Fillout vs Typeform: which form builder is right for you?

Last updated October 2026

Choosing between Fillout and Typeform is one of the most common decisions teams face when picking a form builder. Both tools let you create polished, responsive forms without writing code, but they take fundamentally different approaches. Typeform pioneered the one-question-at-a-time conversational format that changed how people think about online forms. Fillout arrived later with a focus on deep database integrations and a generous free tier that undercuts most competitors on price.

This comparison breaks down everything you need to know about both platforms so you can make a confident decision based on your actual requirements, not marketing copy.

How the two tools compare at a glance

What Fillout does well

Fillout was built around the idea that forms should connect directly to your existing data. If you already use Airtable, Notion, or Google Sheets as a lightweight database, Fillout can read from and write to those tools natively, without routing data through Zapier or Make. That two-way sync is the single biggest reason teams choose Fillout over other form builders. A form submission can create a new row in your Airtable base, and changes in your database can pre-populate form fields the next time someone opens it.

The free tier is remarkably generous. You get 1,000 responses per month, unlimited forms, conditional logic, and integrations with Notion, Airtable, and Google Sheets at no cost. For comparison, Typeform's free plan caps you at just 10 responses per month. If you are a solo founder, freelancer, or small team that needs functional forms without a monthly bill, Fillout is hard to beat.

Fillout also includes calculated fields that let you build real-time quote calculators, order totals, and survey scoring directly inside the form. The visual conditional logic editor supports multi-branch workflows that are straightforward to set up even when your form has complex routing requirements.

On the integrations front, Fillout currently offers around 50 native integrations. That is fewer than Typeform, and notably there are no native CRM connections to tools like HubSpot or Salesforce. You will need Zapier, Make, or webhooks for those workflows.

What Typeform does well

Typeform's conversational interface remains its defining feature. Instead of presenting a long page of fields, Typeform shows one question at a time in a clean, animated sequence that feels more like a conversation than a form. This approach has been shown to improve completion rates, particularly for surveys, lead qualification forms, and anything where you are asking people to share opinions or personal details. The experience feels polished and engaging in a way that traditional form layouts rarely match.

Design flexibility is another strength. Typeform gives you control over colors, fonts, backgrounds, button styles, and layout. Every form is mobile-optimized by default, and the 30+ field types cover nearly every scenario, from rating scales and opinion sliders to appointment booking and file uploads.

Typeform's integration library is significantly larger, with over 100 native connections including Calendly, Slack, Stripe, Klaviyo, and Intercom. The Business plan adds Salesforce integration and conversion tracking. If your tech stack leans heavily on CRM and marketing automation tools, Typeform has more built-in options.

The logic jump builder lets you create multi-branch conditional flows visually, and Typeform also supports hidden fields for UTM parameter tracking, which makes it popular with marketing teams running paid acquisition campaigns. An AI assistant can help generate survey questions and expand questionnaires from uploaded data, which speeds up form creation for teams that build a lot of surveys.

Pricing comparison

Fillout and Typeform take very different approaches to pricing. Fillout is significantly cheaper at every tier, and its free plan is far more usable for real work.

Fillout pricing

Fillout offers five tiers. The Free plan includes 1,000 submissions per month, unlimited forms, conditional logic, and native integrations with Notion, Airtable, and Google Sheets. The Starter plan costs $15 per month when billed annually ($19 monthly) and adds custom branding, file uploads, and 2,000 submissions per month. The Pro plan runs $40 per month annually ($49 monthly) with 5,000 submissions, custom domains, logic branching, and Stripe payment collection. The Business plan at $75 per month annually ($89 monthly) includes unlimited submissions, team collaboration, and priority support. Enterprise pricing is custom.

Typeform pricing

Typeform's Free plan allows just 10 responses per month with a cap of 10 questions per form and one user seat. The Basic plan costs $28 per month annually ($39 monthly) and raises the limit to 100 responses with unlimited questions and branding removal. The Plus plan runs $56 per month annually ($79 monthly) and includes 1,000 responses, three user seats, custom subdomains, and hidden fields. The Business plan costs $91 per month annually ($129 monthly) with 10,000 responses, five users, Salesforce integration, and conversion tracking. Enterprise pricing is custom.

One important detail: Typeform does not let you purchase individual responses if you exceed your monthly cap. You must upgrade your plan to get more responses, which can make costs unpredictable if your form traffic spikes unexpectedly.

Who should pick Fillout

Fillout is the better choice if you work heavily with databases like Airtable or Notion and want your forms to stay in sync without middleware. It is also the clear winner on price. Teams and individuals who need a capable form builder without paying a monthly fee will find Fillout's free plan does more than most paid plans on other platforms. Startups collecting early customer feedback, teams managing internal workflows through Airtable, and anyone building order forms or quote calculators with calculated fields will get strong value from Fillout.

If you need more than 50 integrations or want native CRM connections, Fillout may require workarounds through Zapier or webhooks. And if the conversational, one-question-at-a-time format is important for your use case, Typeform still does that better than anyone.

Who should pick Typeform

Typeform is the stronger option when form completion rates are critical and you want the most engaging user experience possible. Its conversational format works especially well for customer surveys, lead qualification, employee feedback, and any scenario where you are asking for opinions or sensitive information. Marketing teams will appreciate the hidden field support for campaign tracking, the larger integration library, and the native Salesforce connection on the Business plan.

Typeform's main drawback is cost. The free plan is essentially a demo, and even the Basic plan limits you to 100 responses per month for $28 annually. If you are price-sensitive or need high form volumes, the per-response economics can add up quickly.

Where Fabric fits

Neither Fillout nor Typeform solves the problem of what happens after you collect form data. Responses end up scattered across spreadsheets, databases, email threads, and project management tools. Fabric is a personal cloud and context layer that connects 30+ apps and brings everything into one searchable space.

With Fabric's AI search, you can find form responses, related documents, and notes across all your connected tools in one query. The AI assistant can help you analyze patterns in your collected data and draft follow-up content. If you are writing up insights from survey results or building documentation from form responses, Fabric's notes and docs give you a workspace that already has context from your other tools. You can also use Fabric's publishing features to share findings with your team or publicly.

Fabric offers a free tier, with paid plans at $8 per month billed annually or $10 per month billed monthly. The company also plants trees as part of its environmental commitment.

If you are evaluating form builders as part of a larger workflow, Fabric helps you keep everything connected without switching between a dozen tabs.

Frequently asked questions

Is Fillout really free?

Yes. Fillout's free plan includes 1,000 submissions per month, unlimited forms, conditional logic, and native integrations with Notion, Airtable, and Google Sheets. The main limitations on the free plan are Fillout branding on your forms and no access to file uploads or custom domains.

Is Typeform free?

Typeform has a free plan, but it is extremely limited. You get 10 responses per month, a maximum of 10 questions per form, and one user seat. For most real use cases, you will need a paid plan.

Which tool has better conditional logic?

Both Fillout and Typeform support conditional logic with visual editors. Fillout's editor is generally considered more intuitive for complex multi-condition setups, while Typeform's logic jumps work well within the conversational format. For simple branching, either tool handles the job without issues. For forms with many branches and conditions, Fillout's approach tends to be easier to manage.

Can I accept payments with Fillout or Typeform?

Both tools integrate with Stripe for payment collection. On Fillout, Stripe payments are available on the Pro plan and above. Typeform also supports Stripe on its paid plans. Both handle fixed and variable pricing, though neither replaces a full e-commerce platform.

Does Typeform integrate with Salesforce?

Yes, but only on the Business plan ($91 per month billed annually) or higher. If Salesforce integration is a requirement and you are on a tighter budget, you can use Zapier or Make to connect either Fillout or Typeform's lower-tier plans to Salesforce.

Can Fillout sync with Airtable and Notion?

This is one of Fillout's core strengths. It offers native two-way sync with Airtable, Notion, Google Sheets, Smartsheet, and PostgreSQL. Form submissions write directly to your connected database, and database changes can pre-populate form fields. This integration is available on all plans, including the free tier.

Which tool is better for surveys?

Typeform's conversational format generally produces higher completion rates for surveys, particularly when you are asking open-ended questions or collecting opinions. The one-question-at-a-time approach feels less overwhelming and more engaging. Fillout can also handle surveys well, especially if you need the responses to land directly in a database for analysis.

What happens if I exceed my response limit on Typeform?

Typeform does not sell individual responses. If you hit your monthly cap, you either wait until the next billing cycle or upgrade to a higher plan. This is worth considering if your form traffic is unpredictable or seasonal.

Is Fillout or Typeform better for startups?

For most startups, Fillout offers better value. The free plan with 1,000 responses per month is enough for early-stage customer feedback, beta signups, and internal workflows. Typeform makes more sense if the conversational experience is central to your product or brand. For a broader look at this question, see our guide to the best form builder for startups.

Can I use a custom domain with either tool?

Yes. Fillout supports custom domains starting on the Starter plan ($15 per month annually). Typeform offers custom subdomains on the Plus plan ($56 per month annually). If white-labeling your forms is important, Fillout gets you there at a lower price point.

Is Fabric free?

Yes, Fabric has a free tier that gives you access to its core features including AI search and the ability to connect your apps. Paid plans start at $8 per month when billed annually or $10 per month on a monthly basis, which unlock additional storage and features.

Which form builder has more integrations?

Typeform has the larger integration library with over 100 native connections, compared to Fillout's 50+. However, Fillout's database integrations with Airtable, Notion, and Google Sheets are deeper and more capable than what most competitors offer. Both tools work with Zapier and Make for additional connections.

Further reading

If you are still exploring your options, these comparisons may help:

• Fillout vs Google Forms

• Fillout vs Tally

• Fillout vs Jotform

• Best form builder

• Best Typeform alternative

• Best form builder for startups