Best Branding Agencies in Buenos Aires (2026)

Introduction

Buenos Aires has a small, experienced group of branding firms, and the six below were chosen for current work, the strength of their client lists and a clear focus on brand strategy and identity. They range from FutureBrand’s Hispanic America hub to independent studios of fewer than ten people.

Argentine branding work is shaped by banking, food and drink, and place brands. Banks have been busy: FutureBrand finished a new identity for Banco Comafi in September 2026, and Que Cálido Studio has rebranded the fintech arm of Banco Galicia. Country and tourism brands (Visit Argentina, Iguazú Falls, provinces) are a steady source of identity work, and several firms here run projects across Latin America and the US, which helps offset the peso’s volatility. The market has also thinned at the top: Interbrand’s Argentine office became the independent consultancy Brandsight in 2022, and Interbrand now lists São Paulo and Mexico City as its Latin American hubs.

Every firm here has a Buenos Aires office or studio in 2026, in the city or in Greater Buenos Aires. Multidisciplinary design studios are covered on a separate page. The list runs in no order of merit, since the right choice depends on the brief, budget and how you like to work.

The best branding agencies in Buenos Aires

1. FutureBrand

FutureBrand network · Buenos Aires · futurebrand.com

FutureBrand’s Buenos Aires office grew out of Idemark, the brand design consultancy Gustavo Koniszczer and Luis Rey founded in 1995. Koniszczer now runs FutureBrand Hispanic America across five offices from Buenos Aires, and Fabiana Bisso leads the Buenos Aires office. The practice splits its time between brand strategy and design, with brand valuation and brand architecture as regular parts of the offer.

Recent work includes the September 2026 identity for Banco Comafi, built around the line “A la altura de tus desafíos”, and the Buepp app brand for Banco Ciudad. The client list leans on banking (Banco Macro, Banco Supervielle, Mercado Pago), food and wine (Arcor, Grupo Peñaflor, Wines of Argentina) and country brands, including Argentina, Peru and Costa Rica.

2. Grupo Berro

Independent · Buenos Aires · grupoberro.com

Grupo Berro describes itself as a brand strategy and design firm, and its site dates the business to 2005. Gonzalo Berro is the main contact, and the work covers communication strategy, branding and identity, naming, packaging, industrial design and motion.

Its best-known recent project is the 2023 identity for the Unión Argentina de Rugby, which gave the union a custom typeface and a new emblem and separated it from a new puma mark for Los Pumas. Other clients include Franuí, Milkaut, Club Atlético River Plate, Esnaola and Santa Rosa, a roster that suits food and sports brands with heavy packaging and merchandise needs.

3. CraveroLanis

Independent · Buenos Aires · craverolanis.com

CraveroLanis calls itself the largest independent agency in Argentina, and its offer centres on brand ideas: creating new brands, solving strategic brand problems and developing new business lines for existing ones. The partners act as each client’s main contact and take personal responsibility for each idea.

The client list is long and largely Argentine: La Serenísima (with new work in 2026), Brahma, Honda, Molinos, Bonafide, Finlandia, Sancor Seguros and the City of Buenos Aires. It is the strongest option here for a brand that needs identity and advertising from the same team.

4. Diseño Shakespear

Independent · Martínez · shakespearweb.com

Diseño Shakespear works on corporate identity consulting, branding, packaging and signage from its studio in Martínez, north of the city. Its portfolio leans towards wayfinding and public-facing identity systems, including the signage system for the Buenos Aires Subte.

Identity clients include the Iguazú Falls (Cataratas del Iguazú), Grido, ITBA, Universidad Siglo 21, Temaikèn, Newell’s Old Boys, Todomoda and DOT Baires Shopping. The studio says it designs “for our clients’ clients”, and much of its work is built for heavy public use.

5. Que Cálido Studio

Independent · Colegiales · quecalido.com

Que Cálido Studio is an identity studio founded in 2016, with a team of around eight and a second address in Albuquerque, New Mexico. It focuses on food, hospitality and culture brands, covering naming, positioning, identity, packaging, motion and restaurant concepts. Its work has won LAD Awards and the Sello de Buen Diseño Argentino.

Larger projects include rebrands for Banco Galicia’s fintech brand and Swiss Medical, branding and packaging for NotCo in Mexico, and the identity for 5020 Records, a Sony Music label. Smaller food brands such as Chimichurri to the People and Calm show the packaging side of the studio.

6. Tholön

Independent · Buenos Aires · tholon.com

Tholön is a brand consultancy founded in 1996 and run as a small senior team. Its services run from brand research, benchmarking and brand architecture to naming, tone of voice, identity systems and brand governance, plus annual and sustainability report design.

Clients include Visit Argentina (the national tourism brand), Faena Hotel & Universe, the Buenos Aires Book Fair (Feria del Libro), Mediapro, Sofitel Buenos Aires’s Alma restaurant and YPF, which has worked with the firm for more than a decade. It suits clients who want naming and verbal identity handled together with the visual system.

What to look for in a Buenos Aires branding agency

Decide how much strategy the project needs. A consultancy such as FutureBrand or Tholön will start with research, brand architecture and positioning before any design, which suits a bank or a company with several sub-brands. A smaller identity studio can move faster on a new product, restaurant or consumer brand, where the work is mostly name, identity and packaging.

Look at the categories the firm knows. Buenos Aires branding is concentrated in finance, food and drink, sport and place brands, and each has its own constraints: regulator-approved wording for banks, shelf impact and printing costs for packaging, and long public consultations for tourism and civic brands. A firm with recent work in your category will spot those early.

Ask about currency and contracts. Some studios quote international work in US dollars and local work in pesos, and inflation can make long peso contracts hard to plan. Agree how fees will be set and reviewed before the project starts, especially for rollouts that run over many months.

Finally, ask how the brand will be handed over. A new identity lives in logo files, typefaces, templates, guidelines and photography, and it tends to fragment once several agencies and internal teams start using it. Firms that deliver a clear guidelines system, keep one current set of master files and run a tidy review process with clear sign-offs make the rollout easier for the client’s own teams.

How Fabric helps branding agency teams

Fabric gives a branding team one workspace for its files, client feedback and brand knowledge, with AI search across all of it. The brand identity setup is built around how identity projects run: research, strategy decks, design routes and final assets for each client kept in one place.

Early in a project, a canvas works as an infinite board for references, mood and route exploration, with Figma files and videos embedded alongside images. Search finds work by meaning across documents, images and transcribed workshop recordings, and colour search finds visual assets by shade, which helps when a client asks for every past route that used a particular red.

For reviews, share a folder of logo routes or packaging mock-ups with the client as a commenter. Clients open the shared link without signing up, draw on an image and attach a comment to the drawing, comment on PDFs and decks, or leave timestamped comments on motion tests and brand films. The team marks each comment completed as changes are made, so a round of feedback works like a checklist. Annotations covers how this works on each file type.

At handover, the final guidelines and master files can be published as a web page that updates when the source files change, protected with a password where needed. Published pages are view-only, with optional downloads, which suits a guidelines site for the client’s wider teams. There is more on this in brand guidelines in Fabric. On Team plans, self-writing docs keep a page for each client with decisions, deliverables and open items, drawn from meetings, Slack and the workspace.

Password protection is included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best branding agency in Buenos Aires?

It depends on the brief. For large rebrands with research and brand architecture, FutureBrand has the deepest bench in the city and finished Banco Comafi’s new identity in 2026. For a food, hospitality or culture brand, Que Cálido Studio and Grupo Berro have strong recent work, and Tholön is a good fit for naming and verbal identity.

Does Interbrand have an office in Buenos Aires?

Interbrand’s own site lists São Paulo and Mexico City as its Latin American offices. Its former offices in Argentina, Chile and Mexico were spun off in 2022 as Brandsight, an independent branding consultancy run by the same team.

What is the difference between a branding agency and a design studio?

A branding agency starts with strategy: positioning, naming, brand architecture and the rules that govern how a brand is used. A design studio usually covers a wider range of outputs, such as editorial, digital and spatial work. Many Buenos Aires firms do both, and the best design agencies in Buenos Aires covers the multidisciplinary studios.

Do Buenos Aires branding agencies work for clients outside Argentina?

Yes. FutureBrand runs its Hispanic America offices from Buenos Aires and has built country brands for Peru and Costa Rica. Que Cálido Studio has worked for NotCo in Mexico and has a US address, and Tholön built the Visit Argentina brand for international tourism.

Which Buenos Aires branding agencies handle packaging?

Grupo Berro, Diseño Shakespear and Que Cálido Studio all design packaging as part of their identity work, for clients such as Franuí, Grido and NotCo. For a brand where packaging is the main job, ask to see production files as well as renders, since print and shelf results matter more than presentation boards.

Related lists

Branding agencies in other cities: New York · London · Mexico City · São Paulo · Madrid

More in Buenos Aires: Creative agencies · Design agencies · Advertising agencies · Marketing agencies · UX design agencies · Content studios

Run your agency on Fabric: Fabric for agencies · Brand guidelines in Fabric · Best moodboard apps