SEMrush

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What is SEMrush?

Semrush is an online visibility platform for SEO, content and advertising research, with keyword data, backlink analysis, rank tracking and a Site Audit tool that crawls your site for technical issues. Checking audit results and keeping crawls current is routine work for marketing teams. This connection lets Fabric's assistant handle the Site Audit side for you, in plain language.

What Fabric's assistant can do with SEMrush

Once SEMrush is connected, Fabric's AI assistant can work with your Site Audit projects from a simple request.

Read site health. Get Overview Report returns the overview of a Site Audit campaign, such as site health, errors and warnings, so you can ask how a site is doing and get the numbers back in Fabric.

Run audits. Create a New Site Audit Campaign sets up an audit for a site, and Re-Crawl a Site Audit Campaign runs a fresh crawl after you ship fixes. API Request (Beta) reaches the Semrush API for anything else your plan allows.

You stay in control

The assistant works from your instructions, and it confirms with you before creating campaigns or starting crawls, unless you've told it not to for a particular task. Reading a report never changes anything.

When a job should run regularly, a Fabric AI job can run on a schedule, such as a Monday summary of site health saved as a note. The connection also includes events, such as Completed Site Audit and New Task for Site Audit Campaign, which can start an automation.

Search your audits from Fabric

Connecting SEMrush also adds keyword search over its records from Fabric's main search.

How people use it

Marketers pull the site health overview into their weekly report.

Agency owners set up an audit for each new client site.

SEO leads re-crawl a site after a release and compare the results with notes in Fabric.

Content creators check for broken pages before a launch.

Frequently asked questions

What does the SEMrush connection do?

It lets Fabric's assistant read Site Audit overview reports, create Site Audit campaigns and re-crawl them, and it adds keyword search over SEMrush in Fabric.

Can I check my site health with AI?

Yes. Ask for the overview of a Site Audit campaign and the assistant returns site health, errors and warnings.

Can it start a new audit?

Yes. Create a New Site Audit Campaign sets one up, after you confirm.

Can it re-crawl a site?

Yes. Re-Crawl a Site Audit Campaign starts a fresh crawl.

Can it do keyword research?

Not with a dedicated action. API Request (Beta) can reach other parts of the Semrush API your plan includes.

What happens when an audit finishes?

Completed Site Audit is an event in the connection, and it can start an automation, such as posting the results to your team.

Is my data secure?

Everything in Fabric is encrypted in transit and at rest, and the connection acts on your account with your authorization. See the privacy and security guide.

Does Fabric work with other marketing tools?

Yes. You can also connect Google Sheets and HubSpot. See also the competitive research use case.