Best Advertising Agencies in Vienna (2026)

Introduction

Vienna is Austria’s advertising capital, and the 9 agencies below are the ones we would shortlist for a campaign brief in 2026. They cover the main network offices in the city and the independents that took the most awards at this year’s CCA Venus, Austria’s national creative awards.

The market has moved a good deal since Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB, FCB and MullenLowe network brands. Vienna is an unusual case: BBDO Wien and DDB Wien have been almost entirely owned by their management since 2020, and DDB Wien was still trading under that name in August 2026. At the CCA Venus in May 2026, Jung von Matt Donau was Agency of the Year with 24 awards, ahead of Demner, Merlicek & Bergmann and Wien Nord Serviceplan. Clients in the city lean towards banking and insurance, retail, tourism, telecoms and the public sector.

Every agency here has an active Vienna office in 2026, confirmed from its own site or recent trade coverage. The list is unranked, since the right choice depends on your brief, budget and how you like to work.

The best advertising agencies in Vienna

1. BBDO Wien

Majority management-owned, BBDO network (Omnicom) · Vienna · bbdo.at

BBDO Wien is the agency formerly known as PKP BBDO. It took its current name in October 2021, when it and DDB Wien were repositioned as two agencies under one parent company, BBDO Group Kreativagenturen GmbH. Jana David-Wiedemann is CEO, and the business has been almost entirely in the hands of its management team since 2020, while keeping its place in the BBDO network.

The agency describes its strengths as strategy, brand management and storytelling. Clients with published case studies include Billa and Wiener Zucker, and its “Siolence” work for Soroptimist International Österreich was shortlisted for Creative Effectiveness at the ADC*E Awards 2025.

2. DDB Wien

Majority management-owned · Vienna · ddb.at

DDB Wien is BBDO Wien’s sister agency, sharing the same parent company, management and office in Vienna, with CCOs Andreas Spielvogel and Thomas Tatzl leading the creative work. Omnicom has retired the DDB brand internationally, but the Vienna agency still used the DDB Wien name in 2026: its creative Rita-Maria Spielvogel sat on the ADC*E Film & Audio jury in August 2026 under that name.

McDonald’s Österreich is its best-known account, and “Mäcci’t happen” for the brand was shortlisted at the CCA Venus 2025. The agency also holds a D&AD Graphite Pencil for “McBanksy”, and “Nie mehr Schule” for Caritas Österreich scored in the CCA Venus Best Use of Music category. Ask how the agency’s name and network ties may change before signing a long contract.

3. McCann Wien

Omnicom · Margareten · mccann.com

McCann Wien is the Vienna office of McCann, one of the IPG network brands Omnicom kept after the acquisition. It is listed on McCann’s global office directory at Stolberggasse in the fifth district, Margareten.

McCann’s Vienna office is a sensible call for brands that already work with the network in other markets and want local creative work under the same arrangement. Because Omnicom retired the FCB and MullenLowe brands, some of their former offices and clients have moved into surviving networks, so it is worth asking whether McCann Wien’s team or client list changed during 2026.

4. Ogilvy Wien

WPP · Landstraße · ogilvy.com/at

Ogilvy’s Austrian agency trades from Vordere Zollamtsstraße in the third district, with Marcus Hornek as managing director. It runs a steady flow of retail and FMCG advertising for some of the country’s best-known brands.

Its published work includes the long-running Hofer campaigns “Preisrap”, “Austropop” and “Gutes Morgen”, Milka’s “#zartstattzwider”, Suchard’s “Ich bin dann mal ich”, and a run of social-first ideas for the bakery chain Ströck, including “Krapfen goes Crypto”. Raiffeisen Bank is another client.

5. Wien Nord Serviceplan

Serviceplan Group (independent) · Mariahilf · house-of-communication.com

Wien Nord Serviceplan is the creative agency inside Serviceplan’s House of Communication Wien on Gumpendorfer Straße, alongside Mediaplus Austria (media) and Plan.Net Austria (digital). It won 13 awards at the CCA Venus 2026, the third-highest total, including a Gold for Österreich Werbung’s “Non Disclosure Austria” digital campaign. Österreich Werbung was also named the awards’ third-placed Client of the Year.

The agency’s “AUTfluencer” work for Österreich Werbung won two Golds at the ADC*E Awards 2025, and its Leopold Museum campaign “A Few Degrees More” took Silver. In May 2026 it launched ACT (Artificial Craft & Transformation), an AI unit. Having media and digital in the same building suits clients who want one team across planning and creative.

6. Scholz & Friends Wien

WPP (VML network) · Vienna · s-f.family

Scholz & Friends runs seven offices across German-speaking Europe, Vienna among them, and is part of WPP’s VML network. Christian Hellinger of Scholz & Friends is president of the Creativ Club Austria, which runs the CCA Venus.

The Vienna team’s brand design for the Tiroler Festspiele Erl scored across branding, typography, art direction and outdoor at the CCA Venus 2025. It has also worked on brand design for Ski Austria with the agency’s Berlin office. That mix makes it a good fit for clients who want brand design and campaign work from the same team.

7. Jung von Matt Donau

Jung von Matt group (independent) · Vienna · jvm.com

Jung von Matt Donau is the Vienna office of the German Jung von Matt group, which lists Vienna among its 14 office cities. It was CCA Venus Agency of the Year in May 2026 with 24 awards (one Gold, seven Silver and 16 Bronze), and it was also named Creative Lead of the Year.

Its Gold went to “spark7 - officially cool” for Erste Bank und Sparkasse, and Wien Tourismus, which it works with alongside Seite Zwei, was named Client of the Year. The agency is as strong in integrated creative work as in advertising, so it may also suit briefs that start from brand or content.

8. Demner, Merlicek & Bergmann (DMB.)

Independent · Vienna · dmb.at

DMB. is an independent Viennese agency, named after its founding partners Demner, Merlicek and Bergmann. At the CCA Venus 2026 it won 22 awards, including two Golds for its MAK annual pass campaign, and the museum was runner-up for Client of the Year.

At the ADC*E Awards 2025 its “RosaLilaLand” work for Wiener Städtische won Silver, “Sights of Tomorrow” for Letzte Generation Austria won Silver and Bronze, and “Fry January” for KFC took Bronze in digital outdoor. Darbo is another client. DMB. suits brands looking for a long-term lead agency with deep knowledge of the Austrian market.

9. AANDRS

Independent · Josefstadt · aandrs.at

AANDRS is an independent advertising agency based on Piaristengasse in the eighth district. It won a CCA Venus Gold in 2026 for Österreichische Post’s “Das größte Plakat Österreichs” in Special Outdoor, and its “Pst.” print work for the Post (with Team Violet) took Bronze at the ADC*E Awards 2025.

The client list is broad and mostly Austrian: willhaben (“Wer fesch sein will, willhaben”), BIPA, EVN, Vöslauer, Geizhals, Casinos Austria, the bike brand woom and Österreich Werbung. It also built the YELLLOW mobile brand for the Post from strategy to campaign.

What to look for in a Vienna advertising agency

Start with ownership and network ties, because in Vienna they are less obvious than the logo suggests. Some network-branded agencies are majority owned by their own management, which can mean more local decision-making but also a different relationship with the global network. Independents such as DMB. and AANDRS answer only to themselves, while Wien Nord Serviceplan and Jung von Matt Donau sit inside German-owned independent groups.

Ask what the 2025-26 Omnicom changes mean for your account. Agencies that carried DDB, FCB or MullenLowe names have been renamed, merged or left to decide their own course, and staff and clients have moved between offices. Get the names of the people who will work on your business, and check that the agency you sign with will trade under the same name next year.

Look closely at Austrian awards. The CCA Venus and Effie Austria are where most local work is judged, and the ADC*E Awards show how Austrian campaigns compare across Europe. A good showing in these is a fair sign of a creative department’s strength, though it says less about how well the agency handles media, production budgets or retail volume.

Finally, ask how the agency runs reviews. Advertising work in Vienna often involves a client team, a legal or compliance review for banks and insurers, and several rounds on film, print and outdoor at once. Agencies that keep the latest files, comments and approvals in one place get through those rounds faster, with fewer versions going astray.

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Frequently asked questions

What is the best advertising agency in Vienna?

It depends on the brief. On 2026 recognition, Jung von Matt Donau was CCA Venus Agency of the Year with 24 awards, Demner, Merlicek & Bergmann won 22 including two Golds, and Wien Nord Serviceplan won 13 along with two ADC*E Golds in 2025.

What happened to DDB Wien after Omnicom retired the DDB brand?

DDB Wien was still trading as DDB Wien in August 2026. It and BBDO Wien share a parent company and have been almost entirely owned by their management since 2020, which sets them apart from DDB offices elsewhere that were renamed or merged into other Omnicom brands.

Is PKP BBDO still an agency in Vienna?

Yes, under a shorter name. PKP BBDO became BBDO Wien in October 2021, and it now runs alongside DDB Wien from the same office.

Which Vienna advertising agencies are independent?

Demner, Merlicek & Bergmann (DMB.) and AANDRS are independent Austrian agencies. Jung von Matt Donau and Wien Nord Serviceplan belong to independent German groups, Jung von Matt and Serviceplan. For more independents and idea-led shops, see the best creative agencies in Vienna.

How much does a Vienna advertising agency cost?

Fees vary with scope. Network offices and the larger independents usually work on annual retainers or campaign fees, and production, media and usage rights are often billed separately. Ask for a breakdown of fees, production and third-party costs before the first brief.

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