Melhores Agências Criativas de Madri (2026)

Introduction

The seven creative agencies below are among the strongest in Madrid in 2026, and most are independent shops that compete with the networks for Spain’s biggest accounts. They were chosen for recent work, 2025 and 2026 recognition, and the strength of their client rosters.

The city is Spain’s largest advertising market and home to most of the country’s major advertisers, from Santander, BBVA and Telefónica to Mahou San Miguel, Iberdrola and the two big football clubs. Independents had a strong 2026. At the Premios Nacionales de Creatividad run by the Club de Creativos, Fuego Camina Conmigo, MONO Madrid, PS21 and El Ruso de Rocky all finished in the agency top ten, and El Sol named PS21 its Independent Agency of the Year. The network side changed too: after Omnicom completed its acquisition of IPG at the end of 2025, LOLA carried on as a boutique inside Omnicom and took the Sol de Platino with “Tiny Coffee Shops” for De’Longhi.

Every agency here has an active Madrid office in 2026. Network offices sit on our separate advertising agencies list. The list runs in no fixed order of merit, since the right choice depends on your brief, budget and how you like to work.

The best creative agencies in Madrid

1. El Ruso de Rocky

Independent · Chamberí · elrusoderocky.com

El Ruso de Rocky is an independent creative agency working across brand strategy and campaigns, from an office on Calle Monte Esquinza. It finished in the top ten agencies at the 2026 Premios Nacionales de Creatividad, with a gold, a silver and three bronzes.

Sport is a large part of the roster. Recent work includes “42 Legados, 42 formas de ganar” for LaLiga and “Reflejos” for Liga F, alongside campaigns for Vivesoy, Abante and Fundación Balia. J&B, Grupo Pascual, Bezoya and ElPozo are also listed as clients.

2. Fuego Camina Conmigo

Independent · Retiro · fuegocaminaconmigo.com

Fuego Camina Conmigo describes itself as an independent agency that joins creativity and effectiveness, with offices in Barcelona and on Calle de O’Donnell in Madrid. It was the second most awarded agency at the 2026 Premios Nacionales de Creatividad, with 14 awards, and placed sixth among Spanish agencies at El Sol 2026.

Its relaunch of Jumpers, including “Cuarta Catalana”, which was recognised at El Sol 2026, was aimed at Generation Z. Other work includes a sexual health education platform for Durex, the “Bienvenido al mundo que viene” project for MasOrange and the TikTok launch of Vicio.

3. PS21

Independent, part of the Jungle ecosystem · Retiro · ps21.es

PS21 is an independent creative agency with offices in Madrid and Barcelona, and part of the Jungle group of independents. El Sol named it Independent Agency of the Year in 2026, when it won six Sols, and it also placed in the top ten at the Premios Nacionales de Creatividad.

KFC is its best-known account: “KFC Pixel Battle” and the “Fusión”, “Teletransporte” and “Kamehameha” spots won at El Sol 2026. The wider roster includes BBVA, Movistar, Línea Directa, Revolut, PepsiCo brands, Larios and the cancer research centre CNIO.

4. MONO Madrid

Independent · La Latina · monomadrid.com

MONO Madrid was founded in 2019 by a group of experienced advertising people and works from a ground-floor studio on Calle de las Aguas. It is particularly strong in radio: the Premios Ondas named it Best Radio Agency in 2025, as they did in 2022. In 2026 it placed seventh at the Premios Nacionales de Creatividad.

Clients over the past year include Movistar Plus+, Cope, ONCE and Vips. Wallapop, Santander, Correos, Just Eat and Nestea also appear on its roster.

5. Pingüino Torreblanca

Independent · Azca/Castellana · pinguinotorreblanca.com

Pingüino Torreblanca was founded in 2014 by Pablo Torreblanca and José Luis Moro. The office is on Calle Orense, close to the Castellana business district. Its line is that a brand has to reach the street before it can go far.

Its best-known recent work is “La radio lo hace todo inolvidable” for the commercial radio association AERC, which ran in two waves in 2024 and 2025 and won Best Radio Advertising Campaign at the 2025 Premios Ondas. The jury singled out its mix of humour and a practical case for radio as an advertising medium.

6. Sra. Rushmore

WPP · Chamberí · sra-rushmore.com

Sra. Rushmore was founded in 2000 by Marta Rico, Miguel García Vizcaíno and Roberto Lara, and is now part of WPP while keeping its own identity as a creative agency. In early 2025 it left Gran Vía 27, its home for almost 25 years, for WPP’s Madrid campus on Calle Ríos Rosas.

The client list is long and mostly domestic: Mahou, Iberdrola, El Corte Inglés, Atlético de Madrid, ING, Domino’s Pizza, Renfe and Canal de Isabel II among them. Senior roles have changed in the last two years, so ask who will lead your account.

7. Darwin & Verne

Independent · Chueca · darwinverne.com

Darwin & Verne calls itself a creative, consulting and strategic agency with a strong digital side, based on Calle San Mateo with a second office in Barcelona. Its name points to the two figures behind its approach: Charles Darwin and Jules Verne.

Recent work includes “Mi Salud Genómica” for Sanitas. The roster is broad, with Paradores, Puleva, Correos, Ecoembes, EDP, Ibercaja, Disney+ and the Ayuntamiento de Madrid, and it suits clients who want strategy and creative under one roof.

What to look for in a Madrid creative agency

Start with ownership and size. Madrid independents tend to be compact, senior-led teams, and several now have Barcelona offices as well. A network-owned shop such as Sra. Rushmore can draw on group resources for media and production. Independents usually move faster on approvals, though large campaigns may need outside production companies, of which Madrid has plenty.

Look at the media mix in the reel. Radio still matters in Spain, and the Premios Ondas are a useful signal of craft there. Many Madrid briefs also run through sponsorship and sport, given LaLiga, Liga F and the two big clubs, so check whether the agency has made work that lives beyond the 30-second spot.

Check who will work on your account, by name. Spanish agencies saw a fair amount of senior movement in 2025 and 2026, through network consolidation and founders stepping back. Ask for the team in writing, and ask how fees are set and how success will be measured before the first brief.

Finally, look at how the agency handles the day-to-day: where files live, how feedback is gathered and how approvals are tracked. Spanish campaigns often run in several languages and regional versions, which multiplies files quickly. Agencies with a clear review process and one place where clients can find the latest work are easier to work with over a long relationship.

How Fabric helps creative agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup suits shops running several accounts at once: one space per client, with briefs, scripts, assets, decks and call notes kept together.

Large production files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and heavy video opens without a full download. Search works by meaning across documents, images and transcribed recordings, so a radio script or a recorded client call is as easy to find as a deck. Similar search surfaces related visuals by composition, colour and subject when a team needs references.

For client delivery, any file or folder can be published as a web page and shared with password protection. Link analytics shows when each named recipient opened a link and how long they spent with it. Clients can leave threaded comments through a shared link without creating an account. Reviewers can also leave timestamped comments on video and audio. There is more on this approach in why agencies stop sending Google Drive links to clients.

On Team plans, per-client pages are kept up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items. New account staff get the history without asking around.

Password protection and link analytics are included on Pro and Team plans, and per-client pages on Team plans. See plans for teams.

Frequently asked questions

What is the best creative agency in Madrid?

It depends on the brief. On 2026 awards, Fuego Camina Conmigo was the second most awarded agency at the Premios Nacionales de Creatividad, PS21 was El Sol’s Independent Agency of the Year, and MONO Madrid was the Premios Ondas Best Radio Agency in 2025.

Are Madrid creative agencies mostly independent?

Many of the most awarded ones are. Fuego Camina Conmigo, PS21, MONO Madrid and El Ruso de Rocky are all independent and all placed in the 2026 Premios Nacionales de Creatividad top ten. Sra. Rushmore keeps its own brand inside WPP.

What happened to LOLA MullenLowe?

After Omnicom acquired IPG and retired the MullenLowe brand, the Madrid agency continued as LOLA, a boutique within Omnicom. Network-owned agencies such as LOLA are covered on our list of advertising agencies in Madrid.

Do Madrid agencies also work in Barcelona?

Several do. Fuego Camina Conmigo, PS21 and Darwin & Verne all have offices in both cities, which helps on campaigns that need Spanish and Catalan versions.

How much does a creative agency in Madrid cost?

Agencies here do not publish rates. Most work on retainers or project fees, and smaller independents are often more flexible on project-based work. Ask for a scoped proposal with named team members before comparing.

Related lists

Creative agencies in other cities: New York · London · Los Angeles · Paris · Berlin

More in Madrid: Advertising agencies · Branding agencies · Design agencies · Social media agencies · Video production

Run your agency on Fabric: Fabric for creative teams · Fabric for agencies · Fabric for agency owners