
Run GA4 reports, manage conversions and send measurement events.
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Google Analytics 4 is Google's web and app analytics, built around events, with reports on traffic, engagement and conversions. Pulling the numbers you need often means building a report by hand. This connection lets Fabric's assistant run reports and manage conversions for you, in plain language.
Once Google Analytics 4 is connected, Fabric's AI assistant can work with your properties from a simple request.
Run reports. Run Report for a Property returns the metrics and dimensions you ask for, such as last month's sessions by source, so the numbers land in Fabric next to your notes.
Manage conversions. Find Conversion looks up a conversion event, and Create Conversion Event for a Property marks an event as a conversion.
Send events. Create Measurement and Send Measurement Events for an Application send events to Google Analytics through the Measurement Protocol, such as an offline sale. API Request (Beta) reaches the Google Analytics API for anything else.
The assistant works from your instructions, and it confirms with you before creating conversions or sending events, unless you've told it not to for a particular task. Running a report never changes anything.
When a job should run regularly, a Fabric AI job can run on a schedule, such as a Monday traffic report saved as a note. The connection also includes the event New Conversion Event, which can start an automation.
Connecting Google Analytics 4 also adds keyword search over its records from Fabric's main search.
Marketers pull weekly traffic and conversion numbers into a report.
Founders check signups by channel before a board update.
Content creators see which posts brought the most visitors.
Marketing teams send offline conversions from sales.
What does the Google Analytics 4 connection do?
It lets Fabric's assistant run reports, find and create conversion events, and send measurement events, and it adds keyword search in Fabric.
Can I get Google Analytics reports with AI?
Yes. Ask for the metrics you want and Run Report for a Property returns them.
Can it mark an event as a conversion?
Yes. Create Conversion Event for a Property does that, after you confirm.
Can it send offline conversions?
Yes. Send Measurement Events for an Application sends events through the Measurement Protocol.
Does it work with Universal Analytics?
No. This connection is for Google Analytics 4 properties.
Can it run a report on a schedule?
Yes. Set up an AI job that runs the report and saves it.
Is my data secure?
Everything in Fabric is encrypted in transit and at rest, and the connection acts on your account with your authorization. See the privacy and security guide.
Does Fabric work with other Google and marketing tools?
Yes. You can also connect Google Sheets, Google Docs and LinkedIn Ads.
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