香港のベスト広告代理店（2026年）

Introduction

Hong Kong’s advertising market runs largely through network offices, and the 10 agencies below are the ones with the clearest recent evidence of people and work in the city. Many of them serve the sectors that define the local economy: banking, insurance, aviation, retail and tourism.

The map moved a good deal in 2026. Omnicom retired the DDB brand after buying IPG and relaunched BBDO in Hong Kong in January, with former DDB leaders running it alongside TBWA under one local chief executive. WPP brought Ogilvy and Grey under The Ogilvy Group Hong Kong in April, while keeping the two brands separate. At Cheil, top of Campaign Brief Asia’s Hong Kong creative rankings, chief creative officer Paul Chan announced his retirement in November.

Every agency here has current evidence of people or an office in Hong Kong in 2026, and we favoured recent campaigns, awards and client rosters. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work. Independents sit mostly on our separate creative agencies list.

The best advertising agencies in Hong Kong

1. BBDO Hong Kong

Omnicom · Hong Kong · bbdo.com

BBDO returned to Hong Kong in January 2026 as the successor to DDB Hong Kong, with about 125 staff across creative, strategy, account management, digital and production. Andreas Krasser, formerly CEO of DDB Hong Kong, is CEO of Omnicom Advertising Hong Kong, and Maggie Cheung is managing director. In October 2026 the agency won the Grand Effie at the Hong Kong Effie Awards for “Back to the Beginning” and was named Most Effective Agency, with eight trophies.

BBDO kept working with former DDB clients after the relaunch. Recent work includes a manga-inspired Japanese standing bar at Hysan Place for Sapporo’s 150th anniversary, open from September to October 2026. Oliver Davis joined as group creative director in March. Its former head of client services moved to TBWA in September, so it is worth asking who now leads your account.

2. TBWA\Hong Kong

Omnicom · Hong Kong · tbwa.com

TBWA\Hong Kong is the second creative brand under Omnicom Advertising Hong Kong, and ranked third in Campaign Brief Asia’s Hong Kong creative rankings for 2025. Koman Ko became managing director in September 2026, succeeding Ida Mak. He started at the agency as a graduate in 2008 and returned from BBDO Hong Kong.

IKEA Hong Kong appointed the agency after a competitive pitch. Their first campaign, “Make Space for What You Love”, ran in 2026 across film, MTR panels, bus advertising and a media takeover at Mei Foo Station. The agency also has specialist units for brand design and startups, and a local media channel called “Hong Kong never normal”.

3. Ogilvy Hong Kong

WPP · Hong Kong · ogilvy.com

Ogilvy Hong Kong now sits within The Ogilvy Group Hong Kong, reorganised in April 2026 under chief executive Duffy Lau. Sarah-Leith Izzard is chief creative officer of the group, Connie Ho chief strategy officer, and Jason Fashade managing director of the advertising business. The agency ranked equal fourth in Campaign Brief Asia’s Hong Kong rankings for 2025.

Its Halloween 2024 campaign for the Hong Kong Tourism Board took a Gold for mass events at the 2025 Marketing Excellence Awards Hong Kong. Other work includes a project with the charity Mother’s Choice supporting pregnant young girls. The group also includes Ogilvy PR Hong Kong, which suits briefs that need advertising and public relations under one roof.

4. Grey Hong Kong

WPP · Quarry Bay · grey.com

Grey Hong Kong works from K11 Atelier King’s Road in Quarry Bay and is part of The Ogilvy Group Hong Kong, where each brand stays distinct and serves its own clients. Its services cover creative, experiential, social, digital, commerce, and health and wellness.

Clients shown on its site include the Hong Kong Tourism Board, HSBC, Lee Kum Kee and P&G. For HSBC’s 160th anniversary in 2025 it unveiled murals of Hong Kong’s 18 districts, and it has run Lee Kum Kee campaigns in the US from Hong Kong. Duffy Lau moved up from managing director to run the group in April 2026 and the announcement named no successor, so ask who leads the agency day to day.

5. VML Hong Kong

WPP · Quarry Bay · vml.com

VML is the global creative company formed from Wunderman Thompson and VMLY&R. Its Hong Kong office is at K11 Atelier King’s Road in Quarry Bay, led by CEO Maggie Wong. Sandra Gin and Edward Ha were promoted to executive directors in 2025, with Gin looking after regional growth and Ha the local market.

In autumn 2026 it ran DFI Retail Group’s 140th anniversary campaign with WPP Media Hong Kong, combining MTR panels, in-store communications, a yuu app lucky draw and a roving truck. Other work shown on its site includes the Hong Kong Jockey Club’s 140th anniversary, HSBC’s Red Hot Auction and the return of The House of Dancing Water for Melco.

6. Publicis Hong Kong

Publicis Groupe · Hong Kong · publicisgroupe.com

Publicis Worldwide Hong Kong ranked second in Campaign Brief Asia’s Hong Kong creative rankings for 2025, with 955 points, up from third the year before. It sits within Publicis Groupe Hong Kong, which appointed its first head of creative technology, Rhys Turner, in April 2026 and a new head of strategy, Siddhant Lahiri, in September.

Christopher Lee is chief creative officer of the group, and João Braga is global executive creative director. Recent group work includes a Chinese New Year campaign for Hong Kong Beer Co. and Cathay’s Aria Suite launch. Credits often run under the group name, so ask which team and brand would handle your account.

7. Leo Hong Kong

Publicis Groupe · Hong Kong · publicisgroupe.com

Leo Hong Kong, formerly Leo Burnett Hong Kong, is the Publicis Groupe agency credited on recent Cathay work. Trade coverage in June 2026 listed it among Asia’s Outdoor Lions winners at Cannes. It also took Golds at the 2025 Marketing Excellence Awards Hong Kong for Cathay and Standard Chartered.

In October 2026 it was the credited agency on “80 Years Together”, an eight-minute dance performance staged against Hong Kong International Airport and Taikoo Place for Cathay’s anniversary. The same month it brought Cathay Cargo and Warner Bros. Discovery together for a challenge on MasterChef Asia. Standard Chartered projects include “Unstoppable Reds”, built with dentsu Hong Kong.

8. Dentsu Creative Hong Kong

Dentsu · Hong Kong · dentsu.com

Dentsu Creative Hong Kong is the creative team within dentsu Hong Kong, and its work is often credited under the wider name. Timothy Li is executive creative director and Anna Wong chief growth officer.

Two 2026 campaigns show the local range. “yuu-moji”, for the yuu Rewards loyalty programme, uses AI to turn members’ interests into personal digital identities. A campaign for Café de Coral’s baked series used the Hong Kong content collective JFFT and a Cantonese pun in a livestream-style gaming format. Dentsu Hong Kong also worked with Leo Hong Kong on Standard Chartered.

9. Cheil Hong Kong

Cheil Worldwide, part of Samsung Group · Hong Kong · cheil.com

Cheil Hong Kong topped Campaign Brief Asia’s Hong Kong creative rankings for 2025, with 2,270 points over two years and wins at all 12 shows counted. It was Creative Agency of the Year at the Kam Fan Awards 2024, and won multiple Pencils at the 47th AWARD Awards in 2026.

Its most awarded recent work is for charities: “The Sound of Violence” and “Safe Sketch” for Save the Children, and “The Touch Annual Report” for Orbis. Commercial clients include Samsung, Tesco, JBL and Chupa Chups. Chief creative officer Paul Chan announced his early retirement in November 2026 after 14 years in the role. No successor had been named in that report, so ask who will lead creative on your account.

10. Havas Hong Kong

Havas · Kwun Tong · hk.havas.com

Havas Hong Kong works from Two Sky Parc in Kwun Tong and combines creative and media teams. Regine Tsui is general manager for creative, Rachel Lo group creative director, and Charlie Clack managing director for media.

Its Vita Lemon Tea work for Vitasoy took a Gold for media strategy at the 2025 Marketing Excellence Awards Hong Kong, credited with Carat. Finalist entries at the same awards include “The Southside” for MTR Corporation and a data project for the South China Morning Post. The combined structure may suit clients who want creative and media planned together.

What to look for in a Hong Kong advertising agency

Start with the group structure, because several offices here share leadership. BBDO and TBWA report to one CEO, Ogilvy and Grey sit under one group, and Publicis and Leo share a chief creative officer. That can make it easier to draw on wider resources, and it is also worth checking how conflicts between competing clients would be handled.

Ask who will work on your account, by name. Hong Kong saw several senior moves during 2026, including Koman Ko’s move from BBDO to TBWA, Duffy Lau’s promotion at Ogilvy and Paul Chan’s retirement announcement at Cheil. Regional leadership may also sit elsewhere in Asia, so it helps to confirm where decisions are made.

Check the languages and scope of the work. Café de Coral’s campaign relied on Cantonese wordplay and local creators, which depends on writers close to the culture. Other accounts run regionally from Hong Kong, in English, Cantonese and Mandarin, and these need a clear process for adapting scripts and layouts between markets.

Finally, look at how the agency handles production and approvals. A single campaign can involve films, MTR panels, bus advertising and social cuts, each in several languages. An agency with one clear place for the latest versions, and a visible record of who approved what, is easier to work with on a campaign that has many formats and stakeholders.

How Fabric helps advertising agency teams

Fabric gives an agency one workspace for files, client feedback and team knowledge, with AI search across all of it. The agency setup suits offices running several accounts at once: one space per client, with briefs, scripts, layouts, footage and call notes kept together.

Film masters and social cuts sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images and transcribed recordings, and colour search finds visual assets by shade, which helps when a team needs a past campaign or a specific key visual.

Client feedback runs through shared links. Share a file or folder with a client as a commenter, and they can respond without signing up. Media review is live: commenters can leave timestamped comments on video and audio, draw on a video frame or image and attach a comment, and highlight text in PDFs and scripts. The team marks each comment completed, so a round of amends works like a checklist. There is a walkthrough in how to get client feedback on a video.

For final delivery, any file or folder can be published as a web page, view-only with optional download, and protected with a password. Link analytics shows when each named recipient opened a tracking link and how long they spent with it, which is useful for pitch decks sent to several stakeholders.

On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. Password protection and link analytics are included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Hong Kong?

There is no single answer, as the right agency depends on the brief. On recent recognition, Cheil Hong Kong topped Campaign Brief Asia’s creative rankings for 2025, with Publicis second, and BBDO Hong Kong won the Grand Effie and Most Effective Agency in October 2026.

What happened to DDB Hong Kong and FCB Hong Kong?

Omnicom retired the DDB and FCB brands after buying IPG. DDB Hong Kong merged into BBDO, which relaunched in the city in January 2026 and continues to work with former DDB clients. Omnicom’s Hong Kong announcement did not mention FCB, and we found no active FCB office in the city. Globally, FCB offices outside a few named markets were due to merge into TBWA.

Is McCann still in Hong Kong?

We could not confirm an active McCann advertising office in Hong Kong in 2026, so it is not on this list. McCann’s own office page lists Beijing, Guangzhou, Shanghai and Taipei for Greater China, and Omnicom Advertising Hong Kong names only BBDO and TBWA as its creative brands. If you have worked with McCann in Hong Kong, ask Omnicom which team now holds the relationship.

What is the difference between this list and the creative agencies list?

This list focuses on network offices and advertising specialists, which often bring media relationships, production and regional reach. Our list of creative agencies in Hong Kong leans towards independents and integrated idea shops.

Can a Hong Kong agency run regional or global campaigns?

Yes, and several do. Grey Hong Kong has run Lee Kum Kee campaigns in the US, VML Hong Kong has an executive director dedicated to regional growth, and Publicis Groupe Hong Kong has appointed a global client lead for Cathay. Ask which markets the local team would run directly, and which would go to partner offices.

Related lists

Advertising agencies in other cities: New York · London · Singapore · Sydney · Tokyo

More in Hong Kong: Creative agencies · Marketing agencies · Social media agencies · Branding agencies · Video production · Content studios

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