Best Creative Agencies in São Paulo (2026)

Introduction

São Paulo is Brazil’s largest advertising and creative market, and the 10 agencies below are among the city’s strongest idea-led shops in 2026. They were chosen for recent work, Cannes Lions and local recognition in 2025 and 2026, and the depth of their client rosters across banking, beer, retail, cosmetics and telecoms.

Brazil took 62 Lions at Cannes in 2026, including three Grand Prix, and LePub’s “Could Have Been a Heineken” was the most awarded Brazilian campaign of the festival. The agency map also shifted. After completing its acquisition of IPG at the end of 2025, Omnicom merged DM9, ID\TBWA and Lew’Lara\TBWA into a single TBWA Brasil, and Accenture folded the independent Soko into Droga5 São Paulo. Independent groups grew in the gaps: Grupo Dreamers, owner of Artplan, launched a new agency, Lovely, which won a Design Gold at Cannes in its first full year.

Every agency here has an active São Paulo office in 2026. Classic network offices such as AlmapBBDO, VML and Ogilvy appear on our advertising agencies list instead. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best creative agencies in São Paulo

1. Africa Creative

Omnicom, with a significant founder stake · Morumbi · africacreative.com.br

Africa Creative is one of the most awarded agencies in Brazil. Omnicom gained control when it bought Grupo ABC’s Brazilian agencies in 2015, and in 2023 co-presidents Marcio Santoro and Sergio Gordilho bought back a significant minority stake and renamed it Africa Creative. Meio & Mensagem’s points ranking put it first among Brazilian agencies at Cannes across 2023 to 2025, and in 2026 it won an Audio & Radio Gold for Abradee’s “Searching for Birds on Wires”.

Its clients are some of the country’s biggest advertisers, many of them for around 20 years: Itaú, Vivo, Ambev (Brahma and Budweiser), Natura and BRF. Recent work includes Budweiser’s “Proudly On The Pitch” and Brahma’s “R2R”, which took a Bronze in Entertainment for Gaming.

2. Artplan

Grupo Dreamers · Chácara Santo Antônio · artplan.com.br

Artplan is a large Brazilian agency owned by Grupo Dreamers, the group behind Rock in Rio, with offices in São Paulo, Rio de Janeiro and Brasília. It won one of Brazil’s three Grand Prix at Cannes Lions 2026 for “Nigrum Corpus”, made for Idomed and Instituto Yduqs, and its executive Rafael Gil is a 2026 Caboré finalist.

Other recent work includes the “Amazônia Alive” book for Vale, which took an Industry Craft Silver, and “Estufa Improvável” for Unicef. The group’s live entertainment and music businesses give Artplan an unusual route into events and brand experiences.

3. DAVID São Paulo

WPP (Ogilvy) · São Paulo · davidtheagency.com

DAVID is a creative boutique founded in 2012 inside WPP, with offices in New York, Miami, London, Madrid, Buenos Aires, Bogotá and São Paulo. The São Paulo office is best known for its long-running Heinz work, including a 2026 crochet-culture campaign, a Halloween spot in 2025 and a run of Oscar-season ideas.

Other clients include Yoki (General Mills), for which it launched a Stranger Things popcorn in late 2025, Corona Cero and Burger King Brazil. It won the Outback account in March 2026. Creative duo Rog and Pretto returned to lead the office as chief creative officers in August 2026, so ask how the new team will run your account.

4. Droga5 São Paulo

Accenture Song · São Paulo · droga5.com

Droga5 opened in São Paulo in 2022 as its first Latin American office, with Netflix as its first client, and Accenture later folded the independent agency Soko into it. The office had a strong Cannes in 2026, with five Lions including a Gold for Cif’s “Clean My Name” (Unilever), after winning a Silver in 2025 for Dove’s “The Dove Code”.

It also does a good deal of cause-led work. “No Blue, No Green” for the marine conservation group SOS Oceano removed the blue and green from the Brazilian flag; a second phase, with screen-printed artworks in mineral pigments, followed in April 2026, and the campaign was shortlisted in Print & Publishing at Cannes.

5. Galeria

Independent · Pinheiros · galeria.ag

Galeria describes itself as Brazil’s largest independent agency. It was founded in 2021 and named Agency of the Year at the Caboré awards in its first year, an unusually fast start for a new shop. It works from Rua Mourato Coelho, on the Pinheiros side of Vila Madalena.

The client list is broad: Itaú, McDonald’s (including McDia Feliz), Natura, Vivo, Havaianas, Google, Seara, Bauducco, 3 Corações and Azeites Gallo. Galeria also works for causes such as SOS Mata Atlântica. A list this long means it is worth asking how senior attention is shared across accounts.

6. GUT São Paulo

Globant · São Paulo · gut.agency

GUT is a creative network with 12 offices, São Paulo among them, and now part of Globant. The São Paulo office won one of Brazil’s three Grand Prix at Cannes Lions 2026, in Outdoor, for Mercado Livre’s “Field Barcode”, and finished with six Lions. Meio & Mensagem ranked GUT second among Brazilian agencies at Cannes across 2023 to 2025.

Mercado Livre is the office’s best-known client, with “Raspe seus Dados” (Scratch Your Data) among its recent campaigns. Globant’s ownership also gives clients access to technology and product teams when an idea needs building.

7. LePub São Paulo

Publicis Groupe · São Paulo · lepub.com

LePub was Brazil’s top agency at Cannes Lions 2026 on Meio & Mensagem’s ranking, with 10 Lions including a Grand Prix and five Golds. Most of them came from “Could Have Been a Heineken”, developed by its São Paulo and Milan offices, which was the most awarded Brazilian campaign of the year.

Heineken is the defining account, and the agency followed up with “Anti-Algorithm” and a set of “Socialising Billboards” that took an Outdoor Bronze. As part of Publicis Groupe, it suits clients who want an idea-led shop with a holding company behind it.

8. Lovely

Grupo Dreamers · São Paulo · dreamers.gr

Lovely is the newest agency on this list. Grupo Dreamers launched it officially in October 2025 after about a year of operation, led by executive director Paula Fernandes and executive creative director Daniell Rezende, formerly of AlmapBBDO. Within months it had won a Design Gold at Cannes Lions 2026.

That Gold was for Bradesco’s “Dancebook Brasil”, which recorded Brazilian dances as written scores. Bradesco has split its account between Grupo Dreamers and AlmapBBDO since 2024. Lovely also works for Cimed, on the children’s cosmetics line João e Maria, and Superbet.

9. Talent

Publicis Groupe · Cerqueira César · talent.com.br

Talent, formerly Talent Marcel, now trades under the Talent name alone. It works from Rua da Consolação, led by president Lica Bueno, COO Eduardo Megale and CSO Renata D’Ávila.

Its roster leans towards consumer brands with large portfolios: Kenvue (Neutrogena, Listerine, Tylenol, Johnson’s Baby), Ferrero (Nutella, Kinder, Tic Tac), Groupe Lactalis (Président, Parmalat, Batavo, Itambé), Meta, Claro and Banco Inter. It suits brands that need consistent work across many product lines.

10. Wieden+Kennedy São Paulo

Independent · Vila Madalena · wk.com

Wieden+Kennedy is an independent creative network headquartered in Portland, and São Paulo is one of its 10 offices, working from Rua Natingui in Vila Madalena. The office won a Gold at Cannes Lions 2026.

Its “Uberlândia” campaign for Uber topped the industry vote at Meio & Mensagem’s Blue Connections event ahead of the 2026 festival. W+K São Paulo has also been a training ground for the city’s independent scene: Blast, an agency led by Felipe Silva and Jorge Papa, began as a W+K spin-off.

What to look for in a São Paulo creative agency

Start with ownership, because it shapes everything else. Omnicom, WPP, Publicis, Accenture and Globant all own creative shops in the city, and they bring media, data and production at scale. Independent groups such as Grupo Dreamers, and stand-alone shops like Galeria, tend to give clients more senior attention. Many of the city’s best-known agencies sit somewhere between the two, with founders holding stakes inside a network.

Check who will work on your account, by name. São Paulo saw a lot of senior movement in 2025 and 2026, through Omnicom’s mergers, Accenture’s absorption of Soko and creative leaders moving between shops. The people in the pitch should be the people doing the work, and it is reasonable to ask for that in writing.

Look at the award record with some care. Brazilian agencies enter Cannes, El Ojo, the CCSP and Effie Brasil heavily, and a single campaign can account for most of an agency’s Lions. Ask for effectiveness results and for work that ran at scale for clients like yours, alongside the trophies.

Finally, look at how the agency handles the day-to-day. Large Brazilian accounts often involve several agencies, production companies and in-house teams at once, with work reviewed in Portuguese and English. Agencies with a clear review process, and a single place where clients can find the latest files and approvals, are easier to work with over a long relationship.

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Frequently asked questions

What is the best creative agency in São Paulo?

There is no single answer, as the right agency depends on the brief. On 2026 recognition, LePub was the top Brazilian agency at Cannes Lions, GUT São Paulo and Artplan each won a Grand Prix, and Africa Creative led Meio & Mensagem’s ranking for 2023 to 2025.

What happened to DM9 and Lew’Lara\TBWA?

In December 2025, after its acquisition of IPG, Omnicom merged DM9, ID\TBWA and Lew’Lara\TBWA into one agency, TBWA Brasil, led jointly by Pipo Calazans, Thomas Tagliaferro and Camila Costa.

What happened to Soko?

Accenture acquired Soko and folded it into Droga5 São Paulo in 2025. Soko was founded in 2015 within the independent group Flagcx and had grown from a creative PR operation into a full agency.

Are there independent creative agencies in São Paulo?

Yes. Galeria describes itself as the country’s largest independent agency, Wieden+Kennedy is independent worldwide, and Grupo Dreamers owns both Artplan and Lovely. For network offices such as AlmapBBDO, VML and Ogilvy, see our list of advertising agencies in São Paulo.

How do São Paulo agencies usually work with international brands?

Many of the agencies here belong to global networks, so they can run Brazilian work for international clients and share ideas across offices. LePub’s Heineken campaign, for example, was developed by its São Paulo and Milan offices together.

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