Best Social Media Agencies in Sydney (2026)

Introduction

This list covers 9 social media agencies in Sydney for 2026: global social specialists, independent social shops, and creator and influencer agencies with teams working in the city.

Creator work has grown fast in Australia. We Are Social’s Digital 2026 report put Australian influencer marketing spend at AU$830 million over 12 months, up 13.5%, and the big holding groups have built their own units in response: WPP Media launched INFLUENCE in June 2025, Publicis Groupe launched Influential Australia in September 2025, and Omnicom brought its Creo creator offering to Sydney, Melbourne and Brisbane. B&T added a Creator Agency of the Year award in 2025, which Social Soup won, and the 2026 winners will be announced in Sydney on 27 November.

Every agency here has an active Sydney office in 2026, checked against its own site or recent trade coverage. Social agencies that run brand channels sit alongside creator and influencer firms, since most briefs now need both. The list is in no order of merit, as the right fit depends on your platforms, budget and how much of the work you want led by creators.

The best social media agencies in Sydney

1. We Are Social Sydney

International network · Chippendale · wearesocial.com/au

We Are Social is a global social agency, and its Australian base is on Cleveland Street in Chippendale. APAC chief executive Suzie Shaw leads an Australian team of about 80 people. B&T reported that the agency grew revenue 41% in 2025, added Xero, adidas, UNSW and ASIC MoneySmart that year, and won Airbnb Australia and KFC in 2026. Its Creator Collective has more than 200 creators.

Australian case studies include Samsung’s “No Bad Seats”, Contiki’s “Switch on Social Travel”, Wayside Chapel’s “Social60” and Kayo Sports’ Bathurst 1000 work. The agency also publishes the annual Digital report on social media use, which many Australian marketers cite when planning.

2. Hello

Independent · Surry Hills · hellosocial.com.au

Hello, formerly Hello Social, is a locally owned agency founded by Max Doyle. Sam Kelly became chief executive and partner in late 2025, and the team now numbers more than 65 across creative, social, PR, events, media and talent. Campaign named it Social Media Agency of the Year in 2022.

Its work for Paramount+ is well known: Hello took three of the finalist spots for Best Social Media Campaign at the 2026 B&T Awards, two for Paramount+ and one for Brookvale Union. Paramount Pictures’ “Mission: Impossible Night Run” in Sydney won Most Influential Campaign at the 2025 AiMCO Awards. Other clients include Uber, Unilever, Kmart, CommBank and BMW, and it became FUJIFILM Australia’s full-service agency.

3. Social Soup

Independent · Redfern · socialsoup.com

Social Soup is an influencer and creator agency founded by chief executive Sharyn Smith, which turns 19 in 2026. It won the first B&T Creator Agency of the Year award in 2025, and judges singled out its own tools: Content IQ, Shop & Scan and the Social Soup SMART Platform. Smith topped B&T’s 2026 list of creator and influencer agency leaders.

The agency runs creator campaigns from nano to mega tiers and a community of more than 200,000 product triallers, which suits FMCG sampling and seeding. Clients and partners include Huggies, Blackmores, PepsiCo, ALDI, LEGO, H2 Coco and Treasury Wine Estates.

4. VaynerMedia Australia

Independent (VaynerX) · CBD · vaynermedia.com

VaynerMedia is the social-first agency founded in New York, and its Australian office is on Clarence Street in the Sydney CBD, led by country manager Karen Coleman. It sits within VaynerMedia’s APAC network alongside offices in Singapore and other markets.

The agency’s model is built around high volumes of platform-native content, tested quickly and adjusted to what each channel rewards. It suits brands that want an always-on social programme with a regional or global network behind it. Ask which Australian clients the Sydney team runs today, as its site does not list them.

5. TRIBE

Private · Sydney · tribegroup.co

TRIBE connects brands with creators through its own platform and a managed service team. It lists Sydney among its four offices, with Melbourne, London and New York. Its services cover creator community building, employee-generated content, premium UGC and media buying across TikTok, Instagram, Snapchat and Pinterest.

Brands shown on its site include Mars, Unilever, Olay, LEGO, McDonald’s and Nespresso. TRIBE is a good fit for brands that want to run creator content at scale and then put paid media behind the best-performing posts.

6. Hypetap

Private · Sydney · hypetap.com

Hypetap is an influencer marketing company with offices in Sydney, Melbourne, London and Singapore. Its services are split into Influence (creator campaigns), Intelligence (data science and research), Content (social content and production) and Amp (creator-led amplification), all run on its own campaign platform.

Case-study brands on its site include Heinz, Coca-Cola, BYD, Kathmandu, Swisse, the Australian Open and eBay. Its research arm is useful for brands that want creator selection and reporting backed by audience data.

7. One Green Bean

Havas · The Rocks · onegreenbean.com

One Green Bean is an agency combining PR, social, influencer and content work, with its Sydney office on Harrington Street in The Rocks and sister offices in London and Amsterdam. Its Amsterdam team sits in Havas Village.

The Sydney office was a 2026 B&T Awards finalist for Best Creator-Led Campaign with “The Roast” for Meat & Livestock Australia, made with UM. It also lists Nike’s After Dark Tour among its work. It suits brands that want press coverage and creator content planned by one team.

8. Social St.

Born Creators Group · Pyrmont · socialst.com.au

Social St. is a Sydney social media and content agency and the influencer partnerships arm of Born Creators Group. The group has more than 70 people across Australia, Saudi Arabia, Qatar, Lebanon and India, with its Australian office in Pyrmont. Managing partner and co-owner Sive Buckley was named in B&T’s 2025 and 2026 lists of creator and influencer agency leaders.

Services run from strategy and community management to Reels and TikTok filming, photography, podcast production and copywriting. Work on its site includes Rugby Australia, Canstar, Adina Town Hall, ALAND Foundation with Foodbank, and MILK FLOWER. Sister agencies in the group cover performance marketing and events.

9. Akcelo

Independent · Redfern · akcelo.com

Akcelo is an independent brand experience agency with a large social and content practice, run from George Street in Redfern. It bought POPULA in late 2025 and won Virgin Australia’s social media account in June 2026, alongside Velocity Frequent Flyer. Social director Ben Mayor was named in B&T’s 2025 and 2026 lists of creator and influencer agency leaders.

Its social team covers community engagement, talent management and fast production, and works closely with Snap, Meta and Google. Other clients include McDonald’s, Asahi, Gatorade and Anytime Fitness. It suits brands that want social tied to a wider brand platform.

What to look for in a Sydney social media agency

Be clear on the split between channel management and creator work. Agencies such as We Are Social and Hello run a brand’s own channels, from strategy to community management, and bring creators in where they help. Creator specialists such as Social Soup, TRIBE and Hypetap start with talent selection and measure on creator output. Many briefs need both, so ask who leads and who is a partner.

Ask about creator rights early. Licensing creator content for paid use, whitelisting and exclusivity terms vary a lot between agencies and between creators. Agree on how long the brand can use each piece, on which channels, and who pays for extensions.

Check the reporting. Several Sydney firms now sell their own platforms or data products, from Social Soup’s Content IQ to Hypetap’s Intelligence. Ask what the dashboard measures, whether you keep access to the data if the relationship ends, and how creator results are tied to sales.

Then look at the weekly process. Social teams move a steady flow of drafts, captions, edits and creator files through client comments and approvals, often across Sydney and Melbourne teams and outside creators. An agency with one place for the latest assets, a shared content calendar and a clear approval trail saves time across a long retainer.

How Fabric helps social media agency teams

Fabric gives a social team one workspace for content, client feedback and account knowledge, with AI search across all of it. The setup for social content teams keeps briefs, raw footage, edits and captions together per client, and there are guides for TikTok and Instagram work.

A month of posts can be planned as a Kanban board whose cards are the files themselves, so moving a Reel from draft to approved needs no separate tracker. Creator footage and edits sit in Fabric’s cloud drive, which streams files on demand instead of filling laptops. Transcription makes spoken lines in videos searchable, which helps when a team needs the clip where a creator mentions a product or a claim legal has to check.

Clients and creators can open a shared link and leave threaded comments without creating an account. Reviewers can highlight and comment on PDFs and documents, and leave timestamped comments on video. Monthly reports and campaign recaps can be published as a web page, and link analytics shows when each named recipient opened them. The review and approval page covers the process in more detail.

On Team plans, self-writing docs keep a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. New account managers can catch up on a retainer without a long handover.

Link analytics is included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best social media agency in Sydney?

It depends on the brief. On recent recognition, Social Soup won B&T’s first Creator Agency of the Year award in 2025, Hello had three finalists for Best Social Media Campaign at the 2026 B&T Awards, and We Are Social added Airbnb Australia and KFC in 2026.

What is the difference between a social media agency and an influencer agency?

A social media agency usually plans and runs a brand’s own channels, from content to community management. An influencer or creator agency casts and manages creators who post on their own channels. Several Sydney firms, including Hello and Social St., do both.

Do the holding companies have creator agencies in Sydney?

Yes. WPP Media launched INFLUENCE in June 2025, Publicis Groupe launched Influential Australia in September 2025 under the same leadership as Herd MSL, and Omnicom runs its Creo creator offering through OM Content in Sydney, Melbourne and Brisbane, supporting six Omnicom media agencies. Ask your media agency which unit, if any, it already works with.

How much do Sydney brands spend on influencer marketing?

We Are Social’s Digital 2026 report put Australian influencer marketing spend at AU$830 million over the previous 12 months, up 13.5%. Agency fees vary widely with creator tier, content volume and usage rights.

Where can I find Sydney agencies for paid media and search?

Social agencies often work alongside performance specialists. Our list of marketing agencies in Sydney covers paid, search and growth firms, and the creative agencies list covers integrated idea shops.

Related lists

Social media agencies in other cities: New York · London · Los Angeles · Chicago · Singapore

More in Sydney: Creative agencies · Marketing agencies · Advertising agencies · Content studios · Video production · Photography studios

Run your agency on Fabric: Fabric for agencies · Content planning · Best client portal tools