Best Marketing Agencies in Prague (2026)

Introduction

Prague is the centre of the Czech performance and growth agency market, and the 10 agencies below cover the main kinds of work: paid search and social, SEO, CRM and email, analytics, B2B lead generation and full-funnel programmes. Most also run campaigns in Slovakia and wider Central and Eastern Europe.

The market is shaped by local platforms as much as global ones. Seznam’s Sklik sits alongside Google Ads, comparison engines such as Heureka and Zboží.cz matter for e-commerce, and banks, insurers, telecoms and retailers are the biggest buyers. Recent results show where the strength lies: Taste was named overall agency of the year at WebTop100 2025, Marketup reported revenue above CZK 360 million for 2025, and Fragile moved to new offices in Karlín and relaunched its brand in September 2025. Karlín has become something of a cluster, with Effectix, Optimics and Fragile all based there.

Every agency here has a working Prague office in 2026, confirmed from its own site or trade press. Creative idea shops and social specialists sit on their own Prague pages. The list is unranked, since the right agency depends on your channels, budget and how much of the work you keep in-house.

The best marketing agencies in Prague

1. Taste

Czech agency · Nové Město · taste.cz

Taste is a cross-channel digital agency on Hybernská in Prague 1, working across paid media, email retention, SEO and analytics, brand strategy and social. It was the overall winner at WebTop100 2025, taking first place in corporate communications and podium places in SEO (for Yoggies) and digital transformation (for T-LED). The former Medio domain now redirects to Taste.

Clients include Fjällräven, PlayStation, Hugo Boss, Viessmann, Zásilkovna and Popeyes. Taste is a Google Premier Partner for 2026 and runs Taste Academy, a training arm, which helps where an in-house team wants to build skills alongside the agency.

2. Effectix

Independent · Karlín · effectix.com

Effectix describes itself as an independent growth partner, with its Prague office in Futurama Business Park and a second office in Bratislava. Its 80-plus specialists work in eight teams covering PPC (including RTB and ChatGPT Ads), SEO and AI search visibility, social performance, creative, analytics and email. The agency lists a first place at WebTop100 2025 and three placings at IEA 2025, for Avenberg, JabkoLevně and SYNERGIE.

Clients include Kooperativa, Air Bank, Dr.Max, Foodora, JTI, Dr. Oetker and Edenred. Effectix is one of two Czech members of CEEDA, an alliance of Central and Eastern European agencies, which is useful for regional rollouts.

3. Marketup

Independent, founder-owned · Smíchov · marketup.cz

Marketup is owned by its co-founders, CEO Miroslav Král and Tomáš Ševčík, and works from Palác Anděl in Prague 5. CzechCrunch reported in January 2026 that revenue passed CZK 360 million in 2025, its best year so far, with EBITDA of CZK 20 million. It holds Czechia Best Managed Companies status for 2025, retained for 2026.

The agency covers performance, brand campaigns, retail media, data integration and marketing technology. Clients include XXXLutz, E.ON, AXA Assistance, Asahi, CPI Property Group and Penta Hospitals, and Marketup supports Škoda Auto in markets including India, Australia, Chile and Algeria.

4. Proficio

Part of Proficio Collective · Vinohrady · proficio.cz

Proficio is based on Anglická in Prague 2 and sits within Proficio Collective, a group that combines marketing with business consulting and technology and has branches in several countries. The marketing side covers PPC, programmatic, affiliate and marketplaces, SEO, CRO and analytics. The consulting side adds business intelligence, data science and marketing automation.

Case studies include Sanitino, Showmax, iDoklad, YTONG and Student Agency, and the agency says 90% of clients have worked with it for more than five years. It is a certified Search Ads 360 agency and a Microsoft Advertising Elite Partner. It suits clients who want marketing tied closely to unit economics and reporting.

5. Fragile

KNOWLIMITS Group · Karlín · fragile.cz

Fragile (formerly Fragile media) has been fully owned by KNOWLIMITS Group since the end of 2021, after the group bought out Etnetera and Daniel Kafka. In 2025 it moved into new offices in Karlín and launched a new identity with the claim “The Way Up” under CEO Radim Pelánek. January 2025 hires included media strategy director David Martinásek (formerly of PHD and MediaCom) and head of performance Marek Halečka (formerly of OMD).

The agency combines media planning and buying with performance, SEO, social, influencer and data work, and has been moving digital clients into larger offline campaigns. Clients shown on its site include České dráhy, Letiště Praha, Stellantis, KIA, Hisense, Novartis, Kenvue and PPL.

6. Digital First Marketing Group

Czech agency · Holešovice · dfmg.cz

Digital First Marketing Group is a strategic marketing agency in Prague 7 that runs strategy, performance marketing, content, web and app development, photo and video, and events from one team. Its most recent listed awards are from 2024: WebTop100 for Generali Česká pojišťovna and Aero Vodochody, IEA for Měníme osnovy and the Starbucks Reserve Store, and a Lemur for Generali Česká pojišťovna.

Clients include Česká spořitelna, Generali Česká pojišťovna, Starbucks, KFC, Sanofi, L’Oréal and Sencor. It is a good fit when a brand wants strategy and execution with one agency rather than several.

7. Etnetera Activate

Etnetera Group · Holešovice · activate.etnetera.cz

Etnetera Activate is the data, CRM and email arm of Etnetera Group, based in the Classic 7 complex in Prague 7. It covers email marketing strategy and deliverability, digital analytics and consent management, customer data platforms, marketing mix modelling and AI development, and holds ISO 27001 certification.

References include web analytics on Adobe Analytics for ČSOB, email personalisation and segmentation across Baťa’s European network, e-shop launches for Rossmann and Dr. Max, and email and content work for Albert and Makro.

8. Lead Magnet

Czech B2B specialist · Letňany · leadmagnet.cz

Lead Magnet has focused on B2B marketing since 2018 and works from Prague 18. Its services run from segmentation and account-based marketing to lead nurturing, content and SEO, PPC and marketing automation. It is a Pipedrive Premier Partner and implements the CRM for clients, so the handover between marketing and sales sits with one team.

Clients include Abra, Adastra, GoodData, Gopas, Jablotron, SmartEmailing and Waterdrop. Jindřich Jíra, the agency’s main contact, is the guarantor of the B2B Summit at Czech On-line Expo 2026.

9. Optimics

Czech analytics consultancy · Karlín · optimics.com

Optimics is a marketing analytics consultancy on Thámova in Karlín. Its work is organised in three levels: martech and adtech audits and measurement strategy, then web and app tracking with privacy compliance, then data modelling and data warehouses. It describes itself as a full-stack Google partner and says it works with more than 50 companies.

Testimonials come from Fortuna, Česká spořitelna and Dr. Max, and sectors include banking, betting, travel, automotive and retail. Optimics does not buy media, so it usually works alongside a client’s media or performance agency.

10. PPC Profits

Digiadvert group · Vršovice · ppcprofits.cz

PPC Profits has run performance PPC campaigns since 2008 and has offices on Bulharská in Prague 10 and in Brno, where the parent company Digiadvert is registered. It covers Google Ads and Sklik, social ads, SEO, comparison-engine feeds and email. The agency joined the Association of Czech Marketing Agencies (AČRA MK) in May 2025.

Client logos include PPF Banka, Nestlé, Adidas, Dr. Oetker, Roche and TÜV SÜD, with case studies for UNIS and Dr. Oetker. It suits mid-sized companies and e-shops; ask whether your account will be run from Prague or Brno.

What to look for in a Prague marketing agency

Check the channel mix against the Czech market. Google Ads is standard, but Seznam’s Sklik runs alongside it in Czech search, and comparison engines such as Heureka and Zboží.cz matter for e-commerce. An agency that handles all three, and knows how Czech buyers move between them, will spend a budget more evenly than one that runs Google alone.

Ask who owns the accounts, the data and the tracking. Agencies such as Optimics and Etnetera Activate exist because measurement, consent and CRM data are now as important as the media itself. Ad accounts, analytics properties and customer data should sit in the client’s name, with the agency given access.

Think about reach beyond Prague. Several agencies here run campaigns across Slovakia, Poland, Hungary and further afield, and some have a second office in Bratislava or Brno. If you plan a regional rollout, ask which team will run each market and whether they work in the local language.

Look at how reporting and approvals run week to week. Performance work produces a steady stream of ad variants, landing pages, reports and briefs, and feedback rounds can stall when files sit in email threads. An agency with a clear review process and one place to find the latest assets and numbers is easier to work with over a long contract.

How Fabric helps marketing agency teams

Fabric gives a marketing team one workspace for campaign files, client feedback and account knowledge, with AI search across all of it. The agency setup suits agencies running many accounts at once: one space per client, with briefs, creative, reports and call notes kept together. There is a dedicated page on content marketing teams.

Search works by meaning across documents, images, PDFs and transcribed recordings, and reaches connected apps such as Google Drive, Notion and Gmail. A strategist looking for last quarter’s Sklik report or the approved banner set can find it without knowing the file name. Any folder can become a Kanban board whose cards are the files themselves, which works well for a content and campaign pipeline.

For client feedback, share a file or folder with the client as a commenter. Shared links work without sign-up, and collaboration includes threaded comments and @mentions. With annotations, clients can leave timestamped comments on video and audio ads, draw on a video frame or image and attach a comment to the drawing, or highlight copy in a PDF. The team marks each comment completed, so a feedback round works like a checklist. Published pages are view-only, which suits finished reports and case studies, and link analytics shows when each named recipient opened a proposal and how long they spent with it.

On Team plans, self-writing docs maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. Fabric uses AES-256 encryption, holds CASA Tier 2 certification and does not use customer data to train AI models.

Link analytics is included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best marketing agency in Prague?

It depends on the work. On 2025 recognition, Taste was named overall agency of the year at WebTop100 and Effectix lists WebTop100 and IEA placings. Marketup reported revenue above CZK 360 million for 2025, and Fragile suits brands that want media buying and performance under one roof.

What happened to Medio?

The medio.cz domain now redirects to Taste, so former Medio clients and contacts should look to Taste’s Prague office on Hybernská.

Do Prague agencies run Sklik as well as Google Ads?

Many do. PPC Profits lists Google Ads and Sklik among its core services, and Proficio has been a certified Sklik agency for six years. Ask any agency for recent results on both platforms.

Which Prague agencies focus on CRM, email and analytics?

Etnetera Activate specialises in email, CRM data and customer data platforms, Optimics in measurement and data modelling, and Lead Magnet in B2B lead generation with Pipedrive CRM implementation. Proficio also offers BI and marketing automation through its consulting arm.

Should I hire a marketing agency or a creative agency in Prague?

A marketing agency is the better fit when the brief is about channels, conversion and measurable growth. For campaign ideas and brand platforms, see the best creative agencies in Prague. Many clients use both and keep the two in close contact.

Related lists

Marketing agencies in other cities: New York · London · Los Angeles · Chicago · Berlin

More in Prague: Creative agencies · Advertising agencies · Social media agencies · Branding agencies · UX design agencies · Content studios

Run your agency on Fabric: Fabric for agencies · Fabric for content marketing teams · Best client portal tools