Best Content Studios in Buenos Aires (2026)

Introduction

Buenos Aires has a broad base of content studios, and the seven below cover the main models working in the city in 2026: an agency content hub, an independent agency built around content platforms, a production company known for branded content, a publisher’s brand studio, a PR consultancy with its own audiovisual studio, a vertical video and creator shop, and an AI content studio.

Much of the change in the last two years has come from inside larger groups. McCann launched McCann Content Studio at its Buenos Aires office in July 2025 as part of a regional hub for social, influencer and social commerce work, and Grupo Atlántida opened House of Brands in April 2025 to build branded content into titles such as Gente and Para Ti. Independent work is strong too: both Argentine finalists in the content category of El Ojo de Iberoamérica 2026 came from Zurda with Mamá Húngara producing.

Every studio here has an active Buenos Aires base in 2026, confirmed from its own site or recent trade coverage. The list is unranked. Commercial film production companies are covered on our video production page.

The best content studios in Buenos Aires

1. McCann Content Studio

McCann Worldgroup (Omnicom) · Buenos Aires · mccann.com.ar

McCann Content Studio is McCann Worldgroup’s regional hub for social media, influencer marketing and social commerce. It opened at McCann Buenos Aires in July 2025, adding Argentina to a network already running in Mexico, Peru, Colombia and Chile. Felipe Latorre Karpiuk heads the Buenos Aires studio, and Luis Vizioli is CEO of McCann Buenos Aires.

The studio covers planning, ideation, in-house production, creator co-creation and performance analysis, so a brand can run social and influencer work through one team. Regional cases include Domino’s “Ya llegaron las pipshas” and Nestlé’s “Checontent”. It suits brands that already work with McCann and want social output joined to their main campaigns.

2. Zurda

Independent · Palermo · zurda.agency

Zurda describes itself as an independent creative agency with an in-house mindset, and much of its best-known work runs as content platforms. It has offices in Buenos Aires and Mexico City. Both of Argentina’s finalists in the content category at El Ojo de Iberoamérica 2026 were Zurda work: “Ganas de Coger” for Tulipán and “Somos Insoportables” for Fernet Branca, the second a music-led platform.

Other clients include Burger King, BBVA, OSDE, Netflix, Pepsi, YPF and La Nación. Zurda is the choice here for brands that want a single team to have the idea and keep the content running.

3. Mamá Húngara

Production company · Colegiales · mamahungara.com

Mamá Húngara is a Buenos Aires production company, with a second office in Mexico City, working across commercials, branded content, short films, music videos and fashion films. It produced both of Zurda’s El Ojo 2026 content finalists, and its agency clients include BBDO, Ogilvy, Publicis, TBWA and Wieden+Kennedy.

Recent work includes “Encuentros 2026 con Amador Montes” for Clase Azul, “Undeleted” for Dove and “Qué locura ser de River” for Betano, along with pieces for Netflix. It works through a roster of directors, so ask early who is available for a series rather than a single film.

4. Pulpo latam

Founder-led · Palermo Hollywood · pulpolatam.com

Pulpo latam is a communications consultancy founded by CEO Axel Escudero, which marked twelve years in April 2026. In May 2026 it moved to José Antonio Cabrera 5642 in Palermo Hollywood and opened an in-house audiovisual production studio there, alongside its PR, social, influencer and UGC work.

Clients include Riot Games (League of Legends, VALORANT and Arcane in Latin America), NVIDIA in the region, Paramount+, Pluto TV, AMC Networks Latin America, Sony Music and Under Armour. It is a good fit for entertainment, gaming and tech brands that want press, creators and content handled together across Latin America.

5. Atlántida House of Brands

Grupo Atlántida · Buenos Aires · atlantida.com.ar

House of Brands is the branded content arm of Grupo Atlántida, the publisher behind Gente, Para Ti, Paparazzi and Billiken. It launched in April 2025 under Camila Bisceglia, a year after Atlántida set up a Content Hub combining audiovisual, design and social teams.

The unit writes brand stories into the editorial voice of its titles, with SEO content, events and print experiences such as the Para Ti Deco edition. Cases include a TRESemmé beach styling experience, the Chevrolet S10 in an episode of Gente que Sale, and Casa de Mar, a Gente and Para Ti summer house in José Ignacio. It publishes a 2026 rate card for advertisers.

6. AG Agency

Founder-led · Recoleta · agustinagineragency.com

AG Agency, also known as Agustina Giner Agency, makes vertical video for social: UGC and creator videos for paid social on Meta, TikTok and YouTube Shorts, organic social video and branded edits. It has worked with more than 200 brands since 2023, with around 70 regular creators and a casting pool of over 2,000.

Clients include adidas, Mercado Pago, Ualá, Mastercard, Flybondi, Dove and La Serenísima. Its top plan includes direct creative direction from Agustina Giner, which is worth knowing if senior attention matters to the brief.

7. Luminia

AI content studio · Villa Crespo · weareluminia.ai

Luminia is an AI content studio based at Darwin 1154 in Buenos Aires. It is run by creative directors Rulo Gómez and Fede Peretti, who bring more than 20 years in advertising creative direction and post-production, and it combines AI tools with conventional audiovisual and post processes.

The studio makes AI-generated pieces for broadcast and visualises ideas before a shoot, working alongside agencies, directors and production companies. Recent projects include YPF Elaion Extradrive, a piece with Isla and Primo, and Telemundo’s 4th of July 2026 work. It is useful when a brand needs a high volume of variants or wants to test a concept before committing to a full production.

What to look for in a Buenos Aires content studio

Start with the model. An agency hub such as McCann Content Studio links social output to the main campaign, a publisher studio such as House of Brands sells reach inside its own titles, and creator shops such as AG Agency deliver volume for paid social. Each prices and measures differently, so decide early whether the brief is about audience, output or both.

Check the production base. Several of the studios here make content in house, while others brief production companies and directors. Ask who shoots, edits and finishes the work, and whether the same team handles a month of always-on posts and a larger branded piece.

Ask about rights, creators and currency. Creator content raises questions about usage periods, paid amplification and exclusivity, and they belong in the contract before the first shoot. Many Buenos Aires studios also work for export clients and quote in dollars, which is worth agreeing up front given peso volatility.

Look at how review works. Always-on content means dozens of files a week across brand, agency and legal approvers. A studio with a clear review process, and one place where clients find the latest cut and leave notes, will lose less time to version confusion over a long retainer.

How Fabric helps content studio teams

Fabric gives a content studio one workspace for footage, edits, briefs and client feedback, with AI search across all of it. Raw footage and finished cuts sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and editors can open heavy video without a full download.

A content calendar works well as a Kanban board, where any folder becomes a board whose cards are the files themselves. There is more on this in content planning with Fabric and the page on content creation teams.

Audio and video transcription makes interviews, podcasts and creator footage searchable, with clickable timestamps. Search works by meaning across documents, images and transcribed recordings, so a producer can find the clip where a creator mentions the product without scrubbing through hours of rushes.

For review, share a file or folder with the client as a commenter; shared links work without sign-up. With annotations, clients leave timestamped comments on video and audio, draw on a video frame or image and attach a comment to the drawing, and the team marks each comment completed so feedback works as a checklist. Finished work can be published as a web page for view-only delivery, and link analytics shows when each named recipient opened it.

Link analytics is included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best content studio in Buenos Aires?

It depends on the brief. For recent recognition, Zurda and Mamá Húngara made both Argentine finalists in the content category at El Ojo de Iberoamérica 2026. For social and creator work tied to a large campaign, McCann Content Studio is the main agency hub in the city.

What is the difference between a content studio and a production company?

A content studio usually plans and makes a steady flow of content, often for social, and may manage creators and publishing. A production company makes individual films and campaigns from an agency script. For commercial film specialists, see our list of video production companies in Buenos Aires.

Do Argentine media groups sell branded content?

Yes. Grupo Atlántida runs House of Brands, which builds branded stories into Gente, Para Ti, Paparazzi and Billiken, and publishes a 2026 rate card for advertisers.

Can a Buenos Aires studio produce creator content for other markets?

Several can. McCann Content Studio is part of a hub covering Mexico, Peru, Colombia and Chile, Pulpo latam works across ten Latin American countries, and Zurda and Mamá Húngara both have Mexico City offices.

Are AI content studios ready for broadcast work?

Some are already delivering it. Luminia in Buenos Aires makes AI-generated pieces for broadcast and pre-production, with recent projects for YPF and Telemundo, and works alongside conventional production companies.

Related lists

Content studios in other cities: Mexico City · São Paulo · New York · London

More in Buenos Aires: Creative agencies · Video production · Advertising agencies · Marketing agencies · Animation

Run your studio on Fabric: Fabric for creative teams · Content creation teams · Review and approval