Best Creative Agencies in Buenos Aires (2026)

Introduction

Buenos Aires has one of the strongest creative agency scenes in Latin America, and the nine agencies below are among the city’s most awarded and most exported in 2026. They were chosen for recent work, 2025 and 2026 recognition, and the strength of their client rosters.

Argentine agencies have spent the last few years winning well beyond their home market. GUT Buenos Aires became the first Argentine agency named Agency of the Year at Cannes Lions in 2023, and Ad Age named ISLA its International Agency of the Year on the 2026 A-List. Many of the shops here now run campaigns for Mexico, Brazil and the US from Buenos Aires, which helps them weather the peso’s swings. The holding-company map changed as well: Omnicom completed its purchase of IPG at the end of 2025, which brought McCann, and with it Mercado McCann, into Omnicom.

Every agency here has an active office in Buenos Aires or Greater Buenos Aires in 2026. Most are independents or integrated idea shops; network offices are covered on our advertising agencies page. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best creative agencies in Buenos Aires

1. ISLA

Independent · Vicente López · islarepublica.com

ISLA is the Argentine independent with the most momentum right now. It was co-founded by Mariano and Ariel Serkin and Rodrigo Grau, with Ricardo John as a partner, and runs its Argentine, Brazilian and Mexican operations as one agency, with a further office in Miami. Ad Age named it International Agency of the Year on its 2026 A-List, and LBB’s League Table of Creativity ranked it the top Argentine agency for 2024.

Its clients include PepsiCo, AB InBev, Amazon, YPF and Epson. Recent work includes “Thank You, Messi” for YPF (July 2026), a film made in-house with AI, and “Anything for Cheetos”, a tie-in with Netflix’s Wednesday. Dany Minaker and Sebastián “Patán” Tarazaga joined as executive creative directors in July 2026, so ask how the creative leadership on your account is set up.

2. GUT Buenos Aires

Globant · Buenos Aires · gut.agency

GUT was founded by Anselmo Ramos and Gastón Bigio in 2018 and grew into a network of twelve offices, with Buenos Aires among the most decorated. In 2023 the Buenos Aires office became the first Argentine agency named Agency of the Year at Cannes Lions, with two Grand Prix that year for Stella Artois and PedidosYa. GUT now works within Globant, the Buenos Aires-founded technology company, and the network was named a Visionary in Gartner’s 2026 Magic Quadrant for global digital marketing agencies.

The work leans on product, data and entertainment ideas. “World Cup Delivery” for PedidosYa took a Creative Effectiveness Silver Pencil at The One Show 2025, and “AntiBan-Ad” for Sprite also won there. A La Nación ranking of 2024 awards placed GUT second in Argentina with 87 awards. Some senior Buenos Aires talent moved to GUT Madrid in 2025, which is worth knowing if you want a particular team.

3. Mercado McCann

Omnicom (McCann) · Buenos Aires · mercadomccann.com.ar

Mercado McCann is the network office on this list, included because it is one of the city’s most awarded creative shops. It ranked third in Argentina in La Nación’s count of 2024 awards, with 66, and in February 2026 Scopen’s Agency Scope study ranked it first in Argentina for client satisfaction. McCann moved into Omnicom when the IPG acquisition completed at the end of 2025, and the McCann brand continues.

Its best-known recent work is “Hotel La Argentina” for TyC Sports, which won Best of Show at the New York Festivals in 2024 and picked up two merits at The One Show 2025. Other clients include YPF, Naranja X, Banco Galicia, Coca-Cola and CONMEBOL; its 2026 World Cup work for Naranja X turned fans’ surnames into boarding passes.

4. Don

Don by Havas · Buenos Aires · donagencia.com

Don was founded in Buenos Aires by Papón Ricciarelli and has grown into a regional agency with offices in Miami, Mexico City and Bogotá. Its site now carries the Don by Havas name. It placed fifth in La Nación’s ranking of the most awarded agencies of 2024, and the 2023 Effie Index ranked it eighth among independent agencies worldwide.

Clients include Telecom’s Flow (including its Lollapalooza Argentina work), PepsiCo brands such as Doritos and Cheetos, Easy, Philco, MODO, Bagley, TikTok and Fiserv. Ask how the Havas relationship affects media, production and pricing on your account.

5. Zurda

Independent · Palermo · zurda.agency

Zurda describes itself as an independent creative agency with an in-house mindset, and the setup shows in how closely it works inside client teams. It has an office in Palermo and another in Mexico City, with a team of around 45. It ranked sixth in La Nación’s count of Argentina’s most awarded agencies for 2024.

Its work for Tulipán, “Having sex, we can boost the economy”, won a merit at The One Show 2025. Other clients include Burger King, Fernet Branca (“Somos Insoportables”), Netflix (“Hecho en Argentina”), BBVA, OSDE, YPF and PepsiCo brands including Sabritas and Marías Gamesa.

6. The Juju

Independent, part of untold_ · Buenos Aires · thejuju.agency

The Juju is an independent, integrated agency that runs regional work from Buenos Aires alongside offices in Miami, Bogotá, São Paulo, Mexico City, Lima and Santiago. It belongs to untold_, a group of creative and communications companies. El Ojo de Iberoamérica named it Argentina’s best independent agency two years running, in 2022 and 2023.

Its clients include Avianca, for strategy and creative across 24 markets, CONMEBOL for the Copa Sudamericana, the payments app 99Pay and the Peruvian dairy company Gloria. It suits clients that want one agency to run a campaign across several Latin American countries.

7. La Comunidad

Part of The Community · Buenos Aires · thecommunityagency.com

La Comunidad is the Buenos Aires office of The Community, which also has offices in Miami, New York and Mexico City and describes itself as a global agency made of diverse backgrounds. It has long been one of the best-known agencies working between Latin America and the US Hispanic market, and Adweek named it Multicultural Agency of the Year in 2023.

Recent work for the group includes Verizon’s 2026 campaign reuniting the casts of Austin Powers and Yo soy Betty, la fea, Walmart’s World Cup series with Luis Suárez, and Dos Equis. Other clients include Netflix, Porsche, Volkswagen and Diageo. Ask which parts of an account would be handled in Buenos Aires.

8. Lanzallamas

Independent · Martínez · lanzallamas.tv

Lanzallamas is an independent agency in Martínez, north of the city, that describes itself as entrepreneurial with a digital mindset. The 2023 Effie Index ranked it 37th among independent agencies worldwide, and it shared The One Show 2025 Creative Effectiveness Silver Pencil for PedidosYa’s “World Cup Delivery” with GUT.

Its clients include PedidosYa, Grido, Under Armour, Levi’s, Nesquik and Carefree, mostly for digital campaigns, social content and experiences. It is a good fit for brands that want digital-first work from a smaller senior team.

9. Tombras Buenos Aires

Independent (Tombras) · Chacarita · tombras.com

Tombras is an independent US agency based in Knoxville, with offices in New York, Atlanta, Charlotte, Portland and Buenos Aires. The Buenos Aires office was credited as TombrasNiña on “Eclipsed Legacies” for AB InBev’s Bodega Dante Robino, which won a merit at The One Show 2025.

The wider agency works for Dollar Tree, e.l.f., Venmo, Arby’s and StarKist. Buenos Aires gives US clients access to Argentine creative and production talent, so ask how work is split between the city and the US offices.

What to look for in a Buenos Aires creative agency

Start with where the agency’s clients are. Many Buenos Aires shops now earn much of their revenue from Mexico, Brazil and the US, and that export work brings strong craft and international experience. It also means your account will sit alongside larger regional ones, so ask how senior time is shared.

Check ownership, because the last two years changed several names. GUT now works inside Globant, Mercado McCann moved to Omnicom with McCann, and Don operates as Don by Havas. Independents such as ISLA, Zurda and The Juju answer to their own partners, which usually means faster decisions and more direct senior attention.

Ask how fees are set and in which currency. Argentine agencies quote local work in pesos and export work in dollars, and inflation makes long retainers harder to price. Agree how and when fees will be reviewed before the first brief.

Finally, look at how the agency runs reviews with clients in other cities and time zones. Buenos Aires teams often work with marketers in Mexico City, Miami or São Paulo, and with production companies across the city. A clear process for sharing cuts, gathering comments and tracking approvals saves days on every round.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. Agencies that run accounts for several countries from Buenos Aires can follow the agency setup: one space per client, with briefs, scripts, decks, cuts and call notes kept together.

Large files sit in Fabric’s cloud drive, which streams them on demand so they take no local disk space. Editors and designers can open heavy video and design files without a full download. Search works by meaning across documents, images and transcribed recordings, and results jump to the page or timestamp. Similar search finds related work from a single reference image.

For review, share a file or folder with the client as a commenter; shared links work without sign-up. With annotations, clients leave timestamped comments on video and audio, draw on a video frame or an image and attach a comment to the drawing, and highlight text in scripts and PDFs. The team marks each comment completed as it is handled, so a round of feedback works like a checklist. Finished work can be published as a web page with password protection, and link analytics shows when each named recipient opened it.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. That helps when an account is shared between Buenos Aires and another office.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best creative agency in Buenos Aires?

There is no single answer, as the right agency depends on the brief. On recent recognition, ISLA was Ad Age’s 2026 International Agency of the Year, GUT Buenos Aires was Cannes Lions Agency of the Year in 2023, and Mercado McCann ranked first in Argentina for client satisfaction in Scopen’s 2026 Agency Scope study.

Is GUT Buenos Aires still independent?

No. GUT now operates within Globant, the technology company founded in Buenos Aires, and the GUT network was recognised in Gartner’s 2026 Magic Quadrant as part of that group. The Buenos Aires office continues under the GUT name.

What happened to Mercado McCann after Omnicom bought IPG?

Omnicom completed its acquisition of IPG at the end of 2025. Omnicom retired the DDB, FCB and MullenLowe brands, but McCann continues, so Mercado McCann keeps its name within Omnicom.

Do Buenos Aires agencies work for clients outside Argentina?

Yes, and many depend on it. ISLA runs work for Mexico, Brazil and the US, The Juju handles Avianca across 24 markets, and Tombras uses its Buenos Aires office for US clients. Ask which team and which office will lead your account.

Where can I find network advertising agencies in Buenos Aires?

This list focuses on independents and integrated idea shops. Network offices such as VML Argentina, BBDO and Grey are covered in our list of advertising agencies in Buenos Aires.

Related lists

Creative agencies in other cities: Mexico City · São Paulo · Madrid · New York · London

More in Buenos Aires: Advertising agencies · Branding agencies · Design agencies · Video production · Content studios

Run your agency on Fabric: Fabric for creative teams · Fabric for agencies · Best client portal tools