Best Marketing Agencies in Lisbon (2026)

Introduction

Lisbon has a broad market for marketing agencies, and the 9 below cover performance media, search, lead generation and full-funnel digital work. They range from a global network’s media team to independent specialists, and each was chosen for its services, its client list and evidence of activity in the city this year.

Effectiveness has become easier to compare locally. Effie Awards Portugal, promoted by the advertisers’ association APAN and the agency association APAP, ran for the first time in November 2025, with 75 campaigns awarded and Arena Media named Media Agency of the Year. The 2026 edition has 21 categories and its gala is on 26 November. Search is shifting too: several agencies here now sell optimisation for AI-generated answers alongside SEO, under the labels GEO and AEO.

Every agency here has an active office in Greater Lisbon in 2026, checked against pages opened for this list. The list runs in no fixed order of merit, since the right choice depends on your channels, budget and sales model.

The best marketing agencies in Lisbon

1. Republica

Partner-led group · Avenidas Novas · republica45.com

Republica describes itself as an Iberian strategy and digital communication group, working from Avenida da República in Lisbon and from Madrid. It has been building since 2009 and now reports about 70 people and 10 active partners, with specialist companies around it such as Headliner, Acreatura and Firma Filmes. It belongs to the E3 international agency network.

Its range runs from performance and revenue marketing to brand, content, video and tech. The client list covers most of the Portuguese corporate sectors, including Santander, Fidelidade, EDP, MEO and Sonae, as well as L’Oréal and Danone. It suits a client who wants paid media and brand work under one roof.

2. Havas Media Portugal

Havas · Avenida da Liberdade · pt.havas.com

Havas Media is the media arm of the Havas group in Portugal, based in the group’s building at Avenida da Liberdade 252. Its services span media buying and strategy, programmatic and performance marketing, data analytics and predictive modelling. It was among the finalists in the media agency category of the Prémios Marketeer 2026.

Clients named on its site include Bankinter, LIDL, Disney, Vinted and ASUS. Two of its published case studies show the performance side: a digital account-opening campaign for Bankinter, which the agency says cut cost per acquisition by 69% against other channels, and an e-commerce campaign for Miele that it says doubled paid media revenue. The case studies are undated, so ask for recent examples.

3. LLYC Portugal

LLYC group · Rua Castilho · llyc.global

LLYC is an international communications and marketing group, and its Lisbon team of about 45 is led by general director Marlene Gaspar. In May 2026 it moved to new offices on Rua Castilho, which the firm says will also act as an innovation laboratory for its global network. Tiago Vidal took on the managing director role for Portugal and Brazil the same month. The group reported operating revenue of €89.5 million for 2025.

LLYC began as a communication consultancy, and reputation and public affairs remain a large part of its Portuguese work. Marketing, digital, data and creative now sit alongside them, which makes it a fit for briefs that need corporate communications and marketing to work together. Leroy Merlin and SIVA were named as clients in a 2024 interview. Check how much pure performance work the Lisbon team runs if that is your main need.

4. Codedesign

Independent · Avenida da Liberdade area · codedesign.org

Codedesign is a full-service digital marketing agency based on Rua Barata Salgueiro, with further offices listed in the US. Its services cover SEO and GEO, Google Ads, paid social, Amazon, programmatic, e-commerce, CRM and analytics. It is a Google Partner.

The site shows logos for international and Portuguese brands, including VELUX, Chicco, Nestlé, Microsoft, Tranquilidade and Nau Hotels. E-commerce is a clear strength, so it is worth a look for retail brands selling across several markets.

5. Jelly

Independent · Rato · jelly.pt

Jelly dates itself to 2010 and now calls itself a digital marketing and artificial intelligence agency. From Rua Dom João V it connects four areas: branding, marketing, AI systems and technology, with the last covering websites, e-commerce, CRM and customer data platforms.

Projects on its site include work for Savills, Generali Tranquilidade, Habitat Invest and Campus Garden, and Cetelem also appears on its site. Property is a visible thread in the portfolio. The technology practice makes Jelly a sensible option when the marketing problem depends on fixing the site or the customer data behind it.

6. WYperformance

Wy Group · Oeiras · wyperformance.com

WYperformance is the data-driven digital marketing agency of Wy Group, serving B2B and B2C brands. Its Lisbon-area headquarters is on Avenida Marginal in Oeiras, and it also lists offices in Porto and New York. The service list runs through analytics, CRM, marketing automation, conversion rate optimisation, SEO and GEO, and it includes a pharmaceutical digital marketing practice and neuromarketing.

Named clients include Volkswagen Digital Solutions, Start Campus, GlassDrive and Elsevier Author Services. The group also houses a creative agency and a communication consultancy, which helps when a brief runs beyond digital.

7. Adstrategy

Independent · Lisbon · adstrategyglobal.com

Adstrategy is a performance marketing agency specialising in lead and sales generation, with SEO, affiliate and influencer work alongside. It has operated since 2014 and says it has run more than 2,000 campaigns in over 30 countries, from an office on Rua Cidade de Bolama.

Its commercial model is the distinguishing feature: the agency says clients pay per valid lead or sale, with insurance, finance, real estate, security, energy and technology among the sectors it covers. The site names no clients, so request references in your sector and agree early on what counts as a valid lead.

8. Growme

Independent · Chiado · growme.pt

Growme is a digital marketing agency with offices on Rua Ivens in Lisbon and at Quinta do Lago in the Algarve. It cites more than 15 years of experience and offers web design, SEO, Google Ads, social media, lead generation and branding.

Its focus on hospitality, real estate, health and wellness and tourism experiences sets it apart from the others here. Portfolio names include Vilamoura World, Vale do Lobo and Homing Group. It is one of the more regional choices on this list, and suits property and hospitality brands in Portugal.

9. Bluesoft

Independent · Avenidas Novas · bluesoft.pt

Bluesoft is a Lisbon digital marketing agency founded in 2017, specialising in SEO and AEO: visibility in search engines and in AI-generated answers. Around that it offers digital consulting, content, web development, design and digital advertising.

Clients shown on its site include NOS, Sonae Sierra, Conselho das Finanças Públicas and Assembleia da República, an unusual mix of corporate and public sector work. It is a good fit where organic visibility and reputation matter more than paid volume.

What to look for in a Lisbon marketing agency

Start with the shape of your funnel. A network team such as Havas Media brings media buying scale and data tools, while specialists such as Adstrategy or Bluesoft go deeper on one stage. Republica, Jelly and WYperformance cover more of the journey, from brand or site through to CRM. Decide which stage is weakest before comparing agencies.

Ask who owns the accounts and the data. Ad accounts, analytics properties and CRM records should sit in your name, so the history stays with you if the agency changes. Agree the attribution method at the start as well, because it decides which channels appear to work. Where tracking and lead data raise consent questions under EU rules, route the final call to your own legal team.

Check how the fee relates to results. Retainers and percentage-of-spend fees are common, and pay-per-lead models such as Adstrategy’s move more of the delivery risk to the agency. Each model favours something different, so ask how lead quality is measured and what happens to leads that sales rejects.

Look at the markets too. Portugal is a small home market, and many Lisbon agencies run campaigns abroad, so ask for results in your target countries and languages. Then look at the day-to-day: ad variants, landing pages and reports move through many review rounds each month, and clear approvals and one current source for each asset save a lot of time on an always-on account.

How Fabric helps marketing agency teams

Fabric gives a marketing agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The setup for performance agencies suits accounts where many ad variants, reports and landing pages are in play at once.

Creative assets sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, with shared team folders holding the latest versions. Search works by meaning across documents, images, PDFs and transcribed recordings, as well as connected apps such as Google Drive and Notion, and results jump to the right page or timestamp. That helps when someone needs last year’s winning creative or the brief behind it.

Review runs through shared links. Share a file or folder with the client as a commenter, and they can respond without signing up: timestamped comments on video and audio, a drawing on a video frame or an image with a comment attached, and highlights on PDFs and copy documents. The team then marks each comment completed, so a round of feedback works like a checklist.

For delivery, a monthly report or strategy deck can be published as a web page, which clients can view but not comment on, and protected with a password. Link analytics shows when each named recipient opened a link and how long they spent with it, which is useful during pitches and renewals.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace itself, covering decisions, deliverables and open items. Password protection and link analytics are included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best marketing agency in Lisbon?

The right answer depends on the brief. For broad corporate marketing, Republica has one of the widest Portuguese client lists here. Havas Media Portugal suits large media budgets, Codedesign suits e-commerce, and Adstrategy suits businesses that want to pay per lead or sale.

Which Lisbon agencies work on a pay-per-lead basis?

Adstrategy states on its site that clients pay per valid lead or sale. Other agencies may offer performance-linked terms on request, so raise it at the pitch stage and agree the definition of a valid lead in writing.

What are GEO and AEO, and do Lisbon agencies offer them?

GEO (generative engine optimisation) and AEO (answer engine optimisation) aim to get a brand cited in AI-generated answers. In this list, Codedesign and WYperformance list GEO alongside SEO, and Bluesoft specialises in SEO and AEO.

What is the difference between a marketing agency and an advertising agency in Lisbon?

Marketing agencies on this list focus on the full funnel: acquisition, conversion, CRM and measurement. Advertising agencies centre on campaign ideas and production for brand work. For that side of the market, see the best advertising agencies in Lisbon.

Do Lisbon marketing agencies work with international clients?

Many do. Adstrategy says it has run campaigns in over 30 countries, Republica also operates from Madrid, and Codedesign and WYperformance list offices in the US. Ask for results from your target market, as experience varies by country and language.

Related lists

Marketing agencies in other cities: New York · London · Paris · Barcelona · Berlin

More in Lisbon: Creative agencies · Advertising agencies · Social media agencies · Branding agencies · UX design agencies · Content studios

Run your agency on Fabric: Fabric for marketing teams · Fabric for agencies · Best tools for marketing teams