リスボンのベストクリエイティブエージェンシー（2026年）

Introduction

The 7 agencies below are a good starting point for a creative brief in Lisbon, the centre of Portugal’s advertising market. They range from a five-person partnership that won the country’s top creative award in 2026 to integrated agencies handling national retail and public-sector accounts.

Two independents have led recent recognition. Stream and Tough Guy won the Grande Prémio and Agência do Ano at the 28th Festival CCP in May 2026, a year after Uzina took both. At Cannes Lions 2026, Uzina’s “Hidden Tags” for Ikea won silver in Creative Effectiveness, the only Portuguese prize that year according to ECO. The client base draws heavily on telecoms, energy, banking, retail and tourism, along with the Portuguese marketing of international brands.

Every agency here has a base in Lisbon or Greater Lisbon. The list runs in no fixed order of merit, and it favours independents and integrated idea shops; network offices sit on the advertising agencies page.

The best creative agencies in Lisbon

1. Uzina

Independent · Lisbon · uzina.pt

Uzina describes itself as independent and fully Portuguese, and it marked 20 years in 2024. António Roquette runs the agency, with Susana Albuquerque leading the creative side. It was named agency of the year at the 2025 Festival CCP, won the Creative Agencies category at the 2025 Prémios Marketeer, and ranked fifth among Ibero-American agencies in the Grand Slam FIAP 2025.

Its best-known recent work is “Hidden Tags” for Ikea, which asked Portuguese customers to find the oldest Ikea furniture in the country. It won two golds at Cannes in 2025 and a silver in 2026, and ECO reported a 14% rise in sales and 95,500 new Ikea Family members. Other clients include Samsung, Aldi and Nespresso. ERA Portugal made Uzina its lead agency for branding, strategy, advertising and social media in late 2025.

2. Stream and Tough Guy

Independent · Lisbon · streamandtoughguy.com

Miguel Durão and João Ribeiro, a former CEO of Fuel, founded Stream and Tough Guy in 2019. It stays deliberately small, with five people in September 2024. It was Agência do Ano at the 2026 Festival CCP and took the Grande Prémio for “Donos do Catarino”, which gave Vitória Futebol Clube members a share of the sporting rights to the player Catarino.

Other work includes “Save Us From The USA” for Change the Ref (a Cannes bronze in 2025), menopause films for Médis, and “Pede quase tudo” for Uber Eats with José Mourinho. In a 2022 interview the founders said they work project by project, without retainers or unpaid pitches, so it is worth asking whether that still applies.

3. Fuel

Havas group · Avenida da Liberdade · fuel.pt

Fuel is a Havas group agency with its own brand, based at Havas Village on Avenida da Liberdade and led by co-CEOs Pedro Santana and João Madeira da Silva. Marketeer’s 2024 finalist profile described it as a multinational with an independent spirit and said it had led the MediaMonitor agency ranking for four years running.

It suits large, long-running national accounts. Its site lists 2026 work for Continente (“Casa da Joana” and “Assim toda a gente come melhor”) and Fundação do Futebol (“FC Coragem”), along with recent projects for Crédito Agrícola, Iberdrola and Worten.

4. Nossa

Independent · Lisbon · nossa.pt

Nossa calls itself an independent creative agency combining human creativity with digital thinking. It is led by Duarte Durão, Nuno Cardoso and Vasco Teixeira-Pinto. OnStrategy’s RepScore study placed it first for reputation among Portuguese agencies in 2024, with 76 points.

Its accounts include Allianz Portugal’s brand communication, won in December 2024, and creative work for EDP. In November 2024 it won all three lots of a Santa Casa da Misericórdia de Lisboa tender worth 20.8 million euros over three years, handing the first lot to runner-up VML.

5. Funnyhow

Founder-led · Chiado · funnyhow.pt

Funnyhow is run from Rua Victor Cordon by founder and chief creative officer Francisco Luz Ferreira and CEO Hugo Antonelo. Its site also lists offices in San Francisco and Riyadh. It was a finalist in the Creative Agencies category at the 2025 Prémios Marketeer.

Its portfolio leans towards drinks and entertainment, with work for Heineken, Desperados, Guinness, Tanqueray and Sagres alongside Uber, EDP, RTP and SIC Radical. These projects are undated on its site, so ask which are current. In 2024 it created the branding for V+ TVI, Media Capital’s general-interest cable channel.

6. Milford

Independent · Avenidas Novas · milford.pt

Milford works from Avenida da República under the line “Independente de grupos, dependente de boas ideias”. It brought advertising, digital, relationship marketing, events and media into one company in 2014, and business partner Nuno Antunes oversees day-to-day management.

Its client list runs to Galp, CTT, CUF, Continente, Auchan, FNAC, Limiano and SNS24, a useful mix for briefs that span consumer, health and public-service communication. No recent awards turned up for it, so its integrated set-up is the main reason to consider it.

7. WYcreative

WYgroup · Oeiras · wycreative.com

WYcreative is the creative agency of WYgroup, a Portuguese group with its Lisbon head office on Avenida Marginal in Oeiras and further offices in Porto and New York. Marketeer’s 2024 profile described its base as the “Casa da Praia”, with a view of the sea. It was a finalist in the Creative Agencies category at the 2025 Prémios Marketeer.

Sérgio Lobo joined as executive creative director in 2023, after roles at Dentsu Creative, Leo Burnett and Lola Norma Jean. Clients are left out here because no current list could be confirmed, so ask for recent case studies.

What to look for in a Lisbon creative agency

Start with size and ownership, since the range here is unusually wide. Stream and Tough Guy had five people in 2024, while Fuel sits inside Havas’s Lisbon village. A small partnership gives direct access to its founders, though it may rely on production partners for bigger campaigns. A group agency can bring media and digital teams under one roof.

Look at recent work for clients in your sector. Telecoms, energy, banking and retail are large client sectors in Portugal, and many established agencies will have some experience of them. Award-winning campaigns and everyday retail communication call for different skills. Ask to see both if you need both. Client lists on agency sites are often undated, so check which relationships are still running.

Agree how the work will be paid for and how long it will run. Some Lisbon agencies take long-term accounts, while others prefer single projects. Public-sector clients may run formal tenders, as Santa Casa da Misericórdia de Lisboa did for the three-year contract Nossa won. If your brief covers several markets, ask who will handle adaptation beyond Portuguese.

Finally, ask how the agency handles the day-to-day: where files live, how feedback is gathered and how approvals are recorded. Campaign films, adaptations and translated versions multiply quickly, and a clear review process makes it easier to see which version a client has signed off.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup fits a shop running several accounts at once: one space per client, with briefs, assets, decks and call notes kept together.

Campaign films and design files can sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images and transcribed audio and video, and results jump to the relevant page or timestamp. Colour search helps when someone needs a visual reference from an earlier campaign.

Client feedback runs through shared links. Share a file or folder with the client as a commenter, and they can respond without signing up. Media review covers timestamped comments on video and audio, drawings on video frames and on images, and highlights on PDFs and text files. The team can then mark each comment completed, so a round of feedback works like a checklist. Fabric has a guide to getting client feedback on a video.

For finished work, any file or folder can be published as a web page. Published links are view-only, with optional download, which suits final delivery and case studies. Link analytics shows when each named recipient opened a tracking link and how long they spent with it, which is useful for pitch decks.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items.

Link analytics is included on Pro and Team plans, and self-writing docs on Team plans, which start from $125 a month. See plans for teams.

Frequently asked questions

What is the best creative agency in Lisbon?

There is no single answer, as the right agency depends on the brief. On 2026 recognition, Stream and Tough Guy was Agência do Ano at the Festival CCP, and Uzina won Portugal’s only prize at Cannes Lions.

Which Lisbon creative agencies are independent?

Uzina, Stream and Tough Guy, Nossa and Milford all present themselves as independent. Fuel belongs to the Havas group, and WYcreative is part of WYgroup. Funnyhow’s site names its founder and CEO but does not describe its ownership.

Who won the Festival CCP in 2026?

Stream and Tough Guy won the Grande Prémio and Agência do Ano for “Donos do Catarino”, made for Vitória Futebol Clube. BBDO won the Grande Prémio para o Bem and the Grande Prémio Jornalistas for “RelationChip”, made for APAV.

Where are the network agencies in Lisbon?

Network offices are covered on our list of advertising agencies in Lisbon. Fuel is the exception here because it trades under its own brand and came to this list on the strength of its integrated creative work.

Do these agencies only work with Portuguese clients?

No. Funnyhow lists offices in San Francisco and Riyadh, and Stream and Tough Guy’s “Save Us From The USA” addressed gun violence in the United States. Most of the recent work listed here was made for the Portuguese market, including campaigns for international brands such as Ikea and Allianz.

Related lists

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