Best Marketing Agencies in Bogotá (2026)

Introduction

Bogotá is Colombia’s main market for media buying, performance marketing and growth work, and the nine agencies below cover that range, from the local arms of global media groups to independent performance and conversion specialists. They were chosen for full-funnel capability, recent client work and a verified Bogotá office in 2026.

The market’s structure shifted over the past year. Omnicom completed its acquisition of IPG in November 2025, and by May 2026 Omnicom Media Group Colombia said it had consolidated six agencies and five business units locally. In June 2026 dentsu reorganised its Latin American leadership and brought Héctor Bula back to run Colombia. Big advertisers such as AB InBev’s Bavaria, the banks and the telecoms groups spend heavily on media here, and Omnicom’s local head expects advertising investment to grow by 8 to 10% in 2026, helped by the World Cup.

Every agency on this page has an office or studio in Bogotá where client work is done. The list is unranked, as the right partner depends on budget, channel mix and how much of the work you want to keep in-house.

The best marketing agencies in Bogotá

1. Omnicom Media Group Colombia

Omnicom · Bogotá · omnicommedia.com

Omnicom Media Group Colombia is the local media and marketing arm of Omnicom, which became the world’s largest advertising group after closing its purchase of IPG in November 2025. Executive director Hernán Peña told La República in May 2026 that the Colombian operation has about 1,380 people and roughly 200 clients, with analytics and data hubs that serve Latin America, the US and Germany.

Its work spans media planning and buying, precision marketing, public relations and health marketing, built on Omnicom’s Omni data platform. In May 2026 it launched Fuse, a sports and entertainment marketing unit that grew out of its existing Drum branded content team. It suits advertisers that want media, data and activation under one contract.

2. dentsu Colombia

dentsu · Chicó · dentsu.com

dentsu describes itself as a media, customer experience management and creative network, and its Colombian business runs from the Lomne Building in Bogotá’s Chicó area. In June 2026 the group restructured its Latin American leadership and named Héctor Bula, returning to the company, to lead Colombia.

The Bogotá office handles media planning for local and regional advertisers, and it was hiring media planners in February 2026. Ask which of dentsu’s specialist teams will sit on your account, since the network runs media, CXM and creative as separate practices.

3. Havas Colombia

Havas · Bogotá · havas.com

Havas has operated in Colombia since 1997 and runs its local business from Bogotá. The group links its creative, media and health units in one integrated model, and the Bogotá office was recruiting for content roles in January 2026.

It is a good fit for brands that want media buying and creative in the same building, with shared data and planning. As with the other networks, request named account leads and a clear split between media and creative fees.

4. Monks Colombia

S4 Capital · Chicó · monks.com

Monks is the single operating brand of S4 Capital, combining content, data, digital media and technology. Its Bogotá office on Calle 95 works across creative, media, data and production, and the group’s AI marketing system, Monks.Flow, is used across its teams.

Colombian work includes campaigns for AB InBev and Pony Malta. AB InBev’s “Beer Retirement Account” won a Silver Lion for Innovation at Cannes in 2025. Monks suits brands that want performance media and content production from one digital-first team.

5. Multiplica

Regional growth consultancy · Bogotá · multiplica.com

Multiplica has spent 25 years connecting technology, data and AI to digital growth, and Bogotá is one of nine offices, alongside Medellín, Mexico City, Lima, Santiago, Buenos Aires, Madrid, Barcelona and Miami. Its growth practice covers growth marketing, conversion rate optimisation, personalisation and engagement, backed by data engineering.

The firm says it has worked with about 950 clients, and the brands shown on its site include Bancolombia, BBVA, MAPFRE, Walmart, Aeroméxico and Heineken. It is a strong choice when the brief is improving conversion on an existing site or app rather than buying more traffic.

6. SUBE Agencia Digital

Digital agency · Usaquén · subeagenciadigital.com

SUBE runs a Bogotá office at North Point Towers on Carrera 7, with further offices in Mexico City, Miami and Dallas. Clutch lists it with a team of 250 to 999 people and placed it first in its Leaders Matrix for Bogotá digital marketing agencies.

Services include SEO, paid media, social, email, web design, influencer marketing, social selling and optimisation for AI search (GEO). Much of its published case work focuses on B2C lead generation, which suits brands judged on cost per lead.

7. WITHIN

Performance branding company · Bogotá · within.co

WITHIN calls itself a performance branding company, combining brand and performance marketing in a single team. Its Bogotá office is a working hub where media strategists run social, search and display campaigns, with roles there based in the office five days a week.

Clients include The North Face, Timberland, Ben & Jerry’s, Movado and Jose Cuervo. Services cover media, creative, SEO, lifecycle, retail media, affiliate and influencer marketing, and the company incubated Brkfst.io, which connects creators with brands to produce ads at scale.

8. Adsmurai

Performance agency, Barcelona-headquartered · Bogotá · adsmurai.com

Adsmurai was founded in Barcelona in 2014 and has grown to more than 400 specialists, with Bogotá one of seven offices alongside Madrid, Málaga, New York, Dubai and Milan. It holds Meta Business Partner and TikTok Marketing Partner status for 2026, and it has bought Zinkdo, Clever Ads and Ciaodino along the way.

The agency is built around paid social and catalogue-driven advertising, with feed management, dynamic creative templates, SEM, retail media, programmatic and marketing mix modelling. It suits ecommerce and retail brands that run large product catalogues across social platforms.

9. Tuatara

Boutique agency · Bogotá · tuatara.co

Tuatara is a boutique digital agency with offices in Bogotá and Miami. Its marketing work covers marketing automation, measurement and KPIs, paid media, SEO, inbound and lead nurturing, and it also designs and builds the websites and software the campaigns run on. It won the Digital Strategy category for Colombia at the Tech Behemoths Awards 2025.

Case studies include work for Cinemark, DataCrédito Experian, Enel X, Hikvision and Constructora Bolívar. It is a practical option for mid-sized B2B and B2C companies that want one small team handling the site, the tracking and the campaigns.

What to look for in a Bogotá marketing agency

Decide first whether you need a media group or a specialist. The network media groups bring buying power, data platforms and regional reach, which matters for large budgets on television, digital video and out-of-home. Specialists such as Adsmurai, WITHIN or Multiplica tend to go deeper on a narrower set of channels or on conversion, and often move faster.

Ask how performance is measured and reported. Agree on the attribution model, the source of truth for conversions and the reporting cadence before the first campaign goes live. Omnicom has spoken publicly about tying more of its fees to results, and it is reasonable to ask any agency whether part of its fee can depend on agreed outcomes.

Check who will run the account and where they sit. Several agencies on this list run regional or international hubs from Bogotá, so your team may be serving clients in Mexico, the US or Spain at the same time. Ask how senior time is split across those accounts.

Look at how creative assets, reports and approvals move between your team and the agency. Performance work produces a steady flow of ad variants, landing pages and weekly reports, and a lot of time is lost when the latest version sits in someone’s inbox. Agencies with one shared place for files and a clear sign-off process are easier to work with over a long retainer.

How Fabric helps marketing agency teams

Fabric gives a marketing agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup works around one space per client, so briefs, media plans, creative variants, reports and call notes stay together, and the marketing content workflow covers how teams organise a steady output of assets.

Ad creative and video sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images, PDFs and transcribed recordings, and it reaches connected apps such as Google Drive, Notion and Gmail. A strategist looking for last quarter’s best-performing banner or a mention in a client call can find it without knowing the file name. Any folder can also become a Kanban board whose cards are the files themselves, which suits a campaign pipeline from brief to live.

For client review, share a file or folder with the client as a commenter; shared links work without sign-up. With annotations, clients can leave timestamped comments on video and audio, draw on a video frame, draw on images and attach a comment to the drawing, or highlight text in a report or PDF. The team marks each comment completed as it is resolved, so a round of feedback works like a checklist. Final reports and decks can be published as web pages, which are view-only, and link analytics shows when each named recipient opened them and for how long.

On Team plans, self-writing docs maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. AI meeting notes record calls without a bot joining and merge the notes with the transcript, which helps when weekly performance reviews produce a long list of actions.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best marketing agency in Bogotá?

It depends on the brief. For large media budgets, Omnicom Media Group Colombia, dentsu Colombia and Havas Colombia offer buying scale and data platforms. For performance and conversion work, specialists such as Adsmurai, WITHIN and Multiplica are strong options.

What changed for Omnicom’s agencies in Colombia after the IPG deal?

Omnicom completed its acquisition of IPG in November 2025. By May 2026 Omnicom Media Group Colombia said it had consolidated six agencies and five business units locally, with about 1,380 people working on its media business.

What is the difference between a marketing agency and an advertising agency?

On these lists, marketing agencies focus on media, performance and growth across the funnel, while advertising agencies lead on campaign ideas and creative production. If you need a creative campaign first, see the best advertising agencies in Bogotá.

Do Bogotá marketing agencies work with clients outside Colombia?

Many do. Omnicom runs data and analytics hubs in Bogotá that serve the US and Germany, and agencies such as WITHIN, Adsmurai and SUBE serve international clients from their Bogotá offices.

How are performance marketing agencies in Bogotá usually paid?

Most work on monthly retainers, project fees or a percentage of media spend. Some agencies will tie part of the fee to agreed results, so it is worth asking early and agreeing how those results will be measured.

Related lists

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