馬德里最佳行銷代理商 (2026)

Introduction

Madrid is home to most of Spain’s large advertisers, and the six marketing agencies below all run working offices in the city in 2026. They cover the full funnel: paid media, search, data, CRM and the analytics that tie spend to sales.

The city’s marketing market is shaped by its clients. Banks, insurers, energy companies, telecoms and retailers such as Santander, Mapfre, Iberdrola, Repsol, Telefónica and El Corte Inglés are headquartered here, and many multinationals run their Spanish and southern European marketing from Madrid. The agency side moved over the past year. Labelium completed its change of name to Cosmo5 in Spain, Making Science reported first-quarter 2026 revenue up almost 20% on the year before, and Barcelona-born Adsmurai kept growing through acquisitions while staffing a Madrid office.

Each agency was checked for an active Madrid office in 2026 using its own site, company filings and Spanish trade sources. The list is unranked, since the right agency depends on your channels, data maturity and budget. Social-first agencies and creative-led advertising shops appear on their own Madrid lists.

The best marketing agencies in Madrid

1. Making Science

Listed on BME Growth · Chamartín · makingscience.com

Making Science is a Madrid-headquartered digital marketing and technology group listed on the BME Growth market. Its first-quarter 2026 results showed revenue of €97.2 million, up 19.5% on the same quarter of 2025, with growth coming from the US and UK and from new markets including Germany and Brazil. It sold its cloud and cybersecurity business to Lutech in 2025.

Case studies on its site include Iberdrola, Santander, Mapfre, Carrefour, Verisure and Viajes El Corte Inglés. The group also runs Awake, an AI venture studio, and ad-machina, a tool for producing ad creative at scale. In October 2026 it hired Deborah Slabodsky, formerly Google’s head of measurement for Latin America, as head of data and AI.

2. Neoattack

Independent · Chamberí · neoattack.com

Neoattack has worked from Madrid since 2014 and is based on Calle de Santa Engracia. It started as an SEO agency and now covers paid search and social, web and ecommerce builds, conversion optimisation, email and analytics. It holds Google Partner Premier status for 2026 and has added generative engine optimisation (visibility in AI answers) and AI automation work.

Its client base leans towards mid-sized brands, education, tourism and services, with names such as Master D, Intermundial, Dekra ITV and Fidelidade on its site. It is a practical choice for companies whose growth depends mostly on search.

3. iProspect

Part of dentsu · Azca/Castellana · iprospect.com

iProspect is dentsu’s performance and digital media agency. In Spain it traded as Ymedia Wink iProspect until 2022, when it took the international network’s name. The Madrid office is on Avenida del General Perón, near Azca, and Marta Pasamón leads the Spanish business.

The agency says it works with more than 110 clients in Spain, among them BMW Group, IKEA, Lidl, ING, Cepsa, Sanitas, Vodafone, Zalando and Pernod Ricard. It is a strong fit for advertisers that want performance media planned alongside a network’s buying power and data tools.

4. Cosmo5

International group · Malasaña · cosmo5.com

Cosmo5 is the new name for Labelium, the performance agency founded in France in 2001 that grew through more than 15 acquisitions to about 1,300 people in 18 countries. In Spain the Cosmo5 brand replaced Labelium in full during 2025. Its Madrid office is on Calle Fuencarral, with a second Spanish office in Barcelona, and Borja Pesquera runs the Iberian business.

The group organises its work around media, creative, data, technology and commerce, and manages about €2 billion a year in advertising spend. Clients across the network include Diageo, Clarins, De’Longhi, Fnac Darty and Freshly Cosmetics. It suits brands that sell across several European markets and want one partner for media and ecommerce.

5. Adsmurai

Independent · Madrid · adsmurai.com

Adsmurai was founded in Barcelona in 2014 and lists Madrid among its seven offices, alongside Málaga, Bogotá, New York, Dubai and Milan. It has more than 460 specialists and has grown through the acquisitions of Zinkdo, Clever Ads and, in 2026, the Italian agency Ciaodino. It appears in the Deloitte Technology Fast 50 for 2025 and is a Google Premier Partner and TikTok Premier Agency Partner for 2026.

The agency combines paid social, search, retail media and marketing mix modelling with its own software, including the Adsmurai Marketing Platform for catalogue and creative management. Clients include Mango, Desigual, Alcampo, Logitech and HP.

6. LLYC

Madrid-headquartered consultancy with public shareholders · Salamanca · llyc.global

LLYC is a communications and marketing consultancy headquartered on Calle de Lagasca in Madrid, with offices across Europe and the Americas. Its digital marketing and creativity teams sit alongside its corporate communications and public affairs practice, and it has built out AI and data capabilities.

It is a different kind of option from the performance specialists above. It suits brands that need marketing tied closely to reputation, public affairs or regulated sectors. Recent Spanish work includes a campaign for the insurer Mutualidad. Ask which of its teams will run the day-to-day work.

What to look for in a Madrid marketing agency

Start with measurement. Ask how the agency attributes sales to channels, whether it uses marketing mix modelling or incrementality tests, and what it will report every month. Several agencies here sell their own data tools, which can help, though it is worth knowing whether your data stays usable if you move on.

Check where the work is done. Some of the agencies on this list are headquartered in Barcelona or abroad and run Madrid as one office among several. That suits many briefs well. For a Madrid-based marketing team, it is reasonable to ask how many specialists on your account sit in the city.

Look at the partner badges with care. Google, Meta, TikTok and Microsoft partner status shows spend and certification levels, and most serious agencies hold several. They say less about strategy, so ask for case studies in your sector, ideally with a named client you can call.

Finally, ask how the agency handles reporting, creative assets and approvals day to day. Performance work produces a steady stream of ad variants, landing pages, dashboards and monthly decks. Agencies that keep all of it in one place, with clear sign-off on each round, make it easier to see what was tested and why.

How Fabric helps marketing agency teams

Fabric gives a marketing agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup works well for teams running several accounts at once, with one space per client for briefs, creative, reports and call notes. There is a version shaped around performance marketing teams and another for content marketing.

Ad creative, video cut-downs and product catalogues sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images, PDFs and transcribed recordings, and connects to Google Drive, Dropbox, Notion and Gmail, so a strategist can find last quarter’s test results without knowing the file name.

For client reporting, any file or folder can be published as a web page and updated by editing the source, which suits monthly performance reports. Pages can carry password protection, and link analytics shows when each named recipient opened a link and how long they spent with it. Clients can leave threaded comments through a shared link without creating an account.

On Team plans, Fabric can keep a page for each client up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items. Account handovers become simpler when the history is already written down.

Password protection and link analytics are included on Pro and Team plans, and per-client pages on Team plans. See plans for teams.

Frequently asked questions

What is the best marketing agency in Madrid?

It depends on the brief. Making Science is a Madrid-headquartered group listed on BME Growth, with a strong record on data and AI. iProspect brings dentsu’s media scale, Neoattack is a search specialist, and Cosmo5 suits brands selling across several European markets.

What happened to Labelium in Spain?

Labelium renamed itself Cosmo5 in 2025, and in Spain the new brand fully replaced the old one. The Madrid office on Calle Fuencarral continues under the Cosmo5 name.

Are these agencies based in Madrid or Barcelona?

All six have a Madrid office in 2026. Making Science, Neoattack and LLYC are headquartered in Madrid, while Adsmurai is headquartered in Barcelona and Cosmo5 has offices in both cities. Agencies that work only from Barcelona were left out.

How do marketing agencies in Madrid usually charge?

Most combine a monthly fee for strategy, management and reporting with media spend billed separately or as a percentage. Some performance agencies add bonuses tied to agreed targets. Settle the measures of success before the first campaign goes live.

Which Madrid agencies handle social media on its own?

Agencies that focus on social content and community management first, such as Good Rebels and We Are Social, are covered in our list of the best social media agencies in Madrid.

Related lists

Marketing agencies in other cities: New York · London · Los Angeles · Paris · Toronto

More in Madrid: Creative agencies · Advertising agencies · Social media agencies · Branding agencies · UX design agencies · Design agencies

Run your agency on Fabric: Fabric for agencies · Fabric for marketers · Performance marketing agencies