Klaviyo

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What is Klaviyo?

Klaviyo is the marketing platform many online stores run on, built around customer profiles, events, lists, and segments rather than a plain subscriber list. It is made for targeting people by what they have done, browsed, bought, abandoned, which is why it fits e-commerce so well. Running it is steady work: keeping profiles current, building segments, tagging and sorting people, sending campaigns. This connection lets Fabric's assistant handle that for you, in plain language.

What Fabric's assistant can do with Klaviyo

Once your Klaviyo is connected, Fabric's AI assistant can act on your account from plain-language requests.

Find things. Find a campaign, list, segment, profile, or tag, and find-or-create a subscriber, so you can pull up who or what you need without opening the dashboard.

Manage profiles. Create or update profiles, subscribe and unsubscribe a profile, and keep customer records current, so your data stays clean.

Build lists, segments, and tags. Create lists, add profiles to lists, add tags to lists and segments, and remove profiles and tags, so organising who gets what can be done by asking.

Track events and send. Create events to record what customers do, and send a campaign when it is ready, so both the targeting data and the sending can be handed off.

You describe what you want and the assistant maps it to the right Klaviyo action.

You stay in control

The assistant works from your instructions. For anything consequential, sending a campaign, unsubscribing a profile, removing someone from a list, updating a profile in a way that overwrites, it confirms with you before going ahead, unless you have told it not to for a particular task. Finding and reading never change anything in your account.

When something should happen regularly, you can set up a Fabric AI job that runs on a schedule, tagging and sorting profiles, preparing a recurring send, so the routine list work runs itself while you keep approval over anything that sends or unsubscribes.

Search your Klaviyo from Fabric

Alongside the assistant, connecting Klaviyo adds keyword search over your account from Fabric's main search, so a profile, segment, or campaign is findable by matching text in the same place you search the rest of your library.

How people use it

Store owners keep customer profiles and segments current and send campaigns by asking, without living in the dashboard. It pairs naturally with the Shopify connection, with Shopify handling the store and Klaviyo the marketing to its customers.

Marketers build and refine segments, tag profiles, and get campaigns out, as part of how Fabric works for marketers.

Founders running their own e-commerce marketing manage profiles and sends in a sentence, useful for anyone running lean.

Teams with recurring marketing work set up a scheduled AI job to handle profile and segment upkeep, while keeping approval over anything that sends or unsubscribes.

Frequently asked questions

What does the Klaviyo connection do?

It lets Fabric's AI assistant run your Klaviyo, managing profiles, lists, segments, and tags, tracking events, and sending campaigns. It also adds keyword search over your account in Fabric.

What can the assistant do in Klaviyo?

It can find campaigns, lists, segments, profiles, and tags, create or update profiles, subscribe and unsubscribe profiles, create lists, add profiles to lists, add and remove tags on lists and segments, remove profiles from lists, create events, and send campaigns. You ask in plain language rather than choosing from a fixed list.

Does the assistant send or change things on its own?

No. It acts on your instructions, and for consequential actions, sending a campaign, unsubscribing, removing from a list, overwriting a profile, it confirms with you first, unless you have deliberately told it not to for a specific task. Finding and reading change nothing.

Can it send campaigns?

Yes. It can send a campaign, with your confirmation before anything goes out, so sending can be handed off while you keep control over the send.

Can I automate profile and segment upkeep?

Yes. A Fabric AI job can run on a schedule, for example tagging and sorting profiles, while you keep approval over anything that sends or unsubscribes.

Can I search my Klaviyo from Fabric?

Yes, by keyword, from Fabric's main search, so a profile, segment, or campaign is findable by matching text alongside the rest of your library.

How is this different from the Mailchimp and MailerLite connections?

All three do email marketing. Klaviyo is built for e-commerce, with customer profiles, events, and deep segmentation suited to online stores. Mailchimp is the broad all-rounder, and MailerLite is the lighter, simpler option. Use the one your marketing runs on.

Will it send campaigns or unsubscribe people without asking?

No. Nothing that sends or unsubscribes happens without your confirmation, unless you have chosen to let a specific task run without it.

Is my Klaviyo data secure?

Everything in Fabric is encrypted in transit and at rest. The connection acts on your account with your authorisation, and you control what it does. The details are in the privacy and security guide and Fabric's privacy commitment.

Does this work through MCP or the API?

Fabric also exposes your library and connected tools to external AI through its MCP server and API; this connection is the built-in way to have Fabric's own assistant work with your Klaviyo.

Does Fabric work with other tools alongside Klaviyo?

Yes. Klaviyo is one of many connections. You can also connect Google Drive, Notion, and Gmail, and automate across many apps with Zapier.