, which reflects its work across Colombia and Mexico. It also works with public-sector clients.

8. Tuatara

Independent · Bogotá · tuatara.co

Tuatara is a boutique digital agency with offices in Bogotá and Miami. Its social media practice sits within a wider offer that includes paid media, SEO, branding, animation and character design, and software development, and it also trains client teams in using AI tools for social content and research.

Case studies on its site include social media work for Cinemark and DataCrédito Experian, and other clients include Enel X, Hikvision and Constructora Bolívar. It suits mid-sized companies that want social and web work from one small team.

9. Indexcol

Independent · Bogotá · indexcol.com

Indexcol has worked as a digital marketing agency in Bogotá since 1995, which makes it one of the oldest in the city. Its social media and content line covers editorial strategy, channel management, content for each platform (design, copywriting and video) and social listening.

Clients shown on its site include Compensar, Colmédica, Sony Pictures, Bosch, Levapan and Nestlé Professional. Its long tenure with Colombian service and health brands is a good guide to the kind of steady, always-on social work it does.

10. Talk Media Group

Independent · Chapinero · talkmediagroup.com

Talk Media Group is a Bogotá marketing agency incorporated in 2008 and led by CEO Julien Gustave Roche. Its recent work combines creator content with media relations and digital activations, and El Tiempo reported in August 2026 on its campaign for Betano around the 2026 FIFA World Cup.

It was also preparing an influencer strategy for Bulova at Cordillera Fest, and earlier clients include M&M’s, Pepsi and Samsung. Brands that build social campaigns around events and live moments are a good match.

What to look for in a Bogotá social media agency

Start with the kind of agency you need. Creator specialists such as Goldfish and Realfluencers bring large creator networks and the tools to vet them. PR-led firms such as Sherlock and Xharla join creator work to press coverage. Paid social specialists focus on ad delivery and measurement. Some brands use two of these at once, so ask early how an agency works alongside others.

Ask how creators are chosen and checked. Good agencies look at audience location, engagement quality and past brand work, and they can explain their pricing. Colombia’s consumer regulator, the SIC, has published guidance on advertising through influencers, so ask how sponsored posts are labelled and who signs off the final copy.

Agree usage rights before the campaign starts. Creator content is often reused in paid media, on retail screens or in other countries, and each of those needs to be covered in the creator contract. Regional work from Bogotá into Mexico or Central America also needs clear terms on language versions and local approvals.

Finally, look at how the day-to-day runs. A monthly calendar can involve hundreds of posts, videos and creator drafts, each with comments from the brand, the agency and sometimes legal. Agencies that keep one place for the latest versions, with feedback tied to the file and a clear record of what has been approved, lose less time between draft and post.

How Fabric helps social media agency teams

Fabric gives a social team one workspace for its content, client feedback and account knowledge, with AI search across all of it. Agencies running several brands at once can follow the content creation setup for social media agencies: one space per client, with calendars, creator briefs, assets and call notes kept together.

Video and image files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Any folder can become a kanban board whose cards are the files themselves, which suits a content pipeline moving from draft to review to scheduled. Search works by meaning across documents, images and transcribed audio and video, and transcription makes creator videos searchable, with results that jump to the timestamp.

Review runs through sharing. Share a file or folder with the client as a commenter, and they can respond through the link without creating an account. With annotations, commenters leave timestamped comments on video and audio, draw on a video frame or an image and attach a comment to the drawing, and highlight text in captions or scripts. Each comment can be marked completed, so a round of feedback works like a checklist. There is more on this in the review and approval workflow.

For reporting, any file or folder can be published as a web page for view-only delivery, and link analytics shows when each named recipient opened it and how long they spent. On Team plans, self-writing docs keep a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items.

Link analytics is included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best social media agency in Bogotá?

The right agency depends on the brief. On 2025 recognition, Goldfish stands out, with third place in P&M’s Agency of the Year ranking and two Effie Colombia silvers. Realfluencers suits brands that want vetted creators and their own campaign tools, and Sherlock Communications suits international brands that want PR and social together.

How big is influencer marketing in Colombia?

Portafolio reported in March 2026 that the Colombian influencer marketing market is worth about US$150 million, with more than 650,000 active creators. Several Bogotá agencies also run creator campaigns across Mexico, Central America and the Andes.

Do Bogotá social media agencies work outside Colombia?

Many do. Goldfish has offices in Mexico City, Lima, Santiago and Panama, Xharla works from Bogotá, Mexico City and Guatemala, and Sherlock Communications has offices across Latin America’s largest economies.

Should I hire a social media agency or a content studio?

A social media agency plans the channel, manages creators and community, and reports on results. A content studio focuses on producing photo and video at volume. Brands with a heavy production load often use both, and our list of content studios in Bogotá covers the production side.

How do clients review social content with an agency?

Most agencies send drafts for comment before anything is posted. Sharing files with clients as commenters keeps feedback on the post or video itself, and marking each comment completed gives both sides a record of what changed before approval.

Related lists

Social media agencies in other cities: New York · London · Los Angeles · Mexico City · São Paulo

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