Best Branding Agencies in Vienna (2026)

Introduction

Vienna has a compact but varied branding scene, and the 10 firms below cover most of it: strategy consultancies that work on positioning and brand architecture, identity studios with long records in culture and tourism, and newer teams that build a brand and its digital product together.

Much of the work comes from the city’s institutions and its regulated sectors. Seite Zwei won a two-stage European tender in 2024 to run the corporate identity of Wien Tourismus and its sub-brands. LWND redesigned the identity of Oesterreichs Energie, the electricity industry association, in June 2026. Several firms here also hold long-running accounts with transport operators such as ÖBB, Wiener Stadtwerke and the City Airport Train, and with Vienna’s orchestras and museums.

Every firm on the list has an active Vienna office or studio in 2026, checked against the firms’ own sites and Austrian trade press. Multidisciplinary graphic design studios are covered mainly on our design agencies page, so this list leans towards firms whose core work is brand strategy and identity. It runs in no fixed order of merit.

The best branding agencies in Vienna

1. moodley brand identity

Independent · Mariahilf · moodley.com

moodley is one of Austria’s best-known brand and design agencies, with studios in Vienna (Lehargasse in the 6th district), Graz and Munich. It describes its offer as strategy, design and digital experiences from one source, and covers repositioning, brand creation, brand refreshes, packaging, product design and design systems. The agency is a certified B Corp.

Its client list runs across hospitality, retail, mobility and industry: Westbahn, the City Airport Train, Juwelier Wagner, Rosenbauer, Liebherr, Ringana, Andy Wolf and Funkhaus Wien among them. moodley has also started offering an “AI Brand OS” product alongside its project work, which is worth asking about if you need a brand system that many internal teams will apply.

2. Brainds

Independent · Rudolfsheim-Fünfhaus · brainds.com

Brainds (Brainds Strategie & Design GmbH, managed by Sonja Zant) calls itself a strategic brand consultancy and design agency, and has done corporate branding in Vienna for more than 15 years. Its work splits into business and brand strategy, branding and design, employer branding, and transformation and leadership.

The client roster leans towards large Austrian organisations: Wiener Stadtwerke, Austrian Airlines, ÖBB, MedUni Wien, REWE Logistik, Wienerberger, Verbund and the Kunsthistorisches Museum Wien. The agency lists Red Dot, iF and German Design Award wins, and its employer branding practice suits companies where the brand project is also a recruitment project.

3. Seite Zwei

Independent · Vienna · seitezwei.com

Seite Zwei is a Vienna creative studio working across strategy, identities, art direction, publications, digital and exhibitions. In late 2024 it won a European two-stage tender to take over the design and ongoing development of Wien Tourismus’s corporate identity, which covers the Vienna destination brand and sub-brands such as ivie, the Vienna City Card and Meeting Destination Vienna.

The win was a return: the studio had redesigned the city’s international brand presence in 2016 and shaped it until 2021. Wien Tourismus keeps Jung von Matt as its campaign agency, so Seite Zwei’s role is the identity system itself, which makes it a useful reference for any client that needs a brand to hold together across many partners.

4. BrandTrust

Independent · Vienna · brand-trust.de

BrandTrust is a brand strategy consultancy headquartered in Nuremberg, with a Vienna office alongside Munich and representations in Switzerland, Utrecht and Slovenia. Its work covers brand strategy, positioning, architecture, implementation, employer branding, pricing and change programmes, and it reports more than 1,400 brand strategy projects for around 500 clients.

Industriemagazin Österreich named it a Top Berater for marketing and sales in 2026, and WirtschaftsWoche listed it among its best consultancies for the Mittelstand in 2025. BrandTrust does strategy and implementation rather than visual design, so many clients pair it with an identity studio.

5. Momentum Brand & Product

Independent · Margareten · momentum.build

Momentum builds brands, products and ventures for its clients, from business model and positioning work through to corporate identity, UX and full-stack development. It is headquartered in Innsbruck and runs a Vienna office on Stolberggasse in the 5th district, plus a London base.

Recent work includes a complete product brand for the testing software company anyconcept (positioning, naming, corporate design and website), a corporate design and website relaunch for Mediamid’s M@RS asset management platform, and brand identities for Towello and HyGrid. It suits startups and scale-ups that want naming, identity and the first product built by one team.

6. dotsandlines

Independent · Mariahilf · dotsandlines.io

dotsandlines is headquartered in Vienna’s 6th district, with a second office in Salzburg. Its work runs from research, positioning, brand architecture and naming through corporate design, verbal identity and brand books, and on to UX, development and brand activation.

Named projects include the City Airport Train, visitBerlin’s Berlin WelcomeCard, the European Forum Alpbach, the Austrian Apothekerkammer, ÖVGW and List Holding, with Novartis among its clients. The range suits organisations that want the identity and the website built together.

7. Spirit Design

Independent · Hietzing · spiritdesign.com

Spirit Design (Spirit Design Innovation and Brand GmbH) is a Vienna consultancy for innovation and brand, based on Wattmanngasse in the 13th district. It advises companies, startups and cities, and groups its work under sustainability, smart city, innovation and brand design.

Recent projects include converting a historic Viennese building into a climate-friendly energy community with Atmove, an FFG-funded consulting project with the ESG software developer akaryon, and a design concept for the Petřín funicular in Prague. It fits brand projects tied to sustainability or urban infrastructure more than consumer launches.

8. Studio Es

Independent · Vienna · studio-es.at

Studio Es is an independent design practice led by Verena Panholzer, a member of Alliance Graphique Internationale. It builds visual identities, publications and digital work for institutions in culture, architecture, film, science and education, with systems that tie typography and narrative together across print and screen.

Clients include the Vienna Symphony Orchestra, the Diagonale Festival of Austrian Film, the Austrian Directors Association, Goethe-Institut, AllesWirdGut Architektur and the Museum der bildenden Künste Leipzig. Its work has been recognised by the European Design Awards, D&AD, the Type Directors Club and ADC New York.

9. Identity Lab

Independent · Mariahilf · identitylab.at

Identity Lab is a small Vienna studio run by Philip Reitsperger on Mariahilfer Straße, growing out of brand and design work he began in 2013. It now pairs brand, design and digital work with AI workshops and workflows, and hands finished systems over so client teams can keep working on them.

Clients include the Musikverein Wien, the Wiener Symphoniker, the architects nonconform and the dementia prevention association gehirngesund, whose website won a Red Dot award in 2025. A good fit for cultural and non-profit clients with small internal teams.

10. LWND

Independent · Vienna · lwnd.at

LWND is a Vienna creative agency founded and led by Diego del Pozo, working on corporate design and campaign visuals. In January 2026 it added art director Florian Haider to develop brand identities, and in June 2026 it presented a new identity for Oesterreichs Energie after winning the tender against several competitors.

That project covered a new claim (“Das hat Zukunft.”), a revised logo, typography, imagery and colours, and a rollout from office templates to the website. Other clients include win2day and Tailax Steuerberatung.

What to look for in a Vienna branding agency

Decide first whether you need strategy, identity or both. Consultancies such as BrandTrust and Spirit Design spend most of their time on positioning, architecture and implementation, while studios such as Studio Es and Seite Zwei are strongest on the identity system itself. Firms like Brainds, moodley and dotsandlines do both, which reduces hand-offs but ties you to one team’s way of thinking.

Public and semi-public clients make up a large share of Vienna branding work, and many of those projects are won through tenders. If you are a city department, transport operator or association, ask agencies for references from comparable tender processes, and check who will run the identity after launch, since several of the long-running relationships here (Wien Tourismus and Seite Zwei, for example) last for years.

Ask how the agency will handle German and English. Many Vienna brands work in both languages, and verbal identity, naming and tone of voice need checking in each before a logo is signed off. Firms with verbal identity or naming in their offer will usually cover this as part of the job.

The handover matters as much as the launch. A brand identity becomes a set of logo files, typefaces, templates, image libraries and guidelines that dozens of people will use, often for years. Ask where those files will live, how feedback on drafts will be collected, and how the guidelines will be kept current once the agency has stepped back.

How Fabric helps branding agency teams

Fabric gives a branding team one workspace for its files, client feedback and project knowledge, with AI search across all of it. The brand identity setup keeps each client’s strategy documents, logo versions, typefaces and presentation decks together, and brand strategy teams can keep workshop notes and research next to the work they shape.

Identity files are heavy and numerous. Fabric’s cloud drive streams files on demand, so large type and image libraries take no local disk space. Search works by meaning across documents, images and transcribed recordings, and colour search finds assets by shade, which helps when a designer needs every application of a brand colour. Similar search surfaces related work from a selected image, considering composition, colour and subject.

For review rounds, share a folder with the client as a commenter. Shared links work without sign-up, and with annotations clients can draw on a logo or layout and attach a comment to the drawing, highlight text in a PDF of the guidelines, or leave timestamped comments on a brand film. The team marks each comment completed as it is handled, so a round of feedback works like a checklist. Once the identity is approved, a guidelines folder can be published as a web page, view-only, and kept current by editing the source. There is more on this approach in brand guidelines on Fabric.

On Team plans, docs that write themselves can keep a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. That history is useful on identity projects that run across a tender, a launch and years of rollout.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best branding agency in Vienna?

There is no single answer, since the right firm depends on whether you need strategy, identity or both. For large organisations, Brainds and moodley have long client lists in transport, utilities and retail. For strategy alone, BrandTrust has a Vienna office and 2026 consultancy rankings. For cultural institutions, Studio Es and Seite Zwei have the strongest identity records.

Who designs the Wien Tourismus brand?

Seite Zwei has run the design and development of Wien Tourismus’s corporate identity since winning a European tender in 2024. Jung von Matt remains the tourism board’s agency for integrated campaigns.

How is a branding agency different from a design agency?

A branding agency starts with positioning, brand architecture, naming and the identity system, and usually stays involved in how the brand is rolled out. A design agency tends to cover a wider spread of graphic, editorial, packaging and digital design. Many Vienna firms do both. Our list of design agencies in Vienna covers the multidisciplinary studios.

Do Vienna branding agencies work in English?

Most of the firms here work in German and English, and several (BrandTrust, Momentum and dotsandlines) run offices in other countries. It is still worth asking who will write the verbal identity in each language.

How were these agencies chosen?

Each firm has an active Vienna office or studio in 2026, verified from its own site or from Austrian trade press such as Horizont and Leadersnet. We looked for brand strategy and identity as the core of the work, recent named clients and recognition. The list is unranked.

Related lists

Branding agencies in other cities: New York · London · Berlin · Munich · Hamburg

More in Vienna: Creative agencies · Design agencies · Advertising agencies · Marketing agencies · UX design agencies · Social media agencies

Run your studio on Fabric: Fabric for agencies · Best tool for managing brand assets · Fabric for designers