Best Social Media Agencies in Auckland (2026)

Introduction

Auckland has eight social media agencies worth a close look in 2026, ranging from long-running social specialists in Eden Terrace and Grey Lynn to influencer and talent agencies in Ponsonby and the social teams inside larger groups. Between them they cover organic content, community management, paid social, and creator and influencer campaigns.

Social work in the city has moved closer to the centre of the marketing mix over the past year. The Marketing Association’s #OnSocial conference in Auckland in April 2026 was the launch point for Omnicom Media’s creator platform CREO in New Zealand. Special hired Jess Bovey, who grew New Zealand Police’s social channels past 2.8 million followers, as head of social in June 2026. Australian creator group launchd bought the Auckland talent agency WeAreTENZING in March, and Socialites, one of the city’s original social specialists, now sits inside the independent Thompson Spencer Group.

Every agency here showed an active Auckland office or studio in 2026 on a page we checked. The Auckland market is small, so the list stops at eight rather than padding it out. It runs in no order of merit, because the right fit depends on whether you need always-on community management, a creator programme or social built into a wider campaign.

The best social media agencies in Auckland

1. Mosh Social Media

Independent · Eden Terrace · mosh.co.nz

Mosh has worked as a social media agency since 2009, which makes it one of the longest-running specialists in New Zealand. The team, led by general manager Julian Thompson, works from the top floor of 111 Newton Road and covers strategy, content creation (including in-house photography and video), community management, paid social, influencer marketing and training. Thompson moderated a panel at #OnSocial26.

Clients include Hell Pizza, McDonald’s, Lion’s Panhead, Tatua, Lexus, JB Hi-Fi, Lee Kum Kee and the Motor Trade Association. Featured work includes a TikTok launch for RJ’s Fabulicious Sherbert Fizz Crunch Cola and a McDonald’s recruitment campaign. Mosh also runs social training, which suits brands that plan to bring some of the work in-house later.

2. attn:seeker (The Attention Seeker)

Independent · Grey Lynn · attnseeker.com

attn:seeker is an organic social agency founded in Auckland in 2019. It does no paid media at all, and builds entertainment-style content that people choose to watch, along with strategy and community management. The agency says its client work has passed 1.2 billion organic views, and its own channels have about 1.4 million followers.

It has worked with more than 200 brands across New Zealand, Australia, the US, the UK, the UAE and Canada, including One New Zealand and Pizza Hut. It also offers LinkedIn ghostwriting for founders. Since it does no paid work, brands that need paid social will need a separate partner for that side.

3. WeAreTENZING

Owned by launchd · Ponsonby · wearetenzing.com

WeAreTENZING is a creator and talent agency founded in 2016, first to guide athletes through their playing and post-career years. It now represents more than 100 athletes, creators and presenters, including Ruby Tui, Jazz Thornton, Louis Davis and HowToDadNZ. Australian creator group launchd acquired it in March 2026, adding it to a group that includes Hoozu, Huume and WSM Talent.

The agency matches brands with talent and runs campaigns from contracting through production to reporting, and says it handles more than 40 campaigns a month for about 190 brands and agencies. Logos on its site include adidas, Jetstar, Sky, Westpac, Accor and Revolut, along with media agencies such as OMD and Dentsu.

4. Thompson Spencer

Independent · Auckland Central · thompsonspencer.com

Thompson Spencer grew out of Socialites, the social agency Wendy Thompson founded in 2016. Melanie Spencer bought in in 2019, and in 2025 the business merged with performance and data agency Reason to form Thompson Spencer Group, an independent creative and media agency. It is headquartered at 3 Lorne Street and has offices in Wellington, Sydney and Melbourne. Spencer, now chief executive, spoke at #OnSocial26.

The social roots still show in the work. As Socialites, the team built community-led programmes for Mitre 10, Spark, New World, The Warehouse and Westpac. The group now sells social alongside media buying and creative, which suits brands that want one agency across channels.

5. The Social Club

Part of Thompson Spencer Group · Auckland Central · thesocialclub.co

The Social Club is an influencer marketing agency that Socialites acquired in 2020. It now sits within Thompson Spencer Group and shares the group’s Lorne Street base. It plans audience-first influencer strategies and runs creator partnerships aimed at both awareness and sales.

Clients named on its site include Asahi, ecostore, Mitre 10, Anchor, Revolut, Kärcher, Elizabeth Arden, Fairtrade and Simplot (Leggo’s and John West). It is a sensible first call for brands that want influencer work handled by specialists while keeping the option of group media and creative support.

6. OM Content

Omnicom Media New Zealand · Mount Eden · omnicommedia.co.nz

OM Content is the content, social and creator practice inside Omnicom Media New Zealand, the media group that includes OMD. In April 2026 it launched CREO in New Zealand, an influencer platform that covers strategy, talent discovery, contracting, content approval and measurement, with measurement partnerships with Meta, TikTok and Google. Omnicom Media Australia had launched CREO in 2025 and reports more than 200 campaigns through it.

Aleisha Ross returned to the group in July 2026 to lead social across OM Content, with Jenny Appel as general manager. The practice suits advertisers already buying media through the Omnicom group who want social and creator work planned alongside it.

7. Special

Independent · Auckland · specialgroup.com

Special is an independent creative group with offices in Auckland, Wellington, Sydney, Melbourne, Los Angeles, London and New York. It is best known for campaign work, and in June 2026 it appointed Jess Bovey as head of social for its Auckland and Wellington teams, after a search across New Zealand and Australia. Bovey spent almost a decade running New Zealand Police’s social channels.

The New Zealand office works for One NZ, KFC, Tourism New Zealand and T&G, and won two Cannes Lions in 2025 for “Cold Call Back”. Special PR managing director Kelly Grindle has said the agency wants social treated as a creative and strategic discipline in its own right. Brands that want social ideas tied closely to big campaign work will find that here.

8. Pead

Independent · Auckland Central · pead.co.nz

Pead is an independent, partner-led communications agency founded by Deborah Pead, who remains chair, and it has run for more than 25 years from Imperial House on Queen Street. Its digital and social team works on audits, strategy, content production, community management, influencer and ambassador programmes, creator campaigns and paid social across Facebook, Instagram, LinkedIn and TikTok.

Case studies on its site include Nespresso, Elizabeth Arden, Mindful Fashion, the Kindness Collective and Heart of the City’s Christmas work with Anika Moa. Pead suits brands whose social programme needs to sit close to PR, media relations and issues management.

What to look for in an Auckland social media agency

Decide first whether you need organic, paid or creator work, because Auckland agencies split along those lines. Some, such as attn:seeker, do organic content only. Others, like Mosh and Pead, run community management and paid social together. Talent agencies such as WeAreTENZING start from the creator roster and build campaigns around it.

Ask who will run the account each day and how they handle the community side. Replies, moderation and reporting take up a large share of an always-on account. Find out response times, who escalates a complaint and how the agency handles a post that goes wrong in a small market where news travels fast.

Check how creator deals are set up. Ask about usage rights, exclusivity windows, disclosure under the Advertising Standards Authority’s influencer guidance, and who owns the content when the campaign ends. With several Auckland talent and influencer agencies now part of Australian or wider groups, it is also worth asking whether their roster spans both sides of the Tasman.

Finally, look at the content workflow. Social teams produce a high volume of short videos, carousels and captions, often on tight turnarounds, and each one needs a client sign-off. Agencies with one place for drafts, clear version history and a simple way for clients to leave and close feedback tend to ship faster and with fewer mistakes.

How Fabric helps social media agency teams

Fabric gives a social team one workspace for raw footage, edited cuts, captions, briefs and client notes, with AI search across all of it. The social media content setup is organised around that pattern, with a space per client and a folder per campaign.

Short-form video adds up quickly, so files sit in Fabric’s cloud drive, which streams them on demand without taking up local disk space. Search works by meaning across documents, images and transcribed video, so a team can find the clip where a creator mentions a product, then jump straight to that timestamp.

For planning, any folder can become a Kanban board whose cards are the files themselves, which suits a content pipeline running from idea to draft to approved to posted. There is more on this in content planning with Fabric.

Client feedback works through sharing. Share a folder of drafts with the client as a commenter, and they can open it without signing up. On annotations, they can leave timestamped comments on a video, draw on a frame to point at a logo or caption, and draw on images and attach a comment to the drawing. The team marks each comment completed as it is fixed, so the feedback works like a checklist. The guide to getting client feedback on a video walks through the steps.

On Team plans, Fabric’s AI knowledge base keeps a page for each client, updated from meetings, Slack and the workspace, covering decisions, deliverables and open items. Team plans start from $125 a month. See plans for teams.

Frequently asked questions

What is the best social media agency in Auckland?

The answer depends on the work. Mosh has the longest track record as a social specialist, attn:seeker focuses on organic content only, and WeAreTENZING and The Social Club lead on creator and influencer work. For social built into larger campaigns, Special and OM Content are the closest fits.

What happened to Socialites?

Socialites, founded by Wendy Thompson in 2016, became Thompson Spencer after Melanie Spencer bought in. In 2025 it merged with Reason to form Thompson Spencer Group, which also owns the influencer agency The Social Club.

How much does a social media agency in Auckland cost?

Most Auckland agencies quote monthly retainers for ongoing management, with separate project fees for campaigns and creator work. Paid social media budgets are usually billed separately from the agency fee. Ask for a scope that lists the number of posts, platforms, reporting cadence and community management hours, so quotes can be compared on the same basis.

Do Auckland social agencies make their own video content?

Many do. Mosh has in-house photography and design, and attn:seeker builds its approach around short-form video. For larger shoots, most agencies work with production partners, and the best content studios in Auckland list covers studios that handle that kind of work.

Is influencer marketing regulated in New Zealand?

Influencer posts are advertising under the Advertising Standards Authority’s codes, and the ASA publishes guidance on how paid and gifted posts should be identified. Agencies such as The Social Club and WeAreTENZING manage disclosure as part of their campaigns, though brands should check the final arrangements with their own legal advisers.

Related lists

Social media agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Auckland: Creative agencies · Marketing agencies · Content studios · Advertising agencies · Video production · Photography studios

Run your social team on Fabric: Fabric for agencies · Fabric for TikTok agencies · Best social media scheduler for agencies