リスボンのおすすめ広告代理店（2026年版）

Introduction

Lisbon is Portugal’s main advertising market, and the 8 agencies below all show a Lisbon base and work or award credits from 2026. Most are network offices, and the rest are Portuguese shops that make campaigns for national brands.

The local map moved a good deal in the past year. Omnicom completed its purchase of Interpublic in late 2025 and retired the DDB, FCB and MullenLowe brands, and in May 2026 the partners of FCB Lisboa announced that it would become Edson Tech & Soul. In January 2026 WPP won MEO’s creative and media accounts from Dentsu and OMD, setting up a dedicated unit of about 25 to 30 people. ECO reported that Portugal ranked fourth among countries in The One Club’s 2025 list.

Agencies were chosen on recent campaigns, 2025 and 2026 recognition (Clube da Criatividade de Portugal, Effie Portugal, The One Club) and the strength of their client rosters. The list is unranked, since the right choice depends on your brief, budget and how you like to work.

The best advertising agencies in Lisbon

1. BBDO Portugal (BBDO/TBWA)

Omnicom · Avenida Engenheiro Duarte Pacheco, Lisbon · bbdo.pt

BBDO Portugal describes itself as a group bringing together Omnicom agencies in Portugal, each run as an autonomous unit, and trade titles now credit the operation as BBDO/TBWA or TBWA/BBDO. “RelationChip” for APAV, a fake relationship used to expose controlling behaviour, won the Grand Prix para o Bem and the Grand Prix Jornalistas at the 28th CCP festival in May 2026. BBDO and TBWA also took best agency in Social e Conteúdos.

Clients shown on its site include McDonald’s, Pingo Doce, novobanco, CUF and Delta Cafés. Its summer 2026 McDonald’s campaign, “Junta Mac ao teu verão”, was made with Casper Films. Rui Silva is chief creative officer and Pedro Pinho executive creative director, and João Mescas and Ruben de Barros were named creative directors in June 2026.

2. McCann Lisbon

Omnicom · Rua Engenheiro Canto Resende, Lisbon · mccann.com

McCann came into Omnicom with Interpublic, and it keeps its own Lisbon office under the McCann name. The agency, also credited as McCann Portugal, is among the finalists in the 2026 Effie Awards Portugal.

Recent work leans on long-established Portuguese consumer brands. In June 2026 it launched Sumol’s new signature, “Sumol. Sabe a muito”, with four 20-second films made with Trix, and a campaign for Oliveira da Serra’s new monovarietal olive oils under the line “O melhor do nosso solo. A solo”.

3. Havas Portugal

Havas · Avenida da Liberdade · pt.havas.com

Havas runs its Portuguese operation from Avenida da Liberdade, with creative, media and digital units in the group. It placed 38th in Europe in The One Club’s 2025 agency ranking with six awards, and it is a finalist in the 2026 Effie Awards Portugal. Scopen’s Agency Scope study, published in January 2024, had it first for awareness among creative networks in Portugal.

Its digital arm Fullsix shares the address and lists Continente, EDP, McDonald’s, NOS, Worten and Jogos Santa Casa among its clients. Havas Media led the media tables in the same Scopen report. Clients wanting one group across creative, media and digital should ask how those teams would work together on the account.

4. VML Portugal

WPP · Lisbon · vml.com

VML Portugal is WPP’s Lisbon agency under the merged VML brand, and its LBB profile carries older work from the JWT Lisboa and Wunderman Thompson years. Wunderman Thompson had the best client score among creative agencies in Agency Scope’s January 2024 report. VML is a finalist in the 2026 Effie Awards Portugal.

Its June 2026 campaign for Generali Tranquilidade, “Segura-te ao que Importa”, ran across television, out-of-home and digital with footballer Bruno Fernandes during the World Cup. Garage produced it. The Portuguese branding team, VML Branding, created five tourism brands for Saudi Arabia’s Red Sea Global in 2025, which shows the office’s reach beyond the domestic market.

5. Dentsu Creative Portugal

Dentsu · Lisbon · dentsu.com

Dentsu Creative Iberia combines the Spanish and Portuguese agencies, with offices in Madrid, Barcelona and Lisbon. It ranked 16th worldwide in The One Club’s 2025 list, with work including “History Outnumbered” for Canal História, and came second in Portugal in FIAP’s Grand Slam for 2025. It also took best agency in Experiências de Marca at the 2026 CCP festival.

Recent work includes “Em Nome do Futebol, Vamos Todos a Jogo” for Liga Portugal Betclic, launched in August 2026 and produced by Krypton. The agency, previously known as Partners, lost MEO’s creative account to WPP in January 2026 after handling it from the brand’s start. With an Iberian structure, it is worth confirming which of the work will be led from Lisbon.

6. Fuel

Havas · Lisbon · fuel.pt

Fuel is a Havas group agency with a long association with Continente and Worten. It is on the ADCE Awards shortlist reported in November 2026 and is a finalist in the 2026 Effie Awards Portugal. Managing director Pedro Santana is nominated in the 2026 CCP creativity ranking.

Work from 2026 on its site includes “Bacalhau da Sorte” and “Casa da Joana” for Continente, “Turbinada” for Iberdrola, “Beijo” for Crédito Agrícola and “FC Coragem” for Fundação do Futebol. Other regular clients are Caixa Geral de Depósitos, Sporting Clube de Portugal, Sogrape and Jameson. Scopen’s January 2024 report had it first for market reputation among creative networks.

7. Funnyhow

Fnyhow Lda · Rua Victor Cordon, Lisbon · funnyhow.pt

Funnyhow is a Lisbon agency that specialises in unconventional brand communication: guerrilla and brand activation, creative social media, and social PR and seeding. Francisco da Luz Ferreira is founder and chief creative officer, and Hugo Antonelo is chief executive. The agency placed 48th in Europe in The One Club’s 2025 ranking, with 22 awards, and it is a finalist in the 2026 Effie Awards Portugal.

Brands shown in its work include Heineken, Desperados, Uber, EDP, Sagres, Betclic and Bial, though the site does not date them, so ask for recent examples. Antonelo and two of the creative team are nominated in the 2026 CCP creativity ranking. It suits briefs where the idea has to earn attention outside paid media.

8. Nossa

Independent · Lisbon · nossa.pt

Nossa describes itself as an independent creative agency based in Lisbon that combines human creativity with digital thinking. Scopen’s January 2024 Agency Scope report placed it among the top three creative agencies for both the ideal-agency measure and client ratings. It is a finalist in the 2026 Effie Awards Portugal.

Briefing has covered its campaigns for APA on waste (“lixar o lixo”) and for Gerador on critical thinking. Both are public-interest briefs, so brands with commercial accounts should ask to see recent retail or consumer work.

What to look for in a Lisbon advertising agency

Start with the group behind the agency. Omnicom now owns both BBDO and McCann in Portugal, WPP has VML, Bar Ogilvy and a dedicated MEO unit, and Havas owns Fuel alongside its own agency. If you compete with a client of a sister agency, ask how the group handles conflicts, and who has access to your media and creative plans.

Look at production credits as closely as the agency’s name. The 2026 campaigns on this list were credited to outside production companies such as Garage, Krypton, Casper Films, Trix and Perfect Storm, and that partner has a large say in the finished film. Ask whether the agency tends to work with one company, and whether it runs a competitive process.

Award tables and effectiveness measures tell you different things. The CCP festival and The One Club reward creative work, and Effie Portugal looks at results. Scopen’s Agency Scope studies add the view of marketers and clients. An agency that appears on more than one of these has a stronger case, and it is reasonable to ask for the evidence behind any effectiveness claim.

Then check how the work moves day to day. A multimedia campaign can involve several film cuts, outdoor formats and social assets, with marketing, legal and sometimes a regional team commenting on each. Agree early where the latest version lives, who signs off, and how feedback gets recorded.

How Fabric helps advertising agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup suits the way advertising accounts run: one space per client, with briefs, scripts, film cuts, outdoor artwork and call notes kept together.

Campaign films and master files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Shared team folders hold the latest versions, and heavy files open without a full download. Search works by meaning across documents, images and transcribed audio and video, with results that jump to the page or timestamp. That helps when a team needs to find one line from a past radio spot or a reference from an old pitch.

Client review runs through shared links. Share a film, artwork or folder with the client as a commenter, and they can respond without signing up. Through annotations, they can leave timestamped comments on video and audio, draw on a video frame with a comment, draw on an image and attach a comment to the drawing, or highlight text in a script or PDF. The team marks each comment completed as it is dealt with, so a round of feedback works like a checklist. There is more detail in how to get client feedback on a video.

For finished work, any file or folder can be published as a web page, which is view-only and can allow downloads. Link analytics shows when each named recipient opened a tracked link and how long they spent with it, which is useful for pitch decks.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. Link analytics is included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Lisbon?

There is no single answer, as the right agency depends on the brief. On recent recognition, BBDO’s “RelationChip” for APAV won two Grand Prix at the 2026 CCP festival, and Dentsu Creative Iberia ranked 16th worldwide in The One Club’s 2025 list. Fuel and VML are among those credited on large national campaigns in 2026.

Are BBDO and TBWA the same agency in Portugal?

Trade titles in 2026 credit them together as BBDO/TBWA or TBWA/BBDO, and both sit under Omnicom. The summer McDonald’s campaign, for example, is credited to TBWA/BBDO. BBDO Portugal lists its office on Avenida Engenheiro Duarte Pacheco, and we did not find a separate TBWA\Lisbon address.

What happened to FCB Lisboa?

The FCB brand was retired after Omnicom’s purchase of Interpublic. FCB Lisboa had been Portuguese-owned since a management buy-out and was only a network affiliate. Its partners, Edson Athayde and Vera Barros, announced in May 2026 that it would become Edson Tech & Soul from June, in partnership with Tech & Soul of São Paulo. They named easyJet, Lactogal and Turismo de Portugal among the clients.

What happened to DDB Portugal?

Omnicom retired the DDB network brand in December 2025. DDB Portugal’s director-general, Alexandra Pereira, said then that the team would continue unchanged and that a new name might follow. It was still working as DDB Portugal in March 2026, and DDB appeared under that name in the list for Portfolio Night in Lisbon in October 2026.

How is an advertising agency different from a creative agency in Lisbon?

The two overlap, and many Portuguese agencies do both. This list leans towards network offices and shops built around campaigns in paid media. Uzina, which ranked 12th worldwide in The One Club’s 2025 list, and Stream and Tough Guy, the CCP’s Agência do Ano in 2026, are two other names worth knowing. For idea-led shops, see our list of the best creative agencies in Lisbon.

Related lists

Advertising agencies in other cities: New York · London · Paris · Barcelona · Berlin

More in Lisbon: Creative agencies · Marketing agencies · Branding agencies · Social media agencies · Video production · Content studios

Run your agency on Fabric: Fabric for agencies · Fabric for creative teams · Best client portal tools