Best Social Media Agencies in Madrid (2026)

Introduction

Madrid is Spain’s largest advertising and media market, and the six agencies below are the strongest social-first options we could verify in the city in 2026. They range from the Spanish arm of an international social network to influencer and creator specialists founded in Madrid.

The city’s position as headquarters for most of Spain’s big advertisers shapes the work. Santander, BBVA, Telefónica, Mahou San Miguel and Iberia all run their Spanish social programmes from Madrid, and several of them appear on the client lists below. Influencer and creator budgets kept growing over the past year. SAMY, whose Iberian team is based in Madrid, presented its fourth annual trends report at its Madrid offices in December 2025: 48% of the marketers surveyed planned to increase influencer spending in 2026, and 70% of CMOs planned to invest in social search. The same year Bridgepoint became SAMY’s majority owner.

Every agency here has an active Madrid office in 2026. Performance and SEO specialists are covered on our marketing agencies page and general creative shops on the creative agencies page, so this list stays with social-first, community, influencer and creator agencies. It runs in no fixed order of merit.

The best social media agencies in Madrid

1. We Are Social

International social agency network · Chamberí · wearesocial.com/es

We Are Social has worked in social media since it was founded in London in 2008, and its Spanish team of more than 40 specialists works from Paseo de Eduardo Dato in Chamberí. Alberto Pachano leads the business. Marketing4eCommerce included it in its 2026 list of the ten best social media and social commerce agencies in Spain.

Netflix is the most visible client, with several campaigns among the Madrid office’s case studies. Other recent work covers Google Nest, Zalando, Fundación Affinity, FELGTBI+ and the football app Kickbase, and Iberdrola, Santander, adidas and Wallapop also appear on its client roster.

2. Good Rebels

Founded 1997 · Chamberí · goodrebels.com

Good Rebels is one of the longest-standing digital agencies in Spain, led by CEO Fernando Polo, with its Madrid office on Glorieta de Quevedo and further offices in Barcelona, Bilbao, Brighton and Mexico City. It topped Marketing4eCommerce’s 2025 ranking of Spanish social media agencies and appears again on the 2026 list.

Social engagement and community work sit alongside strategy, design, data, paid media and reputation management, so it suits brands that want social connected to CRM and wider digital work. Clients include Repsol, Domino’s, Santander, Telefónica, Decathlon, Iberostar, Toyota and Volotea.

3. SAMY

Majority-owned by Bridgepoint · Madrid · samy.com

SAMY is a social and influencer marketing group with more than 900 specialists across 14 offices, and its SamyRoad influencer business was founded in Spain in 2012. Bridgepoint first invested in the group in 2023 and became majority shareholder after further funding in 2025. The Iberian team runs social media, social commerce, advocacy and influencer programmes from Madrid.

SamyRoad’s recent case studies include Prime Video, Samsung, Axe and BBVA, and the group also works with Unilever, Grupo Bimbo and L’Oréal. Its annual trends report, now in its fourth edition, draws on a survey of around 100 marketers in 22 countries.

4. Thinketers

Founded 1994 · Chamartín · thinketers.com

Thinketers combines digital and social media with an in-house production company, influencer marketing and PR, talent representation and TV formats. CEO Garbiñe Abasolo leads a team of around 49 from Plaza Valparaíso, and Marketing4eCommerce named it among Spain’s top social media agencies in 2026.

The in-house production makes it a fit for brands that need a steady volume of video for social channels. Recent projects include work for RTVE Play, Atresplayer, Viajes El Corte Inglés, Iberia Express, ACNUR and Oscar Mayer.

5. Keepers

Founded 2016 · Malasaña · keepers.es

Keepers describes itself as a creative influence agency, with campaigns built around creators’ own stories. It also manages talent and produces branded podcasts from its studio on Calle de San Vicente Ferrer, and its podcasts “Poco se habla” and “Quieres ser mi amigo” won Premios Ondas in 2024.

Clients include McDonald’s, MAC, Nestlé, Amazon, Campofrío, Beefeater, Kiabi and Ecovidrio. It is known for TikTok and Twitch activations, so it suits brands aiming at younger audiences.

6. 2btube

Founded 2014 · Madrid · 2btube.com

2btube started as a YouTube network and now manages more than 600 creators, with a Madrid headquarters that includes production studios in the city centre and further offices in Mexico City and Miami. It is an official partner of YouTube, TikTok, Snapchat, Twitch and Meta.

Brand services cover social media management, influencer campaigns, social ads and YouTube SEO, alongside channel monetisation for creators and media companies. Recent case studies include a TikTok channel for Renault, PlayStation and Mahou’s Kings League work, and Santander, BBVA and Movistar appear among its clients.

What to look for in a Madrid social media agency

Decide first whether you need a community team, an influencer partner or both. Agencies such as We Are Social and Good Rebels run always-on channels, community management and social strategy. SAMY, Keepers and 2btube are stronger on creators, from casting and contracts to talent management. Several Madrid brands use one of each.

Ask how content gets made. Social calendars in Spain now lean heavily on short video for TikTok, Instagram and YouTube, and the volume can be high. Agencies with in-house production or studios, such as Thinketers and 2btube, can turn content round quickly. Others commission production partners, which can work well but adds a step to every brief.

Check how the agency measures results. Influencer work in particular is easy to report on reach alone. Agree in advance what counts as success, whether that is sales, sign-ups, search visibility or sentiment, and how the creators’ own audience data will be shared with you.

Finally, look at the approval process. A social team may send dozens of posts, edits and creator drafts for sign-off each week, often to several people on the client side. A clear system for where files live, who comments and which version is final saves a good deal of time, and it matters more as the volume grows.

How Fabric helps social media agency teams

Fabric gives a social team one workspace for its content, client feedback and account knowledge, with AI search across all of it. The setup for social media content agencies keeps each client’s briefs, assets, creator content and reports together, with dedicated pages for Instagram and TikTok workflows.

Any folder can become a Kanban board whose cards are the files themselves, which suits a content calendar moving from draft to approved to scheduled. Raw footage and creator video sit in Fabric’s cloud drive, streaming on demand so they take no local disk space. Uploaded video and audio are transcribed automatically, so search can find a line said in a creator’s video and jump to that timestamp.

Clients can review through a shared link and leave threaded comments without creating an account. Annotations cover highlights and comments on PDFs and documents, useful for monthly reports and influencer briefs. Commenters can also leave timestamped comments on video and draw on any video frame.

On Team plans, the AI knowledge base can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. Community managers who join an account mid-year can catch up on tone of voice and past approvals without asking around.

Self-updating client pages are part of Team plans, which start at $125 a month. See plans for teams.

Frequently asked questions

What is the best social media agency in Madrid?

It depends on the work. For always-on channels and community management, We Are Social and Good Rebels have the longest track records and both appear in Marketing4eCommerce’s 2026 ranking. For influencer and creator campaigns, SAMY, Keepers and 2btube are the main Madrid specialists.

Which Madrid agencies specialise in influencer marketing?

SAMY runs influencer programmes through SamyRoad for brands such as Samsung, BBVA and Prime Video. Keepers works on creator-led campaigns and branded podcasts, and 2btube manages more than 600 creators of its own.

Should I hire a social media agency or a marketing agency?

A social media agency is the better fit when the work centres on channels, community and creators. If social is one part of a wider programme with paid search, SEO and conversion work, a full-funnel firm may suit better: see our list of the best marketing agencies in Madrid.

Can a Madrid social agency run campaigns in Latin America?

Several can. Good Rebels and 2btube both have offices in Mexico City, 2btube also works from Miami, and SAMY operates across 55 markets. Ask which team will run each market day to day.

Why does this list only include six agencies?

Each agency had to show an active, social-first Madrid office in 2026 on pages we could check. Performance and SEO shops sit on our marketing list and general creative agencies on the creative list, which keeps this page to the social specialists.

Related lists

Social media agencies in other cities: New York · London · Los Angeles · Paris · Toronto

More in Madrid: Creative agencies · Marketing agencies · Advertising agencies · Branding agencies · Video production

Run your agency on Fabric: Fabric for agencies · Fabric for content creators · Fabric for marketers