Best Creative Agencies in Brussels (2026)

Introduction

Brussels has a compact but well-awarded creative agency scene, and the six agencies below are the independents and integrated idea shops doing the most visible work there in 2026. They were chosen for recent campaigns, 2025 and 2026 recognition, and the strength of their client rosters.

The past year brought a lot of change. Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB, FCB and MullenLowe brands, which touched Brussels shops that had worked under those names, including Happiness. Mortierbrigade, one of the city’s best-known independents, now trades as Brigada. At the Creative Belgium Awards in June 2026, AKQA Brussels was named Agency of the Year with 118 points, ahead of Happiness and VML. Six months earlier, Happiness had been named Belgium’s Agency of the Year at Eurobest.

Every agency here has an active office in the Brussels region or its immediate periphery in 2026. Several strong Belgian creative shops are based in Antwerp or Ghent and are left out for that reason, and the large network offices are covered on our advertising agencies page. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best creative agencies in Brussels

1. AKQA Brussels

WPP · Saint-Josse-ten-Noode · akqa.com

AKQA Brussels is WPP’s creative agency in Belgium. It carries on from FamousGrey, whose old web address now points to AKQA, and its team works beside the Botanical Garden and Le Botanique. It was the clear winner at the Creative Belgium Awards 2026, named Agency of the Year with 118 points and with 37 places on the shortlist, more than any other agency.

Clients include Proximus, Volvo Cars, Veolia, De Tijd, The Coca-Cola Company, Campari and the health insurer Helan. Its 2026 shortlisted work covered Re-born to be Alive, VSV, Het Nieuwsblad and Maes, and it ran the “We Are Belgium” supporter campaign with Bauer Media Outdoor on digital screens across the country.

2. Happiness

Formerly an FCB alliance · Vilvoorde · happiness-anywhere.com

Happiness has long been one of Belgium’s most awarded agencies. At Eurobest in December 2025 its “Burger to King” work for Burger King won Grand Prix in Audio & Radio, Entertainment, and Social & Creator, and the agency was named Belgium’s Agency of the Year and second Agency of the Year overall. It came second at the Creative Belgium Awards 2026 with 68 points.

Recent work includes black cat campaigns for Lotto’s Friday the 13th draws, a reversed-cooking spot for the pasta brand Soubry, and “Kleijne Swaps” and a De Warmste Week project with Albert Heijn. Other clients include Quick, DVV, Marktplaats and 2dehands. The agency also has teams in Amsterdam and Saigon. It traded for years as “an FCB alliance”, and its current site makes no reference to FCB, so it is worth asking how it is set up after the FCB brand was retired.

3. Brigada (formerly Mortierbrigade)

Independent · Schaerbeek · brigada.be

Brigada is the new name of Mortierbrigade, the Brussels independent that has been making campaigns since 2004 and lists more than 30 Cannes Lions (one of them a Titanium) and three Eurobest Grand Prix. As Mortierbrigade it finished fourth at the Creative Belgium Awards 2026, with shortlisted work for Crelan and Equal Pay Day. Brigada now works across brand, marketing, people and product from offices in Brussels, Antwerp and Ghent.

Recent work includes “Zijkant”, a March 2026 Equal Pay Day film directed by Lionel Goldstein through Czar, and “The Remco Reflex” for bpost, which taught drivers to check for cyclists before opening car doors. Brigada’s case studies feature Telenet, Crelan, Lidl and Start 2 Run, and its client list adds Kruidvat, Lunch Garden, Cupra, AG Insurance and Defensie.

4. Air

Independent, McCann partner · Watermael-Boitsfort · air.be

Air has worked from Brussels since 1993, when it started out as LHHS, and describes itself as an independent agency and McCann’s exclusive partner in Belgium. It says it is a B Corp, and its line “Creativity crafted for progress” reflects a focus on work with social impact. Pauline Héraly is CEO. It placed sixth at the Creative Belgium Awards 2026, with shortlisted work for Sony Music, Stokke, Chouffe and the Red Flag Office.

Much of its work is for Brussels and Belgian public and civic clients: the low emission zone for Bruxelles Environnement, “Call Brussels” for visit.brussels and road safety campaigns for AWSR. Brand clients include Payconiq by Bancontact, AG Insurance, Partenamut and the Babyzen stroller brand.

5. Serviceplan Belgium

Serviceplan Group · Brussels · house-of-communication.com

Serviceplan has operated in Belgium since 2014 and works from the group’s House of Communication in Brussels. The parent group describes itself as Europe’s largest independent and partner-led creative agency. At the Media Marketing Agency of the Year Awards in May 2025, the Belgian group won Gold for Best Innovator and Silver for Best Place to Work. Peter Vande Graveele is CEO.

Clients include BMW (its “Symphony of Unity” work with Tomorrowland), ALDI, for which it continued its quality-price campaign in October 2026, and MediaMarkt, with which it launched “Next Level” the same month. Media, digital and creative units sit under one roof, which suits clients who want a single team across disciplines.

6. 87seconds

87seconds Group · Brussels · 87seconds.com

87seconds was founded in 2012 and runs its Belgian agency from Brussels, alongside studios in Paris, Lyon, Geneva, Amsterdam and Madrid. Its integrated creative agency, 87seconds Creative, runs work from strategy through production, post-production and international roll-out, backed by in-house film, photo, sound, 3D and motion studios.

Clients include L’Oréal brands such as Maybelline New York, Vichy and Biotherm, as well as Henkel, Tabasco, Darty and Candia Baby. The agency offers modular content and AI-assisted asset scaling, which helps brands that need one campaign adapted across many markets and formats.

What to look for in a Brussels creative agency

Start with language. Most Belgian campaigns run in French and Dutch, and EU or international work often adds English. Ask whether the agency writes natively in each language or adapts from one master, and who signs off the copy in each. A line that works in Dutch may need a different idea in French, so the best agencies plan both versions from the start.

Check ownership and who will work on your account. The 2025 and 2026 holding-company changes, along with rebrands such as Mortierbrigade becoming Brigada, mean some Brussels agencies have new names, owners or network ties. The people in the pitch should be the people doing the work, and it is reasonable to ask for that in writing.

Think about where the agency sits. Several of Belgium’s most awarded creative shops are in Antwerp or Ghent, and some Brussels agencies have teams in more than one city. That can work well, but for public-sector, EU or Brussels-region clients, a team in the capital makes meetings and briefings easier.

Finally, look at how the agency runs reviews. Bilingual campaigns double the number of versions in play, and a single film can go through several rounds in each language. Agencies with one clear place for the latest files, and a feedback process the client can follow, lose less time to email threads and mismatched versions.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup is built around one space per client, with briefs, assets, decks and call notes kept together, which suits shops running several Belgian brands and language versions at once.

Large production files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and heavy video files open without a full download. Search works by meaning across documents, images and transcribed recordings, so a team can find last year’s French radio script or the Dutch cut of a film from a description.

Client feedback runs through sharing. Share a file or folder with the client as a commenter, and they can join through the link without creating an account. Media review is live: commenters leave timestamped comments on video and audio, draw on a video frame or an image and attach a comment to the drawing, and highlight text in PDFs and scripts. The team marks each comment completed as it is handled, so a review round works like a checklist. More on this approach is in review and approval.

For finished work, any file or folder can be published as a web page (published links are view-only) and protected with a password. Link analytics shows when each named recipient opened a link and how long they spent with it. On Team plans, self-writing docs keep a page for each client up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best creative agency in Brussels?

There is no single answer, as the right agency depends on the brief. On 2026 recognition, AKQA Brussels was named Agency of the Year at the Creative Belgium Awards, Happiness came second there after being named Belgium’s Agency of the Year at Eurobest 2025, and Brigada (as Mortierbrigade) placed fourth.

What happened to Mortierbrigade?

Mortierbrigade now trades as Brigada, an independent creative agency with offices in Brussels, Antwerp and Ghent. The old mortierbrigade.com address points to the new site.

Is Happiness still part of FCB?

Happiness worked for years as “an FCB alliance”. Omnicom retired the FCB brand after completing its acquisition of IPG at the end of 2025, and the agency’s current site makes no reference to FCB. It continues to work from the Brussels area, with teams in Amsterdam and Saigon.

Do Brussels creative agencies work in French and Dutch?

Yes. Most national campaigns run in both languages, and agencies with EU or international clients add English. Ask how each language version is written and approved before you appoint an agency.

How is a creative agency different from an advertising agency in Brussels?

The terms overlap. This list focuses on independents and integrated idea shops, while network offices such as BBDO, TBWA, Publicis and VML are covered on our list of the best advertising agencies in Brussels.

Related lists

Creative agencies in other cities: Paris · Amsterdam · London · New York · Toronto

More in Brussels: Advertising agencies · Design agencies · Branding agencies · Social media agencies · Video production · Animation

Run your agency on Fabric: Fabric for creative teams · Fabric for agencies · Best client portal tools