Best Content Studios in Seoul (2026)

Introduction

Seoul’s digital content market is broad, and the 11 studios below cover most of its range: YouTube variety, web drama, vertical short-form series, kids’ content and branded films. They were chosen for recent releases, a verifiable Seoul base and a clear digital-first or branded-content practice.

Short-form drama has moved the market most over the past year. CJ ENM launched Tving Short Originals in August 2025, KT Studio Genie released its first short-form titles in early 2026, and Showbox signed a co-production deal with ReelShort in June 2026. Corporate news has shaped the field too. SLL’s parent, Contentree JoongAng, has entered rehabilitation proceedings, and Sandbox Network is working towards a KOSDAQ listing.

Every studio here has an active office in Seoul in 2026. The list runs in no fixed order of merit, since the right choice depends on your format, budget and whether you want to commission work or license it.

The best content studios in Seoul

1. Sandbox Network

Private, IPO planned · Yongsan · sandbox.co.kr

Sandbox Network describes itself as a creator company, and it was founded in 2015 by the YouTuber Dotty and Lee Pil-sung, a former Google employee. Its business covers creator marketing, IP licensing, direct-to-consumer products, animation and SBX Studios, which develops creators and formats into content. Seoulz reported 2025 revenue of about 72 billion won and a KOSDAQ listing in progress.

Recent activity includes a low-sugar meal kit with Tanghwakungfu Malatang, and a new single from the virtual idol UR:L in November 2026. Dotty received a commendation from the Ministry of Trade, Industry and Energy in October 2026 for contributions to the creator industry. It suits brands that want creator reach and production from one company.

2. ootb

Private · Mapo-gu · ootbstudio.co.kr

ootb was founded in January 2022 by the original production team behind Workman and Negotiation King. It makes reality shows, web variety and OTT programmes with an in-house team covering planning, production and marketing, and it reports more than 1.7 billion cumulative views and 12 original formats ready for export.

Its best-known series, Changing Majors, reached a ninth season on the ootb STUDIO channel in September 2026. Other titles include Guesthouse, Again and the TVING Original Baseball Representative: The League of Fans. A show made with KT passed 22 million cumulative views by February 2026, which makes ootb a useful reference for branded web variety.

3. SLL (Studio LuluLala)

Subsidiary of Contentree JoongAng · Sangam-dong · sll.co.kr

SLL renamed itself from JTBC Studios in March 2022 and calls itself a global creative studio spanning drama, film, OTT and digital content. Its background is in television and streaming drama, with credits including Hellbound and D.P., and its site keeps a separate Digital Original catalogue.

In July 2026 it announced Code Name: The Wicked Stepmother, a 60-episode short-form drama made with GoodShort at about 1.5 minutes per episode. Contentree JoongAng has until 15 December 2026 to submit its rehabilitation plan, and a stake sale has been reported as possible, so long-term partners should ask how this affects the studio.

4. Playlist

Private, backed by Naver Webtoon and Snow · Seongsu-dong · playliststudio.kr

Playlist was set up in 2017 with investment from Naver Webtoon and Snow, and it became known for mid-form and short-form drama aimed at younger viewers. Love Playlist ran for four seasons and passed 630 million views, and A-Teen and Seventeen are among its other early web dramas.

Later titles include Weak Hero Class 1, a Wavve Original from 2022, and Secret Relationships, co-produced with Fuji TV and Kakao Entertainment and released in February 2025. Ask about the current slate, as that is the most recent title we could confirm.

5. TEAM91

Private · Songpa-gu · team91.co.kr

TEAM91 is a production and media house working from Seoul and Los Angeles across commercials, brand films, documentaries and micro-dramas. It reports more than 170 projects across 18 countries, and it won the Fresh category Grand Prize at the 2025 K-DOCS K-Pitch.

Its branded clients include Samsung, LG, New Balance and Spotify, and team credits include work on Sweet Home and Dr. Brain. A short-form drama with DramaBox came out in January 2026, and in June 2026 it signed an MOU with Scalence Labs aimed at taking Korean IP to North America. English-speaking clients will find its Los Angeles link helpful.

6. OTHERSIDE

Private · Jung-gu · otherside.co.kr

OTHERSIDE is a storytelling studio founded in 2019, making films, documentaries, podcasts and branded content for Korean and international clients. Its bilingual team won a Silver at the YouTube Works Awards Southeast Asia in 2024, which the studio says was a first for a Korean production company. It became a resident company at KOCCA’s CKL business support centre in 2025.

Selected work includes films for Volvo Car Korea and Pocari Sweat, the OTT series Guru Up, and KPOP THERAPY, a global podcast series launched in 2026 with Stamford American International School in Singapore. It suits brands that want documentary-style storytelling with international reach.

7. SpoonLabs (Vigloo)

Private, with Krafton investment · Gangnam · spoonlabs.com

SpoonLabs runs Vigloo, a global video platform for short-form series of about two minutes per episode, launched in seven languages in July 2024. Krafton has backed the company with $86 million, according to Seoulz, and the company has opened an office in Los Angeles.

Vigloo released about 200 originals in 2025 for US, Korean and Japanese audiences, with plans to double that in 2026. It works as a platform as well as a producer, so it is a closer fit for writers and production partners than for brands looking to hire a studio.

8. KT Studio Genie

Subsidiary of KT · Seocho-gu · c21media.net

KT Studio Genie was set up to grow KT’s content business through original productions, linking original IP, production, distribution and KT’s own platforms. It also co-produces and invests with global partners, and shares IP with emerging Korean creators.

It entered short-form drama in early 2026 with The Cleaning Lady’s Second Marriage and Natural Encounter Clubhouse, and has partnered with DramaBox on screenplay competitions. Writers and producers with short-form projects are the most natural fit.

9. Studio Target

Private · Jung-gu · studiotarget.net

Studio Target describes itself as a next-generation Korean content house handling story development, production and distribution, and its site carries a dedicated micro-drama category alongside drama. Kim Do-yeon leads the company.

Its 2026 output includes the film 신의 악단, reported at about 1.45 million cinema admissions before a later run on Netflix, and 알바생, 재벌이 되다, an AI hybrid live-action project that announced its cast in August 2026. It is a good match for producers interested in new production methods.

10. The Pinkfong Company

Listed (IPO in late 2025) · Seocho-gu · thepinkfongcompany.com

The Pinkfong Company is a family entertainment business behind Baby Shark, Bebefinn and a run of other children’s characters. Its Pinkfong channel, which it describes as the world’s most-viewed on YouTube, sits alongside animated series, films, music, live shows and apps.

Recent activity includes 2026 Halloween videos and a Baby Shark Kids Cafe at West Coast Plaza in Singapore. Pinkfong mainly develops its own characters, so most outside partners will come to it through licensing or brand collaborations, and it is a useful case study for anyone building a kids’ channel.

11. Ryoung Studio

Private · Gwangjin-gu · welcon.kocca.kr

Ryoung Studio is a Seoul content company that develops original story IP across media, starting from webtoons published on Naver Webtoon and LINE WEBTOON. Its titles include Killstagram, Obsessive Idol and Friend Request.

Joseon Man X MZ Woman became a short-form drama through TVING’s 2026 Director’s Arena and was released on Lezhin Snack in July 2026. Friend Request was selected for the 2026 Asian Contents & Film Market Busan Story Market. It is most relevant if you are looking for adaptable IP.

What to look for in a Seoul content studio

Start with what the studio is set up to do. Creator networks such as Sandbox Network bring audiences and talent, production houses such as TEAM91 and OTHERSIDE work to a client brief, and platform-backed labels such as Vigloo and KT Studio Genie mostly serve their own distribution. A brand with a campaign and a writer with a script will need different partners from this list.

Ask about format experience in detail. A vertical micro-drama, a 20-minute web drama and a weekly YouTube variety show differ in budget, crew and shooting schedule, and a studio strong in one may be new to another. Many Seoul companies entered short-form only in 2025 or 2026, so ask to see finished episodes and viewing figures.

Settle IP and distribution early. Korean studios increasingly treat formats and characters as long-term assets, and several here build their business on owning them. Agree who holds the format, who can sell it abroad and where the work may run, particularly on exclusive platform deals such as those offered by ReelShort.

Check how the studio handles a fast production cycle. Short-form series can involve dozens of episodes, and a YouTube channel may publish weekly, often with subtitles for several languages and brand approvals on top. Studios with a clear system for storing footage, gathering timestamped feedback and tracking which notes are closed will be easier to work with across a long run.

How Fabric helps content studio teams

Fabric gives a content studio one workspace for scripts, footage, feedback and team knowledge, with AI search across all of it. Weekly shows and multi-episode series suit Fabric’s Kanban view, which turns any folder into a board whose cards are the files themselves, so each episode can move from script to edit to approved.

Footage sits in the cloud drive, which streams files on demand and takes no local disk space, so editors can open heavy files without a full download. Audio and video transcription makes uploaded interviews and rushes searchable, with clickable timestamps. Search then works by meaning across documents, images and transcribed recordings, and results jump to the relevant page or moment.

Feedback runs through shared links. Share a cut with the brand or platform as a commenter, with no sign-up needed, and they can use media review to leave timestamped comments on video and audio, draw on a video frame, or draw on a thumbnail image and attach a comment. The team marks each comment completed as it is dealt with, so a round of notes works like a checklist.

For delivery, any file or folder can be published as a web page, which is view-only with optional download. Add password protection for unreleased episodes, and use link analytics to see when each named recipient opened a pitch reel and how long they spent with it.

Password protection and link analytics are included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best content studio in Seoul?

There is no single answer, as it depends on the format. On 2026 output, ootb is a strong reference for web variety, SpoonLabs for short-form volume through Vigloo, and Sandbox Network for creator-led brand work.

Is Studio LuluLala the same company as SLL?

Yes. JTBC Studios renamed itself Studio LuluLala in March 2022 and now goes by SLL. It is a subsidiary of Contentree JoongAng, which has entered rehabilitation proceedings, and its head office is in Sangam-dong.

What is the difference between a content studio and a creator network?

A content studio mainly develops and produces shows, while a creator network, or MCN, manages creators and sells brand partnerships around their channels. Some companies do both, including Sandbox Network through SBX Studios. For campaigns built around social channels, the list of social media agencies in Seoul may be a better starting point.

Why are Korean studios moving into short-form drama?

Global platforms have created new demand and new funding. Showbox signed a co-production deal with ReelShort in June 2026, SLL made a series with GoodShort, and TEAM91 worked with DramaBox, while Vigloo released about 200 originals in 2025. The episodes are short, at around one to two minutes, but a series can run to 60 episodes.

Do Seoul content studios make branded content?

Many do. TEAM91 and OTHERSIDE both work with brands directly, ootb has made web variety with KT, and Sandbox Network runs creator marketing campaigns. For commercials and music videos, see the list of video production companies in Seoul.

Related lists

Content studios in other cities: New York · London · Los Angeles · Singapore · Sydney

More in Seoul: Creative agencies · Social media agencies · Video production · Animation · Marketing agencies · Photography studios

Run your studio on Fabric: Fabric for content creators · Content creation for agencies · Get client feedback on a video