Best Advertising Agencies in Jakarta (2026)

Introduction

Jakarta is where Indonesia’s advertising is made, and the 10 agencies below are among the strongest working there in 2026. Most are offices of the global networks, alongside Japanese groups and a few Indonesian independents that now win the same accounts.

The market runs on FMCG, telecoms, banking and ride-hailing clients, and the Ramadan and Lebaran season is the busiest stretch of the year. The networks have been reshaping. Omnicom completed its acquisition of IPG at the end of 2025 and began retiring the DDB, FCB and MullenLowe brands in 2026, folding them into TBWA, McCann and BBDO in most markets. BBDO Indonesia is rebuilding its creative department under a new executive creative director, and Ogilvy and Dentsu both changed their Indonesian leadership at the start of 2026. Hakuhodo led the creativity category at the Campaign Indonesia Awards 2026.

Every agency here has an active Jakarta presence in 2026, confirmed from office pages or 2026 trade coverage of its work. The list is unranked, since the right choice depends on the brief, the budget and how much of the media and production you want handled in one place.

The best advertising agencies in Jakarta

1. Ogilvy Indonesia

WPP · Senayan · ogilvy.com

Ogilvy runs its Indonesian business from Sentral Senayan III, next to Gelora Bung Karno. Kapil Arora took over as head of the integrated business on 1 January 2026, succeeding Sieg Penaverde after six years, and Patrick Knowlton has been chief creative officer since March 2025.

Before his promotion Arora oversaw the group’s relationships with Nestlé, Azko, SMBC, Kimberly-Clark and Mastercard in Indonesia. The agency also runs a content studio, which helps on accounts that need a steady flow of social and short-form work alongside campaigns.

2. VML Indonesia

WPP · Kuningan · vml.com

VML Indonesia is WPP’s merged creative and technology agency, formed from Wunderman Thompson and VMLY&R. It works from RDTX Place in Kuningan, with a second office in Bandung.

Its best-known Indonesian work leans on product ideas: The Tongue Spoon for Nestlé, which helps parents spot iron deficiency, Sunitizer for Vaseline, which turned unused hand sanitiser into sunscreen dispensers, and Wi-Fries for McDonald’s, a home Wi-Fi speed test that rewarded slow connections with fries.

3. Leo Indonesia

Publicis Groupe · Jakarta · leo.com

Leo Indonesia is the local office of the network formerly known as Leo Burnett, and one of the busiest FMCG and quick-service shops in the city. Its 2025 and 2026 output includes Lay’s return to Indonesia, the horror-comedy short “Mischief: It’s a Family Thing” for Cheetos, and Oreo’s Space Dunk launch.

McDonald’s Indonesia is a long-running client, from the family Ramadan campaign built on “Satu Rasa” in 2025 to a 2026 campaign on regional dishes. In September 2026 it launched NESCAFÉ’s “Don’t Just Follow Culture. Move With It.” with the group no na, built from fan-suggested dance challenges and rolled out across Jakarta’s BRT and KRL networks.

4. Dentsu Creative Indonesia

dentsu · Jakarta · dentsu.com

Dentsu Creative is the creative arm of dentsu Indonesia, which won 32 metals at Citra Pariwara 2024, including a Gold for the Jasa Marga “WAKEUPADS: Microsleep Breaker” work. Rachelle Raymundo was appointed CEO of Creative in February 2026, with Lucky Handoko as general manager and Defri Dwipaputra and Rangga Immanuel as joint chief creative and experience officers.

The agency is known for useful, problem-led ideas: “MANTRA of Hope” for Harian Kompas, IKEA’s “Bonding Instruction” manuals and Sarimi’s “The Unexpected Idol”. Recent briefs include Pegadaian’s TRING! app launch, a hearing aid designed for hijab-wearing women with Wardah, and a 2026 behaviour-led campaign for Fibe Mini.

5. BBDO Indonesia

Omnicom · Jakarta · bbdo.com

BBDO is one of the three advertising networks Omnicom kept after absorbing IPG, which gives its Indonesian office a larger role in the group. Michael Fabian joined as executive creative director in September 2026 from ALVA Maleo and co-leads the creative department with managing partner Marco Pim.

The team is being rebuilt deliberately small, with first creative hires in October 2026 and pitches being prepared for 2027. Earlier work for Visa, Mercedes and Arnott’s shows the kind of multinational account it handles. Ask who will be on your business, as the line-up is still settling.

6. Digital Sea McCann

McCann network affiliate (Omnicom) · Jakarta · mccann.com

McCann’s Indonesian operation has been held since 2019 by Digital SEA Indonesia, a local holding company, while staying part of the McCann network, which Omnicom now owns. Roma Das became managing director in March 2026, with a focus on data, content ecosystems and e-commerce work.

In July 2026 McCann Studio Indonesia took over social media for Unilever Foods brands including Bango and Royco, working in an embedded team at the client’s office. That model suits advertisers who want agency talent sitting inside the marketing department.

7. Hakuhodo Jakarta

Hakuhodo DY Group · Kebayoran Baru · hakuhodo-global.com

Hakuhodo Jakarta opened in 2003 as Hakuhodo Indonesia and took its current name in 2023. It works from Kebayoran Baru and sits within Hakuhodo International Indonesia, led by group CEO Devi Attamimi. It led the creativity category at the Campaign Indonesia Awards 2026, and it was Citra Pariwara’s Advertising Agency of the Year in 2017.

The wider group includes Hakuhodo Digital Indonesia and the media agency i-dac Indonesia, which won IKEA Indonesia’s media account with H+ in July 2026. Clients who want creative and media under one Japanese-owned roof tend to look here.

8. Havas Moonfolks

Havas and independent Moonfolks partnership · Jakarta · havasmedianetwork.com

Havas Moonfolks was formed in March 2025 as an alliance between Havas and Moonfolks, the independent agency Anish Daryani set up in 2024 after buying M&C Saatchi Indonesia. It combines Havas’s media planning and buying with Moonfolks’ creative and digital work, and Moonfolks stays independent.

Since the rebrand it has added GSK, Webull, Samsonite, American Tourister, Emirates, Hanasui and Cinépolis. Erwin Airlangga, formerly chief strategic officer at Dentsu Creative, joined as chief strategy and growth officer in March 2026.

9. Volare Advertising Network

Independent · Jakarta

Volare is a homegrown independent network led by CEO Pradhana Harsaputera, with units including Magnus for digital transformation and experience design, and Eyden for creative technology. At NEXT Awards Indonesia it won Most Innovative Agency Team of the Year in 2025 and again in 2026, and Eyden was named Agency of the Year in 2025.

Its 2026 work includes the rebrand of RS Bunda Group hospitals through Eyden, the social media account for Madurasa honey, and a Roblox game for the children’s brand Bobo. It suits brands that want digital-first advertising from a local team.

10. Flock

Future Creative Network · Jakarta

Flock is part of Future Creative Network, an Indonesian group of 48 companies led by CEO Ivan Hadywibowo. Managing director Nikken Diahtantri leads the agency, and Arsyad, who helped build Flock in its early years, returned as executive creative director in June 2026.

It is a regular partner of large Indonesian brands. Its 2026 work includes BCA’s Ramadan film “Ramadan Do It Better on myBCA”, about fathers’ unspoken sacrifices, and Telkomsel’s Independence Day film. Earlier, it built Tokopedia’s #MulaiAjaDulu platform.

What to look for in a Jakarta advertising agency

Start with how media is handled. Several agencies here sit inside groups that also buy media, such as Hakuhodo with i-dac or Havas Moonfolks, while others hand off to a sister media agency. Neither model is better by default, but it decides who owns the plan and how quickly creative can change when performance data comes in.

Plan around Ramadan and Lebaran. The season dominates budgets for FMCG, banking and telecoms clients, and the strongest agencies start scripting and casting months ahead. Ask to see last year’s Ramadan work and how early the brief landed.

Check the senior team by name. Jakarta’s network offices changed leaders through 2025 and 2026, from Ogilvy and Dentsu to BBDO and McCann, and the people in the pitch should be the people on the account. Bilingual work matters too: ask whether copy is written in Bahasa Indonesia from the start or adapted from English.

Ask how review and approval work. Films, key visuals and social cuts often go through brand, regional and legal sign-off, sometimes across Jakarta and a regional hub. An agency with one place for current files and a clear way of collecting comments will lose less time to version confusion.

How Fabric helps advertising agency teams

Fabric gives an agency one workspace for files, client feedback and team knowledge, with AI search across it. The agency setup suits the way Jakarta networks run several large accounts at once, with a space per client for briefs, scripts, edits and call notes.

Films and campaign assets sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and heavy video opens without a full download. Search works by meaning across documents, images and recordings, and transcription makes interviews, voice-overs and casting tapes searchable, with clickable timestamps that jump to the moment.

For review, share a file or folder with the client as a commenter. Shared links work without sign-up, and with annotations the client can leave timestamped comments on a cut, draw on a video frame or key visual, and highlight text in a script or PDF. The team marks each comment completed as it is fixed, so a round of feedback works like a checklist. The review and approval workflow covers this in more detail. Final work can be published as a web page, which is view-only, with link analytics showing when each named recipient opened it.

On Team plans, self-writing docs keep a page for each client up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items.

Link analytics and password protection are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Jakarta?

It depends on the brief. On recent recognition, Hakuhodo led the creativity category at the Campaign Indonesia Awards 2026, dentsu Indonesia won 32 metals at Citra Pariwara 2024, and Volare won Most Innovative Agency Team at NEXT Awards Indonesia 2026.

What happened to FCB and MullenLowe in Indonesia?

Omnicom retired the FCB, DDB and MullenLowe brands after completing its acquisition of IPG at the end of 2025, merging them into TBWA, McCann and BBDO in most markets. In Indonesia, FCB and McCann have shared a local ownership structure under Digital SEA Indonesia since 2019. Check the current arrangement with the agency directly.

How much do Jakarta advertising agencies charge?

Agencies do not publish rate cards. Network offices usually work on retainers or project fees, and production budgets for films are quoted separately. Ask for a scope that separates agency fees, production and media.

When should I brief an agency for Ramadan?

Most advertisers brief several months before Ramadan begins, so that scripts, casting and production are finished before the season starts. Late briefs limit the choice of directors and production houses.

Should I choose an advertising agency or a creative agency?

Advertising agencies here tend to handle campaign planning, production and media for large brands. If you want a smaller, idea-led team, see our list of creative agencies in Jakarta.

Related lists

Advertising agencies in other cities: New York · London · Los Angeles · Singapore · Kuala Lumpur

More in Jakarta: Creative agencies · Marketing agencies · Branding agencies · Social media agencies · Content studios

Run your agency on Fabric: Fabric for agencies · Commercials production on Fabric · Best client portal tools