Best Advertising Agencies in Berlin (2026)

Introduction

Berlin has a strong bench of advertising agencies, and the nine below all run campaign work from offices in the city in 2026. They range from WPP and Omnicom agencies to Jung von Matt and the Serviceplan Group, which both describe themselves as independent.

The past year brought a lot of change. Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB brand, which W&V reported in December 2025 would also disappear in Germany. At WPP, Scholz & Friends now describes itself as a VML company, and thjnk sits in the German Ogilvy group. The work has kept coming all the same: Heimat TBWA and Hornbach took the Grand Prix at the 2026 Gerety Awards, and Scholz & Friends was covered by LBB in April 2026 after winning the same awards’ Global Agency of the Year.

Every agency here has a Berlin office or creative team shown on its own site or in 2026 trade coverage. The list runs in no fixed order of merit. Independent idea shops appear mainly on our list of Berlin creative agencies.

The best advertising agencies in Berlin

1. Scholz & Friends

WPP (a VML company) · Berlin · s-f.family

Scholz & Friends was founded in Hamburg in 1981, and Berlin has been one of its main offices for years. It now runs seven offices across Germany, Austria and Switzerland as part of WPP and VML, with around 1,200 staff. The agency cites 27 Effie awards in Germany between 2019 and 2025, and in 2026 it was named Global Agency of the Year at the Gerety Awards.

Recent work includes the FAZ “Kluge Köpfe” ad featuring Kraftwerk founder Ralf Hütter, new children’s drawings for the “Runter vom Gas” road safety campaign, and an October 2026 AOK spot. Its client list also covers McDonald’s Germany, IWC Schaffhausen, the European Commission and the Berliner Philharmoniker. In September 2026 it launched Circus, a new social and culture unit.

2. Jung von Matt

Independent · Berlin · jvm.com

Jung von Matt calls itself an independent creative company from Europe. Most of its units sit in Hamburg, and Berlin hosts Jung von Matt SPREE, HAVEL, START and TECH, plus the public dialogue consultancy navos. The group won a Global Grand Effie in the non-profit category in May 2026.

Berlin clients include BVG, whose August 2026 film presented Berlin as the true “city of love”. Other recent work covers Vodafone and Borussia Dortmund, FIFA, and Zalando’s five-year partnership with the DFB. It has also had a hard autumn: McCann took the BMW account from Jung von Matt in October 2026, and Euronics moved to another agency the same month.

3. Serviceplan Berlin (House of Communication)

Independent (Serviceplan Group) · Berlin · house-of-communication.com

The Serviceplan Group calls itself the largest independent agency group in Europe, and its Berlin House of Communication puts about 120 people under one roof. Serviceplan handles creative and content, alongside Mediaplus for media, Plan.Net for digital and SP Public Affairs for political communication. Elke Reibetanz and Hubertus von Lobenstein lead the Berlin house.

Berlin cases include the Deutscher Verkehrssicherheitsrat’s cannabis and driving campaign “High fährt nicht. High lässt fahren.” and teacher recruitment for the state of Brandenburg. The public-affairs unit makes the house a natural fit for ministries and associations based in the capital.

4. Heimat TBWA

Omnicom (TBWA) · Kreuzberg · heimattbwa.de

Heimat now trades as Heimat TBWA, part of Omnicom’s TBWA network, with its Berlin company on Segitzdamm in Kreuzberg and a second office in Düsseldorf. It finished fourth in the ADC Germany 2025 ranking with 14 awards, and its Hornbach campaign “Kein Projekt ohne Drama” won the Grand Prix at the 2026 Gerety Awards.

Hornbach has been its lead client for many years, and the latest “Wahnsinn” campaign ran across Europe in September 2026. Other work shown on its site includes dm-drogerie markt, Persil, Bosch Professional and Philips Sonicare. Martha Rzeppa, appointed managing director of Omnicom’s adam&eveBerlin in January 2025, is now one of Heimat TBWA Berlin’s three managing directors.

5. VML Germany

WPP · Berlin · vml.com

VML Germany is listed by LBB as an advertising agency based in Berlin, and its older LBB credits run under the Wunderman Thompson Germany name. Its global network was named Campaign’s Global Network of the Year in 2026.

German work shown on LBB includes real-time marketing for Mezzo Mix, a campaign for the baby brand NUK and the “Fading Memories” exhibition for the Alzheimer Initiative. As Scholz & Friends is now a VML company too, ask how work is split between the two if you are talking to both.

6. thjnk

WPP (Ogilvy Group Germany) · Berlin · thjnk.de

thjnk has been part of WPP since 2017 and now belongs to the German Ogilvy group. It runs offices in Hamburg, Munich, Düsseldorf, Zurich, New York and Berlin, and describes itself as one of Germany’s most awarded agencies.

IKEA Germany is a long-standing client, and the September 2026 Pax campaign celebrated how long the wardrobe lasts. In the same month thjnk kept the Hanover energy company enercity after a pitch. CEO Armin Jochum left at the end of September 2026 and the agency plans a leadership team from its own ranks, so ask who will lead your business.

7. antoni

Omnicom · Mitte · antoni.de

antoni is an Omnicom agency in Berlin-Mitte where specialists from different disciplines work on integrated campaigns. It describes itself as the European lead agency for the car division of Mercedes-Benz.

In October 2026 it won DKB, its first client in financial services, through its Antoni Hotline unit. The same month Aldi Süd removed antoni, its incumbent creative agency, from its global creative pitch. Recent work also includes a Halloween spot for Kärcher and Katjes’ “Antoni Jellyhouse”.

8. Innocean Berlin

Innocean network · Berlin · lbbonline.com/companies/innocean-berlin

Innocean Berlin is the Berlin office of the Innocean network and has an unusually strong craft record. LBB named it the top German agency on its 2024 League Table of Creativity, published in spring 2025.

Hankook is its best-known client. The “Live your life. Leave tires to us.” platform features Hank, a retired mechanic, and the September 2026 flight “Hank: Retired in the Wild” launched social-first in 14 European markets. It has also made work for Kia, including “Kia Soundscapes”.

9. Twentyrising

Founder-led · Berlin · twentyrising.com

Twentyrising is a Berlin agency that has been picking up advertising accounts from insurers and banks. In October 2026 it won both Hannoversche Lebensversicherung and Johanniter-Unfall-Hilfe after pitches.

Its work for Sparda-Bank München included the music video “Oberhammer Oberbayern” in September 2026, and its case studies cover Freenow, Firefox, the Volksbanken and Netflix.

What to look for in a Berlin advertising agency

Start with the network question. Berlin offices of WPP and Omnicom agencies give access to media buying, production and other markets. They also carry the restructuring of the past year, so ask which brand will hold the contract in 2027 and whether teams have moved between agencies.

Check where the work is made. Several groups in this list are headquartered in Hamburg, Munich or Düsseldorf and run Berlin as one of several offices. Ask which team will run your account, and whether the creative director sits in Berlin or travels in.

Public and political clients are a large part of the market here. Ministries, associations and state agencies tend to tender work, with fixed processes and documentation requirements. If that is your situation, look for an agency that has handled public tenders before.

Finally, look at how campaign material moves between agency and client. A single campaign can involve scripts, edits, key visuals and dozens of cut-downs for different channels, often reviewed by brand, legal and regional teams. Agencies with a clear review process and one place for the latest versions keep approvals moving.

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Frequently asked questions

What is the best advertising agency in Berlin?

It depends on the brief. On 2026 recognition, Scholz & Friends was named Global Agency of the Year at the Gerety Awards, Heimat TBWA won the Gerety Grand Prix for Hornbach, and Jung von Matt took a Global Grand Effie.

What happened to DDB in Berlin?

Omnicom retired the DDB brand after completing its acquisition of IPG at the end of 2025, and W&V reported in December 2025 that the name would also go in Germany. If you worked with a DDB team in Berlin, ask Omnicom which agency now holds your account.

Which Berlin advertising agencies are independent?

Jung von Matt and the Serviceplan Group both describe themselves as independent, and Twentyrising is run by its founders. Scholz & Friends, VML Germany and thjnk belong to WPP, while Heimat TBWA and antoni are part of Omnicom.

Is Berlin or Hamburg the bigger advertising city?

Hamburg is usually counted as Germany’s first agency city, and groups such as Jung von Matt have most of their units there. Berlin has offices of most of the same groups, with more public-sector, political and tech clients close by.

Where can I find independent creative shops in Berlin?

This list focuses on network offices and advertising specialists. For independent studios and integrated idea shops, see our list of the best creative agencies in Berlin.

Related lists

Advertising agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

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