Best Advertising Agencies in Prague (2026)

Introduction

Prague is the centre of the Czech advertising market, and most of the global networks run their Czech offices from the city. The 11 agencies below were chosen for their 2025 and 2026 work, recent awards at ADC Czech Creative Awards, Golden Drum and Cannes Lions, and the clients they currently hold.

The network map shifted over the past year. Omnicom completed its acquisition of IPG at the end of 2025 and kept McCann, BBDO and TBWA as its global creative networks while retiring DDB. In Prague, DDB’s management bought the agency out in December 2025, and it is becoming about95. WPP put VML’s Iva Welker in charge of all its Czech creative agencies in May 2026. At the 33rd ADC Czech Creative Awards in April 2026, VML Czechia was agency of the evening and took the Grand Prix, and in July Leo Prague won the only Cannes Lion awarded to a Czech campaign this year.

Every agency here has an active Prague office in 2026. Independent idea shops are covered on the separate creative agencies page, so this list concentrates on network offices and agencies built around advertising campaigns. It runs in no fixed order of merit.

The best advertising agencies in Prague

1. VML Czechia

WPP · Holešovice · vml.com

VML Czechia is the Czech office of WPP’s VML, formed when Wunderman Thompson and VMLY&R were brought together under the VML name. It was agency of the evening at the 2026 ADC Czech Creative Awards, where “KitKat Phone Break” for Nestlé (with Mindshare) won the Grand Prix and an outdoor gold. It also took gold at Golden Drum in October 2025.

Clients include Česká spořitelna, whose “Future Mindset Board” placed first for Creating Culture at ADC in 2025, along with ČEZ, Kaufland, PwC and TV Nova’s Oneplay. VML won T-Mobile’s strategic and creative tender in April 2026. Iva Welker, who has run VML since August 2024, now also leads WPP’s other Czech creative agencies, and Sinead Roarty joined as executive creative director in March 2026.

2. Ogilvy Czech Republic

WPP · Holešovice · ogilvy.cz

Ogilvy works from the same Bubenská building as VML and offers advertising alongside PR, consulting, performance, experience and social media. Its 2026 client wins lean towards PR and social: in April 2026 it added PR for Uniqa, Henkel and Becherovka (Maspex), social media for Orlen Unipetrol across three markets, Mastercard’s Czech and Slovak social channels under WPP’s global partnership, and performance marketing for jeweller Klenota.

Ondřej Obluk, who led Ogilvy, announced in May 2026 that he was leaving as Iva Welker took charge of WPP’s Czech creative agencies. Clients briefing Ogilvy now should ask how the agency’s leadership and its links with VML are set up.

3. McCann Prague

Omnicom · Prague · mccann.com

McCann Prague came into Omnicom with the IPG deal, and McCann is one of the three creative networks Omnicom kept. The office was agency of the evening at the 2025 ADC Czech Creative Awards, and its work for Česká asociace pojišťoven continues to collect awards: “Bouračka.cz”, an online accident-reporting service, took the Grand Prix at Direct Impact Czech in September 2026 and a gold and a silver at ADC 2026. It also won two golds at Impact Awards Europe 2025.

CzechTourism appointed McCann Prague to its #VisitCzechia account on a 2025 to 2028 framework contract worth CZK 33 million, and the global “Feel free” campaign followed in April 2026. Prague Airport chose the agency as its lead creative partner in 2025. Recent work also includes a Mastercard Champions League spot and campaigns for Billa, Jobs.cz and the State Agricultural Intervention Fund.

4. Mark BBDO

BBDO network (Omnicom) · Karlín · markbbdo.cz

Mark BBDO is the BBDO agency in Prague, based on Křižíkova and led by CEO Zdeněk Mikeš with creative director Martin Mareš. It strengthened its senior team with three hires in February 2026 and had a busy year for new business, winning Slevomat’s creative tender in February and becoming Sportisimo’s long-term creative partner in August.

Slevomat’s “To musíte zažít” campaign, launched in May 2026, repositions the brand from discount portal to travel and experiences. The agency has a long Mars portfolio (Snickers, Orbit, Whiskas, Pedigree) and has worked for Mercedes-Benz, E.ON, Fio banka, Müller and LKQ Europe, where it helped develop the Autofy service concept.

5. Leo Prague

Publicis Groupe · Libeň · publicisgroupe.cz

Leo Prague is the result of Publicis merging Leo Burnett and Publicis Worldwide under the Leo name in 2025. Its campaign for Punk Film’s documentary “Velký vlastenecký výlet” won a silver Lion at Cannes Lions 2026, the only Czech campaign recognised at the festival, and a silver at ADC Czech Creative Awards.

Clients include IKEA (its “Vörda” social work also won an ADC silver), Fortuna, Pilsner Urquell and LEGO, the last with sister PR agency MSL. In January 2026 the agency’s motion team grew to seven people and now runs as an in-house post-production studio, using AI in parts of the process and for some complete spots.

6. Saatchi & Saatchi Prague

Publicis Groupe · Libeň · publicisgroupe.cz

Saatchi & Saatchi Prague sits within Publicis Groupe Czech Republic, alongside Leo, MSL and media agencies including Starcom and Zenith. It is led by business director Lucie Dubová, and Kosta Schneider, chief creative director for Publicis Groupe in the Czech Republic and Ukraine, took over its creative leadership on an interim basis in July 2025.

Its “Stojíme za tebou” work for Visa won an ADC silver for entertainment in 2026, and two of its young creatives, Joanna Santarius and Vojtěch Vaník, won gold in Golden Drum’s Young Drummers competition in 2025. Associate creative director Jakub Havlík has been at the agency for more than ten years, working on brands such as Toyota, Mercedes-Benz, L’Oréal and Visa.

7. Havas Prague

Havas · Karlín · havas.cz

Havas Prague runs as a Havas Village from Forum Karlín, combining creative, PR, digital and media teams; Havas Media moved fully under the Havas agency in the Czech market in 2025. That integrated set-up has won several full-service accounts in 2026: Zentiva appointed Havas in October for strategy, creative, PR, digital and media, starting with Celaskon, and Wobenzym followed in November for the Czech and Slovak markets.

Recent work includes campaigns for MONETA Money Bank, EKO-KOM’s waste-sorting programme, EDF, Ahmad Tea, Skylink and a Qatar Tourism campaign that ran in more than 19 countries. Filip Matys joined in February 2026 to work on Google and HSBC.

8. Dentsu Creative Czech Republic

dentsu · Prague · dentsu.com

Dentsu Creative is dentsu’s creative agency in Prague. In May 2026 it merged with Dentsu Social under the Dentsu Creative brand, so social content and campaign work now sit in one team. David Böhm has led creative since July 2025.

In March 2026 Český rozhlas chose Dentsu Creative for its marketing and advertising over four years. Its film “Jídlo, jaké svět neviděl” for the Czech Federation of Food Banks, made with Kabelovna Studios, won ADC silvers for cinematography and sound design in 2026. Other clients include Makro, Chupa Chups and the national food collection, Sbírka potravin.

9. VCCP Prague

VCCP network · Prague · vccp.com

VCCP’s Prague office is part of the London-founded network that Adweek named International Agency of the Year in December 2025. It won ČSOB’s creative and strategic tender in August 2025, and the bank’s new platform launched in April 2026, retiring its long-running chameleon character.

Albert’s 2026 campaign “Stojí za to jíst lépe” on affordable healthy eating is VCCP work. The office also won ADC gold for motion and animation in 2026 with Komerční banka’s “Bezpečí” campaign, made with Alien Studio Bratislava, and created a new identity and positioning for scientific instrument maker Tescan.

10. DDB.about95

Independent · Smíchov · ddb.about95.cz

DDB.about95 was DDB Prague until December 2025, when CEO Jan Faflík and CFO Jan Hořický bought it out of Omnicom. It uses the name DDB.about95 through the second half of 2026 and becomes about95 from January 2027; the name refers to Daniel Kahneman’s work on fast, intuitive thinking, which the agency uses as its planning approach. Clients and the senior team stayed with the agency through the change.

The portfolio includes Tipsport, mBank, České dráhy, Rossmann, Kaufland, McDonald’s and Grand Optical. Its photography for Spoluživot, “I málo má moc”, won ADC gold in 2026. The agency works from the Factory Office Center in Smíchov.

11. Zaraguza

Czech and Slovak agency · Prague · zaraguza.com

Zaraguza runs its Czech business from Prague and also works in Slovakia. It has a strong record in retail and quick-service work: Burger King’s “Negriluj se, nejsi Whopper” won tactical campaign gold at ADC 2025, and Lidl’s “Šunkové kotouče” took a media creativity silver in 2026. It won bronze at Golden Drum in October 2025.

Velkopopovický Kozel appointed Zaraguza as its creative agency in 2024. Creative in Prague is led by Vladimír Zikmund and Marek Uličný, with Mike Martin, formerly of Ogilvy, as creative director across the Czech and Slovak markets since August 2025. Earlier clients listed on its site include ŠKODA AUTO, ČSOB and Orange.

What to look for in a Prague advertising agency

Start with the network question. WPP, Publicis, Omnicom, Havas and dentsu all run Prague offices, and each brings shared media agencies, regional reach and global client relationships. That matters if your brand is part of an international account, because some Czech business is allocated through global alignments. Independents and bought-out agencies such as about95 make their own decisions locally, which can mean faster approvals.

Ask who will run the account. Prague’s agency leadership changed a good deal in 2025 and 2026, with WPP restructuring its Czech creative agencies, Omnicom absorbing IPG, and several creative directors moving between shops. Confirm the named creative and account leads, and how long they expect to stay on the business.

Check how production is handled. Prague has a large production sector, and agencies regularly work with independent companies such as Stink CZ, Bistro Films and Punk Film, or with in-house studios like Leo Prague’s motion team. Ask which parts the agency makes itself, which it buys in, and how the production budget is set. Public bodies such as CzechTourism and Český rozhlas buy through formal tenders and multi-year framework contracts, so agencies with public-sector clients are used to that paperwork.

Finally, look at how campaign assets move between agency and client. A single campaign can produce TV spots, outdoor key visuals, social cut-downs and Czech and Slovak versions of each, and review rounds slow down when feedback is split across email and chat. Agencies that keep the latest files in one place, with comments attached to the work itself, tend to get through approvals with fewer surprises.

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Frequently asked questions

What is the best advertising agency in Prague?

There is no single answer, as the right agency depends on the brief and budget. On 2026 recognition, VML Czechia was agency of the evening at the ADC Czech Creative Awards and won the Grand Prix, Leo Prague won the only Czech Cannes Lion of the year, and McCann Prague took the Direct Impact Czech Grand Prix.

What happened to DDB Prague?

Omnicom retired the DDB brand after acquiring IPG. In December 2025 the Prague agency’s CEO Jan Faflík and CFO Jan Hořický bought it out, making it independent. It trades as DDB.about95 during the second half of 2026 and becomes about95 from January 2027, with the same clients and senior team.

Is McCann Prague still part of a network?

Yes. McCann Prague moved into Omnicom with the IPG acquisition at the end of 2025, and McCann is one of the three creative networks Omnicom kept, alongside BBDO and TBWA.

What is the difference between an advertising agency and a creative agency in Prague?

The terms overlap, and many agencies do both. This list covers network offices and agencies built around advertising campaigns and media-led work. For independent idea shops such as Kaspen, Triad and Fairy Tales, see the best creative agencies in Prague.

Do Prague advertising agencies also cover Slovakia?

Many do. Zaraguza runs Czech and Slovak teams, Havas took on Wobenzym for both markets in 2026, and Ogilvy works with Slovak partner agencies on Czech and Slovak accounts. Ask how a Slovak version will be produced and approved before signing.

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