Best Advertising Agencies in Bogotá (2026)

Introduction

Bogotá is where Colombia’s large advertising networks run their national accounts, and the six agencies below are the network offices with the strongest records in 2025 and 2026. They were chosen on recent work, effectiveness results and the depth of their local teams.

The city’s agency map was redrawn over the past year. Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB, FCB and MullenLowe brands. In Colombia, DDB’s operation became TBWA\Colombia, and Omnicom’s regional chief José Alberto Terán said MullenLowe’s Colombian business would be paired with McCann. Omnicom also made Bogotá the regional headquarters of Omnicom Production LATAM in January 2026, after the production company Flare joined it. The Effie Colombia ranking published in October 2026 put Sancho BBDO and TBWA first and second among agencies, with DAVID, Leo, VML and McCann also placed.

Every agency here has an active Bogotá office in 2026. Independent and idea-led shops appear on our creative agencies list instead, which keeps this page focused on network offices. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best advertising agencies in Bogotá

1. Sancho BBDO

Omnicom (BBDO) · Chicó · sanchobbdo.com.co

Sancho BBDO has the strongest effectiveness record of any Bogotá agency over the past two years. It was named Agency of the Year at the Effie Awards Colombia in August 2025 after winning seven golds, and it topped the agency ranking again in October 2026 with 208 points. BBDO Worldwide was the leading network in both years. The company was incorporated in 1993 and reported 302 employees in 2026.

Its Bogotá offices are on Calle 98. BBDO’s Colombian network also includes Proximity BBDO, which placed fourth in the 2026 Effie ranking, and Flare, the production company founded within the BBDO network in 2015, now anchors Omnicom Production LATAM in the city. Omnicom has merged FCB into BBDO globally, so ask how film and content production will be staffed on your account.

2. TBWA\Colombia

Omnicom (TBWA) · Bogotá · tbwa.com

TBWA\Colombia is the former DDB Colombia, renamed after Omnicom retired the DDB brand. It builds on more than 30 years of DDB Group work in the country and had more than 500 people in its Colombian team in April 2026. DDB Colombia ranked second in Colombia on LBB’s 2024 League Table of Creativity, and the renamed agency finished second in the 2026 Effie ranking with 202 points.

Its ProColombia campaign “Humanimal Tourism” scored at The One Show in 2026. The leadership is new: Santiago Cortés, formerly of VML Mexico, became CEO in October 2026, and Juan José Posada returned to Colombia as chief creative officer. A change of leadership on this scale is worth discussing early in any pitch.

3. Ogilvy Colombia

WPP · Chicó · ogilvy.com

Ogilvy Colombia works from the Naos business campus on Carrera 9 at Calle 101, and reported 197 employees in 2026. It topped LBB’s 2024 League Table of Creativity for Colombia, helped by “Filter Caps”, a biodegradable water filter made with the Colombian Red Cross and Fundación Baylor that TIME named one of its Best Inventions in 2024.

Recent work includes “Low Hanging Nutrients” and a self-packing cheese project for Nestlé Central America, both in 2025. Cencosud chose Ogilvy Colombia as a partner in March 2025. The office suits advertisers who want purpose-led product ideas as well as campaigns.

4. VML Colombia

WPP · Chicó · vml.com/colombia

VML Colombia is WPP’s merged creative, commerce and technology agency in the city, combining the former Wunderman Thompson and VMLY&R teams. Its Bogotá office shares the Naos campus on Carrera 9 with Ogilvy, and it also hosts the VML Latin America leadership. VML’s global president Mel Edwards visited the Bogotá office in April 2025, when Julián Mercado was CEO of VML Colombia.

The agency’s Colombian clients have included Mallplaza, Vanti and FONTUR, and its “Nest Domes” work for Banana Boat protects sea turtles from the sun. VML placed ninth in the 2026 Effie Colombia agency ranking. It is a sensible shortlist pick for briefs that mix brand campaigns with ecommerce and retail work.

5. McCann Colombia

Omnicom (McCann) · Chicó · mccann.com

McCann Colombia is now part of Omnicom, which kept McCann as the only IPG creative network after the acquisition. Its main office is on Calle 96 in Bogotá, with a second office in Medellín. Omnicom’s Latin American leadership said in December 2025 that MullenLowe’s Colombian business would be paired with McCann, which brings MullenLowe’s Colombian heritage under the same roof. MullenLowe Groupe ranked second in Colombia on LBB’s all-time League Table of Creativity in 2024.

Its client list has included Banco de Bogotá, Café de Colombia, Homecenter and LATAM Airlines. McCann placed eleventh in the 2026 Effie agency ranking, and McCann Worldgroup eleventh among networks. Clients who worked with MullenLowe SSP3 should ask which team now runs their business.

6. DAVID Bogotá

WPP (Ogilvy network) · Bogotá · davidtheagency.com

DAVID is the creative agency network that WPP and Ogilvy set up in 2011, with an office in Bogotá. It ranked third in Colombia on LBB’s 2024 League Table of Creativity, behind Ogilvy and DDB, and placed fourth in the 2026 Effie Colombia agency ranking with 128 points.

The Effie ranking counts DAVID within the Ogilvy network, which placed fourth among networks in 2026 with 154 points. It is worth a look for advertisers who want a smaller creative team with the backing of a holding company.

What to look for in a Bogotá advertising agency

Start with the network map, because it changed so much in the past year. Several Bogotá agencies now carry new names or new parent teams after Omnicom’s consolidation. Ask which entity holds your contract, which team does the work, and whether any account moves are still planned.

Check the leadership on your account by name. TBWA\Colombia changed its CEO and chief creative officer in October 2026, and the McCann and MullenLowe teams are still settling together. The people in the pitch room should be the people doing the work, and it is reasonable to ask for that in writing.

Look at effectiveness as well as creative awards. The Effie Colombia ranking is a useful public record of which agencies produce measurable results for Colombian advertisers, and results from Cannes Lions, The One Show and El Ojo de Iberoamérica add a creative view. Ask to see cases from your category, especially in banking, telecoms and consumer goods, where Bogotá agencies do much of their work.

Finally, ask how the day-to-day runs: where files live, how a regional client in Lima or Mexico City reviews a cut, and how approvals are recorded. Network offices in Bogotá often serve several Andean markets at once, so a clear review process and a single place for the latest version save a lot of email.

How Fabric helps advertising agency teams

Fabric gives an advertising agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup suits the way Bogotá network offices work: one space per client, with briefs, scripts, decks, approved cuts and call notes kept together.

TV spots and social cut-downs sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and heavy video opens without a full download. Audio and video transcription makes every spot, radio ad and recorded call searchable, and search works by meaning, so a team can find the 2024 Spanish voiceover for a bank campaign without remembering the file name.

For reviews, share a cut or a key visual with the client as a commenter. Shared links work without sign-up. With annotations, the client can leave timestamped comments on video and audio, draw on a video frame, or draw on an image and attach a comment to the drawing. The agency team marks each comment completed as it is resolved, so feedback works like a checklist. There is more on this in the review and approval guide.

For finished work, a file or folder can be published as a web page, with password protection where needed. Published links are view-only. Link analytics shows when each named recipient opened a pitch deck or case film and how long they spent with it.

Password protection and link analytics are included on Pro and Team plans, and self-writing docs, which keep a page of decisions and open items for each client, are on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Bogotá?

There is no single answer, as the right agency depends on the brief. On 2026 effectiveness results, Sancho BBDO and TBWA\Colombia led the Effie Colombia agency ranking, with DAVID fourth. On creative rankings, Ogilvy Colombia topped LBB’s 2024 League Table of Creativity for the country.

What happened to DDB Colombia?

Omnicom retired the DDB brand after completing its acquisition of IPG at the end of 2025. DDB’s Colombian operation became TBWA\Colombia, which finished second in the 2026 Effie Colombia ranking.

What happened to MullenLowe SSP3?

Omnicom also retired the MullenLowe brand. Its regional leadership said in December 2025 that MullenLowe’s Colombian business would be paired with McCann, so former MullenLowe SSP3 clients should ask McCann Colombia which team now handles their account.

Are Bogotá advertising agencies mostly network offices?

The largest are, and all six agencies here belong to Omnicom or WPP. Bogotá also has strong independents, such as Fantástica, which led the 2026 Effie ranking for independent agencies. Independent shops are covered on our list of creative agencies in Bogotá.

How do Bogotá agencies handle regional work?

Many run campaigns for several Andean and Central American markets from Bogotá. Ogilvy Colombia’s Nestlé Central America projects are one example, and Omnicom’s production hub for Latin America is also based in the city. Ask how review rounds with regional clients will be organised.

Related lists

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