マドリードのベストブランディングエージェンシー（2026年）

Introduction

Madrid has eight branding agencies that stand out in 2026, ranging from the Spanish offices of Interbrand, Landor and FutureBrand to independent consultancies that focus on brand strategy, architecture and identity.

Most of Spain’s largest companies are headquartered in the city, including Santander, BBVA, Telefónica, Iberdrola, Repsol, Mapfre and Iberia, and their brand work tends to be commissioned from Madrid. That keeps a steady flow of corporate rebrands, brand architecture projects and portfolio reviews in the capital. Several firms founded in Barcelona, such as Morillas, Batllegroup and Comuniza, now run Madrid offices alongside their home studios to stay close to these clients. The network side changed at the end of 2025, when Omnicom completed its acquisition of IPG.

Every firm here has an active Madrid office in 2026, confirmed from its own published address. Multidisciplinary graphic design studios appear on our separate design agencies page. The list is unranked, since the right partner depends on the size of the brand, the sector and how much strategy work the brief needs.

The best branding agencies in Madrid

1. Interbrand

Omnicom · Chamartín · interbrand.com

Interbrand is one of the oldest brand consultancies in the world, and Madrid is one of its 14 hubs, alongside New York, London, Tokyo and Cologne. The office sits on Cardenal Marcelo Spínola in the north of the city and handles brand strategy, valuation and identity for Spanish and Latin American clients.

The firm is best known for its Best Global Brands valuation ranking, and the Madrid team publishes a Spanish equivalent that tracks the country’s most valuable brands. That valuation work suits clients who want a brand programme tied to measurable business value, particularly in banking, energy and telecoms.

2. Landor

WPP · Chamberí · landor.com

Landor is WPP’s brand consultancy, with around 30 locations worldwide. Its Madrid team works from WPP Campus on Ríos Rosas, the shared building that houses most of the group’s Spanish agencies, which makes it straightforward to bring in sister businesses for media, advertising or sound branding.

Landor’s strengths are brand strategy, identity systems and brand experience for large corporate and consumer clients. Its group brands include Amp for sonic branding and Bdg for architecture and design, which can be useful for retail or workplace rollouts.

3. Saffron Brand Consultants

Independent · Chamberí · saffron-consultants.com

Saffron was founded in 2001 by Wally Olins and Jacob Benbunan, and Madrid has been one of its core studios from the start. It works from Calle de Almagro, with sister offices in London, Vienna and Tokyo.

Case studies on its site include Repsol, Meta, the V&A, Amazon Ads and YouTube, a mix of Spanish corporates and global technology brands. Saffron is a good fit for naming, brand architecture and identity projects where a Madrid team needs to work with international stakeholders.

4. FutureBrand

Omnicom (via IPG) · Chamartín · futurebrand.com

FutureBrand Madrid is a team of about 20 strategists and strategic designers led by managing director Carlota Castellanos, based on Calle Enrique Jardiel Poncela. The office treats a new identity as the visible part of a wider change in the business, and its projects usually start with positioning.

Its Madrid client list covers Iberia, Mapfre, Fertiberia, Urbanitae, Real Valladolid and El Periódico de España, spanning aviation, insurance, heavy industry, fintech, football and media. The office keeps its own Spanish portfolio at futurebrand.es.

5. Morillas

Independent · Malasaña · morillas.com

Morillas was founded in Barcelona by Antoni Morillas, one of the pioneers of brand design in Spain, and runs a Madrid office on Calle del Pez alongside its Barcelona headquarters. It covers strategy, identity and packaging, with a strong record in food, drink and consumer goods.

Recent work includes the 125th anniversary identity for FC Barcelona, plus projects for Roca, Cinco Jotas, Osborne, Girona FC and Viñas del Vero. Packaging-heavy briefs are where the studio is most experienced.

6. Batllegroup

Independent · Madrid · batllegroup.com

Batllegroup is a certified B Corp branding and packaging agency with offices in Madrid, Barcelona and Guangzhou. The Madrid office is on Calle Ramón Fort, in the north-east of the city.

Its portfolio leans towards fast-moving consumer goods: ColaCao, Font Vella, Carbonell, Licor 43, Karicia and Dr. Oetker, alongside sports brands such as Nike Running and New Balance and non-profits including Oxfam Intermón and Open Arms. The B Corp status may matter to clients with their own sustainability commitments.

7. Lantern

Independent · Centro · lantern.es

Lantern is a Madrid consultancy that works on growth strategy, branding and innovation for consumer goods companies, with activity in Barcelona and Lisbon as well. Its office is on Calle San Bernardino, near Conde Duque.

The firm publishes The Green Revolution, a recurring study of plant-based eating in Spain and Portugal (most recently in 2025), and hosted its FOOD REVOLUTION event in Madrid in September 2026. Client work includes brand architecture for Smileat and a category relaunch for the retailer Consum. It suits food and drink brands that want positioning backed by market research.

8. Comuniza

Independent · Madrid · comuniza.com

Comuniza is a strategic branding agency founded in Barcelona, with offices in Madrid, Colombia and wider Latin America. It has a strong Latin American practice and says it has worked with more than 50 brands in the region.

Recent projects include brand architecture for Atlético de Madrid and Bancolombia, a brand audit for Nequi and a rebrand for Latinia. In 2026 it won three medals at the Brandor awards and the Aebrand award for the best brand in Latin America. Other clients include ESADE, Infojobs and Phone House.

What to look for in a Madrid branding agency

Decide first how much strategy the project needs. Network consultancies such as Interbrand, Landor and FutureBrand are set up for large corporate programmes with research, valuation and global rollout. Independents such as Saffron, Lantern and Comuniza often give more senior attention to brand architecture and positioning work, and can move faster.

Look at sector experience. Madrid’s big clients are concentrated in banking, insurance, energy, telecoms and football, while consumer goods packaging work is often led by firms with Barcelona roots. An agency that has handled a comparable portfolio, whether a bank’s sub-brands or a range of supermarket products, will need less time to get up to speed.

Ask who will lead the work from the Madrid office. Several firms on this list run their main studio in Barcelona or abroad, and it is reasonable to ask where the strategists and designers on your account sit, and how often they will be in the room.

Branding projects produce a lot of material: research, workshop outputs, naming shortlists, identity routes, guidelines and master files. Agree early on where that will live, how the client team will review each round and how the final brand assets will be handed over, so the guidelines remain usable after launch.

How Fabric helps branding agency teams

Fabric gives a branding team one workspace for research, identity work, client feedback and finished brand assets, with AI search across all of it. The brand identity setup keeps each client’s strategy documents, workshop notes, design routes and guidelines in one space.

Identity files, packaging artwork and photography libraries sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images, PDFs and transcribed recordings, and colour search finds assets by shade, which helps when checking a palette across past work. Similar search surfaces visually related references from a single image.

For review rounds, any file or folder can be published as a web page, so identity routes or brand guidelines can be shared as a link. Link analytics shows when each named stakeholder opened it and for how long. Clients can leave threaded comments without creating an account. Reviewers can highlight and comment on PDFs and documents, leave timestamped comments on video and audio, and draw on images.

On Team plans, Fabric’s AI knowledge base can maintain a page for each client from meetings, Slack and the workspace, recording decisions, deliverables and open items across a long rebrand.

Link analytics is included on Pro and Team plans, and client pages on Team plans. See plans for teams.

Frequently asked questions

What is the best branding agency in Madrid?

It depends on the brief. For large corporate programmes, Interbrand, Landor and FutureBrand have the most established Madrid teams. For focused strategy and identity work, independents such as Saffron, Comuniza and Lantern are strong options, and Comuniza won several Spanish branding awards in 2026.

How is a branding agency different from a design agency?

Branding agencies concentrate on strategy, positioning, naming, brand architecture and identity systems. Design agencies cover a wider range of graphic, editorial and digital work. For multidisciplinary studios, see our list of the best design agencies in Madrid.

Which Madrid branding agencies specialise in consumer goods?

Batllegroup, Morillas and Lantern have the most consumer goods experience on this list. Batllegroup and Morillas are known for packaging, while Lantern focuses on growth strategy and positioning for food and drink brands.

Do Barcelona branding agencies have Madrid offices?

Several do. Morillas, Batllegroup and Comuniza were founded in Barcelona and all run Madrid offices in 2026. Ask which office will lead your project before signing.

How long does a rebrand take?

A full corporate rebrand with research, strategy, identity and guidelines usually takes several months, and longer when brand architecture or naming is involved. A visual refresh for a single brand can be much shorter. Agencies will give a timeline once the scope is agreed.

Related lists

Branding agencies in other cities: New York · London · Los Angeles · Paris · Berlin

More in Madrid: Creative agencies · Design agencies · Advertising agencies · Marketing agencies · UX design agencies

Run your agency on Fabric: Fabric for agencies · Fabric for brand strategy teams · Fabric for brand assets