Best Advertising Agencies in São Paulo (2026)

Introduction

São Paulo is home to most of Brazil’s large advertising agencies, and the 10 below are among the strongest in 2026. They were chosen for recent campaigns, 2025 and 2026 awards, and the depth of their client rosters across banking, beer, retail, cosmetics and autos.

The past year reshaped the city’s network map. Omnicom closed its acquisition of IPG on 26 November 2025 and retired the DDB, FCB and MullenLowe networks. In Brazil, DM9 was discontinued at the start of 2026 and part of its team and accounts moved to Lola\TBWA, the successor to Lew’Lara\TBWA, while AlmapBBDO and iD\TBWA kept their names and leadership. Brazil remained one of the most awarded countries at Cannes Lions, with 61 Lions counted by Meio & Mensagem before the 2026 festival’s final night.

Every agency here has an active São Paulo office in 2026. This page concentrates on network offices and advertising specialists; independent idea shops such as Africa Creative and GUT appear on our creative agencies list. The list is unranked, since the right agency depends on the brief, the budget and how much media and production support you need.

The best advertising agencies in São Paulo

1. AlmapBBDO

Omnicom (BBDO) · Brooklin · almapbbdo.com.br

AlmapBBDO is BBDO’s Brazilian agency and one of the most consistent award winners in the country. It won its first Titanium Lion at Cannes in 2025 and, in June 2026, topped the Effie Global Index for the third year running. At Cannes 2026 it took a Gold in Creative Effectiveness for “Pedigree Caramelo”, and it won the Grand LIA at the 2026 LIA Awards.

The client list is long and mostly national: Volkswagen, Bradesco, O Boticário, Burger King, Johnnie Walker, Pedigree, Doritos and Heineken among them. It won the Localiza brand account in October 2026 and opened two new units this year, Praia for branding and design and Vista for out of home.

2. WMcCann

Omnicom (McCann) · Itaim Bibi · wmccann.com

WMcCann is McCann’s Brazilian agency, with its São Paulo office on Avenida Presidente Juscelino Kubitschek and further offices in Rio de Janeiro and Brasília. McCann moved into Omnicom with the IPG acquisition and was kept as one of the group’s three creative networks. Renata Bokel is CEO.

Chevrolet has been a long-running account, including a 2025 campaign in which Fernanda Torres travelled through the brand’s history in Brazil. Kopenhagen chose WMcCann in May 2026 to run its full advertising for the premium chocolate business.

3. Ogilvy Brasil

WPP · São Paulo · ogilvy.com.br

Ogilvy has worked in Brazil since 1948 and runs its main operation from São Paulo. Daniela Schmitz was named COO at the start of 2025. The agency took a Bronze at Cannes Lions 2026.

Recent work leans on big consumer and retail brands: Coca-Cola’s FIFA World Cup 26 kick-off in March 2026, Magalu’s AI shopping assistant on WhatsApp, a run of NESCAU Protein campaigns, and Petrobras’s “Symphonic Feed” on TikTok in 2025.

4. VML Brasil

WPP · Vila Leopoldina · vml.com/brazil

VML’s São Paulo office sits on Avenida Mofarrej in Vila Leopoldina. The global network was named the number two Creative Network of the Year at Cannes Lions 2026, and the Brazilian agency had two Golds, a Silver and four Bronzes there by the festival’s penultimate night. VML ranked fifth among Brazilian agencies on Meio & Mensagem’s 2023 to 2025 Cannes points table.

Avon’s “Meno Skin”, a lab-grown skin ad about perimenopause and menopause, was its headline entry for 2026. Other clients include Ford, with a Ford Racing 125 Years activation at WEC São Paulo, Cepia and Chupa Chups.

5. Publicis Brasil

Publicis Groupe · Brooklin · publicis.com.br

Publicis Brasil works from Rua Sansão Alves dos Santos in Brooklin. Gabriela Borges, who has spent more than a decade at the agency, became managing director in April 2024. At Cannes Lions 2026 it won a Gold in Health & Wellness for “Donate to Play” for Grupo Pulsa, plus a Silver for Dorflex’s “Na Conta da Dor” for Opella.

Its client work covers Honda, Nestlé, Carrefour, Santander, Sam’s Club, Decathlon and Hershey’s. The agency suits brands that want Publicis Groupe’s wider media and data businesses close at hand.

6. Leo Brasil

Publicis Groupe · São Paulo · leoag.com.br

Leo Brasil, formerly Leo Burnett, has worked in Brazil for 51 years and employs about 300 people in São Paulo, in the same building as other Publicis Groupe agencies. Rafaela Queiroz and Fábio Brito lead it as co-presidents, and it is part of Leo Constellation, the global creative network Publicis launched in 2025.

Clients include Fiat, Jeep, RAM, Mondelēz (Oreo, Trident, Club Social), Lego, Nespresso, Samsung, Spotify and Paramount. Propmark reported in March 2026 that the agency had grown 40% organically within its existing client base.

7. iD\TBWA

Omnicom (TBWA) · Pinheiros · idtbwa.com.br

iD\TBWA stayed separate when Omnicom combined other Brazilian agencies after the IPG deal. Camila Costa is CEO of an agency of around 300 people, based on Rua Eugênio de Medeiros in Pinheiros, which has grown revenue by roughly 20% a year over the past two years.

Clients include Audi, Allianz, Banco BV, Claro, Shell and Novo Nordisk. Alongside advertising, it runs units for innovation (IDx), data and growth (Intelecta), digital production (Indie) and creators (Creatura).

8. BETC Havas

Havas · São Paulo · betchavas.com.br

BETC Havas has more than 500 people across São Paulo and Rio de Janeiro, and in 2022 it opened the BETC Havas Café, an experience office in São Paulo. Camila Nakagawa is CEO and co-chair. Carol Boccia, formerly co-president, left in January 2026 to run Lola\TBWA.

Its 2026 work includes Pilão’s entry to Big Brother Brasil 26, with a special challenge and breakfast for the housemates. Brands that want a Havas agency with both media and creative under one roof will find it here.

9. Artplan

Grupo Dreamers · Chácara Santo Antônio · artplan.com.br

Artplan is one of the largest Brazilian-owned agencies and part of Grupo Dreamers, the group behind Rock in Rio. Its main office is on Avenida das Nações Unidas in São Paulo, with further offices in Rio de Janeiro and Brasília. It took a Silver and two Bronzes at Cannes Lions 2026, and ranked seventh on Meio & Mensagem’s 2023 to 2025 Cannes points table.

UNICEF’s “Estufa Improvável” was its main 2026 Cannes entry, and Rafael Gil was a finalist for the 2026 Caboré awards. The group’s experiential and entertainment businesses make it a natural fit for live and event-led campaigns.

10. Grey Brasil

WPP · São Paulo · grey.com.br

Grey’s Brazilian agency is led from São Paulo by Manir Fadel, its CEO and CCO. It ranked tenth on Meio & Mensagem’s 2023 to 2025 Cannes points table, and Volvo’s “Work Anniversary” was among the Brazilian agencies’ leading entries for 2026.

Grey became Corona’s main agency in Brazil in February 2025, taking on the beer brand’s major campaigns after working together around the Paris 2024 Olympics.

What to look for in a São Paulo advertising agency

Start with the network behind the agency. Most of São Paulo’s large advertising agencies belong to Omnicom, WPP, Publicis or Havas, and that shapes which media agency, production arm and data tools come with them. Since the Omnicom and IPG merger, several Omnicom shops have been combined or renamed, so check which entity will sign the contract and who sits above it.

Ask who will run the account. The 2025 and 2026 consolidation moved a lot of senior people between agencies, including chief executives and creative leads. Name the people you expect in the room and confirm they will stay on the business.

Look at effectiveness as well as creative awards. Brazilian agencies win heavily at Cannes, but Effie results, Creative Effectiveness Lions and the agency’s own business cases say more about whether the work moves sales. AlmapBBDO’s Effie record shows that the two can go together.

Then check how the agency works day to day. Big Brazilian campaigns often run across TV, social, retail and events at once, with Portuguese and Spanish versions, many cut-downs and several approvers on the client side. A clear review process and a single place for the latest files keep that volume from slowing approvals.

How Fabric helps advertising agency teams

Fabric gives an agency one workspace for files, client feedback and team knowledge, with AI search across all of it. The agency setup organises work by client, so briefs, scripts, decks, film cuts and call notes sit in one place for each account.

Campaign masters and edits live in Fabric’s cloud drive, which streams files on demand without taking local disk space, so editors and art directors can open heavy video files without a full download. Search works by meaning across documents, images and transcribed audio and video, and results jump to the right page or timestamp, which helps when a team needs a line from last year’s casting tapes or a past campaign film.

For client delivery, any file or folder can be published as a web page and shared with password protection. Link analytics shows when each named recipient opened a link and how long they spent on it. Clients and partners can leave threaded comments on any file, media or document, through a shared link. Collaborators don’t need to create an account. Teammates and clients can leave feedback in the form of timestamped comments and even timestamped drawings on top of the video. There is more on running rounds of feedback in review and approval.

On Team plans, self-writing docs keep a page for each client up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items. That gives new account staff the history of a long relationship without a handover meeting.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in São Paulo?

There is no single answer, as it depends on the brief. On 2025 and 2026 recognition, AlmapBBDO stands out for effectiveness, having led the Effie Global Index for three years in a row, while VML Brasil and Publicis Brasil both won Golds at Cannes Lions 2026.

What happened to FCB Brasil and MullenLowe Brasil?

In August 2025 FCB Brasil joined Mediabrands Brasil, IPG’s media group, where it sat alongside MullenLowe as a business unit. After Omnicom completed its acquisition of IPG in November 2025, it retired the FCB and MullenLowe networks globally, folding FCB into BBDO and MullenLowe into TBWA.

What happened to DM9 and Lew’Lara\TBWA?

Omnicom discontinued DM9 at the start of 2026 and merged it with Lew’Lara\TBWA to form Lola\TBWA, led by Carol Boccia. Lola\TBWA took on clients such as Banco do Brasil, Nissan, iFood and Unilever. Some former DM9 staff and clients moved to YouDare, a new agency inside Grupo Dreamers.

What is the difference between an advertising agency and a creative agency in São Paulo?

The labels overlap. This list leans towards network agencies and advertising specialists that handle large media-led campaigns, while São Paulo’s independent and idea-led shops appear on our list of creative agencies in São Paulo.

Do São Paulo agencies work in English?

Most large São Paulo agencies work with global networks and international clients, so English is common at senior level and in pitches. Day-to-day work, scripts and production are usually in Portuguese, so check the language of the account team before you start.

Related lists

Advertising agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in São Paulo: Creative agencies · Marketing agencies · Branding agencies · Social media agencies · Video production · Content studios

Run your agency on Fabric: Fabric for agencies · Fabric for commercials production · Best client portal tools