Best Advertising Agencies in Dallas (2026)

Introduction

Dallas advertising is shaped by the corporate headquarters of the metroplex, from AT&T and Southwest Airlines to Toyota Motor North America, and by a long tradition of independent agencies. The 8 agencies below were chosen for recent work, 2025 and 2026 news, and the strength of their client rosters.

The market looks different from five years ago. The Richards Group now trades as TRG and appointed Pete Lempert as chief executive in March 2025. Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB, FCB and MullenLowe brands, while Dieste continues in Dallas as part of Omnicom Advertising. Publicis keeps its Toyota and Lexus teams in Uptown, and Hispanic and Asian American specialists remain a distinctive part of the local scene, serving brands from The Home Depot to Toyota Motor North America in Plano.

Every agency here has an active office in Dallas or the wider metroplex in 2026. The list is in no order of merit, since the right choice depends on your brief, budget and audience.

The best advertising agencies in Dallas

1. TRG

Independent · Deep Ellum · trg.agency

TRG is the agency Stan Richards founded in 1976 as The Richards Group. It now works from Commerce Street in Deep Ellum under the shorter name. Pete Lempert, who joined in 1994, succeeded Glenn Dady as CEO at the end of March 2025.

The agency built long-running work for Motel 6, Chick-fil-A and Ram. Recent wins and launches include agency of record for KIOTI tractors in June 2025, a brief from Love’s Travel Stops covered by Ad Age in November 2025, and “Bring It Home” for Floor & Decor in 2026. It also wrote the SEC’s “It Just Means More” line.

2. Moroch Partners

Independent · Design District · moroch.com

Moroch is a Dallas-headquartered independent with a 34-office footprint across the US, which suits clients that market through franchisees and regional co-ops. It is a member of the Worldwide Partners network of independent agencies and covers creative, strategy, media and business insights.

McDonald’s is its best-known relationship, alongside Planet Fitness, Chuck E. Cheese, Midas, Six Flags and Baylor Scott & White. Kubota Tractor named Moroch its preferred agency partner and national digital agency of record for media planning and buying from January 2026.

3. Dieste

Omnicom Advertising · Downtown · dieste.com

Dieste is a Hispanic and multicultural agency working from Bryan Street in Downtown Dallas. It came through Omnicom’s 2025 restructuring with its name intact and describes itself as part of Omnicom Advertising.

Its client list includes AT&T, Cricket Wireless, Frito-Lay, Goya Foods, Progressive, Dunkin’, Pollo Campero and the Texas Rangers. For brands with a large Spanish-speaking audience, it brings the reach of a network with a team built around cultural insight.

4. LERMA/

Independent · West End · lermaagency.com

LERMA/ began in 2010 as Richards/Lerma, the Hispanic arm of The Richards Group, and took its own name in 2020. Founder Pedro Lerma has since grown it into a fully independent lead agency with multicultural roots, working from The Luminary building in the West End. It was a gold winner in Ad Age’s Small Agency of the Year awards in 2022 and appeared in Ad Age’s Best Small Agencies coverage in 2026.

Clients include The Home Depot, Avocados From Mexico, The Salvation Army and Maker’s Mark. Recent wins include Hispanic agency of record for the National Pork Board and a US creative and social remit for Diplomático rum. In 2026 it appointed its first chief strategy officer.

5. Saatchi & Saatchi Dallas

Publicis Groupe · Uptown · wearesaatchi.com

Saatchi & Saatchi’s Dallas office on McKinney Avenue is one of three the agency lists in the US, alongside New York and El Segundo. Toyota is central to its work.

Recent work includes “Window to the Wild” for Toyota and the “Upstream” film for Toyota’s global Olympic programme. The office also runs pro bono work for local causes such as Dallas Pets Alive.

6. Team One

Publicis Groupe · Uptown · teamone-usa.com

Team One is a Publicis Groupe agency best known for its work for Lexus. Its Dallas office sits in the same McKinney Avenue building as Saatchi & Saatchi, and the network also has offices in Los Angeles, New York, Atlanta, Chicago, Boise, Mexico City and Melbourne.

It suits automotive and premium brands that want network scale. Since the agency works across several offices, ask which parts of your account would be run from Dallas.

7. Intertrend

Independent · Plano · intertrend.com

Intertrend is an Asian American advertising agency based in Long Beach, with a second office on Preston Road in Plano close to Toyota Motor North America. Its awards include several Asian American Advertising Federation Campaign of the Year honours, Effies and ANA Multicultural Excellence awards.

Toyota is its largest client, with work across Tacoma, GR Corolla, GR86 and the “Grip” series. Other clients have included State Farm, JCPenney, Chase and Bibigo.

8. Commerce House

Founder-led · Design District · commercehouse.com

Commerce House is a full-service advertising agency on Leslie Street in the Design District, founded by CEO Mark Denesuk in the mid-2000s. It handles strategy, creative, video, social, creator management, media and analytics in-house.

Clients include Hawaiian Bros, Texas Health, Children’s Health, American Airlines Credit Union, Samsung, Equifax and Sabre. Its work spans more than 35 categories, with a strong base in healthcare and regional consumer brands.

What to look for in a Dallas advertising agency

Decide first whether you need a network office or an independent. The Publicis and Omnicom offices in Dallas bring media buying, data and production at national scale, and they often grew up around a single anchor client such as Toyota or AT&T. Independents such as TRG and Moroch can give more senior attention, and Moroch’s office network is useful for franchise and regional marketing.

Be clear about your audience. Dallas has a deep bench of multicultural specialists, and agencies such as Dieste, LERMA/ and Intertrend were built around Hispanic and Asian American consumers. If a large share of your customers fall into those groups, a specialist can sit alongside or replace a general market agency.

Ask how media is handled. Some agencies plan and buy in-house, while others rely on a holding company media agency or a partner. The answer affects fees, reporting and how quickly a campaign can be changed once it is live.

Look at the working process as well. Broadcast spots, retail promotions and regional versions multiply quickly, and approvals can stall when files and feedback are spread across email and shared drives. An agency with a clear review routine, and one place where the latest cut or layout lives, is easier to work with across a long relationship.

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Frequently asked questions

What is the biggest advertising agency in Dallas?

There is no single measure. TRG, founded as The Richards Group, is the city’s best-known independent, Moroch runs a national network of offices from its Dallas headquarters, and the Publicis offices in Uptown handle Toyota and Lexus work at national scale.

What happened to The Richards Group?

The agency now trades as TRG and remains independent. Pete Lempert became CEO at the end of March 2025, succeeding Glenn Dady, and the agency works from Commerce Street in Deep Ellum.

Is Dieste still part of Omnicom?

Yes. Omnicom retired the DDB, FCB and MullenLowe brands after completing its acquisition of IPG at the end of 2025, but Dieste kept its name and describes itself as part of Omnicom Advertising. It still works from Downtown Dallas.

Which Dallas agencies specialise in Hispanic advertising?

Dieste and LERMA/ are the two best-known. Dieste brings Omnicom’s network behind it, while LERMA/ is an independent lead agency with multicultural roots that works for general market and Hispanic audiences.

How is an advertising agency different from a creative agency?

The terms overlap. Agencies on this list tend to be built around paid media, broadcast and retail campaigns, often within a holding company. For independents and integrated idea shops, see the best creative agencies in Dallas.

Related lists

Advertising agencies in other cities: New York · Los Angeles · London · Chicago · Austin

More in Dallas: Creative agencies · Marketing agencies · Branding agencies · Design agencies · Social media agencies · Video production

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