Best Marketing Agencies in Melbourne (2026)

Introduction

Melbourne has a large cluster of performance and growth marketing agencies, many of them within a few kilometres of each other in Richmond, Cremorne and the CBD. The 10 agencies below were chosen for the strength of their search, paid media and full-funnel work, their client rosters and their recognition in 2025 and 2026.

The market moved over the past year. Havas bought the independent media agency Kaimera in December 2025, adding it to Havas Media Network while keeping the Kaimera name. Atomic 212° took the Tennis Australia media account in July 2025 and ran media for the Australian Open 2026. B&T’s 2026 Awards shortlisted Reload Media in the Direct Response and Performance Agency category, and search work in general has shifted towards AI search, with almost every agency here now selling some form of AI or generative search optimisation alongside classic SEO.

Every agency here has an active Melbourne office in 2026. Social-first agencies and advertising creative shops appear on their own pages. The list runs in no fixed order of merit, because the right choice depends on your channel mix, budget and how much of the work you want to keep in house.

The best marketing agencies in Melbourne

1. Impressive

Independent · Cremorne · impressive.com.au

Impressive is an independent digital agency and a Certified B Corporation, with its Melbourne office on Gwynne Street in Cremorne. It covers paid media, SEO, email and CRM, conversion optimisation and measurement, and it has been a winner at the APAC Search Awards every year from 2022 to 2025.

Clients include Mattel Australia, Kogan, iSelect, Autobarn, Modibodi, Acer, Hertz and the ASX. The SEO practice has expanded into AI search and digital PR, which suits brands that want organic and paid search planned together.

2. Reload Media

Hardie Grant Media · Collingwood · reloadmedia.com.au

Reload Media is part of Hardie Grant Media and runs a Melbourne office in Collingwood alongside teams in Sydney, Brisbane and Manila. It splits its work into media (strategy, planning, buying and measurement) and performance (paid search, paid social, SEO, content and lifecycle marketing). B&T shortlisted it in 2026 for both Direct Response and Performance Agency of the Year and Best Digital Services.

Clients include Kathmandu, LJ Hooker, Akubra, Yamaha Motor Australia, Nikon, HCF and Le Creuset. It also offers media transparency audits, which can help a marketing team check an existing setup before moving agency.

3. Online Marketing Gurus

Independent · CBD · onlinemarketinggurus.com.au

Online Marketing Gurus (OMG) was founded in Sydney in 2012 by Andrew Raso and Danny Andrawes and opened its Melbourne office in 2015; it now sits on Elizabeth Street in the CBD. The agency has more than 200 specialists and was named the number one SEO agency at the 2025 Global Agency Awards. It also won Best Global Large PPC Agency at the 2026 Global Search Awards.

Its case studies include Ultraceuticals, Archie Rose Distilling Co. and Cohen Handler. OMG builds its own reporting software, Gurulytics, so clients get dashboards from the agency’s own platform.

4. StudioHawk

Independent · Prahran · studiohawk.com.au

StudioHawk is a search specialist that its founder, Harry Sanders, started as a one-person business in 2015. Its Melbourne office is on Mount Street in Prahran, with a second office in Sydney. The service list is almost entirely SEO: technical, ecommerce, enterprise and international work, digital PR, site migrations and AI search optimisation.

Officeworks is its best-known case study, with a 60% rise in organic traffic. Other clients include Petstock, Weber, Kathmandu, Bondi Sands, Culture Kings and Kip & Co. It suits brands that want deep SEO capability and will run paid media elsewhere.

5. SIXGUN

Independent · Richmond · sixgun.com.au

SIXGUN is a Richmond agency led by founder and managing director David Pagotto. It works across SEO, paid search, paid social, conversion optimisation and analytics, and has a recruitment marketing practice.

Case studies include Peter MacCallum Cancer Centre, Novotel Melbourne Airport and Edgar’s Mission, and the client list also shows Yarra Valley Water, Australia Post and Country Road Group. The mix of health, not-for-profit and Victorian public sector clients makes it a sensible shortlist pick for organisations in those fields.

6. First Page

Independent · Richmond · firstpage.com.au

First Page was founded by Nick Bell, an investor on Shark Tank Australia, and runs its head office on Church Street in Richmond with a second office in Sydney. It offers SEO, Google Ads, paid social across Meta, TikTok, LinkedIn and YouTube, conversion optimisation, HubSpot automation and email marketing.

Its case studies include JBL, Frank Body and Pokébox. First Page is set up for ecommerce and lead generation clients who want search and paid social run by one team.

7. Kaimera

Havas · Richmond · kaimera.com.au

Kaimera is a media agency covering strategy, planning, programmatic, search, research and media investment. Havas acquired it in December 2025, and it now operates as Kaimera, a Havas Company, with founders Nick Behr and Trent McMillan still leading the business. Google named it among its 2025 Agency Excellence Award winners.

Nando’s appointed Kaimera as its Australian and New Zealand media agency in June 2025, an account Mumbrella put at more than $5 million a year. Other clients include Afterpay, BritBox, IMB Bank and Scape. Ask how the Havas ownership changes reporting lines and media buying before you sign.

8. Atomic 212°

Independent · CBD · atomic212.com.au

Atomic 212° is a media agency with its Melbourne office in Nicholas Hall on Lonsdale Street. It plans and buys across paid, earned and owned media and has a strong data and marketing technology practice, with partner status at Google, Meta, TikTok and Adobe. B&T’s 2026 Awards shortlisted it for Data-Driven Marketing (with Special) and People and Culture.

Tennis Australia appointed it media agency of record in July 2025, covering performance marketing and analytics as well as planning and buying for the Australian Open 2026. Other clients include BMW, Mini, Bupa, Origin, Entain and Beyond Blue.

9. Orchard

Enero Group · Cremorne · orchard.com.au

Orchard is part of the ASX-listed Enero Group and runs a Melbourne office on Stephenson Street in Cremorne, with other teams in Sydney, Hobart, New York, Manila and Bogotá. It combines data, strategy, creative, social and technology, and it is an Optimizely, Adobe and HubSpot partner. B&T shortlisted it for Best Digital Services in 2026.

Clients include Westpac, Bpay, Hyundai, Aldi and Salesforce, along with health and pharmaceutical brands such as CSL Behring, GSK and Novartis. The health practice and medical education offer make it a frequent choice for regulated categories.

10. nimbl

Independent · Richmond · nimbl.com.au

nimbl is a Richmond agency on Regent Street focused on SEO, paid search and paid social, ecommerce growth and lead generation. It also builds custom reporting dashboards and runs conversion optimisation and retargeting programmes.

Clients include CouriersPlease, Hotel Marvell, Maritimo, Barry Plant and Rob Mills Architecture & Interiors, and its case studies cover ecommerce brands such as Love Athletica and The Comfort Shop. It suits mid-sized businesses that want a single Melbourne team on both organic and paid channels.

What to look for in a Melbourne marketing agency

Decide first whether you need a specialist or a full-funnel partner. Several agencies here are search specialists, while media agencies such as Atomic 212° and Kaimera plan and buy across every channel. A specialist usually goes deeper on one discipline, so you may need two agencies working side by side, and you should agree early who owns the overall plan.

Ask how the agency measures results. Good Melbourne shops will show you how they attribute conversions, how they report on AI search visibility now that it is part of most SEO proposals, and which figures they treat as the primary measure. Case study numbers are self-reported, so ask to speak to a current client in a similar category.

Check who owns the agency and who owns your data. Ownership changed in 2025 at Kaimera, and holding-company agencies can bring buying scale while independents tend to offer more senior time. Either way, make sure ad accounts, analytics properties and CRM data sit in your name so you can move them if the relationship ends.

Finally, look at how work moves day to day. Performance marketing produces a steady flow of ad variants, landing pages, reports and content briefs, and approvals can stall across email threads and shared drives. Agencies with one clear place for the latest assets and feedback are easier to work with over a long retainer.

How Fabric helps marketing agency teams

Fabric gives a marketing agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup suits the way performance teams run several accounts at once, with one space per client for briefs, creative, reports and call notes. There are dedicated notes for performance marketing and SEO agencies.

Ad creative, video cut-downs and landing page assets sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images, PDFs and transcribed recordings, and connects to Google Drive, Dropbox, Notion and Gmail, so an old campaign report or a past client call is quick to find. Any folder can become a Kanban board whose cards are the files themselves, which works well for a content or creative testing pipeline.

For client reporting, any file or folder can be published as a web page and protected with a password. Link analytics shows when each named recipient opened a report and how long they spent on it. Clients can leave threaded comments through a shared link without signing up. Clients can also leave timestamped comments on video and draw on any image or video frame.

On Team plans, self-writing docs keep a page for each client, built from meetings, Slack and the workspace, covering decisions, deliverables and open items. Account handovers get easier when the history is already written down.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best marketing agency in Melbourne?

It depends on the channels you need. On 2026 recognition, Reload Media was shortlisted for B&T’s Direct Response and Performance Agency of the Year, Online Marketing Gurus won Best Global Large PPC Agency at the Global Search Awards, and Atomic 212° was shortlisted for Data-Driven Marketing at the B&T Awards.

Which Melbourne agencies specialise in SEO?

StudioHawk is the most SEO-focused agency on this list. Impressive, Online Marketing Gurus, SIXGUN, First Page and nimbl all run large SEO practices alongside paid search and paid social, and most now offer AI search optimisation as well.

What happened to Kaimera?

Havas acquired Kaimera in December 2025. It now operates as Kaimera, a Havas Company, inside Havas Media Network, and its founders continue to lead the agency.

Where are most Melbourne marketing agencies based?

Richmond and Cremorne hold the largest cluster, with First Page, SIXGUN, Kaimera, nimbl, Impressive and Orchard all within a short distance of each other. Others sit in the CBD, Collingwood and Prahran.

Should I hire a marketing agency or a social media agency?

A marketing agency suits briefs built around search, paid media, conversion and measurement. If your plan centres on organic social content and community management, see the best social media agencies in Melbourne.

Related lists

Marketing agencies in other cities: Sydney · New York · London · Los Angeles · Toronto

More in Melbourne: Creative agencies · Advertising agencies · Social media agencies · Branding agencies · UX design agencies · Content studios

Run your agency on Fabric: Fabric for agencies · Fabric for content marketing agencies · Best client portal tools