Best Marketing Agencies in Barcelona (2026)

Introduction

Barcelona has one of Europe’s busiest markets for performance and growth marketing, and the 10 agencies below are a good place to start. They range from SEO and inbound specialists founded in the city to national growth consultancies with large teams in Poblenou and the 22@ district.

The sector has consolidated over the past year. Cyberclick, one of the city’s longest-running digital agencies, joined the European group Siloy in June 2026. Making Science, listed on BME Growth and Euronext, sold its Spanish cloud and cybersecurity businesses to Lutech in December 2025 to concentrate on marketing technology and AI. Across the list, search work is shifting toward GEO (visibility in AI assistants), and several agencies here now sell it as a separate service alongside classic SEO and paid media.

Every agency has an active Barcelona office in 2026. Social-first shops are covered on our social media page and product design studios on our UX page. The list is unranked, since the right agency depends on your channel mix, budget and how much of the work you want to keep in-house.

The best marketing agencies in Barcelona

1. Cyberclick

Part of the Siloy group · Port Vell (World Trade Center) · cyberclick.es

Cyberclick is a Barcelona digital agency working across paid media, inbound, data and ecommerce from its office in the World Trade Center building. It has been a HubSpot partner since 2012, the first in Spain, and now holds Elite status. In June 2026 it joined the European group Siloy, with the stated aim of growing internationally and strengthening its AI and HubSpot work.

Its client logos include Iberia, NH Hoteles, Massimo Dutti, Almirall, Toyota and FC Barcelona. Cyberclick also publishes research for the local market, including a 2026 study of AI adoption among 900 Spanish marketers.

2. Making Science

Listed on BME Growth and Euronext · Poblenou · makingscience.com

Making Science is a marketing and technology consultancy with more than 800 staff, 18 markets and a Barcelona office on Carrer dels Almogàvers in Poblenou. It reported revenue of €196.2 million for the first half of 2026, up 12.8%. Its multi-agent AI system, ad-machina, was named a notable vendor in a Forrester landscape report in the second quarter of 2026.

Clients include Bershka, Kave Home, Tradeinn, Carrefour, L’Oréal Spain and RIU Hotels & Resorts. The firm is strongest where media, measurement and Google or Salesforce technology meet, so it suits brands with large data and ecommerce stacks.

3. VML THE COCKTAIL

WPP (VML) · Sarrià-Sant Gervasi · the-cocktail.com

The Cocktail now trades as VML THE COCKTAIL, with offices in Barcelona, Madrid, Oviedo and London. Its Barcelona studio is on Carrer de Calatrava. The agency combines research, data, technology and creative work around what it calls growth platforms and systems, and it reports winning Spain’s first Innovation Lion at Cannes in 2025 with “PainVisible”.

Recent case studies include Wallapop, HSBC and Banco Azteca, with sector depth in banking, insurance, ecommerce and travel. It is a good fit when marketing and digital product decisions need to be made together.

4. SEOCOM

Independent · 22@ · seocom.agency

SEOCOM was founded in Barcelona in 2008 and works from offices in the 22@ district and Madrid. It concentrates on SEO and GEO, including technical audits, migrations, international and local search, Amazon and YouTube SEO. Sister brands handle the adjacent work: SEMStudio for paid media, ROIAnalytics for analytics and CRO, MOON for web development and Impacktum for influencer marketing.

Client logos include FC Barcelona, IKEA, Mango, Banco Mediolanum and Andorra Turisme, and published cases cover Gallina Blanca, RACE and Giorgi. Paid search is run by SEMStudio, so ask how the two teams share reporting.

5. Good Rebels

Independent · Dreta de l’Eixample · goodrebels.com

Good Rebels is a digital marketing and transformation agency with offices in Barcelona, Madrid, Bilbao, Brighton and Mexico City. Its Barcelona office on Carrer de Roger de Llúria also houses Estudio34, the Barcelona SEO, SEM and CRO specialist that has operated since 2010 and now works as part of Good Rebels.

Good Rebels clients include Decathlon, Repsol, Santander and Domino’s. Estudio34’s cases cover General Óptica, Pronovias, Campofrío, Engel & Völkers and Universitat de Barcelona, which makes the pairing useful for brands that want strategy and search under one roof.

6. InboundCycle

Independent · Poblenou · inboundcycle.com

InboundCycle describes itself as the first inbound marketing agency in Spain and Latin America, with its main office on Carrer de Badajoz in Poblenou and further offices in Madrid, Chile, Brazil and Mexico. It is a HubSpot Diamond Partner and has implemented HubSpot since 2011. Pau Valdés is managing director.

The work centres on inbound, account-based marketing, marketing automation and, more recently, GEO and AI for sales teams. Clients include Henkel (Loctite), DKV Seguros, Grupo Planeta, Simon and Lékué. It published a 2026 report on brand visibility in AI assistants.

7. Flat 101

Independent · 22@ · flat101.es

Flat 101 is a conversion and growth agency with a Barcelona office on Carrer de Roc Boronat in 22@, alongside Madrid, Zaragoza (its registered office) and Mexico City. Its method, BXOp, ties CRO and experimentation to SEO, paid media, analytics and UX research, and it also places dedicated staff inside client teams.

Published cases include Nespresso, Bankinter, Samsung, Porcelanosa and Sanitas, and client logos include CaixaBank, Inditex and Loewe. It is a sensible choice when the brief is conversion rate rather than traffic.

8. Elogia

Part of VIKO · Barcelona · elogia.net

Elogia started in 1999 as Spain’s first agency specialising in ecommerce marketing. It now has more than 200 staff across Barcelona, Madrid, Vigo and A Coruña and sits within the VIKO group. Its “Full Digital Commerce” model covers paid media, content and social, marketplaces, D2C and data, with two sector units, Elogia Fashion and Elogia Pharma.

Clients include Aldi, GAP, Cofidis, Hero and Salsa Jeans. Elogia is a Google Premier Partner, an Amazon Ads Advanced Partner and a TikTok Shop Partner, which matters for brands selling heavily through marketplaces.

9. Latevaweb

Independent · Eixample · latevaweb.com

Latevaweb (La Teva Web) is a Barcelona agency with more than 20 years in web design and search marketing, based on Carrer d’Entença. It runs SEO, Google and Meta Ads and GEO in-house, and in October 2026 it was named an OpenAI Select Partner to run ChatGPT Ads. It is a Google Partner Premier for 2026 and has announced a new advertising campaign of its own on TV3.

Clients include Heura, Vichy Catalan, Haribo, Agbar, Movistar Team and Universitat Pompeu Fabra. Its size suits mid-market brands that want web build and paid search handled by the same team.

10. Oink My God

Independent · Eixample · oinkmygod.com

Oink My God is a full-service digital marketing agency with offices on Carrer de Còrsega in Barcelona and in Madrid. It covers paid search and paid social, SEO, email, content and B2B lead generation on LinkedIn, with branding and web design available in the same team.

Client logos include Gullón, Novartis, Fira de Barcelona, Nanimarquina and Grupo Planeta. It works well for growing brands that want one agency for campaigns and the website behind them.

What to look for in a Barcelona marketing agency

Decide first which part of the funnel you need help with. Barcelona agencies tend to specialise: SEOCOM and Estudio34 in search, InboundCycle and Cyberclick in HubSpot-led inbound, Flat 101 in conversion, Elogia in ecommerce and marketplaces. Larger consultancies such as Making Science cover more ground but need a bigger budget to justify their data and technology teams.

Ask how the agency handles GEO. Most firms on this list now sell visibility in AI assistants as a service, and approaches vary a lot. A good answer explains what is measured, how it differs from organic search reporting and which part of the work is content rather than technical.

Check language and market coverage. Many Barcelona brands sell across Spain, Catalonia and other European markets, so confirm who writes in Catalan, Spanish and English, and whether international campaigns are run locally or through partners. Agencies that are part of groups (Siloy, VIKO, WPP) may route some work to sister offices.

Look at reporting and approvals as well as results. Performance work produces a steady flow of ad variants, landing pages, reports and recorded calls. Agencies that keep this in one place, with clear feedback rounds and a visible record of what the client signed off, save weeks over a long contract.

How Fabric helps marketing agency teams

Fabric gives a marketing agency one workspace for client files, campaign assets, reports and team knowledge, with AI search across all of it. The agency setup suits the way performance teams work: one space per client, holding briefs, ad creative, landing page copy, monthly reports and call notes together. There are more specific notes for performance marketing teams and SEO agencies.

Ad creative and video sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, PDFs, images and transcribed recordings, and connects to Google Drive, Notion and Gmail, so an account manager can find last quarter’s audit or a past ad set without remembering the file name.

For client review, the team shares a folder with the client as a commenter. Through that shared link, without creating an account, the client can leave timestamped comments on video and audio, draw on video frames and images, and highlight and comment on PDF reports. The team marks each comment completed as it is addressed, so the round works like a checklist. Finished reports can be published as a web page, which is view-only, and link analytics shows when each named recipient opened it.

On Team plans, Fabric can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. AI meeting notes record calls without a bot joining, which helps keep weekly performance reviews on file.

Link analytics is included on Pro and Team plans, and client pages on Team plans. See plans for teams.

Frequently asked questions

What is the best marketing agency in Barcelona?

It depends on the brief. For HubSpot and inbound work, Cyberclick and InboundCycle have the longest track records in Spain. For SEO, SEOCOM and Good Rebels (through Estudio34) are strong options, and for data-heavy ecommerce, Making Science and Elogia have the largest teams.

Which Barcelona agencies specialise in SEO and GEO?

SEOCOM concentrates on SEO and GEO, with paid media handled by its sister brand SEMStudio. Estudio34, part of Good Rebels, covers SEO, SEM and CRO. InboundCycle and Latevaweb also sell GEO as a defined service in 2026.

What happened to Cyberclick in 2026?

Cyberclick joined the European group Siloy in June 2026. It continues to operate under its own name from the World Trade Center building in Barcelona.

Are there listed marketing companies with offices in Barcelona?

Making Science is listed on BME Growth and Euronext and has a Barcelona office in Poblenou. It reported first-half 2026 revenue of €196.2 million.

Where can I find social media agencies in Barcelona?

This list concentrates on full-funnel, performance, SEO and CRM agencies. Social-first and creator agencies are on our list of the best social media agencies in Barcelona.

Related lists

Marketing agencies in other cities: Madrid · New York · London · Los Angeles · Paris

More in Barcelona: Creative agencies · Advertising agencies · Social media agencies · UX design agencies · Branding agencies · Content studios

Run your agency on Fabric: Fabric for agencies · Fabric for performance marketing · Fabric for marketers